Graphic Design Tutorial: Typography Design & Art Direction pt. 1

Рет қаралды 320,678

5 жыл бұрын

What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
With the launch of a new newspaper magazine focused on the business of design, Chris sits down with Art Center graduate Minhye to go over some layouts.
Watch this classic episode from The Futur, and learn about art direction, typography, and layout design.
#Typography #Layout #GraphicDesign
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Пікірлер: 267

@erldraws1542 4 жыл бұрын

This is art direction at its finest! I wish every art director is like this. Like going the extra mile to explain to his juniors what’s wrong, what to improve in the design, rather than being really vague.

@moonsofourmother2815 3 жыл бұрын

Amazing teacher ☆♡☆

@samueljack4466 2 жыл бұрын

instablaster...

@user-zu4jw3nj9c 8 ай бұрын

I am impressed with this lesson, 👌 😌 which is almost in my mind but accidentally I had been mentioned in my story telling book therfore you have been aware about it and I have been practicing and useful for me it feels something different and much more attractive#SUBHASH NISARTA.

@surfyswag 4 жыл бұрын

25mins of concise constructive criticism, super valuable!

@TheFuturAcademy 4 жыл бұрын

Thanks

@dattagrace 4 жыл бұрын

Wow, almost all of those options are so good! She is mad talented.

@jessaek2 5 жыл бұрын

I'm a simple man, i see chris do teaching us... I press like!

@kmgfabio 5 жыл бұрын

No-brainer action

@rooneye 4 жыл бұрын

There seem to be a lot of simple men on KZfaq spouting that exact sentence...

@danacarpenter5122 5 жыл бұрын

I wish more creative directors were like you. You provide explanation that we can learn from (which I’m pretty sure most designers are always looking to learn and improve) and you do it with respect. Love your approach and love that I can learn from you. Huge thank you!

@Ikuzuu 4 жыл бұрын

I always had problems with repeating elements and the thing he said about "is like music, you have to repeat beats or it sounds like noice" made it super clear to me, this is a really helpful video!

@kukuhaldyanto 5 жыл бұрын

MORE ART DIRECTION LIKE THIS PLEASE! Maybe web?

@beinggopi1566 3 жыл бұрын

he treats designers as designers not just employees best business and graphic design lesson thanx chris

@pguetan 3 жыл бұрын

This guy could stare at a blank sheet of paper and still come up with a lot of words to say about it. So intelligent!

@TrEndFeVeR22 4 жыл бұрын

MORE STUFF LIKE THIS PLEASE!!! I LEARNED SO MUCH FROM THIS VIDEO!!! WOW! IT SHOWS ME I LACK SO MUCH GRAPHIC TYPE KNOWLEDGE AND LAYOUTS!

@jogleby 5 жыл бұрын

Awesome direction! I love that you are able to point out the designs that need help and offer suggestions without talking down to her. I've had bosses in the past that never learned that skill. And if you've never designed a magazine or newspaper before, it is a pain in the butt. You have to make every page of every issue look consistent, regardless of the varying amounts of copy and photos.

@SlakBeatBox 5 жыл бұрын

When I saw this video the first time almost 2 years ago I was in the process of launching my own agency. Helped me a lot and felt like "I would work for that weird designer monk for free if I get that level of feedback". Fast forward today, agency is doing well back here in France, I'm so grateful for that. But I rewatched this video and I still feel like working for free to get advices from you wtf Chris! Thank you so much for what the golden free content you provide us. From the look of things, you should start rethinking the numbers and aim to impact 2 billion people since you're definetely hitting the billion faster than ever! Cheers.

@dantegamer1 4 жыл бұрын

"weird designer monk" best way to describe the guy

@skb875 5 жыл бұрын

Had a feeling that I watched this before, but was so good that I had to re-watch it. I really love content like this, it helps me learn and is very inspiring.

@dungnguyen3458 5 жыл бұрын

I like this! It shows me how to think about a design as well as how to critique another without being unstructured or even offensive. Also love to see Chris running around the office and actually sitting down next to a designer to give them feedback in front of the computer screen instead of staying in the studio.

@drgamerali 5 жыл бұрын

Really like the way how you ask your designer about the timeline. I wish some so-called art directors learned the basic etiquettes. Great job Chris!

@morrisgetman9827 4 жыл бұрын

What a loving, supportive and encouraging attitude. Jeez, I wish I had a boss like this)) Many thanks for the video, lots to learn!!!

@jo69123 2 жыл бұрын

This video is a gem of The Futur. I would LOVE to see more critiques around projects, no matter the type of work. Is really helping me understand type, and art direction a little better each time I watch it

@taitodong5174 4 жыл бұрын

I've been working as a Graphic Artist for 7 years, i know i still have so many things to learn and this helps me a lot..your channel is very helpful.

@kevinchristian96 5 жыл бұрын

Awesome art direction.! i notice that when you appreciate someone's work they will listen your critique and work more unconsciously.!! Thanks for sharing!! Appreciate that a lot.!!

@bogdanvirga5372 5 жыл бұрын

recommend this to everyone. took each layout and designed it myself, then followed chris's direction. then made another one just to check what I've learned. Such great video!

@bamidelebashir200 5 жыл бұрын

Wow, great one, I rearly comment on videos, but Chris got this, your works are wonderful and an inspiration, thank you for showing designer processes big agencies don't want us to know.

@shravangubbi5670 2 жыл бұрын

Every couple of months I come back to this video. It just refreshes my design approach. It's a classic

@Ledatru 5 жыл бұрын

A classic. This is the video that got me hooked on TheFutur!

@charles6685 5 жыл бұрын

Screenshot it and make it as a reference guys... It REALLY helps a lot, especially when you are stucked on the layout part... It is really not easy to do layouts... So Big Big Thanks to TheFutur! ❤️

@ririko2210 3 жыл бұрын

Wow! Wow, wow. This is def the type of content we need. I didn’t even feel like it was 25’. So glad there’s more of this

@MGuyette3289 5 жыл бұрын

Wow. I must've missed this one from before. Amazing stuff. Wish I saw this when I was doing my layout for Advanced Layout in school.

@Datorulez 5 жыл бұрын

This is very valuable, thank you for being so transparent about your process. I found a way to watch this more productively, by trying to analyze the examples myself first and then listening to Chris explain them, this way it feels like I'm getting critique for my own interpretation

@dvtrbl 5 жыл бұрын

Love it im still remembering watch this video in my first month jobs become magazine editor...

@bryxn4328 4 жыл бұрын

I love this channel... makes me feel at home just watching and learning a gem or two from this page

@ssemblie 3 жыл бұрын

Loving this video! I recently started at uni, bachelor of arts with a major in graphic design, this is really helpful and inspiring :)

@vinkarume6205 5 жыл бұрын

If the design gods have pulled this from the archives and deemed it fit for a second take, who am I, a mere mortal, not to consume again for better understanding?

@SKDurgesh Жыл бұрын

Man the way you directing and guiding in design. wish we also have the guidance and direction like this. i am speechless. love it

@eternityrites 2 жыл бұрын

I'm a design manager and must incorporate a lot of creative direction into my work and sometimes the imposter syndrome or worry that I am taking away designer autonomy can be really heavy - thank you for this video, it helps to see someone giving similar feedback with such compassion and confidence. It shows how much it can empower the designer vs demoralise them.

@staycrispystudio 4 жыл бұрын

Love this! More of this Chris, very useful and helps us grow!

@jul1us_tv 4 жыл бұрын

This is amazing!!! She is really talented and Chris Critics is so valuable and spot on!

@krutis7307 5 жыл бұрын

I felt the zeal in this girl to explore different layouts! Mahn, Graphic Design has just got me, I wish to be the best in it!

@TheFuturAcademy 5 жыл бұрын

She’s amazing.

@SuperSSystem 2 жыл бұрын

You can be the best in sthg that you will discover or invent for the 1st time.. till someone else is gonna copy that of even make it better.

@krutis7307 2 жыл бұрын

@@SuperSSystem I can vouch on it. Now when I look back at things, I know how much I have developed. My journey from an amateur to a professional has been overwhelming and now when I look at experts I realize, learning new things and aiming for perfection will never have an end 😀😀

@poemsrose2238 4 жыл бұрын

I must say... I watched a number of videos about editorial design basics... and this single video that talks about a specific example, taught me more than all of the videos I watched combined thank you very much💕 a lot of tips for my report design (my professor will be impressed 😎)

@kmjarthaa 5 жыл бұрын

I watch this already,,, but i don't mind to watch this again, so helpful.

@midou9 3 жыл бұрын

thank you so much for the energy and the time you put to share your precious knowledge with us guys !

@mohamedashrafananasa 2 жыл бұрын

I tasked myself to watch each and every video on this channel and I'm excited about that journey

@mosesracal6758 2 жыл бұрын

This is eye opening. For someone who cares a little bit much on powerpoint presentations, I loved this one.

@sccrespoc 3 жыл бұрын

My god this video has taught me more than my Graphic design teacher, discussing real designs is so damn useful. Thank you!!!

@delightadagency 3 жыл бұрын

Opened up my mind for some new compositions, and helped me solve some issues I felt weird during production from time to time. Great video. Thank you very much.

@CaioGonzalez 5 жыл бұрын

Amazing video, I fell in love with design again and have decided to pursue this field as a career, and since then I've been watching videos on youtube until when I found this channel. All the videos you guys post are a great source and inspiration. Thanks a lot for those rich content and congratulations.

@TheFuturAcademy 5 жыл бұрын

Thanks. And stay creative.

@mgcinisiziba8014 3 жыл бұрын

Loved the video!! I really appreciate the art direction you give Chris.

@anandajayarathna6149 4 жыл бұрын

I really appreciate the content and insight. This is a must for novice like us to perfect the art of typography.

@toyosil7577 5 жыл бұрын

I freeze when you're reviewing my work Chris... Great work Minhye

@plannertherapy Жыл бұрын

Im SO loving this video! Old graphic design major coming back to her roots 20+ years later because one of Etsy shops is on fire! So I want to improve my Typography skills to do better and more ❤

@hockeyman26789 4 жыл бұрын

This video was awesome! I hope to see more like them. Im jealous of this girl to be where she is and getting the guidance she has!

@geckonia 5 жыл бұрын

Amazing work..... I’m impressed with the amount of variety in your designs. Thanks for the great critique too. 👍🏼

@TheFuturAcademy 5 жыл бұрын

Min's a beast

@luizaamorim3559 3 жыл бұрын

Sometimes I learn more by watching your videos than in my university classes...

@luxbook 4 жыл бұрын

I learned so much from this! I could watch these all day. I hope I can find more.

@TheFuturAcademy 4 жыл бұрын

More like this please!

@worthwatching5344 4 жыл бұрын

Content Like this makes Me love being a Designer. It's pure and insightful. It's very educational.❤❤❤❤❤❤❤😗😘😍😍😚

@aseelalzgool8185 3 жыл бұрын

I absolutely love this video🤩

@vanessapedettapeccia692 2 жыл бұрын

The professor i wish i had... super comprehensive and full of advices, instead of just saying "it doesen't work"

@DanielMartinez-ov6cc 2 жыл бұрын

Its nice to actually hear feedback then when a creative director just says "I don't like it" and you have to pull out of them what they don't like. Enjoy the content very much.

@pmmpanic 4 жыл бұрын

i loved this video! a really simple concept but for a beginner like me this was really good

@lookylooks3977 Жыл бұрын

What a healthy working environment. This looks really fun!

@gustavoreyes6086 4 жыл бұрын

Thank you so much for doing these!

@amber1924 2 жыл бұрын

She handled the criticism so well, and he he directed the design in such a professional way. I would have said 'yes I'm ready' to his last question even if I wasn't, and especially if I was working for him! I felt anxiety throughout his guidance of the work, but I am new to the field 😅

@yuqingpei5166 2 жыл бұрын

massive information, thank you!!

@HiTiffanyNg 4 жыл бұрын

i actually like her title Thirst there i feel modern, new i love it 1:15

@EmilyMarais Жыл бұрын

Damn, I can only hope I work with someone like this in the future. Concise, thoughtful, constructive feedback. To get this every few days would really push me improve.

@mairamouramiranda 2 жыл бұрын

I love it! I’m learning a lot, thanks!

@IndrajaSalunkhe 5 жыл бұрын

Re-upload. Cool. 😍😍😍😍😍😍 She is a talented designer. And Chris is awesome!

@TheFuturAcademy 5 жыл бұрын

Thank you.

@Dhmnh91 5 жыл бұрын

watching critiques is the most valuable key to learn

@MGuyette3289 5 жыл бұрын

Actually getting a critique is the most helpful.

@lucas-correa 2 жыл бұрын

I am changing carreers from a Quality Analyst to Designer and this content is very helpful.

@kieucuong4818 4 жыл бұрын

best series ever, so useful sir !

@HENEYY 5 жыл бұрын

Very Helpful Video Sir. thank you so much for sharing with us 🙏

@justingolden21 3 жыл бұрын

All of these layouts are beautiful, agree with most of his advice (although obviously i'm nowhere as qualified). Completely agree towards the end most of them had something that stuck out like a sore thumb, need repetition to make it feel natural and consistent.

@bobbymadula1620 5 жыл бұрын

I love Min! ❤️❤️❤️

@nerdincognitosue3560 5 жыл бұрын

I'm a new sub 🙆 and really enjoyed this! Lots of helpful info. Like your calm way of explaining things. Looking forward to binge watching videos on your channel 😀 this weekend.

@TheFuturAcademy 5 жыл бұрын

Welcome.