Pricing Creativity w/ Blair Enns Livestream

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Pricing Creativity w/ Blair Enns Livestream

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Күн бұрын

Livestream w/ Blair Enns. Got questions for author, speaker, consultant Blair Enns? Get them ready.
#WWPM #PricingCreativity
02:57 - Specialize vs. Generalize
04:30 - "but what if I get bored when I specialize?"
08:00 - How do I begin to specialize? Where do I start?
12:46 - Why don't we talk about money early?
18:20 - How did Blair embrace silence when talking about business?
21:40 - How do you measure the value you bring?
28:30 - Profit is based on the risk you take
31:00 - 2 ways of being successful in business
34:15 The pursuit of efficiency comes at the cost of extraordinary profit
37:00 - How much of a cut do I take from the value I bring?
48:16 - Risks you might encounter when leveling up
51:00 - VALUE BASED PRICING
56:00 - Can't I just raise my hourly rate?
1:03:00 - Price the client, not the service
1:11:00 - Don't feel the need to bring out the cost, ask questions
1:15:00 - Recap
@BlairEnns Twitter
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Пікірлер: 335

@aaronglynnwalker 2 жыл бұрын

It's clear that Blair dominates all these business dealings because he has the super-power of not blinking. Need to up my eye moisture game.

@sandymakesplans Жыл бұрын

could backfire if done wrong 😐😭🥲

@garrettpatten6312 8 ай бұрын

He has onion in his shirt pocket.

@alexhartan 5 жыл бұрын

This video is meant to be watched more than once. So many gems...

@ThisDesignLife 3 жыл бұрын

Agreed. Just going through it again.

@graysonjulius 9 ай бұрын

Agreed

@khaledahmaniferdi8922 Жыл бұрын

I can’t believe this material is available for freaking free Thank you so much guys

@joeldcanfield_spinhead 4 жыл бұрын

"double thank you"-one of my dad's business lessons: a good deal is when both sides think they got more than they gave.

@ten-ub4xd 4 жыл бұрын

well thank you

@joeldcanfield_spinhead 4 жыл бұрын

@@ten-ub4xd oh, thank YOU [see what I did there?]

@lordperezident 3 жыл бұрын

@@joeldcanfield_spinhead yes I see what you did there lol simple to comprehend If you have some sort of brain knowledge

@lluvia3thkpsp 2 жыл бұрын

Love it

@francismweru 3 жыл бұрын

Blair’s English vocabulary is way off the grid 🔥🔥🔥

@brandingdesignpro Жыл бұрын

3 years later just watching this entire video. Incredible amount of golden insights. Learned a ton that I can apply to my sales and consultation calls. Blair is a different animal and the same beast.

@KareenKircher Жыл бұрын

Same here!

@dumisanimacdonald3519 Ай бұрын

This was heavely packed! There is a lot l learnt from this video, thank you so so so much Chris, the team and Blair for putting this out to the world for us to see and learn

@thefutur Ай бұрын

You’re very welcome

@nicolasmarquez5956 5 жыл бұрын

"Really successful people say no to almost everything"... that was like a shot in my head!!! Awesome content!!!

@ariane2785 5 жыл бұрын

Taking notes, taking notes. I was drawing while listening to the show, stopping to write down the best chunk! I'm at the beginning of my illustration carriere and the parts "Learn to be unemotional about money" & "say a price and be comfortable in the silence" are gold. Way too often we try to fill that silence and end-up shooting a bullet into our own foot! Keep on doing that incredible work! Love from Finland!

@mequable 5 жыл бұрын

Watching this for the third time. This is amongst the greatest videos by The Futur about value based pricing and the business of design. So much good advice and food for thought. The fact that it hasn't blown up yet is baffling.

@chrisabelard 5 жыл бұрын

Damn the value on this channel is a blessing - Thank you !

@AskAW 3 жыл бұрын

What are you going to do with the blessing?

@lordperezident 3 жыл бұрын

@@AskAW put it to use. That's what the wise person would do. Which is me :) so mote it be. Yaaaheard

@duffpaddy3996 10 ай бұрын

Blair looking like he's commanding a death star but dropping gems instead 💯

@thefutur 10 ай бұрын

haha

@abdul-UIUX 5 ай бұрын

Every part of this video is just wonderful. I love it!

@thefutur 5 ай бұрын

Glad you enjoy it!

@salimvohra Жыл бұрын

4 years too late, but this is great evergreen advice, and applies to knowledge consultancy as much as design, appreciated ❤

@itajac80 5 жыл бұрын

I feel like I just got a Phd level coaching.

@thefutur 5 жыл бұрын

You did.

@obakengmatlou9964 4 жыл бұрын

Rodger that, thanks Chris and team, especially so to the erudite Blair Enns.

@elijahjohnyarra 3 жыл бұрын

Wow. Chris I'll send you a check once I make 6 figures 😁. So much value in this video alone.

@mianala 2 жыл бұрын

true

@CJordanNicholson Жыл бұрын

Shout out to Kaslo! I've never stayed there long, but it's a great place to stop on a motorcycle trip!

@amyfarrell9099 5 жыл бұрын

Love how Blair describes the two levels of success. SO GOOD!

@sheldonlawrie Жыл бұрын

These are potentially the most critical of all lessons for creatives. Thank you so much for sharing this series with the world. BIG RESPECT!

@MaliktheBuilder 5 жыл бұрын

ALL THE REAL ONES WHO WATCHED BLAIR'S PREVIOUS INTERVIEW HAVE BEEN WAITING FOR THIS ONE FOR A MINUTE!!! SO PUMPED TO GET INTO THIS VALUE!

@JTTechie 3 жыл бұрын

21:31 adding the time for myself to remember. This video is especially GOLD.

@andreatavolaro7513 5 жыл бұрын

honestly one of the best conversations about pricing I have seen in general and from The Futur. Way to go guys!

@nathanielmankatah7371 2 жыл бұрын

This video came in at the right time. This man is full of powerful information.

@gaschneidr 5 жыл бұрын

This is one of the best live streams you guys did. Blair is just golden. Thank you, Chris and The Futur team!

@thefutur 5 жыл бұрын

You’re very welcome

@meng-hsueh 5 жыл бұрын

Yes! Blair Enns on the show!

@JeremyMuradesign 5 жыл бұрын

So much GOLD every design student needs to watch this to really have a mindset shift.

@rikossp 3 жыл бұрын

Around 1:00am Greek time here. Definitely going to watch this again tomorrow with an espresso, a pencil and my notebook. 👏

@arcadiansounds2850 10 ай бұрын

This was siiiiiick. As a VO and visual design pro Im loving the gold bars dropped

@janeo14 2 жыл бұрын

***i want to cry*** its really ok to say "no" to almost everything

@luckypumareja947 6 ай бұрын

Thank you for the padcasts Cris❤

@kevinoreilly1188 5 жыл бұрын

Great content once again. Delivered with humor, honesty and an iron fist. The punch in the gut that all creatives need to hear.

@Myxlpltx 5 жыл бұрын

Can I like this 5 times ? Wonderful live stream with Blair Enns! I started watching live but fell a sleep (personal issues not because of the stream)so I had to watch the replay. Thanks Chris, Blair, and the Futur people!

@thefutur 5 жыл бұрын

You’re very welcome

@basschellekens7024 5 жыл бұрын

I'm so happy for Blair Liverpool made it to the Finals!

@thefutur 5 жыл бұрын

Miracle

@pascal.bakari 5 жыл бұрын

Oh, btw... this is my favorite futur Video of 2019- they just keep getting better & better!

@Storyraymond 5 жыл бұрын

WOOOOOOOW! He just described my creative personality! 'The nature of the creative personality is to want to solve the problem that you have not previously solved!' That is one of my big issues! This explains a lot lot about me. As an Art Director I want to learn about everything even if I feel the need to specialise in something. My mind is going to next level right now! Just achieved black mind-belt in something:) HAHA!

@CaseyATong 3 жыл бұрын

As a Graphic Design student, I really feel like I get valuable information when I watch your videos. It feels like it can just about match the quality of the college courses

@timlay2564 5 жыл бұрын

This one slams so hard, I'm gonna have to watch it multiple times!! Thank you for this!!

@HectorGarciaCPA 5 жыл бұрын

Everything about this, is just GOLD. Best advice ever!

@pastorbernardjere5421 Жыл бұрын

I just love Chris 😂😂 Blair enss is a revolutionary 👌

@mikeylynch8144 2 жыл бұрын

SO MUCH GOLD IN HERE, thank you to everyone involved, what an incredibly educational video.

@thefutur 2 жыл бұрын

You’re very welcome

@rosem3344 3 жыл бұрын

LOVE LOVE LOVE this conversation... @Chris, the pause was just brilliant! I needed to laugh out loud today. Thanks. I now have to get his books and then listen to this conversation a few more times. Thanks for amazing content @The Futur

@thefutur 3 жыл бұрын

You’re very welcome

@garrettpatten6312 8 ай бұрын

I imagine over deliverying, especially say physical commodities causes several problems one being price distortion: if the client gets used to you giving them freebies, they might start to make decisions that don't accurately reflect real market dynamics. Also they company has to store all the extra stuff you sent them, maybe it's more than they can realistically sell. Even ideas and designs - oh this firm sent over so many great designs on things we didn't even ask for! - maybe they feel compelled to change things about their business that were best left alone.

@ogray9927 4 жыл бұрын

I rewatch these videos and learn something new every time. I really appreciate Blairs blunt approach, I think it's the perfect antidote for the timid creative. The Baker video is just as brilliant. In fact, i'm heading over there to watch it again.

@thefutur 4 жыл бұрын

It’s a good one two combo.

@janeo14 2 жыл бұрын

omg this is gold info right here usd 5000 vs 5M no change in heart rate no change in tone

@XanaHXX1 3 жыл бұрын

"more doors not MORDOR" 👁️🔥😂 loving how casually that was delivered

@_kingkaizen Жыл бұрын

Blair is such an incredible mind man.

@Rafif089 3 жыл бұрын

mannn Blair voice is very convincing. like i would give my business to this kind of guy

@stevencooper7383 5 жыл бұрын

Wow this is PURE GOLD!!!! I really appreciate this amazing opportunity to learn about two industry leaders!

@deanbowen658 5 жыл бұрын

Another one of your video's that will be played on repeat. Great work guys.

@SimonBell78 7 ай бұрын

Blair is a Liverpool FC fan - good man!

@bstancel12 3 жыл бұрын

I come back and watch this video a fair amount. It is one of the best videos on all of KZfaq. Absolutely full of great content. Shocking that this only has around 56k views. Thank you for making this live stream video and making it available.

@KCNwokoye 4 жыл бұрын

I think Mr Blair Enns is an incredibly intelligent and successful man with much wisdom, the end was a good close, bring in the empathy. I also caution creatives to remember that there is a journey to mastering brilliance so don't be hasty if you can afford it, the drawing in the Sistine chapel wasn't created in a day so let yourself grow. As much as I agree that most of the concepts here can be profitable, Artists should deliver to their fullest satisfaction/potential as much as they desire because that's also what we are here for. To create work with much value that we are proud of and should also be well compensated. Artists genuinely love to deliver a high level of value because in the end, whatever value or creative energy you put out there's going to create an equal and opposite impact. We are inspired by great Artists and the renaissance man like Leonardo, Michelangelo, Socrates and other incredible creatives because they put out their best work into the universe. Focus your energy on delivering the highest value out there for your clients. Put out work that you too can celebrate, you are not a machine designed only to be paid.

@bradonwebb2318 5 жыл бұрын

On efficiency vs innovation, when you reduce waste and seek to become more efficient, you also become less innovative. Business concepts like this can be so complex and counter-intuitive, great insight! Tracking time is not always the best way! We need the freedom to fail.

@breedlifeproductions Жыл бұрын

Really good information, very helpful! Thank you

@thefutur Жыл бұрын

Glad it was helpful!

@danplumadore647 4 жыл бұрын

I purchased the book several months ago. Read it once. Read it twice. Read it 3 times and will read it again before year's end. This is my second viewing of this video and each time I learn something new.

@SJQuirke 3 жыл бұрын

This is rich gold - thank you guys for putting this out there Ah! Alan Weiss that is such a good input I am enjoying this so much On the question of over-deliver - Alan Weiss says "Promise and deliver" over-delivery puts you on a run-away treadmill

@gettingthere007 5 жыл бұрын

Great talk! Appreciate the high quality AV instead of shitty Skype podcasts! Learned a lot

@janeo14 2 жыл бұрын

-you need to make profit, it's proof that the world needs what you do.

@ufarmvideo Жыл бұрын

Blair is soooo confident!🔥

@kyler.6645 5 жыл бұрын

I watch this video more than any video on The Futur channel. I use it as inspiration and guidance before almost every client consultation. I'm so happy with the education I get from this channel and I've considered sending 10% several times and I will one day. Thank you, Chris and staff. Your info has forever changed my perspective and opportunity in the market and in my personal life.

@AdvaitV 2 жыл бұрын

I CANNOT BELIEVE!!!! THIS STUFF IS FREE ON THE INTERNET!

@thefutur 2 жыл бұрын

We are here for you.

@gowildamit 3 жыл бұрын

Very nice session. I have been to Poland many times 🇵🇱 it’s an amazing countries and with very hard working talented people. Warsaw is my favorite..Highly recommend.

@phindisithole9867 3 жыл бұрын

Lovely to be on live with Blair

@elcocovelazquez9793 5 жыл бұрын

Just got this book. It's a MONSTER. It already has changed my way to develop a strategy with my projects and clients.

@GuyPorteous 5 жыл бұрын

Thanks @thefutur and Blair 🙏 so much insight. I already know I’m going to end up watching this a dozen times.

@andrevvve 5 жыл бұрын

This is easily one of your best videos/interviews! Thank you so much for the information guys ❤️

@thefutur 5 жыл бұрын

You're very welcome

@socialsimodesign926 2 жыл бұрын

Good to hear all about it, especially you give good examples creative people have!💯🙋‍♀️

@rdeniel 5 жыл бұрын

Great insightful video! Thank you for bringing in Blair Enns! You're amazing!

@alexdespotovic1698 5 жыл бұрын

Amazing stuff guys, thank you very much for this inspiring and direct conversation we had the opportunity to listen to.

@ThugLifeModafocah 2 жыл бұрын

Account supervisor of Y&R... In Brazil we have Roberto Justus, which was the "Trump" of "The Apprentice" show over here. He is one of the owners of Y&R. As a business man, he is such an inspiration.

@marisamendez7817 4 жыл бұрын

This conversation is blowing my head away. I definitely need a marketing man to handle all of this information for me and take actions. Very interesting indeed though. Money is energy. I wish I had known before. Love from London.

@nickileal3 5 жыл бұрын

So very thankful for this channel. The content is super helpful and consistent. You are truly appreciated. There is so much to soak in!

@BrantK147 Жыл бұрын

wow, amazing, took notes, learned a lot!!! Thank you Chris!!!!! And thank you Blair!!!!

@thefutur Жыл бұрын

You’re very welcome

@THEHumanExperience 5 жыл бұрын

Very inspiring, thanks allot to The Futur for making this happen 🙌🙌🙌

@CreateGreg 3 жыл бұрын

It can be watched again and again. Top-Notch! 👌Thanks for recording it! 👍

@abilitybusinessgroup1989 2 жыл бұрын

Amazing! I'm late to the party but I had just as much fun as everyone else 3 years ago lol

@topupcomingmints3360 3 жыл бұрын

Thank you for the very valuable conversation.

@gjofoxster 3 жыл бұрын

Yaa!!! Fantastic Video In India here no hours charge, Designer charge on project... The biggest drawback is, client want free work here, if the artist say any charges Client don't replay... This is the biggest problem here. Nice info once again. Cheers!!

@johnmbevo7490 Жыл бұрын

This knowledge they are sharing transcends time and space. ✨️♥️.Brilliant

@chickenturbo5354 5 жыл бұрын

One of the best videos I ever watched on The Futur 🥇👍🏼

@vain3d973 4 жыл бұрын

Thank you.

@matiasginestet 5 жыл бұрын

I know you know it. But, you're awesome. This one is now at my top favorite interviews/streams/classes/lectures/conversations, etc. Keep it up, guys!!!

@thefutur 5 жыл бұрын

Thank you 🙏

@stalkb01 5 жыл бұрын

One of the best interviews yet!!!

@ahmadabuazza 5 жыл бұрын

OMG, I liked this video before watching it, great value as always.

@Auws 5 жыл бұрын

That was truly incredible, so much new knowledge that I had not heard before despite being an adamant follower of the Futr as well as old knowledge that decided resonate.

@orangecountywebsites 3 жыл бұрын

Great book. Thanks for the recommendation and showing Blaire to us.

@GoreTuzkPT 2 жыл бұрын

thanks chris for asking the exact questions I want Blair to answer

@justinroy6485 5 жыл бұрын

I really loved this episode a lot! Huge fan of Blair Enns and all the words he speaks. My question is on average at what age do you figure out after exploring all these ideas does it click that this is the thing I want to do.

@cre8tivestudio146 2 жыл бұрын

This is like a last class to become and professor 😁😁😁 thank you for this

@AlvaroDiazCastro 5 жыл бұрын

20:34 And that was the moment when Chris realizes the void of silence… but you can barely hear at the distance a mic drop softly. KUDOS

@ThanosLappas 5 жыл бұрын

Amazing moment!

@aaronglynnwalker 2 жыл бұрын

Man, I have commented this before on the Futur but this conversation makes it comes up again. In my opinion this all would be so much more helpful if we could bring this down from the millions of dollars-conversation down to the tens of thousands of dollars-conversation. Hoping for those conversations! Same conversations just switch the numbers haha. That would actually do something for me. This is great, of course. All helpful!

@taylorsampey-commissionart2207 Жыл бұрын

Lol. Do some math, bro.

@TheDriftjockey Жыл бұрын

I wish i had discovered this earlier. But im also happy that im on the right track :)

@Krisgranger 4 жыл бұрын

Value-based pricing is mad cool, but it assumes that we can clearly quantify the outcome of our work. Can we have a discussion about methods to quantify value to clients?