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Established in 1998, Nouritress is a hair care business created by DeShawn Bullard created to help women dealing with hair loss reclaim their crown glory instead of just throwing a weave or wig on it.
theGrio spoke with DeShawn to learn not only how she created her products with hair health in mind -- but why, after nearly 25 years, it was important for her to own and keep her brand when so many jump to sell their businesses to large corporations.
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