I think another reason for Milk's flopping is how much they've increased their prices while they've simultaneously reduced the amount of product they actually give you.

I work at Ulta and we sell SOOOOO much Benefit. Their brow products, mascaras, and the Hula Bronzer are very popular with costumers and they always come to repurchase. A LOT of people absolutely love the Hula Bronzer and will tell me how it’s the only one they ever use. Same with the mascaras and brow products. The blushes they came out with last year are actually really great too! I think that while Benefit isn’t giving us too many new launches, they focus on their core products and maintaining the quality which is very important to their repeat consumers. And when they do release new products, they’re related to the products they already sell. So I don’t think they’re in a flop era, they’re in their Stable Era.

I respect the brands that just sell staple products, without relaunching, reformulating, or discontinuing stuff when they have a good thing going. The alternative is just... ew. Constant launches and discontinuing great products to make room for mediocre new ones, all under the pretense of "innovation" (which we all know is a lie). Also the model of constantly launching products just encourages overconsumption. Sorry you can't generate revenue without constant clout-chasing, maybe that should be an indicator that your brand just isn't that good.

I think benefit definitely appeals to people like my mom and partner that wear their makeup the same way every day and don't like to experiment. They are more successful maintaining the quality of their current products than trying to push new products

I don’t think these brands are flopping I would say that they are not trending or maybe not paying influencers to use the brand

I appreciate brands that have their small aray of workhorse products and that don't launch gimmicky, mediocre products every few month. Benefit is such a brand, Dior does that well too.

I feel like milk hurt their own brand by sizing down the product immensely and also bumping the price up. I think if they didn’t do that people would’ve gone more crazy for their products this year especially in the ongoing cream product craze

I used to be soooo mesmerized by Pat McGrath Labs. When it launched everything was so innovative and I couldn’t afford to purchase much but I would buy everything I could. But now every launch seems about the same, and there are no new innovative product categories the way they used to. It’s to the point where I wonder if Pat is even involved anymore or if she sold it off.

Honestly I don’t think any of these brands are necessarily flopping. I think it’s just shopping mentalities changing. I mean times are tough, people can’t justify spending as much as they used to on makeup. At the same time I think the “buy every release“ hype has ended. More customers are shopping intentionally and project panning/finishing product before they buy a new one.

I think my mom single-handedly keeps Buxom in business 😂

It’s not Christmas unless there are mini buxom glosses in our stockings. Every year for probably a decade. I wait for the holiday sets like a kid waiting for the toy catalog. They are perfect for a tiny handbag or a pocket. Love them.

I love that Natasha consistently releases unique palettes. Not every palette release is for me, but that's what I appreciate about the brand. Neutral lovers, color lovers, deep skin, light skin, there's something for everyone in her collection, and I prefer that over a brand that releases the same palette over and over with minor tweaks (talking to you PMG). That said, PMG blushes and bronzers break the Internet, so even if the palettes are boring to some of us, she still manages to bring the excitement elsewhere. Also, I'm sad about Lorac. Their fairytale forest palette deserved so much more hype, and all the palettes in that format were solid releases. I really wish they'd release more.

I don’t feel sorry for Milk. Their prices (especially compared to the amount of product you get) are ridiculous and they don’t match up to the quality. In the UK their new setting spray is £10 more expensive than Charlotte Tilbury for only 85 ml of product. That’s just embarrassing

i agree with PMG because they’ve been doing the same pink/mauve over & over, even a basic brown/bronze would do well for them. but i don’t agree with natasha denona being in a flop era, their last palettes have all been different from each other & done well, also they had a concealer release this year & that has been a loved product for many.

Buxom’s primer-infused blush in Seychelles is the BEST blush I’ve ever used. And I wish they’d promote their mascara now that people are into a more natural, fluttery look because that’s what their mascara does, beautifully.

I'd love to see a video on "nostalgic" brands like Coastal Scents, BH cosmetics, etc. and possibly updates on them or what happened. Or a nostalgic products video and go over some old discontinued products (maybelline bouncy blush, dream matte mousse, nyc sunny bronzer, baby lips, mac single shadows, etc.) and maybe some "older" ones that still sell consistently well (bareminerals powder foundation, covergirl lashblast, etc)

Fenty is doing just fine. So is benefit. Love Lorac and ND eyeshadows, too. These brands aren't flopping.

I personally don’t agree with ND flopping but I do see PM getting a ton of criticism on their palettes being the same and there were others who said the brand was deleting comments and blocking people who had valid critiques. I don’t know much about that though, they test on animals so I don’t support them or follow their socials

I agree with you Kelly. I think most of those brands are not flopping- they're cruising after a successful launch. 🤷‍♀️

Ooh! Benefit definitely stays where they are comfortable, but sales-wise, they are doing just fine. They have launched quite a bit of newness in the last year, the most innovative to me was the foaming toner that launched with their new skincare line. It’s actually a cool product!

I agree with you about Fenty! What other high profile brands are doing that level of shade diversity across different product categories? Aside from mayybbee tarte, but not to the same extent. I think a lot of the hype has died off simply because it is no longer a new brand

For some reason Benefit products really sparks joy for me 🙂. I love their classic products.

For Benefit, at least in my country, the beauty advisor told me that the revenue from waxing is really significant. So I think Benefit is still doing just fine because of the waxing services

I do think ND and PM are flopping, maybe not in terms of hype, but definitely in terms of sales. Constant sales for PM, and the new influencer discount codes from ND suggest that to me. Benefit is like Mac. Workhorse products people actually can use up and repurchase regularly. Maybe nobody is talking them up, but the average consumer tends to stick with what they know and love and both those brands have kept the same products around for years. PM & ND focus on one and done purchases and most people don’t buy every launch. ND might be on the upswing with their concealer and the popularity of the Nude Palette but I think successful brands really need brow products, mascaras and foundations to keep consistent sales. In the real world, I think PM is too flashy for a lot of people and basic wins out.

I love the sunflowers 🌻 is the background. 💛🌻

Benefit discontinuing erase paste made me cry , I know it wasn’t for everyone but now as someone who used it for modeling shoots and would bring it to help cover some scars I was heartbroken

That fenty solid lip gloss might have done well if they had released it pre-pandemic and not in the height of COVID. But only pre-pandemic or maybe waaaayyyyy after as we’re all still constantly washing out hands.

I was hardcore into Bare Escentuals/Bare Minerals when Buxom was created. It was HUGE back then. Leslie was so proud of it, and the BE communities really made it sell well. There was so much excitement every time a new color was announced because many of them were named for US. Back then it was almost unheard of for the consumers to help drive the products, but it was a great collaboration. Until the brand was sold, and it all stopped.

Lol Lorac I feel like is so unrated for eyeshadow but I feel like they have been flippity flopping forever. Haven’t seen someone rave about them in like… 5 years.

Some of these brand sold globally, I can tell benefits's fine, Fenty's fine but yes Natasha and Pat Mcgrath seem a little bit meh, Pat Mcgrath x Bridgerton collection is suppose to be a hit but they're still on a shelves after a year. For Natasha Danona I don't see people buy it much but more like swatching them in the Sephora just to see why it expensive.

I LOVE Buxom lip liners. They of course can be used to line, but they can be worn as lip sticks, or a lite stain. I especially appreciate them when the are half off on Ulta's 21 days of beauty. 👍

Hey congrats on hitting pan on the bronzer. I'm almost about to hit pan on my elf poreless putty primer. Im also close to finshing my NYX butter gloss in sugar high and finishing my elf clear mascara. So youre not alone. Although I actually used up three-four fragerences this year.

the problem with the fenty stick foundation is the amount of product for the price it's weird they wouldn't fill the tube if they were releasing that type of makeup product as other's have wouldn't but for that reason xx

With PML it feels like many other cosmetics companies, their prices keep going up and the quantity and quality keep going down. I am sure PML is going strong and will stay strong, but an eagle eyed redditor made a post (I think it was on r/beautyguruchatter a few weeks ago) saw the amount of product went down compared to years previously. I compared my older Midnight Sun (13.2 grams total) to my newer Huetopian Dream (12.9 grams total) and it's like, Heyyy. Why you skimping on us, McGrath? Plus the hardcore PML fans have noticed that newer palettes no longer so the special astral shades (undupeable by the way) and it's the regular mattes, shimmers, and toppers which has them frustrated.

I also think Rare is the new Fenty.

Kelly your hair looks AMAZING you always look so pretty and put together ❤

Milk Makeup is so hit or miss for me. Their Kush lip balm (RIP) was the best lip balm I've ever tried, and their cheek sticks are great; but I hate the grip primer. Also, I was in Ulta last week and picked up one of the Buxom lip glosses and was reminded of how much I used to love them.

Lorac seems to do well in sales despite not releasing new products. I had a Lorac palette in my cart that became out of stock the next day. So they must be doing something right 🤷🏻‍♀️

For me, the new Natasha Denona palette is exciting because it’s exactly the right neutral tones for my complexion. However, I think of brands come under solid performers, but just not exciting Beauty followers on social media, unless someone happens to do a TikTok video and suddenly an old brand will have a moment in the spotlight again like the clinique black honey almost lipstick did.

I never hear much about lines that have been well established such as Clinique, Estee Lauder, Lancome and YSL. I never hear about new launches or anything

You guys!!! Benefit blush in Pom Pom....it's stunning! It's my holy Grail fa sho!

I was excited about the new benefit blushes last year, I still have a few shades on my list.

So interesting regarding buxom. Because Emily Noel talks about them. Especially their lip liner with the brush and how hard candy created something super similar

Kelly! You look so beautiful and your background with the flowers and candles is simply gorgeous 💕

I am one of the loyal shoppers of benefit and I repurchase their brow products and will do this for the end of days. So not innovative but damn are their brow products great and the packaging helps and makes it easier to use. I have chronic hand pain and I like the packaging shape allows me to open the cap without a struggle.

Yes! Buxom lip polishes and lip creams are my favorite lip glosses of all time. The lip polishes have micro shimmer, while the lip creams have no shimmer. I love the cooling/tingling plumping sensation. It’s not overboard. For it being a lip gloss, it actually clings to the lips for quite a long time, without the formula being sticky. I’m a super fan of their lipglosses and always will be. I am a sucker for their seasonal lipgloss shades/yummy scents they come out with. I just want them all. The originally scent of the glosses is still nice as well. It just smells like a sweet mint to me. Another product I absolutely love is their wanderlust primer infused blushes. I have the shade, Seychelles, and I think it is my favorite blush I’ve ever used. It just goes with everything, and every season. Those types of blushes that look underwhelming in the pan, I usually find to be the most beautiful looking on the skin. It pretty much has built-in highlighter. The glow/radiance that the blush gives is not too much though. I really want to try the pink shade called Havana. I’ve hit major pan on Seychelles, I just love it that much. I’m determined to finish it entirely. I also loved their plump-line lip liners, before they turned them into a plastic roll up style pencil. I have several of the wooden sharpen able pencils. They are a thick pencil where you can line, or fill in the whole lip with it. I have always found that using a jumbo/thick lip pencil allows me to overline my lips way easier. I am not sure about the new version of them, but I’m open to trying them. They still have a few of the original lip liner shades.

I had a Cargo blush from Birchbox that I LOVED. It was the only blush I wore for about two years. I went through three or four. 😹

Benefit just released their fan fest mascara and it's amazing! So I don't feel like they are flopping at all.

I love these kind of videos

I really like my Buxom blush! It's so pretty. And I think it's relatively reasonably priced.

Milk is getting a lot of hate right now, but I went ahead and did a check and their sticks (bronzer, blush, contour) are actually less per ounce than Fenty's Matchstix line. The packaging for the Fenty is definitely bigger, but I was shocked to see that the milk makeup price per ounce is $126, whereas the Fenty is $128. Packaging makes a huge difference in how we perceive value. I didn't buy any of the Milk makeup sticks from their former size, but currently they are definitely comparable in price to competitor brands like Fenty. Just something to think about.

Strange that anyone would think Benefit being in their flop era. They just released a ton of bew box blushes that have people raving. Plus theyre releasing new brow products every now and then. I just purchased their new brow wax. And their tints will NEVER go out of style. I just stocked up on new bottles of those too. 😅

I really love the buxom rose julep cream gloss. It's just the perfect color and I love the mintiness for summer!

One of my favorite all time powder blushes is Buxom Seychelles

Love watching your videos and suggestions 🤩

No hate, but I feel like if a company is still running, they're not really flopping; our perception of what makes a brand successful is getting pretty warped, neither a brand nor a product can have their 15 minutes of fame forever, that spotlight is there to bring a much wider audience to that brand/ product than will ultimately love that brand/ product. When the spotlight goes away, those customers that were looking for that exact thing are going to stick around and that's what keeps a company going, not constantly releasing a gimmick that gives them another 15 minutes of fame which will ultimately be a "holy grail" or a staple, definitely-rebuying product for 20% of the people who buy it.

I definitely think PMG is flopping. It’s all the same! I’m loving Natasha Denona. I mostly stopped buying makeup, because none of it is speaking to me. I bought the I Need a Nude palette and the last two 5 pan palettes. I love them all! I would say it’s my favorite brand right now. To me, Natasha Denona is not flopping.

I’d love for you to cover department store brands, they must be doing something right to charge those prices and have such a loyal customer base. They are certainly not often cruelty free bc of having a world wide market.!But trendy they are not, except for the freak Black Honey viralness. They rely on good old fashioned marketing and customer service. Alt ought I’ve seen some ads do Estée Lauder foundation lately.

I love your hair in this video! It looks so pretty!

pat mcgraths main investor pulled out and they are currently looking for another so I think that's the reason she's selling at alter they need to make more money to look viable xx

The buxom blushes are my favorite powder blush formulas! I love it and I have all the colors. 😍 I think you should definitely try them! 💯

I love the buxom lip products!

I was surprised to see Pat McGrath in this line up but then today I picked up her Celestial Nirvana palette at Marshalls for $30 today...

Sometimes I feel like I imagined the brand Cargo lol. It's been so long but i swear they were at Sephora ages ago and I had their foundation that was packaged in a capri-sun like pouch with squares on it. Then when I went to repurchase, it wasn't sold there anymore and I never saw them again🤔. I didn't think other people remembered that brand!

Buxom does have a wonderful line of primer infused blushes. They do have a strong scent, but their performance is excellent.

I love the buxom plumping lip serum so much 😍 I've gone through a few of the clear ones. I don't like the gloss or anything else I've tried lol.

What about Melt?

Girl is having a very good hair day today!! 😍 Although I am always curious to see you with dark hair 🦄

Buxom lip polish is my favorite gloss of all time. I’ve gone through like… 7 or 8 of them? Every time I wear another one, I wish it was my Buxom. Will never not repurchase.

I remember I bought a hot pink blush from Cargo in Macy's about 20 years ago. It came in a silver tin and I wish I still had it.

the other day i remembered that Jouer existed and it threw me for a loop

Buxom?!?! I had totally forgotten about that brand! I was inspired by your video to pull out my Buxom lip glosses and show them some love!

buxom blushes are amazing! i have mykonos and it’s my faaaaveee i will cry if they discontinue it

I love Buxom. They're create your own pallette eyeshadows are fabulous.

Benefit fan fest mascara, new and sooooo good!!!!

I agree with you milk and Fenty are not in their flop era but they’re not at the top anymore. I’m a saie/kosas/tower28/ilia girlie but I’m going to be honest when it comes to fashion shoots or big events like graduation,etc I’m going to rely on more professional and color saturated brands that offer longevity throughout the day.

My favorite is buxom blushes ! Love it ! Seychelles and Mykonos is my favorite ❤️

try the buxom wanderlust primer infused blushes! i love them

I wish Fenty would keep their hydrating foundation stocked. I don't know why they are doing away with it. My daughter loves the fenty hydrating foundation.

Benefit is still big in the UK, they have a counter in every department store and they do brows on the counter. They actually release new stuff, recently some lip balms and skincare which is actually nice! They will be totally fine 😌

It's almost a little funny what you were saying about Buxom, because I'm currently panning my Buxom customisable palette with six of their singles as a pan that palette. Literally seeing that brand before my eyes every single day 😂

The Balm Matt eyeshadow pallets, I Love and still use, I went through one and repurchased. Buxom had a mascara I loved black tube silver writing and their lip pencils, lippie in Boston and gloss on white Russian.

Buxom's mascara is amazing, I cannot find a brush as good as that one is in other mascaras.

Benefit used to have some products in the 2000s that I loved a lot, especially the Creaseless Cream eyeshadow pots. I went through several in the cool brown shade Traffic School. I miss those a lot.

Benefit is launched more lip tints in asia and honestly I’m intrigued depending on the pricing

A couple years ago right when Walmart started using 3rd party sellers but definitely before it was known I bought a fake grande lash serum. Thank GOD I was still finishing up the one I had of the same size. I compared the tubes & there was THE TINIEST difference, sent it back immediately which thank god I could do. Lord only knows what was in that tube that I could’ve or people have put on their eyes nightly. 🤢🥴

I love buxom lip polishes and creams! I always hope for them in the 21 days of beauty. Im not someone who has tried a TON of other gloss formulas but of the ones i have tried i think theyre the best. Love the tingle, they wear a pretty long time, dont make my lips get weird and gross on the inside. Other than that though, havent tried anything else from buxom

Cargo used to be in Sephora. I was obsessed with their lip gloss/creme that came in a metal pot. It was so pigmented and moisturizing. The color Waikiki was amazing on light olive skin.

Off topic but your hair looks so good 😍

Buxoms mascara is my HG. It looks so natural I love it.

I have 2 Buxom lipsticks and several lip creams, polishes and glosses in my everyday makeup drawer. I also like the newest Benefit mascara. I have a few Milk Makeup products in my everyday makeup drawer too. Even though I am a makeup enthusiast with more makeup than I could ever possibly use up 😆 I still have many staple products that I continue to buy despite its popularity on social media. The people in my life that aren’t makeup lovers continue to repurchase the same products over and over. I’m guessing there are a lot of people that do this which gives these brands sustainability.

100% agree with you about fenty. This was actually the brand that got me into higher end makeup (I didn’t understand how to do makeup until I was 21) and their collections were so much fun in 2018. I kept my Moroccan spice pallet and the 2018 holiday collection. I was so confused when they stopped doing collections and tried smaller eyeshadow pallets which (in my opinion) weren’t exciting and from what I saw from reviewers, didn’t perform well I also LOVED the mattemoiselle lipsticks and was so sad they discontinued them. (I STILL can’t find an exact dupe for the Griselda shade) And the very first highlighter I ever bought was the summer collection. (The shade sandcastle is still my PERFECT shade, and that’s sadly discontinued as well) It seems the fun was lost (maybe the 2020 lockdown has something to do with it since people weren’t buying makeup as much) Also we still don’t have lip liners from the brand, but at least they made a better mascara. I would love to see the passion come back. I miss the hype of this brand. 2018 was Fenty’s year

Loved it ❤

PMG: Maybe ND: Absolutely not. The I Need a Nude wont stay in stock at Sephora

I love the lancolm stick foundation.

I would agree about Buxom, Cargo, and Lorac. I don't have any products from them and am not interested in them. I disagree with the ND and PM comments, I think the ND mini palettes and her midi palettes are great, good formula and color stories. Plus ND just released what I think is the best concealer ever. PM has a good following with people who want luxury products. Their palettes have a solid following along with their blushes and lip sticks. Benefit just released what is touted as one of the best mascaras by many influencers. I have not purchased it yet but plan to do so. They are a brand known for their brow products but this mascara release is exciting. Good video, Kelly!

Lorac had this mini golden unzipped and it has this white shimmer for the inner eye that I’ve been babying fooorrr years. I’d buy five more just for that shadow. 🤣

Lorac’s quality in eyeshadows changed. I had the original and I used that palette to death. I hit pan on pretty much every shade and then they discontinued it. bought their newer pro palette and I have some drugstore palettes that are far better. Was disappointing for sure.

I can't find much info from a quick Google search, but I was under the impression that Buxom was a spin off brand from Bare Minerals. Like Bare Minerals is known for their face products, and Buxom did lip and cheek, etc. Does anyone else remember this?

Everything i have tried from Benefit was very good. Hoola is my HG bronzer,gimme brow pencil is my staple for my thin brows,their face palettes i like,setting spray is very good. Mascaras are so so for me.