How JIO’s Masterplan Beat Disney & became the King of Indian OTT?

How JIO’s Masterplan Beat Disney & became the King of Indian OTT? | Business Case Study

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3 ай бұрын

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VIDEO INTRODUCTION:
Hi everybody,
On the 28th of February 2024, the streaming market of India witnessed the biggest merger of the decade, this when Disney+Hotstar entered into a joint venture with Mukesh Dhirubhai Ambani!!
And the reason why this is a very very big deal because with this merger, Mukesh Ambani has practically become the King of the Indian OTT space because now This entity owns 35% of the entire OTT market of India, 120 television channels, and 30,000 content assets of Disney! In total, this entity alone will command a total viewership of 750 million viewers!
And you know what?? Reliance will practically control 63.16% of the merged entity and Disney owns only 36.84%!! And this is shocking because in 2021, Disney was the king of the Indian OTT space!! Look at this chart, in 2021 Nov, while amazon prime stood at 22.3 million views, netflix stood at 6.1 million views and disney plus Hotstar touched a viewership of 51 million views!! And if you look at Jio, jio was nowhere in 2021, but even then, in just 2 years, it has become the King of the Indian media space.
How did Reliance dethrone Disney as the king of the Indian media space?
What was Mukesh Ambani’s genius business strategy to beat a 100-year-old giant like Disney in India?
Why did Disney lose the war with Jio despite having so much money?
And as students of business, what are the lessons that we need to learn from this epic business case study?
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#disney #Ambani #reliancejio
#thinkschool #businesscasestudy #geopolitics

Пікірлер: 881

@drsuriyavm955 3 ай бұрын

Being a monopoly is good for a company but not for the people.

@akileshbhat7021 2 ай бұрын

Disney - we have marvel with superpowers, what's your superpower again? Ambani - I'm rich

@amaykataria8004 3 ай бұрын

This is scary. Reliance is becoming monopoly in almost every sector. Dont think this will end well.

@nathanielabishek2939 3 ай бұрын

Love the way how they came up with WTF media 😅

@a_b_c_d_d 3 ай бұрын

We are the future media lol

@Kathakathan11 3 ай бұрын

Future f*c,

@playhard719 3 ай бұрын

@@a_b_c_d_d What the F**k media

@fnamelname4146 3 ай бұрын

@@playhard719 Why the F**k media??

@SIRE__PATRICK 3 ай бұрын

@fnamelname4146 who the f××k is media?

@Surajbansal909 3 ай бұрын

Mota bhai is visionary, the way he currently is leader in telecom and media. Before 2010 he has zero percent of these markets😯

@NerdCentral_ 3 ай бұрын

He is not visionary.. He either copies or acquires the business and kills the competition

@shannu1927 3 ай бұрын

@@NerdCentral_ that is what business is

@kabeerjasuja3078 3 ай бұрын

@@NerdCentral_ That's all big companies does, go check google, microsoft, disney, apple they are acquire small business and use their technology to benefit, their nothing wrong.

@GoofyAhhLion2937 3 ай бұрын

business man hai wo@@NerdCentral_

@Surajbansal909 3 ай бұрын

@@NerdCentral_ nope,if u want to know, how mukesh Ambani is visionary, just learn about jio,how he took reliance from anil Ambani in 2010. He has now cracked the idea of becoming the market leader

@ujjwaljha2701 3 ай бұрын

Hey think school team and Ganesh... Please try to add hindi subtitles as my parent are very much interested in case studies of politics and business but it is not possible for them to watch without hindi audio or subtitles

@studyrelatedcontend8114 3 ай бұрын

Follow hindi channel of think school

@dirrtyfloyd 3 ай бұрын

@@studyrelatedcontend8114their Hindi page has zero videos

@bhuvaneshwarichamy9168 3 ай бұрын

Poo

@PiyushSunvil 3 ай бұрын

No need

@Satya_Golu 3 ай бұрын

Bahar ke KZfaqr multiple languages ka option de rhe hain audio me think school ko bhi Krna chiye

@Sanatani_Sherni 3 ай бұрын

Better JIO than Foreign Brands ❤❤❤❤

@itdoesntmatter9923 3 ай бұрын

@@thelearner-bengali1257maybe u need one

@kabeerjasuja3078 3 ай бұрын

@@thelearner-bengali1257 i think you need english education 😂

@shivekdaswani4796 3 ай бұрын

@@thelearner-bengali1257your comment doesn't even make sense

@spainwithoutans792 3 ай бұрын

@@thelearner-bengali1257 sorry, even after being bengali myself, bengali detected opinion rejected. 😊

@thelearner-bengali1257 3 ай бұрын

@@shivekdaswani4796 sarcasm bujhis??

@plushyneko 3 ай бұрын

Apple is the best example of 'ecosystem profit > standalone product profit'. Jio's going to get there, step by step. What sets Jio and Apple apart is their target demographic for profits; Apple goes for markets of high-paying customers, and also maintains a level of polish/refinement on their products, while Jio shoots for the masses across the lower and middle class families where a product purchased is inexpensive enough that spending capital on polish/refinement isn't necessary. Jio's example is basically collecting the smallest grains of silicon from all around the area, while Apple's example is aiming for areas with large silicon wafers from the get go.

@anubhavjain7566 3 ай бұрын

There's a book by the name of "The Fortune at the bottom of the pyramid!

@plushyneko 3 ай бұрын

@@anubhavjain7566 Thanks for the suggestion! It's on my reading list now

@reserftamang7700 3 ай бұрын

One of the advantages that JIO has is India and its population...while players like Apple are dominating global,, I doubt that JIO will be able to do that globally.

@plushyneko 3 ай бұрын

@@reserftamang7700 They do not need the global stage, they just need to up their product portfolio on the hardware side as well, designing it for the desis out there. With India's population as you've mentioned as the base, they can sustain themselves if they invest into it when the opportunity strikes em ripe and ready. That won't happen in today's market but is a possibility a few years down the line. However, they've to be careful of regulatory bodies when they evolve into that stage as well.

@akhileswaranak4890 3 ай бұрын

@@reserftamang7700 You can compare that with mindset of Americans. Whatever great things happen in US, it tends to spread across. Secondly Americans have a mindset that they want much more quality products and are not price sensitive whereas in India people ensure they have good value for money product

@ojastumbde4055 3 ай бұрын

The probable monopoly of reliance in telecom and media industry is a threat. We will need good and fresh competitors merged to existing players to break this possible monopoly. Not an Ambani hater but i feel this essential for the Indian market.

@PrimeTasteTester30 3 ай бұрын

Completely true! We will be the victims in the end when they own everything and we’ll have to just comply.

@dreemfeed8077 21 күн бұрын

ooh so you were happy with a foreigner monopoly then? why indian colonial mindset can't see any Indian to grow at word level

@PrimeTasteTester30 21 күн бұрын

@@dreemfeed8077 did he ever say that he wanted international company monopoly? I swear you guys have 0 comprehension and try to twist every thing as if it’s against india. No it’s not “colonial mindset” to criticise if one company owns everything. Stop victimising yourself for everything and anything.

@vedjoshi260 3 ай бұрын

After seeing the WTF X Think example... I see something is cooking, and as of now it sounds delicious :p

@backendcoder3702 3 ай бұрын

I was wondering about same and that nitin kamath example gave clear idea that he might be a strategic investor in this venture

@ahsamhussain5610 3 ай бұрын

we should support our Indian Brands than foreign brands

@stalin1555 3 ай бұрын

If foreign brands invest their earning in India, they should be welcomed

@perseusgamez2431 3 ай бұрын

Let's see if you will be saying that once Ambani doubles the price of ott subscription

@BhushanPatil-gz5fk 3 ай бұрын

@@perseusgamez2431 😂 bas indians yhi sochne me rehe jaate he

@fnamelname4146 3 ай бұрын

@@perseusgamez2431 Even after doubling it would be way cheaper than Netflix(foreign brand)

@fnamelname4146 3 ай бұрын

@@perseusgamez2431 Even after doubling the prices will be a lot lower than Netflix(foreign brand)

@user-hw6mz2cb9f 3 ай бұрын

The amount of knowledge I gained just because of think school is immense. Channels like Think School are so crucial for the empowerment of the country’s youth! Thank you.

@lespaceman 3 ай бұрын

Just propaganda, disguised as case studies. 😂

@user-hw6mz2cb9f 3 ай бұрын

Please present, data and facts and i’ll listen to you. Your opinion has 0 value!

@xoxo4385 3 ай бұрын

@@lespaceman lol, live in your cave

@riking016 3 ай бұрын

Exactly. Think school always shows only the overall positive image of Modi govt. in his case studies. Connect the dots

@kailuuu 2 ай бұрын

@@riking016 people like you will always try to find mistakes in others, no matter how good person is.

@danielajay10 3 ай бұрын

Being a UX designer, your content is more valuable for people like us. Can't even image the efforts you put in for collecting this data and Case study. Every day I check for new videos of yours. One of the best channels on KZfaq is yours. Thank you for the wonderful content. Kudos to the whole team.

@PAYOGABABU 3 ай бұрын

Bro try to make a video on Andhra Pradesh TDP vs YSRCP performence in 2014 to 2024 it will help us right before state elections

@rounakbaid5571 3 ай бұрын

NDA

@user-qt6fq1vg6z 3 ай бұрын

Peddakathe❤😂

@ganesh7537 3 ай бұрын

Anduku bro let him do things natinaly 😂

@kartikmogalapalli3014 3 ай бұрын

We are here to learn business ,not political arena 😂

@mohankrishna3858 3 ай бұрын

Yea bro

@bhaveshvispute4283 3 ай бұрын

Nobody witnessed He was laying foundation step by step disney ka hath kata pair and now buying Disney at cheap price mota bhai don hai😂😂

@MitthuSempai 3 ай бұрын

3:38 So Mukesh Ambani has got the WILL OF D?☠️☠️☠️☠️

@Baldguy7 3 ай бұрын

😅❤

@ThorfinnKarlsefni0 3 ай бұрын

OP homie

@punith3460 3 ай бұрын

😂

@shrin210 3 ай бұрын

😂😂😂

@cw9728 3 ай бұрын

Mukesh D. Ambani❤😂😂

@user-pz1qo1fo2d 3 ай бұрын

How many of you want CAA to be explained in this channel

@prakashchoudhary9628 3 ай бұрын

Hey Ganesh Bhaiya, you nailed it. You not just explained how and why merger took place but also what would be the aftermath with respect to media and telecom industry in India. Loved it🙏

@shashankkrishna4057 3 ай бұрын

Even in the US disney are going through some very serious issues,so this partnership might actually help their Indian operations

@shashankkrishna4057 3 ай бұрын

Even the FIFA World Cup,was around October to December and also it was timing friendly for most Indians too

@sahilkataria8630 3 ай бұрын

Jio - O paisa o paisa nhi koi aisa jaisa ye paisa............. Disney- ye duniya ye mehfil mere kaam ki nhi mere kaam ki nhi.............

@Prakhar_Kumar00 3 ай бұрын

monopoly se thoda dar bhi lgta h, but yes, better mota bhai, then foreign brands I hope a time comes when we have Indian Media Brands all across the world, and Jio Cinema could start the same.

@sahilkataria8630 3 ай бұрын

Jio - O paisa o paisa nhi koi aisa jaisa ye paisa............. Disney- ye duniya ye mehfil mere kaam ki nhi mere kaam ki nhi.............

@fnamelname4146 3 ай бұрын

Yaa, it will help India a lot in information warfare.

@rudrarathi16 3 ай бұрын

Unbelievable content, hats off, to find these data is one of the toughest job. The best case study i have ever seen

@NamitGupta-mw1wz 3 ай бұрын

heyy i request you pls make a detailed vid explaining 2008 crisis

@dhruvjajadiya1516 3 ай бұрын

15:32 and this is when motabhai entered 😎 very well edited brother 💥

@AjayManoharK 3 ай бұрын

But won't this trigger anti competition laws in India? As a monopoly, what is stopping us go the license raj in a few decades? I don't think this will be allowed by CCI which will bring in Anti-trust laws in India. Especially if Jio tries to wear out Airtel. Because if Jio is the only one surviving in India, guess what, it will get broken up, just like how every move by Google is being scrutinized by CCI.

@param560 3 ай бұрын

Hi ganesh As a mba student watching your videos since past 8 months what a detailed video 🔥🔥

@noobcoder404 3 ай бұрын

I learn so much from you , Thank you THINK SCHOOL.

@madhav5296 3 ай бұрын

This is so sad we have now Monopoly in Entertainment and OTT

@achu10mech41 3 ай бұрын

Still there's lots of ott are there

@GoofyAhhLion2937 3 ай бұрын

Why?

@bisrutjoshi7806 3 ай бұрын

Impeccable case study ❤❤❤❤❤❤❤❤

@bisrutjoshi7806 3 ай бұрын

@@user-je7pc2mp5e Thanks 👍👍👍

@rishuraj2806 3 ай бұрын

One hell of an interesting video. Also the way you easily break things behind business is commendable.

@srikanth2928 3 ай бұрын

I am very much impressed on how you narrated this story.

@animesh269 3 ай бұрын

17:38 Friends is distributed by Warner not NBCU. Also, a really well done analysis and exactly depicting what went wrong with Disney in India, esp with Hotstar. Jio just made them turn into this merger.

@mayank.9203 3 ай бұрын

Motabhai doesn't even think of maybe creating orginal shows for jio cinema because the app didn't have that much brand value , he straight out bought all the well known content available. Shows how deep the oil money filled pocket of his is. Other companies spend money, they incur losses and get acquired but reliance all the while jio shows most expensive sports league in Asia for free.

@manannaik1341 3 ай бұрын

Bruh what? So what about Hotstar? Sony liv vs zee5

@shikhar877 3 ай бұрын

Awesome ❤

@notinvegas 3 ай бұрын

Everyone - Their This guy -the air

@lifesgamer5942 3 ай бұрын

Amazing video and more informative.. 🤯🤯mind blown merge of the decade.

@arvind109singh 3 ай бұрын

the detail analysis is amazing. you earned my subscription. waiting for more videos.

@VijayKumar-fi2oo 3 ай бұрын

You always give premium content bro

@karsh110 3 ай бұрын

Aware of this merger game played by Mota Bhai, but a hit on Airtel just sends chills down the spine. Great insight Think School

@PrimeTasteTester30 3 ай бұрын

Where there is competition, there is growth. Once Jio owns everything, Indians will finally wake up to dystopia.

@harshgupta5454 3 ай бұрын

Mota bhai on fire🔥🔥 But slowly everything is going under monopoly which is quite a dangerous situation.

@shreeshbhat3971 3 ай бұрын

nothing wrong. it happens in every country. reliance is a gem of India

@opnia 3 ай бұрын

@harshgupta5454 Twitter(X): due to monopoly they can run "Whats wrong with India?" anti India narrative... KZfaq :Promotes Pakistan channel,Seriels, Kpop, hollywood movie,WWE...in India..if youmake video against America ..they will shadowban it.. LeftWing has million million views..but rightwing get flagged... Amazon,Flipkart destroyed all retail sector in India.. Dettol, Horlicks, Cadboury, Nestle, Pepsi, Cocacola, ..........Uniliver all are monopolizing Indian Industry !

@sahilkataria8630 3 ай бұрын

Jio - O paisa o paisa nhi koi aisa jaisa ye paisa............. Disney- ye duniya ye mehfil mere kaam ki nhi mere kaam ki nhi.............

@souviksikdar1864 3 ай бұрын

@@shreeshbhat3971Monopoly is not good for the market. Especially the domestic market.

@PrimeTasteTester30 3 ай бұрын

@@shreeshbhat3971 not to this extent. When a company owns everything, there is no incentive to grow anymore. The consumers will be the victims. It’s indeed quite dangerous.

@adhokshravishankar 3 ай бұрын

This was a well made case study. Even my parents enjoyed this. They normally find decent chunk of what I watch as a bit boring 😅. Interesting stuff

@nikhilkr2320 3 ай бұрын

Very informative, keep it up guys!

@rajeshvora5941 3 ай бұрын

The lessons from the case study are rocking bro... And the 'fascinating & frightening' jibe was spot on! Great presentation GP! ❤

@RAM_JAN22 3 ай бұрын

Bhai JioTube aur banado bas maza aa jaayega..

@zohaibmanzoor8522 3 ай бұрын

Thanks Ganesh sir You are the best content creator at present in India in terms of the information 2nd I consider nitesh rajput and 3rd dhruv rathee You truly deserve the award Your video is being used at IIT and IIM for explaining tough concepts I think no content creator can explain concepts better than you Always respect you❤😇😇😇😇

@MindMystiqVaul 3 ай бұрын

Dhruv Rathee is spreading false information amd agenda against the ruling government and Hinduism . Its better to research first about your role model then asiign them 1,2,3.

@VipulShukla2708 3 ай бұрын

yrr mujhe time trak nhi milta video dekhne ka but phir bhi time nikaal leta hu vaapki video dekhne ke liye very very very very very very very very very greatt content

@nityasomaiya5001 3 ай бұрын

😍😍😍

@avileshvl 3 ай бұрын

Bro, you forgot our FIFA World Cup. The final match made millions of views and in our IPL final of last season we all saw how Jio Cinema became a 'kingmaker'.

@siripupriyan 2 ай бұрын

Our 😂 such a pride bro ... Waka waka hey hey

@floraexoticsfloraexotics 3 ай бұрын

Awesome vlog bro.. love The Think Media VS WTF media.. 😂. Too goofy. Thank you as always for your amazing videos ❤

@darshansawarkar6182 3 ай бұрын

So if jio became monopoly, recharge prices will increase exponentially.

@arvind109singh 3 ай бұрын

yes there will be a hike soon but comparitavily lower than airtel obv, lol

@backendcoder3702 3 ай бұрын

Not really they would be market player only in entertainment and not in telecom as gov would try its best to revive other if this happens ...and at last we are Indians we wont pay such high bills baselessly ...mass would switch to either airtel or vodafone

@kabeerjasuja3078 3 ай бұрын

Yes it will but i don't think exponentially, jio knows Indian, but i think they will starts selling buddle OTT in less price than other OTT combined which will be good initially, but as per population of India it will remain stable but will increase yearly.

@diwakarmankina9528 3 ай бұрын

This case study is more fascinating than my life time studies..kudos to you Ganesh🎉

@charanteja7636 3 ай бұрын

Amazing explanation of case study.

@akhil2024 3 ай бұрын

Disney became Woke and Went Broke

@arka_investor 3 ай бұрын

One of the most incredible video, great effort. Thank you!

@ganeshaguru2187 3 ай бұрын

Please make a video on AP politics 😂

@gagandasari49 3 ай бұрын

avi nake adam kadu

@karthikkeya3965 3 ай бұрын

Adi oka video lo avvadu bro

@ravi27king 3 ай бұрын

Biggest real time comedy show ever!

@narenderguguloth8469 3 ай бұрын

That would be the biggest comedy show of all time

@kelovthvamsi 3 ай бұрын

😂😂🔥🔥

@mohininegi2068 3 ай бұрын

such a nice way of explaining thank you so much for such knowledgeable contant

@dhidi7001 3 ай бұрын

Do more like this bro hats off your work ❤🎉.

@amanbhandari3762 3 ай бұрын

Beautiful thumbnail and gr8 editing

@rishabchakravarthy79 3 ай бұрын

Wow that's very insightful thank you Ganesh ji for sharing the information

@balajikollipara8226 3 ай бұрын

Incredible. Clearly and cleanly explained the whole chapter

@user-nn1nh9lk6l 3 ай бұрын

Loved the explanation ❤

@jackofhearts1414 3 ай бұрын

3:38 Mukesh D. Ambani One piece fans : that explains it all

@sahilkataria8630 3 ай бұрын

Jio - O paisa o paisa nhi koi aisa jaisa ye paisa............. Disney- ye duniya ye mehfil mere kaam ki nhi mere kaam ki nhi.............

@apekshamojidra-is1gs 3 ай бұрын

Awesome case study. Really valuable!!

@bibudeshphoto 2 ай бұрын

The lesson learnt about profitability is an absolute hit bang on the head. An important lesson to startups. If you are not profitable and running high revenue but losses then some shark will come and eat you alive. Play small, play profitable.

@manu1166662222 3 ай бұрын

Happy for jio for defeating foreign company, but apprehensive towards their monopoly on everything in near future

@EchoMistry 3 ай бұрын

Disney itself is falling in its home country, so, don't know how long this will last

@jhanwar4382 3 ай бұрын

Great Explanations Thanks 👍👍👍

@joydeepk_0 3 ай бұрын

Means Jio will be the monopoly in OTT plus telecom industry. Great move 👌

@maheshthorat7568 3 ай бұрын

Fascinating and frightening what a good selection of words 😮

@AskKapil 3 ай бұрын

It's mind-blowing and you explained it so beautifully, just like a wow 😀

@Simple_things_in_lif 3 ай бұрын

Amazing study. Learned a lot. Thank you

@ChangingHorizons 3 ай бұрын

Jio and Adani can be termed something like Chaebol. I think there should be a video about South Korean Chaebol concept. It will help us to understand what Jio is doing.

@mahanmohan 3 ай бұрын

Pls make video on mountaineering trekking hiking industry in India and Nepal. This video was wonderful. Never thought learning business could be so fun.

@rohitrenegade 3 ай бұрын

Better Local Indian Brands than Jio's monopoly and foreign brands! 90 % of our start ups are getting destroyed by monopoly! We as customers have the power to kill monopoly.

@Nameless-kx4gl 3 ай бұрын

Indeed a great video and a great thumbnail.

@user-xm4ps5we1x 3 ай бұрын

U forgot to mention the role fifa world cup had in kickstarting jiocinema's brand tag !!

@Kattarhindusanatan22 2 ай бұрын

Awesome video.. animations are very smooth and engaging..if someone want to create content that should be like this..keep it up..🎉

@abhishekbhimani7838 3 ай бұрын

Impressive case study😍😍

@coupe97 3 ай бұрын

Reliance really knows and understand the business they are working in, hats off man!

@ChinmayGNayak 3 ай бұрын

One of the best videos by think school

@maulikshah28 3 ай бұрын

Great video man!

@meenakshisundaram174 3 ай бұрын

This is one of the massive merges ever seen in the digital industry!

@ankitlunia1954 3 ай бұрын

Mukesh bhai is king for a reason..Killer Man

@sanatanirajshah 3 ай бұрын

Monopoly is bad when charged high for service from customers as we won't have option

@deepbhupatkar7462 3 ай бұрын

Hello Ganesh, if possible, could you make the next video on electoral bonds issue with SBI? It would be helpful to explain how they work and what the current issues are with the Supreme Court regarding SBI's electoral bonds.

@TimelyTurtle 3 ай бұрын

When the government represents your interests, things tend to go quite smoothly.

@miitvajir8247 3 ай бұрын

Gradually the Ambani family is moving towards becoming like the Roy family of 'Succession' (business wise ig🤷🏻‍♂️😅)

@navoditachaudhary8288 3 ай бұрын

One of the BEST case studies from Think School! Kudos to the entire team, the efforts, the way the representation turned out, no less than a business movie. Loved it guys! :)

@djohn0909 3 ай бұрын

Monopoly is always bad for the consumers in the long run. I hope they maintain their integrity, and economical services

@sachindongre4388 3 ай бұрын

Love you Ganesh sir ❤. What a explaination may god give you more more success..Fan of you ..

@svm6683 3 ай бұрын

Make a video on what's happening with electoral bonds

@banshulgarg 3 ай бұрын

Very Informative Video. Enlightening 🙏

@vigneshs5929 3 ай бұрын

That was great 🔥

@AkhileshKumar-sc5eh 3 ай бұрын

I wish I had a teacher like you back when I was in college. The way you cleared the concept of mergers and acquisitions, got me goosebumps

@JITINJOSEPH17 3 ай бұрын

20:40 Its now I realize that Book My Show & Hamleys is owned by Reliance.

@allantom3061 2 ай бұрын

Good stuff, keep it coming brah

@Rsharma1614 3 ай бұрын

Great. Less competition means higher the prices which consumers would have to pay. Hope Airtel or other OTT platforms don't go down.

@sidsay3016 3 ай бұрын

wants more videos . amazing

@xoxo4385 3 ай бұрын

Proud to be a shareholder in such a great company!!

@lalithkumar6663 3 ай бұрын

Fascinating and frightening 😂 mota bhai is a legend ❤

@venkateshaba4821 3 ай бұрын

Excellent case study and insights, great going Ganesh and team 👍🙏

@raavahegde7840 3 ай бұрын

Very well presented and articulated. I would need some time to assimilate all the information and to remember the numbers. For now, I am just amazed by the way in which the whole thing panned out for JIO. What a mastermind! 🤑