This is probably the most important lesson I've shared on this channel so far. I think this is a problem area for most clothing brands that are frantically trying to market their clothing brand. If the substance isn't there, then improving that should be your primary focus. Also, I have a troll or two that keep disliking my videos the second they're uploaded. If you learned something by watching this video, I would really appreciate it if you would hit the thumbs up button. Thanks bahds.

This is exactly what a lot of clothing brands are missing. I would rather have 1,000 customers that are actually repeat customers that really believe in your brand vision and mission, than 10,000 followers that don't even know what you stand for and don't feel like they are part of a community.

“It should be like watering a plant” I like that a lot.

TOTALLY NEEDED TO HEAR THIS RIGHT NOW. We took a step back from posting all the time and now were redoing our whole website, working on photos and copy writing along with our brand story and the quality of our shirts. This was just confirmation that we're going in the right direction, thank you!

Clothing brands needs to be educated with branding because most of them think of the brand as a concept, name, logo, and design. It's a part of it. Branding is a huge subject and its main purpose is to target the audience that will actually buy your brand!

This video speaks volumes. It's late here and this video is older but I've watched it twice. I needed to hear this because everyone thinks I'm moving slowly. I don't. I don't expect to make money right away. That being said, I don't expect to lose money but it's about the long term. You only have One Launch ...

I agree with you totally about investing the time in your brand figuring out who you truly are and developing your story. This aspect requires patience. I enjoyed your video.

He's right.. I've been more Into the art of it all lately. Haven't posted a pic in a minute. Trying to pay more attention to my brand concept. Create pieces that fit into that. Great vid like always 👍🏿

Man! I really needed to hear this. Refocus my attention to what matters the most… your brand concept, what it’s about and what audience is it for.

Love the transparency. I just launched a small clothing company and your videos have been so helpful! Look forward to whats to come!

Awesome video!

Love the video! Omg this is what I need. Feel like I’m on a decent track

Keep dropping knowledge

Very valuable information. Thank u

Love your stuff man, keep at it!

Thanks for sharing some valuable 💎 .

Always always out here with some great advice thanks man

Product quality will do the marketing for you

Great advice Bud👌🏾

Love this and so true. Resonates to me as this is the approach I’ve concluded is the right path after really observing what is going on with apparel right now.

This really hit home! I've been taking notes on your videos and I cannot wait to see what my brand has in store in the up-coming months!! Videos like these really show me a new way of thinking and how to approach issues that I've been dealing with for a long time (or so it feels). Thanks Rob!

This is so true! agree 100%

Once again, such good insight. We also planned to take a step back and change the mission to be more focused on our target group. Greetings from Unique Vibes from Germany. Have a Unique Day ✌

I started a brand call Rich $ Lazy about 9 months ago and it's funny because I put a lot time on design and not enough on marketing I guess it depends on your focus or what your good at. It's a challenge to give both design and marketing your undivided attention , and both process need a lot of attention.

Bro I really needed that

Love your content. Ive been working on my new online clothing shop called “Off 8th Street” launching in less than a month and I’ve been binge watching your videos 😅 thanks so much for the great info. Finished some of my merch and can’t wait!

Excellent video.

I took some of your advice and my clothing line is doing really well, ive only been up for a week

Foundation (brand voice) & funnel. Without a strong concept that actually gives the consumer a benefit all the social followers in the world won’t matter. Foundation & funnel. Great video!

Great video. I joined your Facebook group. This video is speaking on my approach. I've been told I need to get stuff selling. I've been focusing more on Building my brand. That includes Quality products and promo. Once that's in place I feel confident to sell. My trademark lawyer told me I have time so I'm taking it and putting in the work.

Dope video man! I would be interested to see a video where you break down one of your shirts/hoodies and tell us the story behind the design, style, etc.

Great info thank you. 100% accurate to what I am experiencing. stickpuck hockey gear is my brand 👍

Thanks,i just start my own clothing lines

Thank you so much I really needed this I am trying to work on everything and learn a lot through marketing and my brand as a whole I am still sculpting what is actually is and I think I need to fill that box in before I make anymore products thanks so much and the clothing brand name is Ithic

Always love your information, it’s helped me so far. Clothing brand: Fabled Rags

Abe from Sin city raiders apparel, absulotley on piont. This video Will used in our weekly business meeting to address my partners 🙏🏽

GREAT VIDEO. Totally on target. Viadango. Preparing for a launch soon.

Just found your videos. The are pretty great!. I just launched my company called EarlyRizers and feel pretty good about it! Thanks for the videos

I have watched many of your videos and have listened to many good pointers. A few friends and I just launched 7-Strong.com last week. We are very excited to see the fruits of our labor so far!

Can you speak to where & how to source your clothing from? TIA

Hi Rob, do you think people care about which country the items are made in?

I’ve been trying to explain this to my husband who thinks I need to be marketing now. I’m still refining my brand. I get sooo much out of your videos, thank you for sharing your knowledge!

Rob, I couldn't agree more ,product is the most important part of any brand and in the apparel business You are either a brand or a commodity. I've been in the wholesale clothing business for over 30 years, I spent 9 of those years working for shark tank entrepreneur Daymond John who started fubu, I was head of his US Sales for the 11 western states, and started when the company and him were virtually unknown. One of the things they did perfectly was there product development and Identifying their customer and marketing to them, (keep in mind this was before the internet became such a marketing force,) they got the product out by going to rap video shoots and concerts and and literally throwing the product at the artist's before they went on stage, when they saw a new product get traction they were laser focused at building new product around it as well as constantly adding new product, which is one of the main reason they had such explosive growth. I have my own brand now "dunworkin" which is focused on what people like to do with their time off, whether its for the day, the week, or the rest of their lives. www.dunworkin.life/collections/mens. I've had it for 4+ years and have 2 retail stores in resort areas as well as sell to several wholesale accounts that do very well with the product, people love the brand and it has done extremely well everywhere we have placed it. The places I have definitely lacked is is on my social media and especially advertising mainly because I don't fully understand it and I wear to many hats in my own business so I have been reluctant to jump in. We do a good web business but it is mostly from people who have previously purchased products in our store, and organic growth. I have someone who is redoing my website right now and I will have you review it once its updated, and hope to implement more of your program once it is updated. keep doing what you do, I always pick up great information from your posts, course and FB Groups

Thanks for the vital brand info My name is Lucky and my brand is GHETTO NATIVE I have learned a lot from u in these last few months. I appreciate u and what ur doing with ur brand....

Are you doing any production ?

I started my tshirt brand as a way to bring my drawings to life. My brand concept is design based. I brand it as “paper to cotton” because i take my paper drawings and transfer them to the tshirts giving them this raw aesthetic. Do you guys think a design first brand instead of capturing a specific group and branding around that (ex clothes for rural Canadians) will be successful?

My brand is Crossed Dagger Apparel, I’ve requested to join the group on Facebook :)

agua-lux IM ON TEESPRING , NOW SPRING Thank you for the wealth of info you share on you tube. it has made a huge difference in my confidence in my products. I'm a a yacht broker and content creator. My brand is about yachting . relaxed fun stylish yachting. I don't want a ton of pieces but i want the pieces i sell to be all about the lifestyle and the relaxed luxury of it all... Thank you . good vid BAHD ;)

At what point in your brand should you start doing online marketing

I binge your videos everyday, thank you for sharing some of your knowledge! My brand is @OdysseyDrip on all socials :D

KEA Golf LLC

Finix Wear FB/IG: @finixwear Web: finixwear.com I resonate a lot with what you say in this video Rob and I have actually put a lot of my time and energy into developing and marketing my brand/brand concept on all my main channels, all while juggling with ensuring the quality and style of my clothes and prints are on point with my suppliers. However, despite all of that, I notice that I still struggle with making an organic sale. I've done some social media ads on the side to push this and to build greater brand awareness but I haven't seen any developments on that end (I'm beginning to wonder if it's even working). Most of my sales at this point have been from family and friends but beyond that, my organic sales have been close to zero. I did see some "headway" when I did a recent pop-up at one of my friend's studios but I feel at this point physical pop-ups are going to hard to come by in this pandemic where boutique fairs and flea markets are all not happening.

Hey buddy I'am from Denmark and I am a freelanser that helps companies with Facebook/Instagram ads - so if you want some help with that kind of work - I will be more than happy to help.

u want something that you would be proud of even if nobuddy was buying it. brilliant tshirtbiz wisdom. 🥲🤓