This Is Why 90% Of Facebook Ads FAIL

  Рет қаралды 46,164

Ben Heath

Ben Heath

Күн бұрын

Yep, that's right... 90% of Facebook ads launched are not profitable.
That might sound strange coming from a Facebook ads expert... but it's true.
And there's ONE big reason for it.
In this video I explain what that one big Facebook Ads mistake is...
And I show you exactly how to fix it.
#facebookadsfail #facebookadmistakes
CHAPTERS:
0:00 Surprising data
0:27 The big problem
3:07 Fix #1
4:01 Fix #2
5:02 Fix #3
5:54 Fix #4
6:47 Fix #5
7:40 Fix #6
8:30 Fix #7
9:28 How to put this into action
10:06 Don't miss this
WATCH NEXT:
How To Create Facebook Ads CONVERSION Campaigns
• The BEST Way To Create...
Facebook AUDIENCE INSIGHTS Has Gone! Find Facebook Targeting Options This Way Instead...
• Facebook AUDIENCE INSI...
The ULTIMATE Facebook Lookalike Audience Tutorial
• The ULTIMATE Facebook ...
**************************
Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with us here: www.leadguru.co.uk/strategy/

Пікірлер: 111
@stefannikolic9631
@stefannikolic9631 2 жыл бұрын
Better offer: 1. Better product/service 2. Better price 3. Faster delivery/installation 4. Ongoing support and maintance 5. Better payment plan 6. Better bundles 7. Better design
@FlowerRFabulous
@FlowerRFabulous Жыл бұрын
You’re the first one to not waste my time and to actually be HONEST. Every sentence you say is packed with information. THANKS
@jerry-suhrstedt
@jerry-suhrstedt 2 жыл бұрын
Ben, I agree, agree, agree. I've been a marketing consultant for over 25 years. Once had a client with a local wine shop where customers could make their own wine, have a wine label designed and then purchase a case of wine they felt proud of. They could brag to their friends that they made the wine, bottled it, and it even had their own name on the bottle. Cool concept. So we had a party to do some wine tasting with local business owners. Every single person at this focus group poured the wine down the sink! Even though the wine was free, they didn't even want to take any home. In other words, the wine store's offer was very bad out of the gate. So now I had to have a conversation with the wine store owner how no amount of marketing, discounts, nothing would allow him to be successful. I told him that he had to go back to the drawing board, do some serious research and really learn his wine-making craft. And fully understand "HOW" to make quality, good tasting wine. He still didn't quite understand what I was telling him... so I told him that your wine tastes like dog crap. And no amount of gimmicks are going to get you repeat business. 🤣🤣🤣🤪🤪🤪
@photoeducationbydaniel
@photoeducationbydaniel 2 жыл бұрын
I think if 90% arent working then it's likely the platform ripping people off ;-) I'll give you a perfect example. I had a trusted facebook business page with a over 44k followers and ran ads for 1000's of dollars each month and the performance was sub par! I had maybe 1 or two purchases from running these ads. I lost that access to my facebook profile and the business page and had to start over again. I stopped running ads and just posted to my new page and pow went from 1 or two purchases a day to 6-8 purchases a day without any ads. I personally think facebook are seriously ripping people off in terms of ads
@OleStrandMarketing
@OleStrandMarketing 2 жыл бұрын
Thank you for sharing this Ben! However, I’d like to add something on to this. There’s a lot of honest and non-scammy ways you can make your offer be perceived more valuable. No matter what you’re selling, you should understand the physiology of your dream client or customer and communicate accordingly in your Facebook ads. In my personal experience this has made a huge difference for most of my clients 😊
@BenHeath
@BenHeath 2 жыл бұрын
Thank you for sharing too :)
@SocialMediaExecutiveLtd
@SocialMediaExecutiveLtd 2 жыл бұрын
Great tips Ben, I particularly liked the bundle idea. Another really good tip is to make sure their Facebook page that the ads are running from looks professional and has a number of good reviews. I know when I go to make a purchase now on Facebook I always check the Facebook page to make sure it's an established and recommended business as I've been stung in the past from dodgy businesses that quickly create a business page and start advertising.
@BenHeath
@BenHeath 2 жыл бұрын
Thanks for sharing :)
@SocialMediaExecutiveLtd
@SocialMediaExecutiveLtd 2 жыл бұрын
@@BenHeath you're welcome, thanks for sharing your content it's really helped with my recent ad campaign. I've just finished working through your online course too, I highly recommend.
@Darrenjoneshd
@Darrenjoneshd 2 жыл бұрын
Hey Ben great stuff! and a good point on that trust factor when you are relatively new, especially with a service-based offering like coaching. Do you go with an awareness campaign first then a conversion?
@BenHeath
@BenHeath 2 жыл бұрын
Thanks Darren. I would usually do something similar. I detail it in this video: kzfaq.info/get/bejne/eLB3fMljxM6UkX0.html
@alirahman2845
@alirahman2845 2 жыл бұрын
Thank you for sharing this Ben! Really helpful video
@josephphilipcoaching1996
@josephphilipcoaching1996 2 жыл бұрын
Thanks for your consistent valuable videos. I appreciate you Ben.
@amagdenovski
@amagdenovski 2 жыл бұрын
Incredibly informative, as always! Thank you so much, Ben, you never fail to deliver.
@BenHeath
@BenHeath 2 жыл бұрын
I appreciate that!
@mounaimeelkhaldi9861
@mounaimeelkhaldi9861 2 жыл бұрын
One of my favorite youtubers, thanks for the great content! Sharing is the key to success 🙏🏻
@BenHeath
@BenHeath 2 жыл бұрын
I appreciate that!
@mostakimursaki3581
@mostakimursaki3581 2 жыл бұрын
Thank you Ben. This video is a gem.
@clyclenggg
@clyclenggg 2 жыл бұрын
How come you provide so much value into your videos? You’re a treasure Ben!
@BenHeath
@BenHeath 2 жыл бұрын
Thanks a lot :)
@satyanarayangangatade9918
@satyanarayangangatade9918 2 жыл бұрын
Thanks for this video Ben it was really helpful & will try to apply whichever tool is applicable for my client's business.
@BenHeath
@BenHeath 2 жыл бұрын
Glad it was helpful!
@thisladybehaves
@thisladybehaves 2 жыл бұрын
Hi Ben, do you have a video about how to make an ad on how to get your first sale for a very new website? - if conversion events are all red dots still.
@eliraner1
@eliraner1 2 жыл бұрын
I think this is the best advice I've ever received! I'm shocked that this video is not the number one watched Just amazing
@BenHeath
@BenHeath 2 жыл бұрын
Glad it was helpful!
@ayathamed4077
@ayathamed4077 9 ай бұрын
You really kno what you talk about! perfect content and information.
@DehleezRealEstate
@DehleezRealEstate 2 жыл бұрын
I always watch your video from Pakistan . I am following you from 1.5 years . I have learnt so much , Thanks man for this valuable content . Please make a video on Whatsapp ads!
@BenHeath
@BenHeath 2 жыл бұрын
Glad to hear it - thanks for letting me know.
@jhonsanchezv
@jhonsanchezv Жыл бұрын
Thanks so much for these videos. They have helped a lot to get better results in my company!
@BenHeath
@BenHeath Жыл бұрын
Great to hear!
@chetnasangwan2731
@chetnasangwan2731 2 жыл бұрын
Hey! It was an interesting video! I've just started drop shipping. I'm facing an issue with my facebook ads. There are "5 website purchases" but no sales/orders yet. It's been 2 days since I launched my store. I'm not able to understand what does it mean? Thanks!
@KarolisRudelis
@KarolisRudelis 2 жыл бұрын
Interesting background :D
@sumaya5763
@sumaya5763 2 жыл бұрын
thank you .. so valuable info
@BenHeath
@BenHeath 2 жыл бұрын
Glad it was helpful :)
@tazeenahmed8762
@tazeenahmed8762 2 жыл бұрын
Hey Ben, can you please let me know whether I should keep my audience in ad set level broad or specific? If broad then how much? Like 600,000 is good or it should be more broader?
@BenHeath
@BenHeath 2 жыл бұрын
Hi Tazeen, I'd check this out: kzfaq.info/get/bejne/rL91jLB1ytjTdJs.html
@flankinator575
@flankinator575 2 жыл бұрын
Awesome content as always 🥰
@BenHeath
@BenHeath 2 жыл бұрын
Thank you very much :)
@technoarabs
@technoarabs 2 жыл бұрын
one of the best videos, thanks a lot
@BenHeath
@BenHeath 2 жыл бұрын
Glad you liked it!
@malikamoutana2711
@malikamoutana2711 2 жыл бұрын
Heyy ben thanks for ur videos it's really helpful I'm beginners on Facebook ads my problem is when I run a campaign I see results only on the first 6 or 8 hours after doooown , thanks again
@BenHeath
@BenHeath 2 жыл бұрын
Thank you very much. I'd check out this video which should help with that: kzfaq.info/get/bejne/bMVpjaZevNm5Y40.html
@euniceamede
@euniceamede Жыл бұрын
Thank you for the detailed training.
@BenHeath
@BenHeath Жыл бұрын
Glad it was helpful :)
@IASvideos
@IASvideos 2 жыл бұрын
Hey Ben, please answer my question. What’s the minimum per day budget to target USA audience? We have tried setting $ 20 per day but on the first day the campaign ended up attracting just 2 clicks and 150 impressions. It didn’t fetch any conversions. It’s working fine with India targeting but not USA.
@juliuspreloznik7236
@juliuspreloznik7236 2 жыл бұрын
That’s due to high competition. You need to up your budget
@BenHeath
@BenHeath 2 жыл бұрын
You can start with a budget like that but it is going to take a while. With just that many clicks, I think you need to improve your campaign. Make the ads more engaging, the offer more enticing, etc.
@sn_540i
@sn_540i 2 жыл бұрын
Hi Ben, would you recommend each ad set to have one individual interest or several within one ad set? I have been adding 10 interests within one ad set and have been getting decent results. I spoke with a Facebook agent and that’s what they recommend. Is there a better way? For example, just having several different ad sets with just one interest? Thanks.
@BenHeath
@BenHeath 2 жыл бұрын
I like to use one ad set per interest. That way you know exactly how each targeting option performs and can adjust your campaigns accordingly.
@jamesfeng7379
@jamesfeng7379 2 жыл бұрын
Same experience, but ultimately dependent on adset audience size
@apmtv3044
@apmtv3044 2 жыл бұрын
Ben have you done a video on CAPI
@fryderyku
@fryderyku 2 жыл бұрын
Great as usual
@BenHeath
@BenHeath 2 жыл бұрын
Glad you think so :)
@davidallen8404
@davidallen8404 2 жыл бұрын
Hi Ben. Great videos, thank you. Off-topic question - how can I find out which campaign ad targets performed the best? Can't seen to find the answer anywhere. Have you got a video that deals with this subject? Thanks in advance.
@BenHeath
@BenHeath 2 жыл бұрын
Thanks David. Are you talking about targeting at the ad set level? In which case you just need to navigate to the ad set level and you'll see that data.
@davidallen8404
@davidallen8404 2 жыл бұрын
@@BenHeath yes, that's correct. I'm looking at the ad set level 'Charts' and 'Inspect', yet I can't seem to find a breakdown of my target performance. Sorry to be a pain.
@mrpoppinsandco
@mrpoppinsandco 2 жыл бұрын
@@davidallen8404 you can't find out which audience performed best unless you have one audience per adset. if you have multiple interests in one adset then no way to tell.
@davidallen8404
@davidallen8404 2 жыл бұрын
@@mrpoppinsandco I get it now. Thanks for the info. Much appreciated.
@abidhassan2541
@abidhassan2541 2 жыл бұрын
which boosting strategy will work better for mens fashion and accessories page ? what should be the least minimum budget ?
@BenHeath
@BenHeath 2 жыл бұрын
Hi Abid, first off I wouldn't boost. I'd do this instead: kzfaq.info/get/bejne/j5llZcqB26-xcmw.html
@abidhassan2541
@abidhassan2541 2 жыл бұрын
@@BenHeath Thank you for your suggestion 🖤
@martinamoller3578
@martinamoller3578 Жыл бұрын
Dear Ben, thank you for all your amazing videos. How would you however create a good offer if you work in healthcare and you're not allowed to do it by law? we are a dentist clinic and are allowed to advertise that we exist but not to make discounts or offerings, which ofc wouldn't make sense also. We try to advertise through good imagery and storytelling/testimonials. What would your suggestion be here? thank you
@ShayMor_Marketing
@ShayMor_Marketing 2 жыл бұрын
Thanks Ben , as usual quality content.
@BenHeath
@BenHeath 2 жыл бұрын
Glad you enjoyed it
@danielgiordano8526
@danielgiordano8526 2 жыл бұрын
Really helpful video, thanks Ben!!
@sushilrawat1057
@sushilrawat1057 2 жыл бұрын
Hi Ben Need a help for an ad i am running for Canada client.
@solomonaregbe9994
@solomonaregbe9994 9 ай бұрын
Thank you Ben
@BenHeath
@BenHeath 9 ай бұрын
Happy to help :)
@rachedkotti6014
@rachedkotti6014 2 жыл бұрын
Hi, when i want to advertise, I put in my target audience the UK, all genders and age between 18-35 and the estimated daily results is maximum reaching 2k. Do you have any idea please why it is so low? Is it related to ios14? Any solutions please?
@johneso
@johneso Жыл бұрын
How can I increase my Facebook daily ad budget without losing my ad data such as likes, comments, and shares?
@ODaughterofZionMinistries
@ODaughterofZionMinistries 2 жыл бұрын
I increased my revenue over 150% last year. All fb ads and emails that’s it.
@BenHeath
@BenHeath 2 жыл бұрын
Awesome :)
@svetlanavujaklija5634
@svetlanavujaklija5634 2 жыл бұрын
Nice content here 👌 I want to ask, what is the best way to get back my FB page (score is 1.7) do I need to create a new one, and can I get my post ID on the new one for advertising. Thank you
@flankinator575
@flankinator575 2 жыл бұрын
This is a page restricted because of low costumer feedback. It is very hard to get it running again, but if u want to try, I have a working solution. Worked for me at least 4-5 times.
@svetlanavujaklija5634
@svetlanavujaklija5634 2 жыл бұрын
@@flankinator575 yes please, can you share this solution for me?
@BenHeath
@BenHeath 2 жыл бұрын
Thanks a lot :) Your bet bet will probably be to create a new one I'm afraid.
@svetlanavujaklija5634
@svetlanavujaklija5634 2 жыл бұрын
@@BenHeath thank you a lot. And can I use then a same post ID from old ad creatives?
@thebestone2813
@thebestone2813 2 жыл бұрын
Ben, how to learn digital marketing core basics?
@BenHeath
@BenHeath 2 жыл бұрын
I'd start by educating yourself with videos like mine and then get practicing :)
@thebestone2813
@thebestone2813 2 жыл бұрын
@@BenHeath you don't have videos about marketing, do you?
@ba2unzionline766
@ba2unzionline766 2 жыл бұрын
Facebook ads have made worse than i was! Im thinking of quitting😑😑
@sujitg31
@sujitg31 2 жыл бұрын
This video is immensely helpful.Thanks Ben
@BenHeath
@BenHeath 2 жыл бұрын
Glad it was helpful :)
@Jaguar1612
@Jaguar1612 2 жыл бұрын
90% Facebook campaign fail? Damn, I don't want to run ads on platform which doesn't work for almost all advertisers.
@BenHeath
@BenHeath 2 жыл бұрын
Jesse, that would be true for all online advertising platforms. All the spoils go to the very best. Also, there's a big difference between 90% of ads failing and 90% of advertisers. A lot of the Facebook ads we test don't work, but that doesn't mean the campaigns don't work because there are others in there that do.
@Jaguar1612
@Jaguar1612 2 жыл бұрын
That makes sense. Thanks for clarification.
@timyau9388
@timyau9388 2 жыл бұрын
Ben, face the fact, facebook conservation worse than before a lot. Talk other channel promotion early.
@blossomark6619
@blossomark6619 Жыл бұрын
hI ben thank you so much for all the detailed videos , i am new business and want to increase followers and likes etc for trust factor , which video would you recommend for business like me to watch to increase followers and for brand awareness. thanks
@Ravizzoni
@Ravizzoni 2 жыл бұрын
Hi Ben! I’m almost deciding about my first offer for making money. As a songwriter and arranger who posts covers the options are Patreon plans, a course or affiliate for equipments. Does any of these three sound like an easier way to start? My official channel has over 500 subscribers, 20 music videos, a year of duration and 37K views in total. I love watching your videos! Thank you for sharing a lot of free and useful info!!!
@BenHeath
@BenHeath 2 жыл бұрын
Out of those three I'm most familiar with courses. That's what I'd start with :)
@Ravizzoni
@Ravizzoni 2 жыл бұрын
@@BenHeath okay! Thank you for the suggestion!
@realcorkdan
@realcorkdan 2 жыл бұрын
higher aov is the way to go ✅
@filip_funnels
@filip_funnels Жыл бұрын
great
@BenHeath
@BenHeath Жыл бұрын
Thanks
@BenHeath
@BenHeath 2 жыл бұрын
WATCH ME - CREATE CONVERSION CAMPAIGNS kzfaq.info/get/bejne/fM95ZMiQquDJkmw.html WATCH ME - FIND GREAT TARGETING OPTIONS kzfaq.info/get/bejne/l9WFjbxqsL2mn6c.html
@eugeniamikulan3328
@eugeniamikulan3328 2 жыл бұрын
But this is all based on a client that is very careful with their money... What if I'm selling an e-commerce product for people who don't care do much? My product is premium dog accessories
@alexfroloff6353
@alexfroloff6353 2 жыл бұрын
Briliant
@BenHeath
@BenHeath 2 жыл бұрын
Thanks Alex :)
@edwardgriffinchua4525
@edwardgriffinchua4525 2 жыл бұрын
First!
@BenHeath
@BenHeath 2 жыл бұрын
Haha - well done :)
@emonbhuiyan4034
@emonbhuiyan4034 2 жыл бұрын
Good tips but too long on unimportant stuff. For first 3:20 minute you kept repeating one sentence. Good offer is important. Which by the way is not an innovative idea. Yet. One to two sentence was enough. Not a couple minute long.
@ashutoshkumarshukla3926
@ashutoshkumarshukla3926 2 жыл бұрын
Second
@StavrinosEstatesCy
@StavrinosEstatesCy 2 жыл бұрын
can you teach me about facebook ads.?
@BenHeath
@BenHeath 2 жыл бұрын
I do offer 1-1 consulting sessions. You can find out more here: www.leadguru.co.uk/consulting-sessions/
@StavrinosEstatesCy
@StavrinosEstatesCy 2 жыл бұрын
Dear Ben What is the cost for one to one?
@shalumonsam
@shalumonsam 2 жыл бұрын
Third
@MrMadinah
@MrMadinah 2 жыл бұрын
Lfs
@exposu
@exposu 2 жыл бұрын
Don't you think, Ben, that if you don't have a reasonable following on facebook or/and instagram no matter how good your ads are you won't sell much. In the end don't people buy from you if you have social proof and trust?
@tbd5082
@tbd5082 2 жыл бұрын
I bet most people won’t click to your Facebook page
@simplyInvent
@simplyInvent 2 жыл бұрын
Fourth
Facebook Ad MISTAKES To Avoid (After iOS 14)
14:37
Ben Heath
Рет қаралды 62 М.
Don’t Make THIS Facebook Targeting Mistake!
13:36
Ben Heath
Рет қаралды 49 М.
ПРОВЕРИЛ АРБУЗЫ #shorts
00:34
Паша Осадчий
Рет қаралды 5 МЛН
Sigma Kid Hair #funny #sigma #comedy
00:33
CRAZY GREAPA
Рет қаралды 29 МЛН
КАК ДУМАЕТЕ КТО ВЫЙГРАЕТ😂
00:29
МЯТНАЯ ФАНТА
Рет қаралды 8 МЛН
Facebook Ad SECRETS That Experts Won't Tell You
11:03
Ben Heath
Рет қаралды 38 М.
Facebook Ads Audience WAY Too Expensive?
11:21
Ben Heath
Рет қаралды 19 М.
Copy This Facebook Ad To Guarantee Success
14:12
Ben Heath
Рет қаралды 76 М.
Facebook Advertising Psychology - How To Guarantee Success
25:22
If You Don't Understand Margin, You Don't Understand Business
13:36
Alex Hormozi
Рет қаралды 440 М.
Top Reasons Why Your Facebook Ads Aren't Getting Reach
7:15
Chris Marrano
Рет қаралды 8 М.
Facebook Ads Quality Ranking (How to Use it to Lower Ad Costs)
13:10
Andrew Hubbard
Рет қаралды 14 М.
Get MORE Facebook Leads with This Simple Tweak
8:02
Ben Heath
Рет қаралды 15 М.
How To Win At Facebook Ads in 2024
11:42
Davie Fogarty
Рет қаралды 81 М.
Maximize Your Facebook Ad Performance With This Under-Used Featured
11:53
WHAT’S THAT?
0:27
Natan por Aí
Рет қаралды 12 МЛН
50 YouTubers Fight For $1,000,000
41:27
MrBeast
Рет қаралды 162 МЛН
СТАРЕНЬКИЙ САМОКАТ
0:20
KINO KAIF
Рет қаралды 4,6 МЛН
Giường cũi cho em bé - Xưởng giường ghép KID  #giuongcui #giuongghep
0:25
Giường ghép cho bé
Рет қаралды 17 МЛН
Don´t WASTE FOOD pt.2 🍕
0:19
LosWagners ENG
Рет қаралды 9 МЛН