I want my bank account to do the billionaire cosplay

Buying high quality timeless pieces so you can wear them for years and be all sustainable n shit: Yes Buying high quality timeless pieces for the aesthetic and throwing them in a landfill when the trend dies: No Buying cheap imitations of high quality pieces so future generations can eat more microplastics: NO

For me the "Old Money" Aesthetic just doesn't do it for me. I am an apprentice watchmaker in switzerland and work with crazy rich people. They most often don't care about aesthetics, fashion etc... Yes they wear expensive, well-made clothing. But no one rich, actually looks like the "old money" Tiktok fashion.

I see nothing wrong with this "trend". It brings people in to Classic Men's wear. In addition to this young people finally start to invest in high quality garments an accessories that will last them a long time. And since you re dressing timeless you can wear them for years to come.

The ultimate old money shoes, belts, and handbags are craftsmen made leather goods that you bought on your trip to Italy. It's not about the brand. It's about quality.

I'm a middle class woman in my 20s who just prefers neutral colours and the timeless looks ( easy to style, looks neat and professional). So seeing my personal style become this "trend" and associated with " looking rich " has been bizarre. One can do the rich cosplay all they want, in the end they're spending precious money on designer bags or wardrobe for a trend they might ditch very soon.

The old money aesthetic is good (if you do it properly) in the way it rejects fast fashion and promotes an active lifestyle. It's more sustainable as long as you're actually buying quality items and dont just move on to the next microtrends.

"Old Money" fashion is a bit bizarre to me. Quite a lot of it is just wearing Polo, Ralph Lauren, Tommy Hilfiger, etc. - which to me is just standard middle class office worker clothing. But going beyond that into Loro Piana, Goyard, etc., is just trying too hard, because the real billionaires are mainly just dressed like the middle class office workers anyway.

I am still waiting for the day when fashion enthusiats would finally make the "nerdy IT wagie" aesthetic into its own core so I can unapolegetically wear my crumply uniqlo shirts and chinos outside and be seen as a fashion icon

Being from an old money family myself, my experience is that a lot of old money folks arent that rich anymore and are just working normal jobs. They're still middle/upper class but its miles away from how it was 100 years ago or so. Only thing left is traditions like dresscode, family paintings and parties with people from similar background.

I feel like the old money trend is much more appealing to Americans than Europeans. For Americans it's like 'wow they look so classy and European' whereas as a Brit it makes me think 'wow they look like a Tory c**t'

Personally, I think "Old Money" and Workwear are two side of the same Preppy coin. Especially, when it comes to buying less and and getting the most bang for you buck. They both can be smashed together to make a cohesive look and it would just look like something from the 1950's, but somewhere down they line they just went down two paths.

I switched all my tshirts to shirts this year. People treat me differently, they are a bit nicer to me. Also, more people ask me for money on the street

Imagine paying 430 bucks for a 100% cotton baseball cap. Holy heck, where did it all go wrong….

Antwon, you've been delivering some serious heavy hitters lately. I subscribed a year ago for your techwear content when I bought my pair of Acronym Blazers. Now in my second year of being into fashion, I get to learn from your takes on style philosophy and contemporary fashion culture!! You're one of the few I know doing deep dives into these kinds of questions, so keep it coming!!

What I find interesting about fashion Tiktok trends is to see how they evolve. The Old Money tag now has a lot more trendy looks in it than in the beginning. And the more people try to replicate and join the "trend", the more distorted it becomes from the original. I think its similar with techwear actually. The original niche got more and more popular, people added their own ideas and now the techwear tag online is pretty far removed from what the original niche used to look like. So its a lot harder to find actual techwear without stumbling across dropshippers. But I actually dont mind the diverging directions the style has taken. Darkwear and warcore are valid styles to have. I just wish they were labeled as they are, without using the term techwear for false advertisement. Similar to the old money thing tho, they are not what the original techwear aesthetic is and its blurring the lines.

Brother I’m really enjoying the more “social analysis” type content of late. Feels like this channel is really growing beyond techwear, while retaining its roots. Great job. Maybe a future topic could be about how techwear was actually the first truly “internet powered” subculture because it wasn’t tied to a location / profession / geographical area at all. Just a random thought I had, haven’t actually looked into it.

Beau Brummell's "“the maximum of luxury in the service of minimal ostentation” summarized the old money aesthetic two centuries in advance, it's so interesting how that wish for craftmanship over flashiness is not always popular, but never really leaves the social consciousness !

I find the old money trend particularly funny because there were two very distinct groups of kids in my high school where one was trying hard as hell to pull off the old money look while the other was trying to drip in Supreme. I think it's weird that this trend has basically distorted in the exact same way that it kind of started tastefully but then people started flexing the price tag of their shirts and belts. It's just another trend and I feel like I'm aging backwards witnessing this trend live again not even a decade after it was a thing in my local area. Even funnier is seeing my former classmates switch camps just for the trends online as if they weren't gatekeeping the exact same things not that long ago.

i think this trend is having less to do with being a "trend" but more related to the fact that a a big part of social media demographics is going into their 30's and 40's and want to dress their age and invest in a clean look that last for years, basically what i can describe as "fashion trends fatigue", combined with the absurd rise of self-improvement movements for men created this percivied trend

I've been an "old money dresser" without even knowing that this fashion trend existed until a little bit ago😅 I honestly believe everyone should wear what they feel most representative of themselves and comfortable wearing, not following fashion trends

True quiet luxury is being kind and generous to people. Fashion is a cycle

Funny, I switched from streetwear to shirts, chinos, ties, blazers and sport jackets

Since when is this a trend? For me it's just knowing high quality brands, stuff that doesn't make you sick and lasts and will be cool in future too. Stuff that people with lots of money who can try out everything stick to because it does the job. It should be quite the opposite of a trend.

Very interesting video, thank you! The irony is that the “timeless look” can actually be achieved quite easily with plain, logoless clothing from midmarket clothing chains. But the problem with that is that you won’t spend insane amounts of money on these. And of course I wonder if the people of Old Money really purchase items of the featured brands, or if they could care less.

As a woman I still hate those Loro Piana loafers, before and during the trend. They're so ugly.

im a fan of this "trend" and do think it CAN stick around longer just because if you do it right, you have timeless pieces for a while. Navy/ Beige/ Black/ white/ brown stuff constitutes 90% of the wardrobe and allows for endless wearability and matching. I think this trend is peaking now though and just like with every other trend cycle, the internet will move on quickly to the next one, so I'm more being hopeful that this trend doesn't get dropped like a hot potato, but it definitely will. And the $500 hat stuff is just hilarious.

Never had to overhaul my wardrobe when I switched to classic style with suits, sport coats, dress shoes etc back in 2013. I never had to throw any item away and they can always be repaired, and I still get compliments to this day. Now it's a little jarring to see this become a Tiktok trend only to become "overplayed" at some point later and make me look like someone who never moved on from a Tiktok trend. 😂

I’ve been doing the “old money” look for years lol. I bought these clothes because I want high classical timeless quality cut clothes that I can wear for years without having to worry about the seasonal collection changing with the more heavily branded clothes designers. Although I have fallen victim a few times to LV 😂😂

I’ve been wearing something like Old Money for like a decade now. The emphasis is on timelessness rather than status, because the conglomerations of classic style never become obsolete.

Real old money values durability in EVERYTHING they do. It’s logical: They may have a lot of assets, but also the responsibility to pass it on to the next generation. The biggest irony is that Succession is about the struggles of being new money.

I like it because it tends to prioritize quality within the clothes which make them last longer as well as more classic form of style

I think there are some important differences between techwear and old money which might be worth mentioning. Most notably, I think, is the motivation for participating in the style. Techwear has a lot of variance and diversity, but it ultimately contains a unifying design ideology of futuristic theming and performance-forward clothing. As a result, participators in techwear are signaling either a coinciding aesthetic taste or a need for performance in their garments. Conversely, the unifying feature of 'old money' looks seems to only be that they are expensive iterations on a common traditional style. As a result, participators in the 'old money' trend seem only to be signaling an abundance of wealth. The 'old money' trend is then deservedly seen as shallow, as it is a classist statement masquerading as an aesthetic.

I understood that reference to Jean Baudrillard's "Simulacra and Simulation." Finally, the knowledge I gained in the pursuit of tumblr "I'm not like other girls" tail comes in clutch. My pursuit of kegelian dialectics have finally borne fruit.

As actual old money: No one I know where any of those "old money aesthetic brands". Everyone I know wears Ralph Lauren, LL Bean, J Crew, Brooks Brothers, and MAYBE J Press if they're "into clothes". It's hilarious to see people spending money they don't have on expensive clothes just to "look the part" when the people who actually are "the part" just look like they're going to a parent-teacher conference, as the teacher.

Great video. One topic I would've liked to have heard about was the midrange brands which communicate the value behind old money effectively, while also being somewhat affordable. For example there are many brands using quality materials and paying workers fair wages where the garment prices aren't in the quadruple digits. This allowd the customers to take the good from old money, while eliminating some of the bad, although if you don't like the aesthetic aspect, you still wouldn't like it. Awesome evolution of the channel, love to see it.

i remember similar conversation happening surrounding dark academia in 2018-2020. the aesthetic and practices surrounding it (e.g. reading old literature, creating arts, and learning latin) is being dubbed as pretentious and cliquey because it traditionally associated with the wealthy and intellectuals. on the other hand, some also argues that it is "destroying the ivory tower" and "democratizing higher education", which i agree because through dark academia, many youths are engaging in culture and knowledge that until recently were out of reach for them due to their social status. they "live" the dark academia lifestyle, create community surrounding it, and add value to those culture and knowledge, and help to keep preserving them for the future. this is what is lacking from the old money aesthetic, which makes me dislike it. people just want the look, but it doesn't add any value nor create a community. they can't live the life because they simply don't have generational wealth. it just ended up as a bad cosplay. Edit: just wanna add that barbour wax jacket is the old money equivalent of techwear bros' nike acg windbreaker lol.

Old money is just dressing in a classic style. How people look today is disgusting.

As a middle class person I don't want to cosplay as a billionaire, I just want the power you can keep all the fancy clothes 😂

As a guy who doesn't care for Techwear, I really like your videos for quality memage and interesting analysis. Really liked how you linked the old money aesthetic to techwear to show the continuum in thought. I have the feeling that as our society becomes louder and more consumption-driven, our generation that has grown up being taught to dislike mindless consumption and climate destroying habits will shift more and more to more minimalist, logo-less and simple clothing and trends. After all, something that's quite present in the "old money aesthetic" is a living in the present, without smartphones and notifications.

As an elder millennial all I'm seeing is Gen Z's sad attempt at the "fake it 'til you make" nonsense younger millennials were all into as "influencer culture" became a thing. Kids, I have spoilers, most of them didn't. Sure the argument COULD be made that you're somehow sticking it to the man or whatever by copping his fashion but then you have to ask yourself, "Who owns the companies and who benefits the most from every sale of a $500 baseball cap?" At the end of the day I suppose I just expected more from the generation that grew up in front of screens & the internet. I guess I expected with technology making design tools, manufacturing, and logistics more democratized than ever that these kids would be spitting in the face of the rich, the awfulness of the world, and the algorithm by making their own crazy, bright, and fun trends and churning them out at a rate unlike anything we ever did in the late 90's and early 2000's.

Your videos are super insightful and thought provoking. I’m way more aware of just wearing I enjoy, while still being more aware of why trends might be permeating through the culture. Keep up the good work

This is a very interesting analysis, Antwon! I can't really say much about women's clothing, as I don't have much experience in that field, however I have been into classic menswear most of my life, and find it interesting to see the pendulum swing back toward the timeless (it is important to note, many of those trending pictures lack the proper fitting and alterations to make an outfit Old Money and truly timeless). When I got to the age where I was buying clothes for myself, I often opted for vintage and second-hand goods, because I was tired of the polyester and nylon, the lack of labor laws in some of the places of production, and the overall lack of quality in the assembly of clothes. After I started with the haberdashery, I learned that there are quite a few brands that still address those concerns of mine (but I will say, that Bruno Cucinelli baseball cap *is* more trendy than timeless -- a cap retailing for $500 should have more precise sizing than just "Small/Medium/Large"). You're absolutely right about wearing understated luxury clothing being akin to listening to music on vinyl LP, but it goes even further than that. For me, it's about having a "self-uniform" that is low maintenance, in regard to never looking out-of-date or behind the times, and expresses who I am on the inside.

I am old money. I actually am. We laugh at this whole trend. My whole attire on a day to day basis doesn't even hit $50. These "nuveau rich" people are going bankrupt trying to look like us, lol

I love old money aesthetic is so simple yet so elegant and put together and it dosnt even need money is just timeless high quality and good for the envioronment no need for buying every time clothing that isnt trendy anymore in the next month

seeing ralph lauren pop up in these lists is funny to me as ralph lauren specifically took the old money aesthetics of the 1950s-1980s and brought it to the masses by putting a polo pony logo on it and no actual old money person would be caught dead wearing ralph lauren, but its been marketed for decades as What Rich People Wear. purple label just took off the logo

There is no substitute for classic style . One person commented at the beginning of this video that old money style p***** him off . I hope he took the trouble to watch this video and listened to himself uttering those words . He is everything any person with self respect and style would go out of their way not to imitate .

old money is okay but have you heard about uniqlo u airism cotton oversized mock neck half sleeved t-shirt by any chance?

I do agree with you. I just like the simple aesthetic of certain outfits that are considered "old money" but I don't like them for their wealthy appareance but rather just for the color balance and simplicity while being just a little sophisticated. thus, I don't know how the style I am aiming for is called... which makes it difficult to find inspiration.

Maybe now that I'm in my 30s I'm out of touch, but this "aesthetic" is just called being preppy. I'm from Connecticut and this is just how people dress. You don't have to be a billionaire or constantly on vacation. Chinos, oxfords, conservative colors, and no big logos. It's not complicated or a "trend" lol.

love that ur content has expanded into general fashion vs primarily techwear ur killing it ant

I got into classic menswear since I was 16 till now (23). It's hilarious when people tell me "you're following the old money trend bro", even though they know me for years and still did not notice that I've been perfecting my same combination of colourful knitted sweaters and chinos for half a decade before this trend 🤣

i like the old money aesthetic. i love the simplicity of it n the idea of prioritizing extremely high quality materials over branding. i bought a cos half zip sweater (not old money enough) but i really love it bcs of its high quality feel n the fit

I will admit I do enjoy the old money style, but thanks to the recent social media attention and obsession with the more expensive boutique brands it’s hard to appreciate the quality when everyone just wants to be seen as “wealthy” I had a great conversation with a shop assistant at Harrods in London last week, and we were chatting about this recent trend and how it’s just another social media fad where insecure people give into FOMO and want approval from other insecure strangers across the world Those brands are often favoured for craftsmanship and not for their huge labels. If that’s what you’re into then stick to purchasing LV, Gucci, Supreme, and the other “designer labels” you can find on the high street REMEMBER: if it’s widely available, it’s not real luxury

Another point is the Old Money trend is a rejection of the Fast Fashion of the past ten years. People are sick of buying garments that break down after the 2nd wash. WE WANT QUALITY

I love the tech episodes, but these ones are always super interesting as well. Love when you talk about some other trends, you have some great insight! It shows you do your research when you show things like short lists including these brands.

Old money aesthetics has been my style for the last 30 years....and I come from everything but "old money"🤣

I've been dressing like for years and it's just the natural style I developped overtime. I love it and the cringe tiktok cosplayers will stop after a few months so idc.

Isn't it just glorified preppy style?

Great video! The “Old Money” aesthetic kind of overlaps “Classic Menswear” which I gravitate towards. Loro Piana and Brunello are dumb expensive but I like a middle road with brands like The Armoury because they deliver “elevated basics” in a sense but the quality is really good. I think your point about this trend being a reaction to fast fashion is fair. I’d prefer to buy something from a brand like The Armoury because it’s great quality, goes with almost everything I own, should last for many years, and is middle of the road in regards to fashion trends. I know I can wear it now and 10 years from now.

Some people will never wear "old money" (aka classic clothing) because it's just not flashy enough, those shallow beings would feel like losing some effect by wearing discrete clothes since they are themselves shallower than their fluorescent socks and faker than their synthetic designer leather jacket.

How convenient is it that the rich people that often get referred to in the 'fashion space' just simply enjoy classic wear or don't care about fashion. I'm not looking at a Billionaire with their tailored custom outfits for fashion tips, that's just me. If you are buying into the whole 'old money aesthetic' just to be that then you are doing it wrong because that's also trend chasing. If you genuinely enjoy classic wear for its more practical reasons then all the more power to you because everyone looks good in it. At the end of the day though wear what you like because fashion is just simply your own style.

Very helpful video, thanks! I think techwear absolutely counts as quiet luxury. I don't really like the "old money" aesthetic specifically, nor do I care about communicating wealth, but I'm 100% about having comfortable, durable, and functional clothing and am willing to pay for it.

Isn't this.....just the way normal, well adjusted adults who are not affected by wacky trends, have always been dressing? Why is this a category?

this is not a style or a trend this is pure and timeless class

beyond a certain level of income people get clothes tailored, which renders this trend delusional from the top down

A trend that focuses on high quality items that aren't trendy, have been worn for decades and will continue to be worn because they are simple, clean and just classy upsets the style influencers whose purpose in life is to show people the latest trends and how to apply them properly. I can't understand why they don't like it.

The old money/quiet luxury aesthetic is so middle of road that it does appeal to everyone. It’s interesting to see how and what people will do with it with more time. To the point where it might morph into something completely different. It reminds me of design projects and how everyone will have a different take on the same idea. Getting more use out of the same items to pull different looks is good to see as it feeds into the sustainability side of things. Overall tho it’s def not for me as it reminds me too much Office wear and that’s def something I find I don’t want to be wearing in my personal life or at all.

Old money feels like the non edgy brother of dark academia, that studyed fincance instead of philosophie and did his bachelor in 3 instead of 6 years, went to a big firm and has a managment job but has no idea what he does at his job.

Crazy that someone who wears almost exclusively a style that is super niche makes really good informative content about more general fashion styles and ideas. Genuinely one of the best fashion channels. Definitely top 5 on YT

I’m someone who more or less fulfils the stereotype of old and the funny thing is that even if you wear labels that are “old money style” and even if the “old money” wear’s it they will never be associated or be a part of the old money. It takes more then expensive clothes to be old money.

It's funny over the last 2 spring summers I've been seeing this trend pop up and it seems to be a thing surrounding or a knock on linen and chinos lol. I for the last decade have focused on buying high quality value pieces(at reasonable prices) and less concerned with the brands. I was never into logos and like a minimal sustainable wardrobe and the more I see these videos the more I see a lot of my aesthetic. I do get many compliments and like the overall aesthetic but for me it's only a good thing if it's authentic and not a trend to chase to give the perception of having wealth. Thanks I enjoyed the video I say that as I am wearing a oxford shirt underneath my merino/cashmere sweater over my chinos and suede penny loafers 🤣

I have always loved Brunello Cucinelli but the prices are bonkers.

A majority are tired of wearing disposable clothes. Quality clothing lasts longer if you're not "drastically growing" and can be repaired and kept up.

Dude I love that you are into Covet! Please make an episode about your favorite math rock bands and their fashion 🙌🏾

Here’s a crazy thought, how about people wear what they want? Without over analysing everything. I wear “old money” clothes as I’m in my 30’s and I personally deem it to be age appropriate. However, if you’re 30 and want to wear Jordan’s, Techwear, Workwear etc. you do you. I really couldn’t care less what other people are doing.

Tbh i think going to a boarding school for 9 years because it was in my neighboring town made me feel like old money is really just regular clothing without any taste just because I had way too many guys and girls in my class that wore some random green or red chinos with the most forgettable shirts and shoes ever for way too long lol

I just stumbled upon your channel. I absolutely love this video, it is super dense in information and the best analysis of the trend I've seen so far. After some phrases like "class tourism" I had to stop the video to appreciate the full implications of the phrase. You got another subscriber!

i think the people who criticise this trend are classist so rich people can wear work gear and is a compliment but "poor" people wearing old money is cringe

as far as hemlines go: fabric was incredibly expensive, particularly in the 30s when the great depression took place. Given this, having the extra bit of fabric to cover your shins was a status symbol. Meanwhile, the hems of the 1920s weren't as short as everyone imagines them to be. Meanwhile, still, the hemlines of the 1940s (in the united states at least) rose again as it was patriotic: and therefore valorized to go without because of rationing. This also was the era in which womens dress was allowed to lean more and more masculine for the first time since the polarization in womens and mens fashions during the great masculine renunciation.

It was never the lack of logos for me, I love minimal branding when I can find it. What I don't like is the classism, the elitism, the cosplay, the fakery, the BEIGE. I don't go to country clubs, so why tf would I dress like it?

I'm delighted to see more deep dives & analysis happening on the channel; thank you for this video.

I style like old money cause it's look timeless, versatile, classy, simple, decent, easy, pleasant to look and the most important is it doesn't cost a lot of money to look stylish cause clothes for this old money style don't have many motive of images. Bought so many plain shirts and chino trousers with various color.

I think you have wrong understanding of old money style. According to your video old money style means to buy cloths from Brunello Cucinelli and Loro Piana (you forgot to add Ermenegildo Zegna and Ralph Lauren which all have a similar target audience and market positioning), but IT IS NOT. Old money style (also we can call this style as preppy style and neoconservatism - they all have similar details and basics) means to wear timeless pieces with classic silhouette (form, shape etc), colours and materials (commonly natural cloths without any synthetic). The main idea of old money style to wear cloths NOT BRANDS. Thats why you can't find logos on old money style looks (small logo on polo Ralph Lauren is exception). Silhouettes, materials and how pieces combine to each other that it the bottom line. Also we can define the idea of this style as be yourself non a fashion slave: buy the high quality pieces for reasonable prices. For instance lets consider one of the basic element old money style as Persol 714 model also known as Steve McQueens (buy the way check this style. It is seems to he didn't buy cloths from Brunello Cucinelli and Loro Piana, as you mentioned, however he became the icon of old money style) sunglasses. The form and material have non changed since it was created in 70th. Now it is one of the most popular model of Persol and iconic (as Wayfarer by Ray-Ban) sunglasses. If you have Persol or another classic shape (Carrera, Ray-Ban etc) it is will be always actual and contemporary. You don't have to run to the store and buy another pair of sunglasses and waste a lot of money when Balenciaga, Gucci or other fashion shit has released a new collection. It means not being a SLAVE to FASHION. Another example of timeless (old money style) pieces is white sneakers (the most famous model from Common Project). We can find this model from different manufacturer and wide range of prices. In other words words you can be stylish and looks like 'old money' with different budgets. You mentioned Loro Piana and Brunello Cucinelli as the basic brand for old money style (some poor or shallow (both as an option) people think that rich people are wasting their money. I have been dealing with very rich people for a long time as a business consultant. I realized that the reason why rich people are rich is because they know how to count money well). Personally, I prefer old money style, but I have never bought either Loro Piana and Brunello Cucinelli. However, I have a lots of blazer and suit from Loro Piana cloth which made by my personal tailor and another manufacturer. Mostly sewing personal suit in tailor from Loro Piana cloth will be cheaper than buying ready to wear suit from Loro Piana. In this case of personal tailoring benefit will be better comfort because each body has special details and proportions. A ready-made suit from Loro Piano or Brunello Cucinelli (to be honest, they sew of average quality and at an extremely high price) will always be a bit of individual tailoring). In this video you showed polo shirt by Brunello Cucinelli for 700 dollars. Follow to you it seems to keep old money style demands large budget, right? No, it is WRONG! Recently I bought 2 classical polos beige and blue colours on the sale from 100% linen by local Italian manufacturer (Gabardine) for 60 dollars each. I’m ready to bet with you that the quality of them are equal or even better than polo Brunello Cucinelli for 700 dollars. How I can asserted it? Ok, let's consider the quality. What is it include in? The quality consist in materials and work (how to connect each pieces of cloth, quantity of stitch on cm/inch, buttonholes, material of button - natural horn, mother of pearl, wood or plastic). According to Pareto principle the 80% of success of polo are materials (for instance polo from cheap cotton with excellence masterpiece including handstiched buttonholes and natural mother of pearl button won't looks good). The bottom line is in the world there are the certain materials manufacturers (cotton, wool, linen, leather, etc). In means that ALL brands get the materials from the same manufacturers. For example the biggest manufacturers of cotton for shirts are Thomas Mason, Alumo, Albini etc (It's the same as Mac until recently work on Intel processors, the didn't make your own processors). Only Loro Piana and Zegna have your own mills, historically they started as cloth supplyer and became on ready to wear clothes brand. It means when you buy a shirt by Brunello Cucinelli there is a high probability that these shirt are made from mills which I mentioned above. The main question why I should pay 700 dollars for shirts by Brunello Cucinelli if I can buy the shirts from the same fabrics and the same quality (or even better quality) from Suitsupply or Spier and Mackay? One more time the idea of old money style consist in quality and materials not a logo or brand. For supported this point of view check the Styleforum and you can find thousands people who love old money style and prefer Suitsupply, Spier and Mackay, Meermin, Pini Parma (and many other 'old money style' brands which you don’t know as I suppose) or personal tailoring Instead of waste tons of money for stuff from Brunello Cucinelli and Loro Piana. Summary: 1. Quality, not quantity. If you have a choice to buy a shirt for $100 or 2 shirt for $50, take one for $100 if it has a better quality, of course. 2. Buy silhouette, materials and quality instead brand. Don't buy a suit by Loro Piana for 3000-5000 dollars. Order a suit by Loro Piana cloth in a personal tailor or MTM program for 1000-1500 dollars (Suitsupply / Spier and Mackay). 3. Personalisation is the key. Old money style teach how to develop your personal style. In contrast to fashion brands nobody gives you completed looks and tell how you should wear in this season. In this way you will identify what is fit you best. In result you will get your personal style and individual clothes combination. 4. Timeless. When making a purchase decision, keep in mind 2 additional criteria: first, how long you will be able to wear it, in other words, durability. Secondly, does is relevant in 1 year, 3 years and 5 years (see the Persol sunglasses case above). There is only one way to get out of the rat race fashion. 5. Be smart. Train your critical thinking and express your personal opinion (remember the tale of the naked king). This is the basis of the Old money style. You will not be an individual if you become part of a crowd. Another word is to be a game rule setter, not a gamer.

This is the same kind of cringe I get from menswear or that style with the tight gucci shirt-ripped skin fit denim-balenciagas combo. Just people terrified of looking not rich

Old money is a culture, family, lifestyle and attitude not a trend, fashion, or short videos. You can dress like an old money but you are just cosplaying. Old money is born within. If you aren’t, you aren’t.

I am by no means wealthy, but my dress style has always been closer to quiet luxury. It suits my personality better - I prefer neutrals, clean lines, minimal branding, non fussy clothing and clothing items that feel comfortable. For years, cashmere has been my knitwear of choice, and silk, linen and cotton my favorite fabrics. These fabrics feel better and drape better on my body. I have a Brunello Cucinelli bag I bought preloved a couple of years ago and it is one of my favorite bags. Im a bit annoyed by all the attention this trend is getting - because as you said, it will make make quiet brands loud and lose their "quietness." This is basically what happened to Hermes - used to be a quiet luxury brand, but not so much now.

So now we are in the era where people want to portray themselves as if they have generational wealth and want to flaunt it

I've been a lifetime fan of this style and want to add a few personal points on why I love it. Due to the quality of the materials and construction, these garments look better on people. The time and mindfulness that goes into the creation of pieces nearly eliminates crooked hems, lopsided darts, mis-cut sizes that make cheaper brands hang weirdly on the body - different copies of the exact same piece and same size, can look so wildly different. Higher-end pieces are made to look good, and they usually always deliver. But my favourite feature? How default it is. You can have such a simple, unremarkable daily wardrobe and then slap some absolutley wild statement pieces over it and still look polished. They do the hard work of "coordinating" for you.

As a person with money and tons of free time: One of the greatest luxuries of all is not having to give a F what people think. Which means, don't give a crap about "fashion" and "aesthetic". Nobody else I know does either. This whole fashion thing is for sad peasants and pretender social media clowns.

1:53 Showing a pic of Clarence Thomas and his buddies sitting around while the video topic being about old money gave me a chuckle ngl. Subtle.

Bet that hat is the cheapest item on their site 😂 but I love your deep take on fashion, old sport

She Bru on my Nello 'til I Cuccinelli.

Old money is style, not a fashion *Fashions fade, Style is eternal* *Yves Saint Laurent*

All this time I thought I just buy a plain-ass clothes, apparently I'm old money.

I bought a cashmere hoodie from one of the brands namedropped in this vid during the sales last year 🙃 I did not really take the brand into account to be honest, it is a very plain hoodie, but made in a very nice material and at 1/4 of its original price, it was still costly but more in the premium rather than luxury price band.

I love this trend because it is so versatile and available at all price ranges (if you only care about the aesthetic and not the brands). It looks good on just about anybody and because there's a lot of neutrals involved you can mix and match and it will always be timeless. Then again, I gravitate towards simplicity in just about every aspect of my life so every other fashion trend looks ridiculous to me. 😂 I think everybody should have at least one "old money aesthetic" outfit in their closet. Maybe you use it just for interviews or meeting your SOs parents, but being well dressed really does make you feel like a million bucks even if the clothing itself was cheap af.

Great video Antwon, really like these analysis-type videos, they really get the noggin' joggin' about the way we view and consume fashion and trends. I think the old money aesthetic is particularly interesting because of both the stylistic and value connotations. You touched on it with the "counterculture" point, stylistically this trend can definitely be viewed as an answer to the "excessive" acceptance of casual clothing, especially after the widespread acceptance it gained during Covid. Especially in Europe, this aesthetic very visibly sets you apart as someone who cares about their appeareance, and communicates your desire to "raise the bar" for formality again. As for values, the concept of formality ties into the connection that preppy/classic clothes have with traditional values. I think that the appeal of this trend is actually less about LARPing as Jeff Bezos, and more about communication your connection with traditional values. You wear classic masculine silhouettes, you call back to a time (Mostly 1950's-1960's and sometimes the yuppie 80's (because they watched Mad Men and American Psycho)) before gender pronouns and boss bitches. The old money aesthetic is inherently conservative, and wearing it communicates your values in a way that is more socially acceptable, espcially on social media. As a final point, if the trend can be viewed as a "let's make things the way they were"-statement, this would very much be typical for a period of economic recession, as is the case these days.

So this old money stuff is basically tiktok kids discovering prep?

For once I feel so detached watching this video lol. I had no idea old money was even a trend, but at the same time I always immediately dismissed this "style".