Most slept on channel on KZfaq.

Coming from some who has lived in the Rockies my whole life, I find this new trend obsession with outdoor gear brads to be pretty interesting and somewhat ironic (?). Most everyone in my area grew up wearing brands like Arc'Teryx, Patagonia, and TNF, not because it was fashionable, but because we are pretty outdoorsy. Really kinda a trip when I saw my regular hiking gear on the runway, haha.

As a guy from Vancouver. I grew up with my parents wearing arcteryx. It was mostly a brand for old hikers lol. But it’s cool seeing it Blow up in mainstream fashion.

it's now owned by ANTA, a China based sportswear company, which is now moving Arcteryx to more mass consumer models like TNF

This is cool as hell. Always been looking for a top-down history of ArcTeryx

Great Video! as a Canadian Living in the rockies, I find the current streetwear obsession with Arc'Teryx quite funny as we wear them mostly for actually being in the outdoors (Their Ski jackets are some of the best around). When I saw virgil, Drake and Travis Scott wear them I knew it was only a matter of time until it hit the full force mainstream. Kind of sucks as now their products are sold out so quickly even for people like myself who just want to rock them for their intended use.

I find the same story with lots of action-sports related equipment. My 1st pair of Vans shoes when I was a kid had to be custom ordered at a surf shop and were nearly exclusively used by skateboarders and bmx. Now they are everywhere. I think newer sporty products get adopted by the mainstream because classic fashion houses hold onto outdated, uncomfortable, and impractical ideals.

the hype on Arc'teryx started with graffiti. Racking goretex winter coats, especially Arc'teryx has been a staple in the scene for a very long time

my fav fashion channel. such good quality and deep dives ❤️

glad to see this channel hit 100k subs :) These videos really opened my mind to the people BEHIND the clothing i enjoy :)

I spend a lot of time in nature; back country hiking, trail running, and only now getting back into hiking. Arc'teryx makes my life so simple because I know exactly what I'm buying based on their naming convention. Oh... and it works! Great video Mr Threaducation. 🙏🏼

Love your channel! I really want to get into the fashion industry and learning about all these brands is a big help

Hey man…I’ve held off on commenting for a while but I’ve watched every video and I have to say your channel is one of the most important channels IMO for up and coming creatives…having a more insightful deep dive on creatives we know and love gives people like myself a blue print on how to move in this industry and those around it…I truly appreciate you igniting a fire within the community showing how tangible a career truly is with hard work and untamed creativity

i was just doing research on ARc' and was disappointed when I saw you hadn't made a video on them yet and then HERE IT IS! amazing content as always

Usually i complain about outdoor brands jacking up their prices when they find their way into markets like this, but Arcteryx started off so high because of their materials and development (sorta like Patagonia) that I think it'll stay the same

so weird seeing arcteryx blow up being from a place where everyone had been rocking it

Growing up snowboarding just south of the British Columbia border in Washington State, we have very similar weather pattern and snow conditions, so choosing Arc’teryx was a no brainer. My first goretex shell was made by Moonstone it was a great weather resistant shell, that jacket was followed by a Marmot Alpinist jacket which I still own today. But for the last 25 years I’ve used the Arc’teryx Sidewinders, the first one I purchased I still use today and it is bombproof. On one trip to Baker my closest friend who was hellbent on the Northface Guide jacket, it was a wet heavy day so we headed to the lodge when my buddy tossed me his Guide jacket and mentioned how heavy it was. I took off my Sidewinder and told him to feel a real jacket, we were both blown away at the difference. In all the years I owned my first Sidewinder I had to send it back for a new zipper because I had put something heavy on it ruining it. Two years ago a friends son was working for Arc’teryx and mentioned that he could hook us up with gear, I didn’t need a new jacket the old one was still perfect but at more than 50% off I couldn’t pass it up, so I purchased another Sidewinder. If I have any complaint against Arc’teryx it’s the fact that their fit is more geared towards climbers, which I’ve read other people’s complaints about them. Part of that is that I’m 55 and not as thin as I used to be, but a looser fit geared more towards free skiing/boarding would be nice.

Love your videos💯 interesting to learn how these brands started and came up. Would love to see a video on MCM and Enyce

Some of the best days of my life were spent wearing the Alphas SV Bibs, SV Jacket, Acrux 50 backpack, Nepal EVO boots, and mountain tools insulated supergaiters... Utterly superb gear, once you wore the best there was no going back...

Great video! Extremley informative and concise, great job on the editing also! Earned my sub

I have about 30 pieces of Arc'teryx gear, mostly clothing but also packs, have been buying them since 1997 (some still in use). Also from their professional LEAF military line (90% of time I wear their Combat pants). Just can not deny they are the primus inter pares among the outdoor brands. What does it matter if they become popular street wear, as long they just ignore it and keep doing top level outdoor clothing people want to buy even if the price is high. They also have a big military department selling $1000 backpacks and down jackets to military, but that is a bit under cover. But if you want something that lasts forever, you find it there (my favourite Combat Pants gen2 I wear every day are 7 years old, and still like new).

solid video, love the brand focus that isnt designer. They just as important and influential !

Great video! you might have just left out that in 2005, Amer Sports purchased the Salomon Group from Adidas, and since 2019, the Amer Sports Corporation is owned by the Chinese Anta Sports group.. Concerning their take on the fashion industry, the System_A line might have been usefull to be discussed. I personnaly hope that they will not fall for the hype, as it has been seen with brands like TNF. They need to stick to their core values & keep production steps in their hands to ensure quality.

LOVE THIS CHANNEL!! Please please pleasaaase do a video about Iceberg and their 90s fame and their comeback !!!

love your content!

this channel is golden !!

Yessir! Been waiting on this one.

Really well done Sir. Thanks!

found you on instagram today and immediately binge watched all your videos 🤞

This video made me appreciate Arc'teryx wayyyy more great video

Great content! I come from the outdoor world and learned a few things.

A marketing company came up with Arc'Teryx brand name. As you mentioned, Jeremy was a business person and knew branding was very important and found a marketing company to create the name, font, and emblem.

Every video is a vibe ✨

I have an Arcteryx day pack that is at least 20 years old that I still use every day. Amazing quality and exceptional ergonomic design. The zippers are the most durable and robust I have seen on a product. A few months ago I got some gloves and they are the best fitting I have ever found. Great Canadian originating company. My only criticism is some of the prices seem too high compared to competition despite the very high quality.

One of my favorite channels to watch 🔥

love this channel so much!! i hope we can get history of Mugler! it would be interesting

Can you please do a video about Porter-Yoshida? It kind of gives a similar vibe of achiving unique style language above history of beautiful craftsmanship and enormous amount of tasteful collabs. Still kinda feel that even though it is pretty well known it still does not fall in line of mainstream hype.

Loyal 🙏🏾💪🏾 thanks as always

Their best marketing is to put all marketing budget into the products! So the product excellence speaks for itself and other brands simply can not replicate the quality of their products. They also go after a consumer, who cares about their products and are willing to pay for this quality product. This is quite unusual, because most of the brands go after the volume and sales - so sacrifice quality for quantity. This approach becomes part of their brand identity and people always appreciated superior products. I am amazed, how much their products stand out in the store from the rest of the brands.

Damn bro u sound hyped up after hitting 100 k Love you work bro

love your content! could u make a video on Hedi Slimane?

I learned a lot. Great video

Never heard of the company till today. Nice video

You really do educate people about fashion

I love my Birds! (Nickname for Arc’teryx pieces) it truly is the best system for the outdoors. I have 5 pieces total, and they all pack super tight into my backpack. Working in the film industry, I find myself either standing a lot or working really hard for long periods of time, and I can simply remove a layer and pack it away discreetly and add it whenever it’s necessary. There’s that and it also gives me a great piece of apparel that’s can be dressed up or dressed down. Arc’teryx’s system will never be beat!

Well done video. Thanks

Pretty interesting to see technical gear made for specific purposes blurring the lines with fashion and trend. Not a new thing by any means but makes you wonder what’s next

YOU GONE GET YO SHINE SOON! Threaducation BEST CHANNEL ON KZfaq!!

Watching Sam Kuch going full send at the end has me wanting Arc'teryx and Head gear suddenly lol

Haven’t even watched but excited!

As a Vancouverite, it's funny how folks from the east of Canada made fun of how we all wore Gore Tex in BC.

Great vid as always. Can you please do one on final home next, I think that as a brand and as a concept it’s very interesting.

As an old climber, I’ve spent a ton of time mountaineering, rock & ice climbing and skiing in the Canadian and US Rockies. I’ve been wearing Arc’teryx since the early 2000’s. They had a strong reputation for quality and being made in Canada. The QC seems to have remained pretty high as they’ve grown and off shored stuff but we’ll see. Functional or work apparel becoming fashionable is nothing new. Look at Carfartt or Redwing boots. Growing up in the West the only companies making denim in my youth were Levi Strauss and Wrangler.

I'd like to see a video on the history of Ortovox. That would be a great video.

As a person not living in Vancouver, British Columbia, and or the Rockies, I found this quite interesting.

Love my Arcteryxs. Wish they make sailing jackets competing HH.

Fascinating video

great video!

Really good video, I’m currently working on a similar one myself.

Arcteryx is a solid brand. I still have several of their products and use some of them daily. I just hope they keep their ethos and uncompromising commitment to their customers 😉

Keep posting don't stop the views will come !

Arc'teryx was purchased by a big Chinese company few years ago. Many of its high-end gore tex jackets are now made in China now.

Even though I am not a climber, I have been wearing their products since I remember and I even feature them on my blog!

One comment is that Arc'Teryx and Salomon actually are connected still. They are both part of Amer Sports. Great video!

5:46 That's Mike Danks from North Shore Rescue.

Another interesting footnote for Arc'teryx was their section by the US Army (or was it the Marines?) To make all their back-packs for a while. They are great packs. That must have been a nice little contract.

Dude I like this company even more now. I just spent a crap time of money on a bunch of this stuff because it fits so well and I live in Canada so it just makes sense , I didn’t realize it was this big or was this popular

I have been rocking with Arc’teryx since 019

Very good video 👏

BC Born and raised here, SURREY WHAT!. Arcteryx hype is hilarious. I still have one of my Canadian made Beta ARs still going strong though abit beat up

never misses🔥

I've had a Arc'teryx pullover for about 7 years. Zero pilling, zero issues. Super warm, super high quality.

The sidewinder was the jacket thatgot me hooked and sealed zippers

I rly appreciate it if you put the subtitles..

i'm wearing my arc'teryx jacket watching this

I had the issey miyaki jeans with the arcteryx jacket

Great company, had few friends worked and still working there, they take care theirs customers and employees

I love your channel, can we get a history lesson on vetements

Love the video but you missed talking about the beams collabs. Came way before 2020

Content always slaps

Sooo good ! comme des garçons would be a good watch too or even just on rei

Great video and very informative! That said, I have heard their gear does not always last super long, and it seems their gear comes at a pretty steep premium. Mountain Equipment, for example, is a less well-known brand that is often used by mountaineering companies in the Himalayas and produces some epic gear too, albeit at a lower price (AB comparison). That is not to say Arc Teryx is not worthy of all the praise, but I think it's important to acknowledge other brands that are just as committed and in some respects more competitive.

the rapper Kankan put me on to this brand, hes always rappin about being high and rockin Arc’Teryx lmao

They have a great warranty program. My 4 year old jacket liner was fraying at the sleeves and they gave me a credit for a new jacket.

"The SV stands for severe wheather" ahh yes that makes sense (great vid as always btw)

solid content

Would love a video on moncler

i bought an Arc'Teryx outer-shell jacket in 2006 for roughly $700 and used it at ski/snowboard trips to Vail, Park City, and Tahoe before moving to Asia. The laminated seems eventually came apart and I called the company. They said they had an unconditional lifetime warranty and to send it back. Unfortunately, in 2019, I received the jacket back with the message that they would not repair the seems. Very unfortunate as I will never purchase this brand again.

Before Plance and JS collaborations, there was BEAMS in Japan.

I got a great pair of arcteryx pants at sierra like 4 years ago. 29.99 from 180$ i still wear them alot. Pretty worn now but still going strong.

1:00 being lack of quality rock climbing equipment so you make your own is a diff kind of fed up lmfaook

thanks for video, fire.

Do a video on ynot apparel co. I love themmm

Nice video. I have several old Arc'teryx jackets which I still like. But their new products no longer give me the excitement of getting one.

Make a video on halston

The Alpha SV never has been insulated and the brand was mostly formed and tested in the Coast Mountains, one of the many mountain chains in BC.

Oh yes, the arc’twizzy. That time when your dad suddenly became the freshest dude on the block.

Being from Vancouver, BC, I found this really interesting. You should do one on Lululemon, lol, also from Vancouver.

Cool vid & explanation, brand is definitely making more sense, buh unless I find steals or come across a piece from arcteryx I won’t be officially purchasing there high end retail price. Although have a better understanding now, noice.

Please do a video on denim tears