Nike's disappearing boot deals

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3 жыл бұрын

Nike's disappearing boot deals
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The football boot scene is changing. Increasingly more and more players are appearing in blackout boots, older models, or brands they aren’t normally associated with.
Big brands, like Nike are stripping back their player endorsements.
But why? What impact will this have on other brands? What impact will this have on the players?
Written by Adam Crafton, illustrated by Craig Silcock.
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Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com
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#Nike #NewBalance #Puma

Пікірлер: 665

@stephendoyle9427 3 жыл бұрын

This wouldn't have happened if Nike got the 30 day free trial with the athletic

@virtual_car996 3 жыл бұрын

Damn straight

@sidsnot6952 3 жыл бұрын

👍🏻👍🏻👍🏻

@brucelee7782 3 жыл бұрын

HAHAHAHA

@wallahhabibiiii 3 жыл бұрын

Lmao

@thevoiceofcaramel3194 8 ай бұрын

😂😂😂

@jordansamar7825 3 жыл бұрын

Therefore, Tifo recommends Nike to sign Ibrahim Sangare to boost their marketing efforts for their signature boots

@kevinsang 3 жыл бұрын

Never gets old 😂

@samuelsibanda9589 3 жыл бұрын

😂😂😂😂

@jordansamar7825 3 жыл бұрын

Only the real ones know 😂

@makchot3263 3 жыл бұрын

Overused and unfunny meme 😐

@frozen0flame 3 жыл бұрын

😄😄

@anaqisyatbi5167 3 жыл бұрын

It all fun and games until "Blacked Out" becomes a real brand

@nykytamcdonald 3 жыл бұрын

Is it me or "Blacked Out" really sounds like a cool company name

@purolanpastori 3 жыл бұрын

blacked raw boots

@thefacelessquestion3333 3 жыл бұрын

@@purolanpastori Hahahaahahahaha

@thefacelessquestion3333 3 жыл бұрын

Ohh,that'll put a spanner in the works for sure...introduce some chaos.

@Zauchi 3 жыл бұрын

@@nykytamcdonald I think it sounds alright but knowing how crazy people are nowadays you'll prob be called a racist for using the name. lol

@juandiegoprado 3 жыл бұрын

Meanwhile Toni Kroos is still wearing his trusty Adidas 11 Pros. What a legend 🙌🏻

@UnusuallyAwful 3 жыл бұрын

If you find a pair you like, just buy 10,000 pairs

@drex5160 3 жыл бұрын

Explains why he got dumped outtq the UCL

@azzzy2225 3 жыл бұрын

@@drex5160 after winning 4CLs tho.

@felix8282 3 жыл бұрын

Legend for wearing shoes😂😂😂

@tommysolaceYT 3 жыл бұрын

@@drex5160 😂

@MohamedJesus 3 жыл бұрын

I think the inflation in salaries, sponsorships and other player demands have become unrealistic and fans will pay for it. As of now, there are footballers that make more annually than entire clubs. The ironic thing is that the commercial bodies that caused this inflation are no longer able to sustain it such as Barca, Madrid, Nike, Adidas, broadcasters... etc.

@manolo9eleven23 3 жыл бұрын

Barca and Madrid... bad business

@davidvalencia129 3 жыл бұрын

@@manolo9eleven23 "bUt ThE sUpEr LeAgUe WiLl SaVe Us" "iN a CoUpLe oF yEaRs FoOtBaLl wIlL dIe" -Florentino Pérez This people are like little kids playing monopoly, since its not their own money they'll treat 100 million the same way they treat 500 million, most of them dont even think in tomorrow but only in today.. Look for example Eden Hazard, 160 Millon for a player that only had 1 year of contract just because he wanted him THAT year lmao..

@manolo9eleven23 3 жыл бұрын

@@davidvalencia129 the Super a league will never happen, the English clubs won't take part and without them it won't matter. It's time for the Spanish clubs to dwell under the shadows of English teams, 4 a long long time... Juve collapsing too, it's funny the clubs that have been mismanaged and are struggling financially because of the mismanagement are the one advocating 4 the ESL.

@genocidejoe 3 жыл бұрын

Man city and psg caused this inflaftion when psg bought neymar for 222 and mbappe 180, ( still a record ) we never had this typ of inflation during madrid and barca era yes madrid paid alot of money for players but they were the only who could that, the inflation started as soon as oil money came into picture.

@MohamedJesus 3 жыл бұрын

@@manolo9eleven23 I am a Barca fan, but I was grossed out by the approach Real and Barca had to this entire ESL thing. They mismanaged their funds, bought expensive players who demand high salaries as opposed to homegrown players that cost much less and fans generally love, their deals are shady... and now that they're exposed, they complain about the unjust distribution of funds in Europe. The funny thing is, Barca, Real and Juve are humiliated in their own leagues. How will they ever win a Super League? 😂

@bigdaddyhunt4590 3 жыл бұрын

As an American, this channel has made me such a fan of world football

@lancinekeita4823 3 жыл бұрын

You should check out another channel called Athletic Interest

@bigdaddyhunt4590 3 жыл бұрын

@@lancinekeita4823 I'm already subbed! He also makes bangers

@deploy_leroy 3 жыл бұрын

Which club do you support bro?

@muhammadrifqi7308 3 жыл бұрын

Just call it soccer if you are american. It's honestly not an offensive word.

@aniket2703 3 жыл бұрын

r/soccercirclejerk get a hold of this one right here

@HM0092 3 жыл бұрын

The good old days when Nike ads were best with Rooney Ronaldo. Man Utd vs arsenal ads World cup ads Classic 07/08 jersey of man utd

@lebronjohnson6735 3 жыл бұрын

That 2010 Worldcup ad was one of the best ever. Rooney in Trailer and Ronaldinho becoming a meme. Love the storytelling.

@Sprt1337 3 жыл бұрын

I remember that cage and with figo, Ronaldinho and other ppl legends

@nunodemelo4868 3 жыл бұрын

Nike is to woke for that nowadays, when politics mix with football things go to the drain

@Soccerates 3 жыл бұрын

Good old days.... Cantona, flipping his collar and striking a ball through the 'keeper. The Hackney Marshes, to Blur' s Park Life. The Brazil national team, Ronaldo Lima et al through the airport. The 3 vs 3 campaign for the original Total 90 line.... Then, I realise I'm old 🤔🤣

@iowadrummer7 3 жыл бұрын

“Joga Bonito.” - Eric Cantona

@sambitkoley2733 3 жыл бұрын

Nike is not losing footballers. They just simply don't need them. 'One city, one iconic footballer' - still works so well.

@reggiebanks7627 3 жыл бұрын

I wear what I feel good in and what catches my eye and personal preference,not what neymar or Messi wear. I wonder if that’s just me ? Or do more ppl think like me?

@blakemelhuish1118 3 жыл бұрын

I pick out the first pair that fit

@chadultrapromax1735 3 жыл бұрын

Same but for me it's a case of durability and I think nike for me has last longer than other brands I generally select a pair of all brands then just go with what I think is better value

@simonn2045 3 жыл бұрын

For me it's what fits, I have a broad foot and Adidas seem to be the only brand that can accommodate for that, I can barely fit in a Nike or Puma without having to buy a size too big

@andreatommasi3287 3 жыл бұрын

If you're bombarded with ads you'll eventually prefer a brand you are familiar with, maybe unconsciously. Or if not you, at ton of people does hence why they choose to pay Neynar 30 millions per year and the whole marketing industry exists...

@boopdeeb9444 3 жыл бұрын

When I was younger I bought what my favourite player wear, which was nike. I then got used to it and it’s what Im most comfortable in, so I’ve used it ever since. Player sponsorship does work

@F-Tier_Physique 3 жыл бұрын

Glad that Puma is getting more exposure, they are the only brand seeling reasonable priced cleats.

@michaelandrews117 3 жыл бұрын

@GreedKills Grew up playing in a pair of black Puma Kings. Gorgeous boots, pure black with gold trim and logo, and comfy as hell.

@FreeZDen 3 жыл бұрын

exactly! Nike and Adidas be charging $300+ a pair and then sit there asking "why no one buys our boots?" while Puma is $199 for Kings which are terrific boots! $300 a pair is an average monthly wage in some countries.

@carlosmedrano6868 3 жыл бұрын

Joma...

@Cody-tk9nw 3 жыл бұрын

For now 😭

@unlockedaccount 3 жыл бұрын

@@FreeZDen 300? if you’re buying the real ones i get it but the football boots i see are like £50-100

@ayo2064 3 жыл бұрын

3:31 man Arsenal just can’t seem to get a break lmao

@Flinstone_Edible 3 жыл бұрын

Have any idea who he's referencing?

@omkarbhosale8196 3 жыл бұрын

@@Flinstone_Edible probably David Luiz

@Flinstone_Edible 3 жыл бұрын

@@omkarbhosale8196 could be. I was thinking maybe bellerin, because he's wearing black out boots recently.

@EoinKellyOfficial 3 жыл бұрын

Catching stray shots left, right and center these days

@mullenio4200 3 жыл бұрын

It's because footballers have made honest and moral decisions to leave these kind of contracts behind. Nah I'm just kidding. They're doing it because they want more money and attention.

@robert2690 3 жыл бұрын

Are you implying poor folks are not allowed to make money? If someone wants to live in a good house, buy a car, PC and play games, have better insurance and Healthcare and set up Retirement fund when someone retires from their job, are you implying those things are free? If a poor person say they want to make more money, is that a bad thing?

@danield8528 3 жыл бұрын

@@robert2690 You’re looking way too hard into this.

@mullenio4200 3 жыл бұрын

@@robert2690 I think there's a balance between securing wealth and prosperity and being absurdly greedy and arrogant.

@chiselcheswick5673 3 жыл бұрын

@@mullenio4200 Exactly 100%. When the rich compete with the rich, that leads to where we are now with players.

@ramsundaram2696 3 жыл бұрын

Nike wants to focus more on elite senior talent. *Lets Neymar and Lewandowski go*

@Monaleenian 3 жыл бұрын

Then hangs onto Rashford, Mbappe and Sancho. None of those 3 have the talent of Neymar or Lewandowski. When their speed goes, they'll be nobodies.

@jmckendry84 3 жыл бұрын

@@Monaleenian sure, Kylian "World Cup winner while still a teenager" Mbappe will just turn out to be a nobody....along with Marcus Rashford MBE

@Monaleenian 3 жыл бұрын

@@jmckendry84 Nothing without his speed. Same with Rashford.

@ap_7 3 жыл бұрын

@@Monaleenian this is gonna age well in a few years loll

@salmmohamdi8967 3 жыл бұрын

@@Monaleenian Phil foden , Mason mount, Erling haaland, rashford, mbappe, sancho , greenwood , fati, felix etc.. All those are young talents represented by Nike.

@illiteratethug3305 3 жыл бұрын

SocialJustice; brought to you by a 10 year-old with 7 fingers in a Chinese sweatshop.

@XgiannettoX 3 жыл бұрын

and supported by the media, hollywood and the dumb lefties

@alwynjimmy5990 3 жыл бұрын

I was thinking the exact same

@intotheverse3363 3 жыл бұрын

@@XgiannettoX I haven't seen any left-wingers supporting this. They're the ones laughing in the comment section whenever a corporation tries this lol

@XgiannettoX 3 жыл бұрын

@@intotheverse3363 they support it. what are you talking about. they scream then against "right wing" and how important this is.

@intotheverse3363 3 жыл бұрын

@@XgiannettoX I have never seen this. Everyone highlights how Nike, Adidas and Puma were founded by people who became part of the Nazi Party and they're a corporation that supports capitalism so why would they support them?

@brunolondinese5857 3 жыл бұрын

Why has Sergio Ramos been reimagined in The graphics? He's a bright pink man irl

@edlerkrieger8045 3 жыл бұрын

Lowkey looked like Hakimi lol

@loganwarner176 2 жыл бұрын

@@edlerkrieger8045 hakim?

@manolo9eleven23 3 жыл бұрын

The way the Athletic was so sure on the sacking of Lampard caught me by surprise, really ahead of everyone. Worth the subscription 👌

@deepanselvam5808 3 жыл бұрын

I'm a football fanatic for 20 years, never have I bought a boots just because a star uses/endorses it. The closest I've come to that was when Ronaldinho used the Tiempo R10 but never got them because i was very content with Nike's T90. Sadly, no shoe matched T90 till today.

@sigfigronath 3 жыл бұрын

i think the closest I've had an influence was ronaldos mercurials, every other stars boots are pretty much irreverent like you said

@Mad_Intalect 3 жыл бұрын

@@sigfigronath Yup, 1998, after I saw those I HAD to have a pair(sorry dad, expensive I know now lol), but I was like 11 so...plus they were so lightweight, the only boot like that before the others followed suit.

@beefsuprem0241 3 жыл бұрын

It's gotta be money, they'd wear bin bags on their feet if you paid them enough.

@phomo561 3 жыл бұрын

I'm a footballer and I just find Adidas boots better for me, technically I've never had a bad game with my Adidas boots on... The last Nike boots I had were Mercurial boots and I used them for training and Adidas boots for games.

@denzelkimani11 3 жыл бұрын

You and I both. I've had my best games with Adidas F50s. Blue ones to be exact 😊😉

@wingzero7621 3 жыл бұрын

1:56 when you expect Neymar jealously to Messi but Mr.X actually appear

@sanketpol9501 3 жыл бұрын

Tifo has helped me understand other aspects of football too Thanks!!!!

@sodeznay 3 жыл бұрын

It's not always about the creative talent tho. My school and the neighbor school just bought out Adidas X Ghosted for both male and female teams, not because kids admire Salah or Benzema or Bale, but because every kids here dreamed to be as valuable, unplayable and dependable as N'golo Kante.

@Drunken_Master 3 жыл бұрын

It seems like that in a couple of years star players will be allowed to choose their own shirt sponsors. Bloody money is ruining the game.

@GuinessOriginal 3 жыл бұрын

Yeah, they'll have shirts like nascars

@zulfikeralikhanchowdhury3129 3 жыл бұрын

Either you die a hero, Or live long enough to become the villain.

@tztmi1083 3 жыл бұрын

the other Brazilian has to be coutinho right? he's the only other Brazilian i know that has promoted and starred in a Nike advert

@bri1085 3 жыл бұрын

Doubt it apart from being childhood friends with Neymar, it seems out of character for him. Probably David Luiz

@illiteratethug3305 3 жыл бұрын

-I'd love to see a footballer come out in a pair of those old 80s Cruyff boots with the spinning disc on the bottom lol

@Soccerates 3 жыл бұрын

The closest anyone's come to that is the reboot (pardon the pun) of Stylo Matchmakers. Christian Fuchs wore them at Leicester City. Stylo were huge in the 1960's and 70's, not only sponsoring the likes of George Best and Pele, but entire teams wore their boots - Leeds United, Arsenal and Sunderland being three.

@kokohekmatyar5515 3 жыл бұрын

Nike don't need to sell boots. They just keep on pumping the Jordans, SBs, and Dunks.

@yudhst 3 жыл бұрын

Soo, from the consumers' perspective, the best shoes are the ones the player black-painted, not the colorful one. Because the first are what they really pay with their own money and the last ones just an endorsement.

@toluwalopesemowo2405 3 жыл бұрын

these visuals are amazing

@108u9 3 жыл бұрын

Nike clearing the way to sign Mike Dean

@theogreco1140 3 жыл бұрын

these videos are so well done

@worldtree2027 3 жыл бұрын

Does this count for sneakers, cleats, or overall product? I feel like a lot of basketball players get sneaker deals because they can be worn casually or during sporting events. I haven’t really seen anything regarding them losing basketball players but it could be something that players may want to keep an eye on before choosing who they sign with.

@blindegg5182 Жыл бұрын

they appoint as the brand ambassador meaning they wear tha brand product head to toe apart from their team jersey

@senseless2666 3 жыл бұрын

Interestingly seems the same thing is happening in regards to Nike's skateboarding program, many high profile skaters have not had their contracts extended.

@brockb6942 3 жыл бұрын

Poor defensemen. I still understand how important you are even if no one else does.

@MultiMcKane 3 жыл бұрын

I'd like to see more media coverage in FM that detail sponsorship deals for players in this fashion.

@cuppav2806 3 жыл бұрын

Just use your 200k/week to launch your own brand. Hire R&D guys and everything. Would be a fun pet project if nothing else

@giteausuperstar 3 жыл бұрын

"You can sign my player but what will you do for him?" Have these agents forgotten about the $30m/year? For that much he can stand at the back.

@CanadianSkylights 3 жыл бұрын

this is happening in skateboarding as well for NIke SB

@quangtranthanh6730 3 жыл бұрын

hi Tifo, do you have the background music link? it’s so relaxing

@CJVP99 Жыл бұрын

“Neymah left for Pewmah” lmao 😂 he really called Puma “Pew-mah”

@yesthatjake5601 3 жыл бұрын

Hi from skateboarding. We noticed the same thing going on with Nike riders too. Lots of quiet cuts. Also, every single SB Dunk that came out in 2020 sold out at the presale level. The Covid related downturn excuse is hogwash.

@12thMandalorian 3 жыл бұрын

Less about "Losing" more about targeting the next generation

@issacmariscal8810 3 жыл бұрын

This is happening in skateboarding too Nike dropped a lot am and flow skaters and even some pros

@fatsomanamela8372 3 жыл бұрын

It all just makes sense for the companies and the players

@ave789 3 жыл бұрын

Please do a video on Terry Smith! He's the guy that Ted Lasso is based on and he's a pretty fantastic guy!

@piratesrnothing 3 жыл бұрын

Nike be like: We only Need CR7

@marcelanoryadi9110 3 жыл бұрын

True. Nike signed life long contract with Cristiano He will get his own boot line from Nike

@sherqyanstromain9580 3 жыл бұрын

@@marcelanoryadi9110 he won't nike football not like basketball arm they want ronaldo same as R9 they'll be linked in all the marketing for the Mec cuz it's the best selling boots in football buy a long way

@lameloballisadiffrentbreed2155 2 жыл бұрын

@@sherqyanstromain9580 are you dissing basketball? You do know nike loves the Chinese market and nba is there most popular league in China with 300mill viewers sometimes and nba has 2 lifetime athletes

@milanott7628 3 жыл бұрын

2:44 internal or international?

@mrcoolguy1 3 жыл бұрын

Australian football next! love the channel!!

@The_Loathsome 3 жыл бұрын

The old Hypervenoms were the best boots I ever wore. They just fit my foot perfectly.

@oscardowningmusic 3 жыл бұрын

I really just got a 14 second unskippable ad on a 7 second video

@muhammadasyraf5576 3 жыл бұрын

I guess Nike is more investing in the future I guess as they are leaving older players who may fade away in the next 5 years like Ramos, Neymar etc and now are getting young players who maybe the stars in the future like Sancho,haaland,mbape and rashford

@kennzeichenb5131 3 жыл бұрын

Still it looks like Nike will still have all the big superstars in the future with Mbappe, Haaland, Sancho, Rashford, Foden, de Jong, Vinicius etc etc

@manaspanki 3 жыл бұрын

One point Nike market study one can never guess even FedEx left them for UNI QOLO

@gingerinho6793 3 жыл бұрын

I always had this question. What about the players that have no such deals in place? They too are seen wearing branded boots.

@iliaschaikalis8579 3 жыл бұрын

Players who aren't signed to any brand can wear whatever boots they want, but very few pros don't have brand contracts. Players who are in the process of switching from one brand to another wear blackout boots.

@jamesbrowne7601 3 жыл бұрын

Just going back to old days players without sponsors would wear Adidas World Cup boots or Puma King or tear the badge off or black them out most of the lower leagues used to it

@dushyantsingh4040 3 жыл бұрын

See a Tifo video, Just do it ✔️

@christianopulinaldo8319 3 жыл бұрын

Tifo, I sincerely request you to Fire/warn the guy who drew neymar. 1:24 He looks more like Marquinhos than Neymar 😂

@tomralph8540 3 жыл бұрын

I’m fairly sure it’s Joe’s wife/partner who does the images and animations... Not sure that will go down well at the dinner table.

@christianopulinaldo8319 3 жыл бұрын

@@tomralph8540 Oh lol

@callmedavid9696 3 жыл бұрын

They are known for how bad some of their likenesses are

@nhlboy2 3 жыл бұрын

@@tomralph8540 His sister I believe

@Auriflamme 3 жыл бұрын

They aren't drawings. They are photos put through filters to defeat copyright claims. It's similar to the posterise filter in Photoshop, but I don't know if that's exactly what they use.

@diamondz_ah1115 3 жыл бұрын

My love for nike football boots made me click on this very fast

@phineasnjoroge4376 3 жыл бұрын

Watch the Athletic Interest video about this its really good

@aaaaab5909 3 жыл бұрын

Athletic Interest did a similar video earlier

@nonamer23j 3 жыл бұрын

When did yall make this video? Because Puma announced their partnership with varane back in February.

@the_re_up 3 жыл бұрын

Yeah i was thinking same thing, saka's been partnered with new balance for ages now

@SGb_08888 3 жыл бұрын

Wow new balance is gonna have so many players at least all there post wouldn't be about saido mane (every second post)

@gulawolf 3 жыл бұрын

I kinda miss the ‘MEGA deal’ thing 😂

@JKaliberJason 3 жыл бұрын

thank you but sr4u already informed us of this!😂

@MrKelly-ek2nk 3 жыл бұрын

Hey Joe Could you talk about the dram team of 92

@Tommiyyiii 3 жыл бұрын

Whats the different adidas and nike got the same shareholder and are 1 and the same

@danibernek4242 3 жыл бұрын

Remember 2014-15? Defenders wore Tiempos, midfilders wore Magistas and attackers wore Mercurials and Phantoms.. If I remember correctly everybody wanted the boots cuz the big names so no suprise why Nike wont give Saka 6 figures..

@CJVP99 3 жыл бұрын

Other brands are cool and all and I'm all for players getting paid and being stars of their brands however there is simply something special about being a Nike Athlete. Jordan, Kobe, LeBron, Cristiano, R9 Ronaldo, Ronaldinho, Tiger, Nadal, Serena, etc.. GOATs are on this brand and its special to be a part of it

@abbiewaters1085 3 жыл бұрын

RIP to iconic commercials like “winner stays” then?

@maccy4829 3 жыл бұрын

I had no idea Neymar was a puma athlete.

@markphc99 3 жыл бұрын

I wonder what the best blackout brand is? since they are not receiving cash to promote the shoe , they are free to wear the one they like the most.

@kashhusain8154 3 жыл бұрын

Nice graphics. The trees made of shoes. Lol.

@CWZimba 3 жыл бұрын

What's with neymar and shadows? . Man's always tryna run away from one

@dylanparker130 3 жыл бұрын

When I was a kid, I always favoured Umbro boots because they were wider than most (my feet were average length but wide). So I find it bizarre that players could randomly change boots for money. In all seriousness, maybe this is why Sterling's had a disappointing season? Maybe he should just cancel his current boot deal & buy his own Nikes before the UCL Final! :D

@x666Rage666x 3 жыл бұрын

It was broadcast that Nike have recently lost all trading rights in China for criticism of the sweatshop factories and reportedly lost 40% of their annual income! No wonder they are making cutbacks in player merchandise deals.

@sammerino9259 3 жыл бұрын

Mizuno is the only brand that needs no marketing. Quality over all . Stopped buying any other brand after getting them

@Preddybenn 3 жыл бұрын

Nike doesn't treat their star players as star players

@edevans5991 2 жыл бұрын

Hadn't really thought about his before but in the US people might wear Air Jordans despite not playing a lick of basketball. Do fans of football wear non-cleat versions of boots while out on the town? If not, can you really justify these mega contracts as a way to build and maintain the brand?

@quan6574 3 жыл бұрын

Can you share the name of software you use to create this video?

@Tifo 3 жыл бұрын

Mostly we use the Adobe suite, and the hand of our talented illustrators.

@jdjphotographynl 3 жыл бұрын

1:28 Neymar indeed looks an awful lot like Marquinhos these days...

@Nate-rh3lu 3 жыл бұрын

That pic was ney in 2018

@owengreene3283 3 жыл бұрын

As an American i really appreciate Joe pronouncing Nike correctly

@ulrichleukam1068 3 жыл бұрын

Bike like Mike Mice Nike-eee

@owengreene3283 3 жыл бұрын

@@ulrichleukam1068 its pronounced differently than those words because Nike a greek word, the word "like" is germanic for example. also its an american company so brits really have no say in the matter

@chubs2312 3 жыл бұрын

Athletic interest covered this kinda well

@somerandomusername7637 3 жыл бұрын

Who do you guys think the leading Brazilian player was at 2:00?

@anthonysomtoobeta7645 3 жыл бұрын

That's actually Neymar but it looks like marquinhos 😂

@tdyerwestfield 3 жыл бұрын

I honestly don't notice what boots footballers wear. I think colourful boots have gone out of fashion in the last 5 years or so. 2014 WC had crazy-looking boots on so many players. Now the trend is just sleek and black, with leather-bound boots becoming popular again.

@nikhilprathapani7055 3 жыл бұрын

one brazilian player is unhappy - "coutinho in background"

@Zooropa_Station 3 жыл бұрын

4:27 swoosh, not tick

@tejas8719 3 жыл бұрын

Why does Thumbnail Neymar look slightly like Joelinton!

@sidsnot6952 3 жыл бұрын

Lol

@ajjelbilel2173 3 жыл бұрын

Sane is still with Nike. When you think about it, Nike still has the biggest upcoming talents, Rashford, Sancho, Halland, Mount. It is a futuristic view.

@genekwagmyrsingh9433 3 жыл бұрын

It's never going to be the same for football as is it for basketball just because it's a shoe that can be worn anytime. Spikes/cleats/studs not so much.

@riemann6458 3 жыл бұрын

Am starting a blackout brand

@precisionwresonance 3 жыл бұрын

@2:45 narrator misreads what is actually written

@jaredmorales9763 3 жыл бұрын

I’ll be down if Nike wants to sign me lol

@yateendradwivedi3905 3 жыл бұрын

Why does neymar looks like a happy silly disney character😂

@skeelo69 3 жыл бұрын

So you telling me a player cant take a blade to a boot and unpick the thread that holds the label on the boot?.

@kalashnakov0477 3 жыл бұрын

Is this a Tifo collarb with Footy Headlines, the title show be called Tifo x FootyHeadlines

@lucasmoreno5330 3 жыл бұрын

Nike have also seen a large shift in their customer trend of who they find inspirational. Young buyers who drive change, are disinterested with sports starts and look towards entertainers and style icons. Nike have successfully transitioned from a sports shoe brand to lifestyle. Why sign Neymar and pay him millions, when a collaboration with an up coming designer will sell out instantly and generate a tone of interest and hype.