Being in Gen Z, it has always bugged me how people follow trends online like literal sheep. But whenever I try bringing it up with other people my age, they never seem to think it's as big of a problem as I do. Thanks for pointing that out.

I’m Italian (NOT) Italian-american), and i feel like mafia shouldn’t be glamourised too much. My parents know people whose lives were ruined by mafia. Where i live, everyone knows somebody who knows somebody, if you get what i mean. It’s very close to some people’s lives, and it’s ruined my country and rotten not only it’s politics but also it’s soil to the core. There’s a place in italy, “la terra dei fuochi”, that is not safe to cultivate due to how much illegal waste-dumping was done by the mafia there. I feel like it should not be glamourised, as it kills men, women, kids, countries.

I love watching other people my age go crazy for new fashion trends, while I’m sitting here with 4 pairs of the exact same jeans, and only 7 shirts that I wear regularly 😂

It’s giving pre-great depression aka the roaring 20s. Everyone was trying to seem richer and more impressive than they were / spending outside of their needs

They're forgetting the most important Mob Wife ascetics too: 38 Special J-frame Revolver, 22 Caliber Semi-Auto Chrome Pistol, and a Switchblade

We should start an aesthetic rivalry between Little House and English Regency. Maybe everyone will stay dressed in public.

i started to adopt some characteristics of the clean girl era bc it appeared at a time where i finally wanted to get my life together, i've started taking more care of myself and getting more organised for college, being careful with what i eat and looking more presentable since image is important in the business world. i don't really care what type of products they use, it's the overall meaning of getting ur act together that drew me into it. in a way i'm thankful bc at the beginning it really gave me inspiration to keep going.

As an “old” 33 year old 😂 my unsolicited advice to the “younger generation” is stop following trends, figure out who you are, & find your own style! You’ll be much happier and save some money lol

The "Old Money Aesthetic" became popular when Succession was the big HBO show, and now mob wife is popular while HBO is promoting the Sopranos. Totally organic, I'm sure.

as someone who basically dresses the same year after year it's so entertaining watching the trends pass by

As a young single guy, I prefer this clean girl era look over most other things I have seen. Definitely much more attractive than hot mess summer. Guys are simple. We are attracted to girls who look clean, healthy, and approachable. All those signals tell us a woman can help us build a family and a degree of peace.

There's too many people following trends. What we lack right now is style. Trends come and go. Style is eternal.

People now a days are always saying "do what makes you feel happy and unique", yet they indorse products and styles that you "need". Love that your covering this topic Brett!

Idk why but I’m SICK of these “trends” and everyone trying to force themselves to be labeled by an “aesthetic”, can we not just be individuals ?😭

People make themselves go broke for these trends. It’s insane. Just be yourself fr.

A very big thank you to Cooper and her team! I'm turning 18 and literally, my TikTok is FLOODED with these trends! I was starting to feel left out and strange. But really, I am my own person with my own taste and I need to exercise that!❤

Mob wife… I’m so thankful I got rid of all social media last April. These people are nuts.

I've worn "VSCO girl,coastal cowgirl, Coquette,old money,preppy,mob wife,shabby chic aesthetics" since I was 10 & was absolutely ridiculed for it. NOW it's this huge trend 😂 I assumed I was just dressing normally. I can't pick one thing,never have been able to do so & never will. As for Mob wife trend....mob wives don't tell you their mob wives 😂

Thank you for this Brett! I have noticed how many people, girls & women especially, seem to all be dressing very similarly these days. I swear a lot more people used to have their own style. Now it seems like so many people all want to look the same and I will never understand it. Of course I like some of the trends that come around but I have and always will have my own style and I like that I have my own mind & don’t just follow the crowd all the time. Seems like too many people are still acting like sheeple these days lol. We need more independent thinkers!

Love what you had to say about self care and consumerism. We buy too much and support too many big businesses rather than small local businesses. I'm glad to see that thrifting is becoming trendy.

Your absolute must haves for the season: 1.) Heavy coat 2.) Long sleeved shirts 3.) Overalls 4.) Insulated gloves 5.) Thermal underwear 6.) Winter boots 7.) Tube socks Now you’re ready to not die from hypothermia.

remember last year there was a trend about men thinking about the Roman Empire? Many on the social network were following this trend, today we don't even ask anymore, trends come and go, from now on in December several will appear that will then be forgotten and/or replaced by new ones

I appreciate the minimalist outfit and minimal makeup in this video

This is why I love that I live in such a rural area. It takes like three years for us to catch up on the current trends. For the majority of us though, we just stick to what we know. I’ve worn some of the trends, but it’s just not realistic for where I live 😂. The shoes get torn up too quick, and the cute clothes aren’t weather appropriate.

I’m a millennial so I can’t begin to understand the pressure or desire to share every part of my life on social media. I was entering high school when the whole MySpace “scene kid” style was trendy, but it was just that a passing trend, something you wore and eventually phased out of. It never completely consumed people’s whole lives. With these “aesthetics” it’s a complete shift in wardrobe, home decor, even personality. It just feels so fake and curated. How can you ever become your own individual when you buy into every shallow aesthetic trend?

To the "girlies" that are seriously following these "trends," pls get a life free of the internet. Thanks Brett. Keep shining

I haven’t seen the full video but all I’m gonna say is I’ve been a clean girl at my core since 2019 and really found my style in 2020. I still do love simple pops of colour paired with neutral items. But I’ve never been a fan of overly done make up and sleek back hair suits me and it’s practical. My wardrobe is full of more classic pieces that I can mix and match and won’t have to update very often unless I find an item I’m missing. I loved seeing the trend on socials because I was finding outfit, hair and makeup inspo I could do using items I have. I kinda hate how it became mainstream and a trend when it’s just about being more natural and classical as opposed to using consumerism to say you need these items to be cool. Idc what trend comes next I’ll always be a clean girl because it’s what makes me feel like well me.

It makes me feel good that ive always been the alternative dressed girl. I dont feel the stress of having to change my wardrobe every 6 months because something else came into style. I wear what makes me happy and i dont care whats in style.

Since I was 12. My style has always been “what’s comfortable for me.” And being a mom in my own bubble of motherhood trends hadn’t phased any part of my life and I’m happy with that.

The way you described wearing your Mom’s fur coat is EXACTLY how I view and others SHOULD view trends. They are meant for more options, fun and inspiration…add on’s, to try new stuff and so on. They are not and never were meant to create a WHOLE lifestyle around and or put yourself in a box. The obsession with building your entire life into one aesthetic is mind boggling to me….With that being said there are people who are genuinely geared towards one style which is fine if it’s a genuine interest but even than it’s a collection of different stuff throughout the years and it’s because they truly like it and are naturally drawn to it. They don’t throw away all their stuff because social media told them to and then buy all new belongings to fit into the new style. It’s the follow the leader mentality and not being able to think for yourself, not even knowing who you are or what you truly like is what scares me the most about all of this. YIKES 😬

Brett this video is wonderful! Thank you for talking about how trends can be very expensive to keep up with one. Much less the changing times. As a side note I have always admired the way you dress and put yourself together for your videos. Which just makes hearing this particular topic talked about by you that much better.

I love the editor's take on Brett's description of the "necessities" for the clean girl products. 😂

Ngl I did kinda like the clean girl era. I don’t like all the spending it encouraged but I did like how it encouraged women to be clean and organized. I don’t agree with the majority of the trend such as the spending and material items that you “need” in order to achieve it but it did have some good aspects to it.

What's really fun is when you live in a little back hills town and you've never heard of any of this/ seen any of this and your aesthetic is literally whatever has less hay on it from feeding the animals.

I love you, Brett. You're the best friend's advice we all need to hear.

You have the best transitions to your sponsors. love your content, keep it up!

My aesthetic is just me lol vintage, cottage core , crazy plant lady and cozy all meshed together 🤣 and our home is adorable

I think what's the most obnoxious is calling cleaning on a Sunday as...a reset. 😵‍💫

Brett: "This Mob Wife trend is so silly" Also Brett: "I went out last night in my Mom's fir coat"

This is a very good and important video. Thanks Brett, you are a good example of someone who takes care of their appearance and doesn't overdo it. Trends are cool and all but be unique and don't waste money on a lot of crap.

I love how my normal dress up attire for the last 10 years is all of a sudden called mob wife, been doing the furs and heels and patterns forever and nobody batted an eye then here I am doing a pickup order takeout for my husband and I last night and I see a table of people audibly start telling each other I must be a celebrity because the way I’m dressed, I dress classic to myself. Mob wife, is just classic mom having a hangover and needing to still get out and be about. lol love the video!

The main things I’m concerned about is why literal ADULTS are doing this. I mean it’s understandable for a teen to an extent but how can ADULTS willingly and unironically partake in this? 😮

I really like ur videos! its always great to hear ur perspective on things. Keep going

This is my favorite video of yours…thank you!!!

I’m 40 and never followed a trend in my life. My trend is buying clothes on sale and wearing my makeup however I want. Changing your entire life to meet a trend is insane. I will say I’m not mad about the clean girl era being over….so boring for someone like me…more color more happiness. My style does lean boho/rocker.

I used to own a clothing store and when I went to the trade shows to buy for next season I always wondered how all the companies were on the same page telling me what was going to be popular next season. How do they know what is going to be popular? Then I realized that the fashion industry are changing the trends every year to make people buy new clothes and they are making a new fashion or trend popular by telling every store what to buy and putting celebrities into the new fashions, so you see celebrities wearing the stuff that all the stores are stocking now. It works better on women than men... If I had last years women's clothing they would all know that it wasn't the right colour or style for this year, but I could sell 2 year old men's clothing and they would buy it as long as they thought it looked cool. Most people don't buy clothes out of necessity cuz their old clothes wore out, they buy for fashion so they don't get left behind, and they throw their old clothes out. Planned obsolescence. But there are only so many trends so the old ones come back again one day (retro) so I just wear 20 year old clothes and I'm usually just ahead of the "new" fashion.

Love the setup, it looks brighter and more natural than the usual one

Your videos are so refreshing x

I'm glad I'm old and don't need trends.

The "mob Wife" look is just Fran from The Nanny. The look of Fran has never gone away as adorable.

Your makeup looks so nice, you look so pretty in this episode ❤️ and always

I absolutely love the more natural makeup look 😍😍

What in the world? Trends used to be certain brands, wearing clothes a certain way (popping collars, shoulder pads, pegging the legs of your jeans), types of jewelry, etc., now it’s a whole wardrobe or lifestyle change? People are so empty and sad.

Brett always looks adorable and “in style” without being crazy “on trend”. Idk about you all but I don’t like looking back at myself and cringing because I was in my ___ era. My life is so peaceful since getting off social media. 100 percent recommend.

I love your channel. Perioddddd!

I’m 33 i’d love to have “the clear skin” asthetic 😂 i’m curating a “ if you wouldn’t see someone in star wars or lord of the rings or buffy the vampire slayer wearing it it’s not in my closet 😂😂😂 and some gothy-tired mom who tries to workout, do homeschool, groom my animals and clean the house, pieces. Also almost all my clothes are thrifted unless it’s underwear. I have gold tin paper stars hanging from my living room ceiling with no live plants i guess i’m not trendy

The one aesthetic that has drawn me in like a magnet and that I’ll probably stick with is Whimsigothic. It’s basically a lot of dark floral skirts and dresses, bell sleeves, velvets, booties, and gothic jewelry! I’m ready trying to work on it for every season and I can easily thrift a good chunk of the pieces I want. I already have this gorgeous vintage 90s purple skirt

Only time I learn about trends is watching stuff on YT. Yes I have socials but I only watch people that I want to watch. I don’t focus on any other stuff. We are living in a time where some people feel the need to be part of the current trends all the time. Instead of just being yourself and do what you want to do not base on trends.

Brett 's flush is A1! Love the topic of todays video

I listen for mindless entertainment, the trend nonsense reminds me of the Lemony Snicket books in the Series of Unfortunate Events when they go to live with the Squalors because “orphans were in”. I can’t imagine wasting one second on current trends, I’ve been wearing comfy jeans & tshirts since I was old enough to choose my own clothes and I’m still quite happy wearing them with no makeup, ponytails & trucker caps at 30. My fiance is very glad that I don’t waste money shopping for nonsense or worrying about wardrobe changes. I still wear clothes I bought 16+ years ago, they’re still clean and not worn out.

Slightly off topic but I am loving Brett's minimal makeup. So beautiful

As someone who doesn’t use tik tok I have no idea of these “trends” but it just seems so silly to me and reminds me of my high school days where all the girls needed to be wearing Abercrombie and had that certain look to be cool.

You're the best haha! You just made a summary of how trends take so much part of our lives. I'm french and it is the same. They literally all look the same, this is truly annoying! It seems like they have all the same personalities. They just can't embrace theirselves, it is kind of scary, btw. As a result, I decided to wear my hair natural, super fluffy and curly and i put on silver jewellery. Last year, i used to do the same hairstyle, as you show on your videos, and my hair lost so much of its strength.

Brett you look so cute when you do you makeup this way! 🥰 I’ve always like the heavier makeup on the set, but this: *chefs kiss* 🤌🏽

I enjoy this temp setting/studio & her energy. Gives it a "chatting with my friend" vibe

I already wear what I want. I love old vintage sweaters, 80s and 90s. People may give me stares for the wacky designs but I don’t care, I dress the way I like.

Another good plug Brett

I take inspirations from trend or maybe buy a thing or two but still adding my twist for it. I really liked the clean girl makeup to focus more on skincare but i still trow in some glitter. For work in costumer service clean girl works very well specially with uniforms.

Just a couple of years ago, I tried to find my own style that I liked. I wasn't trying to follow trends but just finding things that made me more comfortable and feminine. Now I'm 29 years old and I'm still trying to upgrade myself, not because of a trend but because I'm due for one. But without putting a dent in your wallet. I do agree with Brett, work with what you have.

Living your life according to an app is a straight way to insanity for sure😂

Amazing video Brett, as always!! Let's hope next trend people follow would be having their own personality 😂

Thanks!

I’m in my Duluth trading company Era and have been since 2017 when I realized they make the best mom clothes that stay exactly where they are supposed to.

Although most trends are trash and forgettable, its what often times defines an era. Most people look back at the 80"s and 90's and laugh and reminisce about those trends. However, it's part of the nostalgia we feel while we are growing up. The world is weird, and I'm glad we have these weird, random trends. It keeps things lighthearted. It gives us something to look back at and laugh, tease each other about, and realize that we can all be victims of the times.

I’ve only dressed one way, modern crossed with vintage 50’s/80’s. I love rock n roll, the leather, the animal print, etc. and the pink ladies get up☺️☺️

I'm a millennial, born I 93 and raised as a Gen X I never cared for trends that are like this. I prefer wearing tank tops or t shirts and jeans . Sometimes if I wanna go full out I like to dress like a rockstar that's just me and it makes me feel confident as f**ck Other times I dress like you Brett, no makeup on just casual and chill. Also, I absolutely love your videos and your channel, you're awesome

I love how Brett does a video about how to dress trendy while wearing a trucker looking sleeveless t-shirt that says Wilie's. Awesome!

I'm just trying to highlight my natural features through my season palette and body type 😂 that never goes out of style. And really, if you dress for your own features, it's more affordable and simple. Honestly, for someone who doesn't like to shop, have a color palette and fabric/cuts to suite you specifically helps narrow down my options.

I love your message Brett Cooper. I love how you always encourage us to just be who we are rather than trying to mold ourselves into something that we're not just for the sake of "fitting in." Me personally, I love to play dress up with different styles. I have some 1950s style dresses that I love, but I'm also starting to really enjoy the clean girl aesthetic as well. I think it's all in the name of fun ❤

I am so glad I’m a guy. I have had the same leather jacket since 1995, and now my son is wearing it. Wrangler jeans and Wolverine work boots, replaced as they wear out. No trends, ever. I’ve had the same haircut for 30 years… it was even “in style” once!

So I guess someone should push the "comfortable girl" trend. That one I'd go for for the girls in my life. Brett, you should be the one to lead it.

Brett casually exposing Caleb throughout the video is actually hilarious

I love your makeup and style in this video! It would be awesome if you kept on doing your own makeup in the future.

"Victoria, you don't need to keep up." Preach, Brett. Preach.

Do your own thing. Be your own person. Don't follow trends. Be an individual. You know what you actually like, do that. You want clout? You want attention? Go against the trends. Be yourself.

I feel like the clean girl trend actually kept me more organized and like kept my life put together, so ill be sticking to what helped me stay on top of my life lol. also im watching the views go up its so cool lol

My closet and dresser are filled with loose fitting blue jeans, black t-shirts, black boots, black ball caps with subdued or no logo at all, and a few dressier shirts (normally black, dark blue or grey) in either a polo or short sleeved button down format. I haven't changed my style in over 20 years and don't plan on ever doing so. In fact, the only clothing I have that's not black, blue or grey is my hunting camo and a few random pairs of white workboot cut socks because the store had no black or grey ones.

I love someone talking about it that’s all subliminal always been like that but time that the obvious is stated

Personally I love the combination of old money and coquettte because I love elegance and beauty (and pink), but I enjoy the "clean girl" aesthetic for its focus on skincare and fitness. I generally don’t move with the trends though haha I just hope all these girls find their fit and stay there. It seems like they are searching for their style and haven't quite found what feels right for them yet. There's no harm in trying different styles out, but maybe they should be doing it in a way that involves less consumerism :)

4 years ago, I replaced all my clothes with black. It was just me done with trying to figure out what to wear. All my shirts and tshirts are cotton plain black. My jeans are all black. Leggings all cotton black. I've had all those same clothes for 4 years and it's been awesome not worrying about what wear

Brett Cooper is so wise. Her advice at the end is GOLDEN.

This just makes me think of Tyler Durden in the beginning of “Fight Club”. Hyper obsessed with how every article of clothing & piece of furniture made him appear to guests he never had, & then it was all gone.

As genz and a mom of 3. I myself have been looking into the Fran from the Nanny aesthetic which seems kinda close to the mob wife but still different. Im so close to getting my closet to this

It’s wild seeing people change their personalities to fit a ‘trend’

Love this video

An Overwhelming sense of being from trends or Hollywood suggest a case of Psychotic Individual personality !!! I think I have found the main problem here as Brett mentioned "Not able to find PERSONALITY".. - I think this also results in psychotic behaviours judged across various category (areas, ethnicity) with similar diagnoses in Clinical personality psychology. - Then I think emotional wellbeing of a society and a healthy psychological response without exhibiting a backward state of emotional maturity Can be analysed based on how far on the scale individual's are in their sense of being from all sorts of trends or celebrity's gossips!.

I like the idea of people just finding and being themselves. Be unique not a cookie cutter replica.

can we just take a moment to appreciate how Brett Cooper always perfectly infses ads to her videos

All this talk about trends reminds me of the Ed, Edd & Eddie episode on trends. The episode is about 20 years old (or even more) but it depicts exactly what Brett is talking about in her show 😅

That was a fun video for trying to guess when the ad read was going to happen.