Its not greed but it is commercialisation

@@me99826 Is there no nuance between shaping your content around being palatable to commercial use and flashing a logo to fulfill your creative vision?

@@extrahourinthepit youtube comments are where nuance goes to die

@@extrahourinthepit Why y'all getting salty over people saying it's commercialization they didn't even say there's anything wrong with that they just said it is a thing. In fact the video itself never said that it was bad he just said the music videos basically are commercials cause they literally advertise a product and nowhere did he say "and that's bad" the thing he criticized is that the band is barely a band cause they can't even play their songs without the videos even Damon Albarn does Gorillaz concerts without the visuals so why can't ok go (blah) do it without the video.

@@theninjamaster67 rip to people needing to hear “and this is a bad thing” to catch criticism but we different

Better or worse than the Dragostea Din Tea (aka The Numa Numa Song) review?

No, that's gonna be the "My Own Worst Enemy" review

@@WardOfSouls Except that song is actually extremely catchy and fun, so that will be a good review. XD

Word. ~_~

@@WardOfSouls Except Dragostea din Tei was a major hit in several countries regardless of the internet meme . I remember it got constant play on radio and Mtv / Atomic music station when it first came out , at least in Romania

It also has 2-3 hidden cuts lel.

@@CommonApathy That hardly makes it any less impressive - the two cuts are practically in the middle, which means they still have two 1.5-minute takes of perfect Goldberg genius.

I still think that is their best song too

Ok go did well on rock charts with mutple songs. Rock has not done well on the top 40 since the 90s.

@@TheBowmaf I love a lot of their songs and I think I agree with you. I love the contrast of the noisiness of the music production, the heavy distortion, with the delicate vulnerability of the lead singer's voice.

TMBG is great

they fuckin missed out on a great show

How miserable of a life do you have if you’re paying to attend a TMBG concert just for the opening act?

TMBG are a good live band, I would have at least stayed for a few songs before leaving (man that sounds like a great show)

my dad had that experience seeing a pantera concert in the 90s. the opener was type O negative and there were little pockets of goth fans in the audience that left after the opener

for fucking real

Go back to his Fifteen review for more on that.

He needs to Ge-ge-ge-ge-ge-get over it

You mean with the group?

Was he in high school when Lindsey Ellis cucked him?

Better to be a has-been than a never-were, right Todd?

You win, best joke

I loved "Writing on the Wall" but I haven't listened to it since it came out as I was literally going through a break up as that song was released and the lyrics and mood just hit too close to home. Beautiful song and video that I will never watch or listen to again!

The One Moment absolutely makes me cry when I'm in the right/wrong move

The internet kind of makes a network like MTV redundant. Before the internet Here It Goes Again probably would have gotten big through MTV but it's a different landscape now.

One of the biggest problem with your theory is the fact that internet exist MTV thrived in a time when internet wasn't as big as it is now

Looking back, I understand why MTV stopped playing music when it did.

@Timothy Young That's all true. But, MTV transitioned away from music videos before the internet was what it became even in 2007. I feel like they abandoned ship early on a platform that they didn't need to do. But, meh. The internet would've stolen their bread and butter eventually anyhow, so it IS a moot point.

Honestly, I don't listen to most songs if they don't have a music video. But I also don't listen to music much.

The other had a Marching Band!!

I liked the other one better imo

@@joseppi1121 you preferred the song played with marching band instruments?

Cory Mck No comment

@@joseppi1121 "We have no compassion and we ask no compassion from you. When our turn comes, we shall not make excuses for the terror."

xD

I rediscover them every like 3-5 years, binge all their videos, and then ignore them for another quarter- to half-decade. I'm even subbed to them but I'm not gonna watch any of their stuff until my next binge.

@@silvertamagachi to be fair they havent had an album in like 7 years either

Like Franz Ferdinand

I don’t. I have the cd and I play it every month lol I love it.

My phone keeps pausing and bring up the assistant

Mine too

a true first world problem

Franz Ferdinand kinda fizzled out too. Everyone remembers "Take Me Out", especially because of the weird video, and I think they had... maybe one?... other hit song that never really did anything for them, and they just disappeared from mainstream public. Kinda like Modest Mouse. Everyone remembers "Float On" (that song came along at a time that I really needed it - I had lost a friend in a car accident and I was just inconsolable and numb, but then I started seeing the music video for "Float On" played on VH1 and MTV, and I watched it and listened to the song, and for a brief moment, any time I heard the song, I felt a little better -- so it's a very personal song for me) and then they tried to have a second hit, I don't remember the name of the song, but the video depicted a young boy, who I guess has no friends and doesn't have a good relationship with his father, playing with the band and the band are all dressed up as crows or ravens and I think it was meant to be inferred that because this young boy is alone he uses his imagination to invent friends or something... but it didn't do anything for them like "Float On" did so they, like Franz Ferdinand, retreated from the spotlight. Although I do remember seeing online, before the internet became what it is today, that there was a lot of discussion going on about Modest Mouse being a "big" indie band, and a lot of their more devoted fans "informing" the clueless casuals about how Modest Mouse was a big deal in the "indie"/"alt-rock" world and getting offended at others calling them "One Hit Wonder" or "irrelevant".

@@cannibalisticrequiemI mean you could technically call Modest Mouse a one hit wonder but they're definitely not irrelevant. They have some really good music outside of Float On.

@@PalmerHightower”Float On” isn’t even their biggest hit. Modest Mouse is a three-hit wonder.

I'm curious enough to google this one for a ballpark figure. They're all the same design, so they're probably new and they probably aren't especially top-of-the-line. A 'good not great' treadmill here seems to cost about $300 Australian, so we're talking $212 USD each, meaning apparently you could remake this video for about $1272 USD. Not including the silver backdrop, which I assume costs something too.

Rent them from a gym?

Rented.

I think they where quoted at the time, that the entire video cost something like 1400 dollars. I am not sure if they where rented or cheep.

Theoretically you could probably convince a local gym to let you borrow the treadmills for a night for like, say, 200$ or something, and bam, you have a video that looks like it probably costs 1500$ to make using like 200$ instead. Its all about making it look like it was more expensive than you actually paid. Or about paying as little as possible while still making it look expensive, either or.

I used to listen to them a lot in high school.

Oh, hello, Majima profile picture

All I really knew of them was from when they opened for TMBG -- they put on one hell of a live show. Was interesting to see them blow up on youtube so many years later.

I heard it on MTV when they focused on music

Heard it on Madden 2003

its = possessive pronoun it's = contraction of "it is" or "it has" "his," "hers," "yours," "theirs" and "ours" don't have apostrophes in them

It was called landfill indie in Britain

Interesting? I think you mean F*cking FANTASTIC!

Unorthodox Individual My second favorite video: kzfaq.info/get/bejne/gr13faRqzpecc6M.html

They're next level video music making! The one in 0 gravity was insane!

TheEtherny Yep, I posted that one!

Who is the band at 0:42?

As he stated: yes. It's the only song that charted. It happens so much with rock bands. Very popular among fans, but outside of that bubble: nothing. And it's true what Todd says: I've seen most clips once when they came out, only to see what they did next... and then completely forgot about the song.

For context, the Grateful Dead only ever had one song (Touch of Grey in 1987) crack the top 10. Creep is still one of Radiohead's most successful singles (I think it was topped by Nude, which came out 15 years later). And Pink Floyd's Dark Side of the Moon didn't have any "hits" per se (Money did respectably in some countries as a single) despite the album remaining in the charts for decades. Certain bands and artists just exist outside the world of hit songs. Some of them quite comfortably.

Yeah they are a bit Imagine Dragons-y but still better than Imagine Dragons. I'd rather have one of their songs being played to death than "Thunder" (WHY DOES HIS VOICE GO HIGH PITCHED ON THUNDER THAT'S THE OPPOSITE OF THUNDER)

I thought they had two at least. I rmemeber a second song of theirs being popular around the same time

@@merchantfan Of the Imagine Dragons songs I've heard I can tolerate some of them. I don't find them particularly interesting and I can see why people don't like them. But I definitely can't stand Thunder. I'd much rather hear anything from OK Go.

First album was incredible. Still listen to it now

ZanraiKid hell yes M83 is awesome!

He should really do one hit wonderland on midnight city

Kristens Berzins I know this doesn’t count but I heard “Outro” on a car ad here in Australia

I don't know. The band themselves have stated in interviews that their success on KZfaq has translated into almost nothing for record-based income. No record sales, very little streaming, poor concert attendance, etc. But then they have all those millions of KZfaq views. So....is that a success? As a band and rating their success like you typically do of a band, I would say no. As a KZfaq channel they are killing it. I guess it just depends on how you want to look at it.

And they know really smart people

Those treadmills were the entire budget

Now im just imagining you trying to excuse it to your friends "I use one for each day of the week!" "There are 7 days in a week."

Also possibly the Slow-Mo Guys.

Lucipurr Todd's videos are great but I'm not going to watch this as I know it will trigger me as a longtime OK go fan and defender. Glad you put it out there for me

@Drogon Of course they'll be fine; they're not gonna watch the video again, so no problem

OK GO is a great band and one of the more creative ones out there

OK GO is one of the most revolutionary bands of 2000's

Imagine Dragons isn't really my kind of music but I feel like calling them "soulless arena rock" is a bit disingenuous. They are pretty clearly talented pop rock song writers and musicians. I don't see them as being very similar to OK Go, but not because Imagine Dragons are horrible and OK Go are amazing.

I like OK Go and I'm surprised they'd show up on here even if they technically qualify. I'm not complaining though.

and it was everywhere too

It is

I won’t let you down and oh lately it’s so quiet are such good songs and are some of my favourite that are buy ok go

Wasn't "Jocko Homo" also a big hit? At the very least, Weird Al used it in one of his polkas

Cash Krom Supernerd11 According to Wikipedia, Jocko Homo charted at 62 in the UK. Devo really never had a ton of commercial success other than Whip It, honestly, it’s not surprising why so many people think they’re one hit wonders.

@@cashkromsupernerd1193 "Jocko Homo" was a very minor hit. They had a couple other minor hits like their covers of "I Can't Get No Satisfaction" (41 in the UK Charts) and "Working in the Coal Mine (43 on the US Hot 100). Not to mention they are an incredibly influential band with a rabidly devoted fanbase. "Whip It" is by far their biggest song, but they had other songs that were successful enough that they arguably aren't one hit wonders. Honestly, Weird Al probably used Jocko Homo in that polka medley just because he is on the record as being a Devo fan. It is by far the most obscure song in that medley.

@@cashkromsupernerd1193 the only top 40 hit Devo had was "Whip It." They're among the groups that are one-hit wonders, but that people always balk at describing that way, given how prolific they are. Same thing with Jimi Hendrix. He's technically a one-hit wonder, too.

It has that right "sound." As Todd noted, that sound did change over time.

@@digamejh Also, I'd never seen the video when I bought it on iTunes. I've only watched that video once. Like a year after.

I was expecting the whole video to hear Todd compare them to Peter Gabriel, who at the time also used a lot of techniques to make impressive music videos. But at least he compared them with the Cars, who were one of the first acts to win a MTV Music Award for Video of the Year.

Well he explained the breakup bias

I reckon... OK GO are soo much better than Dragons

I like ok go but Todd is right. If you listen to both they are both indie pop rock ish groups. That being said ok go is definitely more unique with their music experience.

Definitely a better band than Imagine Dragons by far, never really got into OK Go, but they are a far better band than ID, so please people, dont make those foolish comparisons.

Really? Gorillaz? Come on, their songs are just as interesting as their visuals. Although I wouldn't be surprised if you're more of a "lore" guy than a "music" guy.

Jacob Colton wasn’t that weezer

@@bigpenny8223 OK go too. Both on the same album (muppets green album)

Not just Weezer and OK Go. Arguably the reformed Ben Folds Five did the same when they made a video with The Fraggles for "Do It Anyway".

Yeah, kinda surprised that their Sesame Street Cred didn't show up in this video. Huh.

Me too

Yeah, Rock Band got me to buy their first two albums before I even saw the video

They also had a song on a Madden game

Oh my god that’s right. I was a guitar hero kid but when I was somewhere that had rock band, this was one of my go-to’s. You’ve unlocked memories

Todd did mentioned guitar hero back in his I ran so far away one hit wonderland

Can't roast a song if it's the fuckin best

Todd covered that song in his Song vs Song podcast, in a matchup against Float On. No, not that "Float On".

Franz Isn’t a one hit wonder

They have songs like ‘Walk Away’ and ‘Dark of Matinee’, among others that were not as big as ‘Take Me Out’, but pretty big nonetheless

I also thought of them in this video, but franz ferdinand is 100% *not* a one hit wonder

Tim sleeping with his glasses and having cucumbers over them and having cucumbers *under* them too

Vincent is the only other Don McLean song I know just because of how sad it is

Damn I didn't realize that I knew nothing of Don McLeans music outside of American Pie. That's such a big song you'd figure I'd know anything else about him at all

Was that O-Zone song Popular in the US. It was huge in Europe

@@felixlueggerto there's a video of a guy dancing to it that made it huge in America.

Okay, I get the other four (even though Aqua actually had a ton of other hits in Europe, but that's never stopped Todd with Eurodance acts), but McLean had not one, but two other US top 20 hits - "Vincent" was actually only his third biggest hit. He went top 5 in 1980 with a cover of Roy Orbison's "Crying".

Yeeees, the old Nintendo Video thing. I remember it and AWOLNATION's "Kill Your Heroes"

It’s perfection

Madden 03 and MTV2

The Muppet theme was so fucking good

White knuckles is awesome

For anybody curious but lazy: kzfaq.info/get/bejne/bJ-BhcZz0t6rZWw.html

FYI, the marching band is the University of Notre Dame marching band. Rumor is that’s partly due to them doing Here It Goes Again as part of a half time show. kzfaq.info/get/bejne/iaeIqKqEtN2qfH0.html Thanks Todd for using them in the credits!

As someone in marching band, I love the video, but also hate it. It’s great to see marching bands doing stuff, but also, ok go’s marching was atrocious

@@Flowtail Thank you for that. I just watched it and listened to it. It was excellent both visually and aurally. So good I came back to say thanks. Like twice in one comment. Hell, have another, thanks!

"Stupidly Complex" is my favorite kind of music video

I am left here wondering "What album have they made since that has only one hit with a stupidly complex video?"

Seconding Taco!

Yes I do

YESSS if he covers Yello he may talk about their record label for a while being Ralph Records, the record label started by The Residents, my favorite band!! Something tells me Todd wouldn’t be into them though lol

I remember Todd doing Taco’s Puttin’ on the Ritz back on Blip so he just needs to reupload that.

What about Ben Folds Five

I was wondering where I heard that progression before. Than I remembered Crimson and Clover, Sweet Jane, Louie Louie, You've Lost That Loving Feeling and every other 1-4-5-4 song from 50 years ago.

People who liked WAP just got triggered.

Just music in general really, I mean look at the hit songs: Feel Good Inc., Boulevard of Broken Dreams, Holiday, etc... God damn amazing.

I agree. Decent radio music stopped being good (in my opinion) after 09~10

@@Sheriden. Well... I don't listen to the radio, but I'd assume they'd play big hits from 2010-present, and to me I think the best years this decade were 2011, 2012, and 2015. Because 2010, 2013, 2017, and 2018 were all extremely mixed in terms of popular music to me, and 2014 and 2016 were just bad.

@@UnorthodoxIndividual Judging a year in music by the "hit songs" is insanely stupid. 2005 was a good year for music because Untilted, Late Registration, and Illinois came out, all of which are great albums, and getting 3 great albums in one year is kind of rare.

@@cometcourse381 I know, I just meant it was a good year for popular music, unlike some years.

Yeah, they had Tim (the bassist) do it because they thought he was the hammiest and the most fun to watch :-)

@@JBrodo well it worked! He definitely stood out the most. That's a very interesting factoid!

Next I'll tell you that Pete Wentz isn't the lead singer of Fall Out Boy.

Blackest Night Batman yes almost as if he scripted this or something

Hannah Charlton Except it clearly isn’t scripted that way, because if you’d actually checked the part I was referring to you’d see that there is a 30 second gap or so, making it a happy coincidence, but nice try.

Savanna Johnson Tons of bands release albums without ever having mainstream hits, so not sure what you’re on about, or why you’re pretending they aren’t one hit wonders.

Savanna Johnson You’re delusional, and I’m done here.

Hydrophobic spider "that involved them completely changing sound, multiple times". But many acts try that same route and it only ends up killing them. See the Dexys Midnight Runners video, but the examples are too numerous to count.

It actually sounded like shit (and video quality was a little F-ed up)

Still waiting for that song. 🤷

So how was it?

Neither did I. It seems too soon.

@@macsenplays Not the first time Todd has covered a hit this recent though.

H o l u p...

I love TMBG too

And the follow up "Never, Ever" by all saints who sang on the song with the guy. Make it a 2 for 1.

ONCE AGAIN TOP OF THE WORLD OH MY GOD HERE I AM

I've loved that song ever since they used it during Damien darks resurrection scene in legends of tommorow! I'd love to know more about it.