Top 10 Grocery Store Tricks to Get You to Buy More
Рет қаралды 167,444
Күн бұрынThanks to Coffee Break for interesting script. Watch more of his insightful videos here: / @coffeebreaks
When you walk into a grocery store, whether you realize it or not, everything is designed to make you buy more. From the carts to the smells, from the music to the shelves, very careful research has determined what will best sell. By knowing the tricks of the trade that your grocery store is using, you can become a more disciplined shopper and make sure you only buy what you need. Here are the top 10 tricks that grocery stores use to make you buy more once you’re in their store.
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10. Over-sized Grocery Carts
9. Aromas
8. Free Samples
7. Music
6. Shelf Height
5. Associated Items
4. Scattering the Important Items
3. “Mock” Grocery Stores
2. Got Milk?
1. Perception of Freshness
Source/Further reading:
foodpsychology.cornell.edu/dis...
www.rd.com/health/healthy-eati...
envirosell.com/
www.theatlantic.com/business/...
www.amazon.com/dp/B004J4X2VM/...
%5B / eye-level-is-buy-level...
www.quora.com/What-are-some-i...
www.nytimes.com/2013/02/10/tec...
www.npr.org/templates/transcri...
jaltcoh.blogspot.com/2011/09/w...
c1.staticflickr.com/6/5575/14...
cdn.pixabay.com/photo/2015/04...
upload.wikimedia.org/wikipedi...
c1.staticflickr.com/5/4066/47...
upload.wikimedia.org/wikipedi...
s-media-cache-ak0.pinimg.com/...
• All over the shop (ft....
c1.staticflickr.com/8/7156/68...
1000awesomethings.com/wp-conte...
cdn.theatlantic.com/assets/me...
c1.staticflickr.com/4/3847/15...
americanflare.com/wp-content/u...
images-na.ssl-images-amazon.c...
• Video
news.cevision.com/wp-content/u...
get.pxhere.com/photo/meal-foo...
upload.wikimedia.org/wikipedi...
cdn.smosh.com/sites/default/fi...
media.defense.gov/2011/Feb/17...
cdn.pixabay.com/photo/2016/08...
@ESUSAMEX 7 жыл бұрын
Never go shopping without eating first. When you are hungry, you'll buy more products.
@catpowell5913 5 жыл бұрын
Awwww... I was just thinking about this!! Very common mistake people make... They either shop on their way home from work, or just before lunch or dinner. I've gotten more food at a grocery store just because I was hungry then if I'd just grabbed a sandwich before heading out. Lesson learned.
@MrZooop 5 жыл бұрын
i heard a study that said it wasn't so much that you buy more, but you buy WORSE. more junk food. but i dont know for sure.
@spottycows743 4 жыл бұрын
ESUSAMEX lol hahah
@samuelmarshall6782 7 жыл бұрын
Next time at the store then remember the small trolley, headphones, nose peg, stilts ,avoidance of free samples and milk. Seriously writing a shopping list and sticking to it is best.
@hydrolito 7 жыл бұрын
Free sample might be good products just don't buy it if it's over price you might discover foods you otherwise would not know anything about.
@patrickmccurry1563 7 жыл бұрын
Or just have so many dietary restrictions that unplanned eating of any kind is dangerous. Go me?
@MichaelFay63 7 жыл бұрын
I agree. And don't go on a whim!
@acrefray 7 жыл бұрын
"From the carts to the smells ,to the music to the shelves" - That's some solid writing there.
@DetectiveHouse 5 жыл бұрын
Sick verse! I was seriously expecting him to present the video through rapping! 😂
@DerfLlennod 7 жыл бұрын
I am a fan of the more ripened bananas, it has to have spots because it ferments more so it's sweeter. And if it goes all brown, i make banana bread (with reeses peanut butter chips in the baking aisle)
@CoffeeBreaks 7 жыл бұрын
Great video guys, extremely well-edited, and Simon, you're an awesome narrator! All the people at Toptenz I interacted with to get this collaboration up were extremely nice and helpful. Thank you for helping a smaller channel get some exposure, I loved working with you guys! :D
@koalalucu7756 3 жыл бұрын
Thank youuu
@reddrift3022 Жыл бұрын
Huh, didn't expect to find the old CoffeeZilla here
@firstcynic92 7 жыл бұрын
One of the main ways grocery stores find out what we're buying is through the "rewards cards". Being able to match sales to other demographics is immensely valuable.
@captainfarktard 7 жыл бұрын
That is why, that according to all of my reward cards, I am Ted Nugent.
@Dimitri-Jordania 7 жыл бұрын
NEVER go grocery shopping high
@ingriddubbel8468 5 жыл бұрын
I did that in college. I did figure out what appealed to me the most when I had the munchies.
@KristenPellegrini 7 жыл бұрын
While in downtown Chicago one day I did a study with one of these mock grocery stores. It recorded my eye movements with these glasses and I had to pick a grocery list of items and discuss why I picked what items. It was one of the coolest studies I've ever done!
@mikahjohn2809 4 жыл бұрын
No one is better at getting you to see every aisle than ALDI. They literally make you walk through a predetermined maze path to get to the check out lanes lol. I still prefer them though!
@rtsharlotte 7 жыл бұрын
A trick in pubs is to offer a tab because you don't see how much your spending. One trick I use is " would you like a single or double?" This works very effectively with Americans. In restaurants don't ask for recommendations because your likely going to get what they want to get rid if. The easiest thing to make or the meal that's going to make the most money.
@user-gl2rb4qm9g 5 жыл бұрын
Thank you Simon , nice video informative and presented very well.
@togwam 7 жыл бұрын
I just have a mental shopping list as well as sheer determination and refuse to buy anything that isn't on said mental shopping list
@passthebutterrobot2600 7 жыл бұрын
I go with a list of what I need. I buy what's on the list. And nothing else. Tough luck grocery stores.
@ericareyes6322 7 жыл бұрын
thanks simon, quality content as always
@rendorwilliams9116 4 жыл бұрын
I make a small list on an index card and mostly stick to that. Great video guys !
@joseantoniolago5857 7 жыл бұрын
Before I go shopping, I eat, make a list and still ,I end buying lots of extra stuff so the Grocery always win.
@mohamedsalimansari6957 6 жыл бұрын
Great Retailing information. Looking forward for more of these
@forlornangel8476 7 жыл бұрын
thanks for the tips!
@QueSarahSarah72 7 жыл бұрын
Yup. I work in a grocery store. I've learned to turn on my mental blinders and not buy into the marketing ploys. Though, I will say that our store's music runs a variety of music with both upbeat and slow songs playing at all hours. And yes, I shop using the smaller cart. I'm short so when I use the regular cart I just feel that much smaller
@ThisIsWhyWeCantHaveNiceThings. 7 жыл бұрын
Just wanted to say thank you for helping my family and I find our way to "You Suck at Cooking". We love that channel. The macaroni and cheese video is one big epic win.
@bretak1760 7 жыл бұрын
when you go into your local tesco at 3am and they have some black sabbath running through their speakers! bliss
@tiffanym1814 3 жыл бұрын
Woah I learned something ! Thank you for the video !
@StarWarsMG 7 жыл бұрын
0:53 I actually work at Cub Foods in Minnesota, totally caught me off guard to see my store logo in your video!
@streetmart 3 жыл бұрын
Amazing tips. Gonna use this on my store. :)
@tentringer4065 7 жыл бұрын
Never go shopping when you're hungry.
@jadejerlang6286 7 жыл бұрын
I went to school for working in a grocery store, so I can say that this is all true
@Ethaara 7 жыл бұрын
ultimate tip: If you are broke, you won't buy anything you don't need :D Problem solved as a true eastern european.
@muglinzz 7 жыл бұрын
You guys should consider a KZfaq version of this, how they get noticed and clicked, I dunno. You do the rest, now. Thanks. X
@MichaelFay63 7 жыл бұрын
Saw people buying bottled water in Auckland New Zealand. Auckland tap water is excellent. Often the bottled water is tap water. People must like spending I suppose. As a Scotsman I hate spending. I will never ever buy bottled water in NZ. Flint Michigan? I'll bring my own!
@jacksonpercy8044 7 жыл бұрын
I used to have a Scottish university teacher, he would sometimes say "I love free shit!"
@CreepinCreeper01 7 жыл бұрын
I'm watching this saying "man they really make us fall for this crap" as I'm eating a banana i picked cause it was more yellow than the others i saw
@eatpigsnot 5 жыл бұрын
watch Just Eat It: A Food Waste Story. insightful
@mankishanti9220 3 жыл бұрын
Like your speed 😊
@raedwulf61 7 жыл бұрын
Never go to the market hungry. Eat first and you will buy fewer impulse items.
@francissreckofabian01 7 жыл бұрын
The music in my local store plays modern pop stuff. It is so awful I try to get out as quickly as possible. Why don t they just paint the bananas?
@ryanvalentine4151 7 жыл бұрын
All the bananas at the store I go to are always still green.
@CoffeeBreaks 7 жыл бұрын
That is definitely isn't the preference of growers or supermarket, it's just a fact that not all seasons of the year are equal for banana growing. As the growers get better at artificially controlling the climate their banana trees are in, you should see less variation in color.
@MichaelFay63 7 жыл бұрын
Phosgene gas if my memory is correct ripens bananas! Some bananas are boiled and eaten green. Different variety the majority of all bananas are cooked apparently!
@Hollylivengood 5 жыл бұрын
@@CoffeeBreaks It's nothing to do with growers. All bananas are green, and they turn yellow as they go bad. We happen to like them that way is all. But most of the people living where they grow prefer to have them green, and wonder why we eat rotten bananas.
@ApplyUrBrain 5 жыл бұрын
@@CoffeeBreaks Bananas do not grow on trees. Bananas are solid green when picked. Buy a few yellow ones AND a few green ones so that the green ones will be ripe when you've finished the other ones. Where most of our bananas are grown, they're grown year-round.
@kamiamaya 7 жыл бұрын
Wait, alcohol free samples?! There are grocery stores that sell alcohol?
@Primalxbeast 7 жыл бұрын
Kami Amaya It depends on where you live. They sell beer and wine in grocery stores in Florida but not liquor. I was surprised to see liquor for sell in convenience stores when I went to Hawaii since they only sell beer and wine here.
@suprashank 7 жыл бұрын
in USA for sure
@kamiamaya 7 жыл бұрын
Apparently, alcohol laws in good ol' Maryland vary by county, with the majority of the counties unable to sell alcohol in grocery stores. That explains why I've never seen alcohol in a grocery store before lol Plenty of liquor stores around tho.
@BeeWhistler 7 жыл бұрын
There are but I've never noticed free samples. But I don't drink, so maybe I saw the sign by the table and automatically tuned out.
@BioHunter1990 7 жыл бұрын
Yup. Pennsylvania and Oregon both have archaic alcohol laws, so do several states. But when I first moved to California it was weird seeing alcohol in grocery stores and convenient stores.
@truemoyyed2093 7 жыл бұрын
#ThanksSimon You know I'm coffee lover and I drink tea sometimes ☺️
@SomeRadioStationcom 7 жыл бұрын
The changes of music is new to me. I knew they played it to get you to shop more but did not know the way they use it. The rest I already knew about... just knowing these things can help you spend less.
@4besideyouintime 7 жыл бұрын
does coffee break have anything to do with the journal series started by the vocalist of cin in 2014?
@schristy3637 7 жыл бұрын
I have worked in retail for 27 years. I am working in a grocery store now. I new a lot of these tricks. Where I work the horseradish in the cheese cooler. Not with the sausages(hot dogs) and roast beef.
@mrwhiteazlyvviinnfdryvevgi5772 7 жыл бұрын
i cant find a link to the coffee break channel in the descriping.. and not in the video..
@benroddie8514 7 жыл бұрын
I'm 47 seconds into this video and i'm starting to think that these coffee break script writers may actually be Dr. Seuss.
@dahlilance6087 6 жыл бұрын
My dad was a grocer for over 30 years, I know most of these tricks and more( 2 for $1 vs 10 for $5). I had to teach my kids and my husband to read labels and sku tags so they could make more intelligent purchases.
@TheFiddle101 6 жыл бұрын
TopTenz is great, thank you. Coffee Break however have a negative feature on School of Life, which is another site I like so I'm afraid I won't pursue Coffee Break, still, TopTenz is my most visited site.
@niagaradrones 7 жыл бұрын
I work in a grocery store. Trust me.. they play some real dirty tricks
@hecticerectic9588 5 жыл бұрын
They say don't shop on an empty stomach, but nothing seems appetizing when im full. 😂😂
@uzaiyaro 7 жыл бұрын
Here in Australia, the trend of placing essential items at all corners of the store is actually being phased out, at least in my state. A number of stores I go to have had refurbishments (or refits) in recent years, and almost all of them, have reorganized things so bread, milk and cereal are all close together. Maybe supermarkets know that people know this and are a bit cheesed off, so they want to make things more convenient. Another thing they've been doing, is replacing some of the full sized trolleys with much smaller ones for small shopping trips, again a convenience thing. I could be totally wrong on all of this though. This is just what I've noticed personally.
@uzaiyaro 7 жыл бұрын
P.S. Aldi (a German supermarket chain) is a huge exception to this. Every one of their stores are *identically* laid out. They are even purpose built from the ground up with the same design to facilitate this layout. But Aldi does things differently to most supermarkets.
@RobiShow Жыл бұрын
so true
@BenColeman 7 жыл бұрын
Milk isn't in the far corner of UK stores like Tesco and Sainsbury's. It's with the dairy about one quarter of the way around. We don't have those terrible misters either. It might look fresh but covering veg with water is a great way of causing it to rot quicker. Example, see how fast those bags of washed lettuce leaves last compared to an unwashed lettuce you prepare yourself.
@ellaphx 5 жыл бұрын
I wish they wouldn't spray produce with water. It might make it look fresher, but it makes it rot quicker once you get it home. Drives me nuts.
@mcstrakka 7 жыл бұрын
Where is the link to coffee break
@annettefournier9655 7 жыл бұрын
I would be a grocery focus group's marketing nightmare and my sister would be it's dream. Muah ha ha.
@LeadsTheFallen 7 жыл бұрын
Where's the link to the coffee channel then?
@SamSitar 7 жыл бұрын
be careful. some people will bring one type of cart into another store. they think neighbors share supplies. we don't.
@BenjaminWSong 7 жыл бұрын
Always enjoy ur videos! Although, a little something I would like to mention. the image clip being used between 2:13~25 is a photo taken from a Beer (Cass Red) PR stand in Korea. I'm guessing kids in the shot must be an honest mistake/coincident, but some might find it offensive. I have noticed certain clips u use for your video are foreign origin, but even if some of them appear relevant, I notice my eyebrow going up every now and then.
@brianartillery 7 жыл бұрын
That fact about bananas, although undeniably true, is just sad. The best way to buy bananas, is to get them green, and let them ripen at home. They actually taste best just after perfect ripeness, I've found. Labelling on home grown vegetables in the UK will now tell you the variety of the food, the address of the farm it came from, the farmer's name, when it was harvested, and, in some cases, even which field (with a geo-tag) it was harvested from.
@caby202 7 жыл бұрын
woolworths cicken, back of the store, the front? veggies and savoury?(donuts/cupcakes.)
@abomesai18 7 жыл бұрын
I wish shopping carts were bigger. I only go grocery shopping once once a month, unless I need something specific. So, I almost never have enough room in the cart to comfortably fit a whole month's worth of food.
@mdfkrz79 7 жыл бұрын
ha! writing once twice, genius!
@jhendkap.2340 7 жыл бұрын
I spend about 20x more if I smoke weed before I go shopping. They should give out free bonghits at the door.
@lpd1snipe 7 жыл бұрын
Always eat at least a half hour before shopping and bring a proper shopping list.
@SilverSkorpious 7 жыл бұрын
Just a counterpoint- best grocery store in America according to Consumer Reports is Wegmans and at least at the local stores they buck a bunch of these.
@tomparham1768 7 жыл бұрын
Are you an American channel? I'm from the uk and the bread and bakery is always right in the furthest corner. And milk nearer the front for ease, and people tend to pick that and frozen good up last. Just makes sense but as you it makes you do an entire lap of the shop. They also switch around the non-essentials in between around fairly often so sometimes you even have to go back and forth. I remember in college when I was studying psychology there is a shit load behind the layout of shops.
@shebbs1 6 жыл бұрын
Tom Parham The psychology behing store layout differs from place to place and over time. My local supermarket is four years old but was fully reorganised this year, with only the produce and freezers remaining in place.
@Henchman1977 7 жыл бұрын
When Simon said "planogram" I was triggered and flashed back to my Radio Shack days....
@Hollylivengood 5 жыл бұрын
Dude, all bananas are green when they're fresh. They turn progressive shades of yellow as they spoil. We happen to like them that way, but I know a lot of people from the Caribbean who prefer them green. I'm told boiled bananas are awesome, and my kids always liked them fried. I really prefer plantains, which are yellow when they're fresh, and are native to Florida.
@mmoore974 7 жыл бұрын
Hi. Not sure if this is the place to request a video but would you make one detailing reasons why beauty can be a curse as week as a gift? Such as in human trafficking or in looks overshadowing other achievements. Thanks!
@hydrolito 7 жыл бұрын
Free sample might also lead to a repeat customer of some product they never would have bought otherwise.
@LuckyFoxes789 7 жыл бұрын
I dunno tricks like that don't work on me... I might be immune to that level of sorcery due to my anti social personality I get in and get out.
@danthemanmc6173 7 жыл бұрын
The samples work on me.
@alexstudiosyt 3 жыл бұрын
I dont see samples as much as I used to
@dreasmom2789 7 жыл бұрын
Products placed on end caps aren't necessarily lowest prices just on end cap doesn't mean on sale.
@AshrafAli-is4wv 2 жыл бұрын
This video has its own tricks to save money
@cm374787 6 жыл бұрын
I think retail in the USA must be different to Aus, sure we do some similar things but having worked retail I understand there's no tricks involved, mostly because we seem to have stricter laws about what shops can and can't do here.
@shebbs1 6 жыл бұрын
Justin Letchford we have tricks here in Australia (I am assuming Aus means Australia), just governed by our laws.
@jaywilliams9294 7 жыл бұрын
Haha can't trick me if i have no money hahaha.... oh
@janethart7842 7 жыл бұрын
Buttercup? I buy my bananas green so they will last longer. 🍌
@BeeWhistler 7 жыл бұрын
The music in stores generally irritates me and makes it harder to concentrate, so I need ear buds in some stores. Target plays no music at all and they get way too much of my money because I don't feel like I have to hurry out or use my own music to tune out theirs. And a couple of times I've walked out of a store because they played a song I just hated too much to stay. You do gradually outgrow some of these tricks, mind you, as you get older. Some are pretty effective because yes, you do tend to pick things up that are near other things or that you pass by on the way to the milk. And they like to scatter the same thing in different places which pisses me off. But if you stick to a list it's a big help, and even though the chicken smells good or the bananas are buttercup yellow, once you've eaten the tasteless chicken or and unripe yellow banana, you stop believing your senses. The organic bananas seem to taste more ripe when they're a little green than the other bananas when they're yellow anyway.
@SEB1991SEB 7 жыл бұрын
I like my bananas to have a noticeable green tint on them
@ArleoPlayZ 5 жыл бұрын
I have a one track mind while shopping no mater what I get what I’m planning on getting nothing more
@SarahK86 7 жыл бұрын
Thats funny because we always fill our shopping cart and usually only buy whats on our list
@Hellrage_ 4 жыл бұрын
6:00 Pudzian esssss
@darkshadow5845 6 жыл бұрын
The last one where we sprinkle our fresh rack with water doesn’t give you the impression of freshness. We have to water our vegetables and herbs and greens every thirty minutes to give them their best color and to keep them alive longer. Otherwise, we would have to throw them away. Btw you missed the “freshest items all the way in the back of the line of items or at the bottom of the fruit”.
@noonehere4332 7 жыл бұрын
Wheres my notification squad at?
@double-helix-22x22y 7 жыл бұрын
you forgot exchange item placements every few months so you have to search longer ergo stay longer and shop more.
@BioHunter1990 7 жыл бұрын
Psychology is such a fascinating subject right?
@CorpusOrganic 7 жыл бұрын
tricks when going shopping: bring a list buy only what is on the list shop only when full bring a calculator (app) always schedule much more time then you need
@ApplyUrBrain 5 жыл бұрын
People make suggestions on how not to over-buy at a grocery store, like eating first, taking a list and sticking to it, etc. Might I suggest another trick? DEVELOP SOME SELF-CONTROL. Make wise choices based on mature decision-making ability. That way, you can BE yourself instead of having to try to TRICK yourself.
@brianartillery 7 жыл бұрын
If I go shopping for food, I always have a meal before I go out - that way, anything the shop does to make you feel hungry has no effect. I also generally go round the shop in the opposite direction, as goods they want you to buy rather than those you need are usually on the right hand side. I never try samples of anything, and generally (although money isn't a problem) get items from high up or low down. I seldom buy fruit and vegetables from a big store, as I have a couple of very good greengrocers locally. Likewise, meat - there is a very good butcher within walking distance of home. I never listen to instore music because (a) it is usually utter dreck, and (b) the shop is so large, and acoustically poor, the music is rendered distorted beyond caring, and it's easy to filter out. Oh, and always use a small trolley, and never go shopping with children.
@MrZooop 5 жыл бұрын
hah! #10 is horrible! i work at a grocery store. worst thing is people who grab the smaller cart and then OVER FILL it. if we were using oversized carts, why also have the small ones? #7 makes me mad, as i stock the shelves at night and i hate that crap. #6 is partially true, but its not always about markup. the companies (kraft, betty crocker, etc) pay a lot of money to be at eye level.
@albinappelberg1637 7 жыл бұрын
I live in sweden and I always bye wat I nead and I dont bye more
@SterbsMcGurbs Жыл бұрын
Coffeezilla did a collab with Simon. Huh.
@danthemanmc6173 7 жыл бұрын
Hello!!
@CoffeeBreaks 7 жыл бұрын
hello!
@chipsdubbo4861 7 жыл бұрын
Jokes on them! I'm Blind, Deaf, had all my tastebuds burnt off, and poor!
@chipsdubbo4861 7 жыл бұрын
Yes, I also can't read and am Illiterate.
@stanmcserr8576 7 жыл бұрын
The question is, who is Hetch Hetchy and why should we restore him/her/it?
@mdfkrz79 7 жыл бұрын
Indeed, had to search that immediately, "Hetch Hetchy is the name of a valley, a reservoir and a water system in California in the United States" , kind of disappointed with the result lol.
@Babarudra 7 жыл бұрын
Make a list, and stick to it. Problem solved.
@eatpigsnot 5 жыл бұрын
have you met people?
@koriko88 2 жыл бұрын
Next video: Top 10 KZfaqr tricks to get you to watch more
@tripjet999 4 жыл бұрын
None of this crapola has ever worked on me. I bring a list and buy what I need. And who the hell feels a "need" to fill a grocery cart? What a bunch of malarkey!
@AbdulKhan-wd2nw 5 жыл бұрын
* Who eats the food inside your cart and while your in the grocery store and without paying for it and paying later*
@Boss-si3zz 7 жыл бұрын
how are all of these legal?
@1701spacecadet 7 жыл бұрын
Vickie Diaz Because lobbyists make sure everyone gets fucked by corporations 24/7.
@sanimalik3860 6 жыл бұрын
u speak as u hv a super charged turbo engine in you... :P
@Rezkeshdadesh 7 жыл бұрын
I feed a family of 4, and I use the whole cart.
@RLow67 6 жыл бұрын
loser
@misschief4283 5 жыл бұрын
None of this really applies in the big UK supermarkets!
@Korajiyo 7 жыл бұрын
But it's not necessarily the best deal if I look at the top or bottom shelves, it's just the items the store makes the least profit from. I could be getting less item per dollar still. Just the store made less money from me buying it. I wouldn't define best deal as what the store makes the least profit from. Sure it's sometimes true, but not always.
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