Top Real Estate Agent Reveals Her Secrets To Lead Generation

Рет қаралды 72,903

Күн бұрын

In this video, I interview Spring Bengtzen, a top real estate agent who's real estate team is on pace to sell over 1,000 homes in 2022. In this video interview, she'll share all of her secrets on her lead generation strategy.
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⏱ TIME STAMPS ⏱
0:00 - Lead generation overview
2:55 - Spring's team model
7:26 - Spring's lead generation model
11:12 - Internet real estate lead generation
29:35 - Outbound prospecting for listings
38:05 - Building a personal brand on social media
42:30 - Direct mail
▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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Пікірлер: 138

@BrandonMulrenin 2 жыл бұрын

▶ ▶ ▶ WANT ME AS YOUR COACH ? Schedule a One-on-One consultation here: bit.ly/3uEuE5r

@celiaferro5453 Жыл бұрын

how much cost your program ?

@jairoojeda4206 2 жыл бұрын

Hey Brandon, I’ve been door knocking and cold calling because of you. My business partner and I actually came up with a game plan to door knock on Easter Sunday. We went into this condo complex and we split up to tackle it faster. On one. Of those I got a flyer of mine ripped and thrown in my face. I stood there contemplating life for about 10 seconds and I said to myself I can’t make money if I quit here. 4-6 door knocks after that I got my first sign contract on that day literally 5 minutes after.

@Ajooba5467 2 жыл бұрын

when you started with full effort

@MrChris4251 2 жыл бұрын

Fuck yeah!

@charlesholder4150 2 жыл бұрын

Awesome story

@MerricksMama 2 жыл бұрын

LOVE THIS. Way to go. You are strong!

@elleyvart Жыл бұрын

Ha!!! That’s awesome!

@user-bw5ws8fr9t12 4 ай бұрын

The best investment one can do right now is investing on real estate though stocks are good but ever since I swapped to real estate, I've seen so much difference.

@user-vy7em8cy3e87 4 ай бұрын

I have been making a lot profit through real estate which has been the main source of my income.

@user-yk7yf6ow8s09 4 ай бұрын

I’m interested I want to move to real estate investment can you help me ?.

@user-kw6im1bs1l34 4 ай бұрын

Sounds great! please I will appreciate your assistance on how to go about it, who's your coach and how good is your coach?

@user-vy7em8cy3e87 4 ай бұрын

STEPHINE KOPP MEEKS is who i work with look her

@user-kw6im1bs1l34 4 ай бұрын

Thanks for recommending i find her and left her message online

@projectflip6765 2 жыл бұрын

I know RE is a grind but some of these conversations make it sound so unenjoyable

@bryandennis8256 2 жыл бұрын

For those who are concerned that she buys leads and not only prospecting, the point of this is to get another perspective on lead generation and business model. It’s good to hear what someone does that you may not do because then you can learn if it’s for you or not. Good video!

@BrandonMulrenin 2 жыл бұрын

Spot on!!! 👏👏

@dexlex2002 Жыл бұрын

Thank you for this REAL video of telling it like it is! No sales.. no ads for a lead gen system just a real life account of what you need to do and how to do it. Again thank you. I’ll see you at the top

@justinmilton3939 Жыл бұрын

Are you looking for cash Buyers or motivated sellers??

@_ketamiine_ Жыл бұрын

im a new real estate agent , i promise one day im gonna be on this show !

@DaxtonLane 5 ай бұрын

make it personal

@JAKIEM00N 2 жыл бұрын

Brandon thank you again for the value!! ❤️🙏🏼

@LennyRent 2 жыл бұрын

All top teams buy leads and to have 50 agents no way is she really plugged in with all her agents. She makes a lot of money but no way her agents are happy after a year at max splits are looking crazy.

@phenomenal5537 2 жыл бұрын

Brandon, this is a really good interview. Thank you 🙏

@bmeetze Жыл бұрын

This is such great information. I will be starting my classes next month. Starting a career in real estate is going to refine and reform me to the person I want to be. I need to believe in myself and accept and work with reality checks.

@johngomes684 2 жыл бұрын

Great job Brandon as always. So much talk about being rejected when you make calls. I believe you can’t get be rejected by someone you don’t know. It’s simply a statement of fact…they’re not interested. NEXT!

@JAKIEM00N 2 жыл бұрын

Love this

@livmarieinc4141 2 жыл бұрын

Period! Who the hell cares. I’m on the phone to make money, I don’t have time for feelings.

@janelegaspi6600 Жыл бұрын

Thank you so much for this informative video!!!

@hunayoo9029 Жыл бұрын

This video will be my life changer. Thank you so much!

@justinmilton3939 Жыл бұрын

Are you looking for Lead generation expert to grow your realestate business??

@jarmbrister23 2 жыл бұрын

Excellent information!!

@kimwilder Жыл бұрын

Nice video! Great information.

@kingharris_wbre Жыл бұрын

This video was 🔥🔥🔥🔥 information.

@thethinkingmansgame5050 2 жыл бұрын

I like the idea and the work ethic

@searchbug Жыл бұрын

That is such a smart move! Buying leads can really boost sales when done right. Just make sure to validate leads' contact info to ensure that they are usable and working. The last thing you want to experience is to reach unreachable phone numbers and bouncing emails. Our realtor clients also buy leads for their real estate business, and they do use our verification tools to weed out bad leads. 😊

@employeehomeownership 2 жыл бұрын

455 transactions which is great but 50 agents? Am I missing something or am I wrong? 9 transactions per agent approximately. Again I might be wrong but that is not impressive at all. Also definitions of teams have morphed over the years. Teams used to be a dozen or more agents now we are looking at 40 plus. I saw one agent said he has over 100 agents on his team?? Not bashing this info is great other than those #s. Sorry

@kayla-lp5og Жыл бұрын

Hi! New Realtor out of Miami. This video helped me so much! Gave me the confidence to cold call and step out of my comfort zone. Thank you!

@justinmilton3939 Жыл бұрын

Are you looking for Lead generation expert to grow your realestate business??

@justincarruth721 Жыл бұрын

Awesome interview Brandon! When you say "skills" are you referring to scripts, dialogues, objection handlers, listing presentation and the ability to consistently prospect 5 - 6 days per week hitting 20 contacts per day as you mentioned (in my case via door knocking)? Or, am I way off and it's something different?

@franciscomelo1152 Жыл бұрын

Awesome !!

@DAGGETT062891 2 жыл бұрын

Brandon, if it wasn't for your KZfaq channel, and repeatedly being exposed to it over several months before I started watching your content daily, I would have never known about and purchased your program.

@JamesHill1980 2 жыл бұрын

After this interview, it should be clear to most people that this a long term investment in yourself and business.

@BrandonMulrenin 2 жыл бұрын

👏👏

@imdanielhale Жыл бұрын

Such a good video. Listened to the whole thing. I’m surprised you guys didn’t chat KZfaq much. Brandon are you big on KZfaq for agents to generate leads?

@justinmilton3939 Жыл бұрын

Are you looking for Lead generation expert to grow your realestate business??

@mohankarki07 Жыл бұрын

great informations

@CoreyChambersLA 2 жыл бұрын

SOI means sphere of influence

@NickAncker 2 жыл бұрын

I'm a New agent in Vegas. I always find myself learning so much from your videos, great content and this video helped a lot when i was tired of cold calls and keeping my hopes up knowing it is how to keep my fundamentals alive and strong.

@lucernasproperties7958 2 жыл бұрын

Bro I'm about to become an agent in vegas this month. How are you doing so far

@perryb8846 Жыл бұрын

@@lucernasproperties7958 I got my license last month and closed one already its great depending on your brokerage. Its literally make or break based off what you brokerage offers. Im in vegas as well

@justinmilton3939 Жыл бұрын

Are you looking for cash Buyers or motivated sellers???

@justinmilton3939 Жыл бұрын

@@lucernasproperties7958 Are you looking for Lead generation expert to grow your realestate business??

@lucernasproperties7958 Жыл бұрын

@@perryb8846 hey I just saw this lol. That's great for you and congratulations you are killing it. I started full time nov 2022 and it's been a month and I only had 1 rental transaction lol. How did you do it?

@elenrishavaldez5107 Жыл бұрын

You got me with the 2Pac quote! RIP to the great!

@epalafoxy 10 ай бұрын

Thanks for this helpful video. So what would you suggest are good and not annoying post to put on social media? 😊 for example if you do have a listing, should you post it? I myself am a social media slacker but I know its kind of a necessity nowadays..

@elvidamyagent6013 Жыл бұрын

Great info! What does she say at 27:05........Talk C2?

@VictoriaTudor-xn7hz Жыл бұрын

Would love to do a podcast here!

@timmuriello4981 Жыл бұрын

moral of the story. buy leads, hire a team to run social.

@justinmilton3939 Жыл бұрын

Are you looking for Lead generation expert to grow your realestate business??

@slatersellsseattle Жыл бұрын

Or just call expireds and FSBOs for free and not have to wait 630 days per lead

@charlesnierras6718 10 ай бұрын

Amazing. You just woke me. I was asleep for a minute. Thank you for your video. Appreciate you a lot.

@Control-Alt-Del 5 ай бұрын

So question in order to find out what works for you do you try out all lead generations: code calling, door knocking, internet sales, open house etc. like how would you ever decide which one works for you as a realtor. As we know what works for one agent doesn’t work for everyone! Please help with this question

@ZeginMakesMusic Жыл бұрын

I'll be licensed very soon and I plan on taking my first year to make friends and build relationships. If I go door to door it will be to invite people to my barbecue. I love learning about my neighborhood and my local community and thrive on attention and friendship. Believe it or not my goal is not financial, It is 100% social. I've made $20,000 a year for the last 20 years and can live comfortably on that. If my relationships pay off in the future because of the value I provide, I would use it to buy myself more time with my kids.

@rodneywalker8153 2 жыл бұрын

I keep hearing you guys say “it’s easy right now”… was this video pre recorded or do you mean it’s easy for people of a certain skill set?

@carolinachartier 2 жыл бұрын

So she buys leads and we are on a lead gen channel. Nice 👍

@BrandonMulrenin 2 жыл бұрын

I had her on to further solidify that buying leads is NOT what MOST agents should be doing which she made very clear.

@BBREG760 Жыл бұрын

Zillow Flex is 35% of topline GCI!

@brentboltz2840 4 ай бұрын

She's a rockstar!

@gaileickhoff116 2 жыл бұрын

Personally I'd really love to own real estate properties as well as REITs, I've been informed of people making as much as $30,000 from these investments and If anyone could be lenient enough to share, I'd really love clue and tips on how to maximize profit

@gaileickhoff116 2 жыл бұрын

@Dr Vlad wow! do you think you can give me some advice on how to invest in a healthy way as you are doing? please

@gaileickhoff116 2 жыл бұрын

@Dr Vlad Thanks for sharing, just looked up on google and I'm super impressed with her credentials. I dropped an email on her webpage and hope she replies soon

@jocareservices2022 Жыл бұрын

I have just started my agency and I have got 2 houses to sale and land, plots but I have not got buyers for a month now

@justinmilton3939 Жыл бұрын

Are you looking for Lead generation expert to grow your realestate business??

@justinmilton3939 Жыл бұрын

@@jocareservices2022 . Are you looking for Lead generation expert to grow your realestate business??

@sabrinacambridge3327 Жыл бұрын

Are Zillow leads worth it?

@StorchUSA1 2 жыл бұрын

Here in Dubai, cold calling has been made illegal....8 agents last week got their licenses suspended for cold calling

@BekOne88_eToro 2 жыл бұрын

How else can you prospect?

@StorchUSA1 2 жыл бұрын

@@BekOne88_eToro door knocking and digital marketing......but door knocking in the heat we have here, it's nuts...I have to carry water with me otherwise I'll faint ahaha

@Ajooba5467 2 жыл бұрын

@@StorchUSA1 how much you make per month as real estate agent in Dubai and for how much time you are in these.

@landsandmore Жыл бұрын

@@StorchUSA1 what is door knocking? Care to explain further please

@razanemostafa7123 Жыл бұрын

I'm also real estate agent in Dubai and I was reluctant to do it

@TraveladvRajanSRai Жыл бұрын

Proly a handful of agents selling a lot each idk how but hard to get listings here

@neddoh4300 2 жыл бұрын

Please provide an acronym list.

@neddoh4300 2 жыл бұрын

Not enough detail provided. Just a bunch of acronyms

@paulamandoaluquin3708 Жыл бұрын

🔥🔥🔥🔥🔥🔥

@101realtor 10 ай бұрын

I’m curious how her model looks today. I know a lot of online leads with higher rates have slowed down tremendously.

@RealEstateOttawa 6 ай бұрын

What is SOI?

@SamanthaH 2 жыл бұрын

I agree about social media however I will say- one of my good friends literally gets all her business from IG- with less than 1000 followers and she shares everything to her fb business page and has 10k + followers there’s that she’s gotten all through content- I tell people all the time she’s a RARE BREED! It doesn’t happen for many people and it takes a lot of time

@BrandonMulrenin 2 жыл бұрын

How much business does she do?

@BrandonMulrenin 2 жыл бұрын

Is “all” = a few deals or something significant like 40-50 deals?

@SamanthaH Жыл бұрын

@@nipples8776 how so?

@jonarangosanramonrealtor5898 Жыл бұрын

@@BrandonMulrenin You should interview someone like Taya DiCarlo, HUGE IG presence and does a good bit of business (don’t know how much from IG though)

@spencerabel7582 2 жыл бұрын

What are your thoughts on companies like Witly that help with lead gen, brand building, and lead conversion?

@BrandonMulrenin 2 жыл бұрын

Rule of thumb...before you hire a company to do any lead conversation or brand building you should first master your own self lead gen with unpaid outbound.

@jodiewild8451 Жыл бұрын

How many internet leads should I have coming in a month to achieve a minimum of 100 closings a year?

@slatersellsseattle Жыл бұрын

Doesn't matter if you have 2,000 a month coming in - focus on your cold calling closing skills

@steverealtyandfinance8171 Жыл бұрын

I'm doing real estate part time because I need a steady paycheck for now. How do I get my first clients? Everyone I know knows that I'm an agent already.

@BrandonMulrenin Жыл бұрын

Call fsbos and expired listings

@steverealtyandfinance8171 Жыл бұрын

@@BrandonMulrenin where do you get these listings from? I tried redx but their "leads" were garbage.

@notadestinygun6556 Жыл бұрын

Thumbnail tries to say " She sells 100 homes a month all alone!!!" Begins interview off- "Her and her TEAM sold 450 homes last years". How did you pass the math portion of the exam? 🤔

@NickMartin56agent 4 ай бұрын

Soi is sphere of influence

@arman8097 2 жыл бұрын

What is she saying on 28:19? "I'm a fan of" what?

@melissatoolemba2654 2 жыл бұрын

She said she is a fan of "lead with revenue." Meaning do what you need to do to make money first. i.e. find clients by holding open houses, door knocking.... then if you want to invest in leads, do it. But make money to keep your lights on first.

@user-qo5co4fo4q 11 ай бұрын

ISA ???

@nooneinparticular9868 2 жыл бұрын

You guys are making me sweat. I’m new and fuck am I sweating. I’m a goddamn good salesman. But man. It’s a nerve racking start. I can make calls no problem. I can close no problem. But this is such a self investment. I WILL be successful. But I’m still sweating haha

@BrandonMulrenin 2 жыл бұрын

You got this!

@justinmilton3939 Жыл бұрын

Are you looking for Lead generation expert to grow your realestate business??

@austinmoore8335 8 ай бұрын

Please explain to me how you guys aren’t getting blocked calling and texting leads 5 times a day

@kambasuvereroberson-vc7yf 7 ай бұрын

😊

@RigWars 2 жыл бұрын

what is ISA? Inbound sales team?

@markkingrealestate 2 жыл бұрын

Inside Sales Assistant…I think

@BekOne88_eToro 2 жыл бұрын

People who call leads to book appointmemts for closers.

@thehardieway 2 жыл бұрын

50% conversion ratio at listing appointments sounds high in my experience for a new agent. NAR has that average at 25%. 50 contacts to secure a listing appointment for all specialty nitches... That leaves out a LOT of details. New Expireds for example, the pick up rate is 3-4% per hour in my market. (Utah) That means 6 1/2 hours to get only 20 contacts.... And 2 out of 3 hang up at the word "realtor". (No, I'm not exaggerating. These are actual numbers tracked). So to have 20 real conversations with Expireds (ones that didn't hang up on you in the first 3 seconds) you'll need to hit 6.5 hours a day for 5 days. So NEW Expireds DO NOT WORK in my market. FSBOs are a different story. FSBOs are 9-10 contacts an hour. Much much better roi. And Geo is probably 150 contacts to secure a listing appointment. So if I could make a suggestion, perhaps you might consider breaking those nitch conversion rates out into each category, because new Expireds will bring you 0 business in the last 8 months. (Ask me how I know). 😏

@markfisk242 2 жыл бұрын

Your hard work and blunt honesty is much appreciated!

@evanspiteri3576 2 жыл бұрын

Expireds in this market are tough

@slatersellsseattle Жыл бұрын

NAR data shows that the average agent converts 25% of all listing appointments. However - the "average agent" sells 2 homes a year - they have little to no closing skills Of course 50% conversion is high(er) - he said those are the results after an agent takes a 90-day listing appointment boot camp

@jessykab9881 2 жыл бұрын

Brandon I feel like this guest is doing the exact opposite of what you preach. Your all about outbound and she’s all about paying for leads. Going against the grain you preach.

@BrandonMulrenin 2 жыл бұрын

That’s why o had her on. To further help realtors understand that buying leads is not the way for 90%.

@BrandonMulrenin 2 жыл бұрын

Does that make sense?

@jessykab9881 2 жыл бұрын

@@BrandonMulrenin 100%%

@thea546 2 жыл бұрын

so she does everything herself?

@albduke 5 ай бұрын

What is S O I?

@Justice-cx3rh 3 ай бұрын

My take aways: be good story teller so you can attract more agents, most of the leads are internet paid for leads, grow a team so you can show "big" numbers, direct mail only to distressed owners for the team owner's investment portfolio, instead of making sure that these owners are truly helped. Grow brand so more people follow you and they join the team based on "we sold 500" homes. But in realty each agent only sells on average of 9 homes, minus all the team split deductions. VS solo agent that sells on average 70 deals a year, uses mostly non paid lead gen tactics, with a team of transaction coordinator, showing assistant. Are we fooling the fool here? Looks like another ego/number driven team lead.