Listen to Stefanie as she breaks down what booking a show actually entails. She positions the job of an agent as a salesperson; it’s the agent’s job to sell the artist to prospective venues or festivals of all sizes, which will in turn generate revenue for the artist.
Stefanie Purificati began her career as an agent in 2010 and recently helped open the Toronto office for APA Canada. She is a music industry veteran who got her start as the in-house talent buyer at the Drake Hotel. Her current roster includes Virginia to Vegas, iskwē, Shawnee, Jamie Fine, Bettye LaVette, Riit, and many more. A highly active member of the community, Stefanie has sat on the Board of Directors for the Country Music Association of Ontario, worked for the Polaris Music Prize for a decade, and is a frequent panelist at conferences like Canadian Music Week, Halifax Pop Explosion, Line Check (Milan, Italy), Canadian Country Music Week, and many more.
MusiCounts Learn TRACK: Career Profiles, powered by RBC, is an online learning hub aimed at introducing young people to the scope of career possibilities in the Canadian music industry, beyond performance. This new resource is completely free for anyone to use. Learn more about the program at www.musicounts.ca
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