Trek Through Time: Did You Know They Owned THESE Brands in the 90s?

No video

Trek Through Time: Did You Know They Owned THESE Brands in the 90s?

Рет қаралды 997

Күн бұрын

⚙️ Interview with John Bradley ⚙️ Trek Brand in the 90's (Gary Fisher, Klein, LeMond, Bontrager and many more):
• As The Wheel Turns, So...
In the 1990s, Trek Bicycle expanded its reach by acquiring other bicycle manufacturers. While Trek remains the main brand, they kept these acquisitions separate for a period, with their own catalogs and marketing. Here are the prominent Trek-owned brands from the 1990s:
✅ Bontrager Cycles (1995): Originally a one-man shop founded by Keith Bontrager in 1979, Bontrager Cycles focused on high-quality bicycle components like handlebars, stems, and wheels. After the acquisition, Bontrager continued to develop and manufacture components specifically for Trek bikes, while also expanding their own brand offerings.
✅ Gary Fisher (1993): A pioneering mountain bike brand known for its comfortable geometry and innovative designs, founded by Gary Fisher in 1983. Acquired by Trek in 1993.
✅ Klein (1995): A high-end American brand recognized for its advanced aluminum frame technology using the Bexadrenal process. Founded in 1982 and acquired by Trek in 1995.
✅ LeMond (1995): Named after cycling legend Greg LeMond, these bikes focused on high-performance road bikes. Founded in 1983 and acquired by Trek in 1995.
By acquiring these brands, Trek aimed to diversify its product line and cater to a wider range of cyclists. While some of these brands were eventually phased out and integrated under the Trek umbrella, their influence can still be seen in Trek's bikes today.
As The Wheel Turns, So Do The Days of Our Rides. This series is my reflection on current events in the industry and consumer perspective. With my 30 years in the business, I try to give a better understanding and some added context to today's topics. Let's have a look.
🗞️ Sign Up for my Newsletter: eepurl.com/hRAwTP
Please help support my bike advocacy!
☕️ Buy Me A Coffee: www.buymeacoff...
or
👕 "The Guy's" T-Shirts: i-know-a-guy-b...
or
💰 I will get credit if I buy something through the Affiliate links, even if they are other products through that portal.
See What I Use To Refurbish Bikes (Affiliate):
Tools I Use Daily:
🛠️ Workstands and Tools: iknowaguybicyc...
🚿 Polishing/Cleaners/Lubes: iknowaguybicyc...
🛞 Tubes & Tires: iknowaguybicyc...
🚲 On-the-Road Accessories: iknowaguybicyc...
My passion for bikes started when my parents opened a shop in the 1980s called Parker Bikes (we were located in Parker, Colorado). My love for cycling has continued since then, in my work and with my hobbies of road cycling and mountain biking. After my parents’ shop closed, I worked for other bike shops (including Lee’s Cyclery in Fort Collins), where I built and sold bikes, fixed and tuned up bikes, and managed inventory.
I love working on bikes and want to share my passion for cycling with others. So, next time you’re talking cycling with someone and wondering how to get started or where to go from here, you can think, “I know a guy!”
Where to find me:
🩷 Website: iknowaguybicyc...
❤️ "The Guy's" T-Shirts: i-know-a-guy-b...
🧡 Bikes: iknowaguybicyc...
💛 Parts: iknowaguybicyc...
💚 Facebook: / iknowaguybicycles
🩵 Twitter: / ikagbicycles
💙 Instagram: / iknowaguy_bicycles
📬 Attention Companies: If you are interested in working with me, don't hesitate to get in touch with me here at justin@iknowaguybicycles.com
Music By:
Song: Keep Stompin'
Music by: CreatorMix.com
Video: • No Copyright Stomp Roc...
Song: No Remorse
Music by: CreatorMix.com
Song: Smoke Rising
Music by: CreatorMix.com
Video: • Stomp Rock Royalty Fre...
#bike #bicycle #sports

Пікірлер: 28

@IKnowAGuyBicycles 2 ай бұрын

Please "Like" and also " Share" to keep the conversation going. More insights from my perspective with 30 years of experience in the cycling Industry in the playlist: kzfaq.info/sun/PLdfUXv0-z1u42bZpCLWmT2VtNW-7AIf2A

@ValiRossi 2 ай бұрын

The good ol' days. Arizona had a great state championship MTB series in the 90s.

@TwoWheelWarrior 2 ай бұрын

I worked and raced for a shop that sold Trek. I never ended up riding/racing a Trek. But I rode/raced a Lemond Poprad. A Klein Quantum and a Klein Mantra.

@IKnowAGuyBicycles 2 ай бұрын

Very cool!

@hippiebits2071 2 ай бұрын

It looks like Pon Holdings actually works in a longstanding collaboration with Volkswagen Group rather than owning them. I about dropped my coffee when you said they owned Audi and Porsche because Volkswagen Group is enormous. That would really be something! Great guest and interview.

@IKnowAGuyBicycles 2 ай бұрын

Thanks for watching.

@dumuntai 2 ай бұрын

I just picked up a 58cm Lemond Ti but I think its a pre-Trek Lemond. Absolutely love it!

@IKnowAGuyBicycles 2 ай бұрын

Those are really cool!

@daniellarson3068 2 ай бұрын

Thanks for this video. It was educational. Towards the end of the video, Mr. Bradley noted that Tesla and other electric car companies are disrupting the status quo of the automobile industry. What was not mentioned is the effect of electric bicycle sales on the bicycle industry. It appears there are a great many makers of electric bicycles. I see a lot of people riding them in my area. Maybe, you could cover some aspect of this in a future video.

@IKnowAGuyBicycles 2 ай бұрын

I, too, see a lot of eBikes on the trails, about half of which may be a good topic to go over.

@GeorgeEvans-lk1wc 2 ай бұрын

I always thought the Trek-Kleins and Trek-Lemonds to be excellent bikes. I still ride my 2001 Klein Attitude regularly despite it having 26 in wheels and v-brakes. I love the simplicity of it. In my opinion bike tech peaked in the early 2000s. We had all the good without the over complication. Thank you for this video!

@IKnowAGuyBicycles 2 ай бұрын

Thanks for wathcing!

@stevenwilliams7845 2 ай бұрын

Great info man

@appelflapdrol 2 ай бұрын

Thanks for the lesson professors 🤙

@javiersmith2216 2 ай бұрын

Buying brands and shutting them down is a way to limit competition. Opening a shop to dominate the local market increases your pricing power. Co marketing a pro team w a component manufacturing increases a companies profit margin by increasing pricing power and at the same time allow the bike company to benefit from group discounts. The group discounts make it harder for smaller frame manufacturers to compete. Limiting distribution to a few distributors also increases market power. The bike industry is an interesting business case study from a marketing standpoint. Marketing does 2 things convince people they made the right decision after they made it and eliminate the social risk.

@derekmattice3077 2 ай бұрын

Gary Fisher 1994 catalog (under Trek) showed carbon fiber road bikes, I don’t think they ever made it to production though.

@IKnowAGuyBicycles 2 ай бұрын

They did make a few OCLV carbon bikes that were Trek stamped Fisher/Lemond in the first few years. (I Think, could be wrong)

@DanBrando 2 ай бұрын

So who was his favorite

@IKnowAGuyBicycles 2 ай бұрын

I couldn't get it out of him. lol SO PC

@Michael-ri2eh 2 ай бұрын

This was a nother Great one. IMAGINE IF YOU COULD SITDOWN WITH ALL OF THE NAME'S THAT WERE TALKED ABOUT, HET BikeGuy Do you think you could Try to get a fund me and do it just wondering not Deamanding for you to do it ,but sure would be Asome wouldn't it Well Thank you for all of your hard work BIKE on BIKEGUY Mike from Southern California Bless you and your family

@IKnowAGuyBicycles 2 ай бұрын

It would be so fun to talk to some of these legends. Thanks for watching!

@JohnnytheBikeGuySLC 2 ай бұрын

Quality dropped. Not just "romance". Klein especially became significantly lower quality

@IKnowAGuyBicycles 2 ай бұрын

We were not a Klein Dealer before Trek acquired them. So, what details were of less quality?

@JohnnytheBikeGuySLC 2 ай бұрын

@@IKnowAGuyBicycles the frame....and anything made with the multi million dollar fabrication and tube mitering machine Klein used. It was acquired by Klein from a military aerospace manufacturer and made the frames to the highest standards humans are capable of. Literally. tRek sold that machine as yet another action of short term profit over quality and customer loyalty

@JohnnytheBikeGuySLC 2 ай бұрын

Typical trek attitude from the top down I guess. 😮

@IKnowAGuyBicycles 2 ай бұрын

I drank the Trek Cool-Aid for years, and it's now primarily reminiscent of working with my parent's shop (Parker Bikes) in the 90s. I do have hot/cold feelings for them now. I try not to bring that negativity to my channel, but some feelings and actions about some of these companies are hard to ignore.

@JohnnytheBikeGuySLC 2 ай бұрын

@@IKnowAGuyBicycles well said.