*Watch before commenting.* This is NOT an AI promo

I think the movie Surrogates with Bruce Willis is the perfect metaphor for a lot of these challenges. There will be a place for this type of tool, but I think over time people will also crave more real, authentic experiences. And as you say, point of view can never be replaced.

Thank you for this motivational video. As an artist I’ve been feeling bad about this stuff recently

Well said. "AI" had me in an existential crisis for a about a week. Then, I embraced it, started experimenting with it, and now its just a tool I use for lots of things - green screens, background mattes, animation, ect. I use quotes around "AI" because at this stage its really just machine learning and "AI" is essentially a marketing-hype word. Humans seem to fear change and new technologies, but they always just get folded into the status quo eventually. I myself resisted smartphones for the longest time, and yet here I am now, typing this comment on one. It makes my life better in some ways and worse in others, but that's any piece of technology, I suppose - you gain some and you lose some. The only thing I'm really sure of is that I want to tell stories the way I want to tell them, and if AI makes that easier, then it becomes an invaluable tool. I think artistry in filmmaking is debatable; computers have already replaced true craftsman like matte painters, model builders, and practical effects wizards a long time ago. I don't want to denigrate VFX artists too much because god knows they already get a lot of flak, but once you've introduced a tool as powerul as a computer, you're already a few degrees removed from it being a completely handcrafted thing. I dont think VFX jobs are going anywhere because of AI; as long as you have people filming stuff and needing to add elements in post, you will have a need for VFX artists - someone with an eye - who can put everything together and make it look right or make it look beautiful. Whatever tool they use to do that, I believe it's largely irrelevent. As far as AI 100% generating films that people prefer to watch as some people fear...lol, this is probably a bold statement, but not in my lifetime, maybe never. I dont really see how pure AI, in whatever unforeseen form it might take, can ever beat the combination of human+AI as a tool. And if and when it does - well, we'll have bigger philosphical fish to fry at that point ;)

great video I was a little afraid I won't deny it. But this opened my eyes a lot more, thank you Scott

Enjoyed the video, thanks! There is so much negative emotion and fear around AI, this helps dispel that. One of the biggest issues is the devaluing of films and video content (devalued) coupled with the proliferation of content that will make it harder to connect with audiences (lost in the crowd) But maybe AI will get really good at connecting you're work with an audience?

Great perspective on this topic! Really enjoyed watching this one. Thanks for sharing your thoughts. 👊🏻

All great points. I'm definitely with you on this. Great video - content and the look of it - lighting was on point!

I needed to hear this. Thank you!!!

Thank you for this hopeful perspective. I especially agree with you about the point of AI being viewed as another artist. Just because another artist exists that is better than me, it doesn't take away from my creative voice or the creative voices of others. Artists we got this. We still have something unique to create and give to the world.

You're talking from an entrepreneur's point of view. What people are terrified of is losing a JOB. And jobs will be lost to "AI" tech. But millions of jobs were also lost in human history to some other tech. This one is just the newest, and it looks scarier because artists are now on the aim, and no one ever expected that to happen. I am a freelance 3D artist, and I have my clients. And I will lose 0 clients to this AI thing, but that is because I am solving their specific problems (like you mentioned). Those are the problems they hired me to solve for XY amount of money. Those are also the problems they don't have the time and expertise to deal with. But it is a different thing. As a freelancer/entrepreneur, you're always fighting. That is your default. You need to be an artist and a salesman at the same time. People working for large studios are seen as artists working in art factories. And that is not a new thing. It is just scarier now because AI is presenting an opportunity for large studios to do the same work with fewer employees. What do you think about that?

I've been in the TV and movie advertising business for over 25 years, making me somewhat of a veteran ;). Like many of my colleagues, I'm still a bit in 'SORA-shock.' But: I believe that ultimately, creative input from real humans will always be in demand, whether it's provided by people or by AI itself, that may eventually require it to meet human needs. However, I'm deeply concerned for all colleagues who have dedicated years to becoming professionals in various special effects programs. I hope they can establish themselves as 'AI feeders, AI caretakers, or AI communicators.' Let's, as seasoned media professionals, also view this as an opportunity to challenge Hollywood. After all, it's 'just' a new tool.

Man Made will always be needed and appreciated

Great video as always. I agree you have to work on the craft amd find your voice. Quick question, what aspect ratio did you use when talking to the camera? I thought it was 2:1 but I'm not so sure.

Each person's essence is etched in their dreams and daily pursuits, especially in their chosen profession. Yet, the looming shadow of AI replacing human roles casts doubt on our future. It's confounding why some fervently champion innovations that jeopardize our fundamental right to earn a living. Beware, the allure of novelty can exact a devastating toll. Remember. It's baffling why those in power don't halt technologies that threaten lives, and why courts or human rights groups don't step in. Ordinary folks uphold the world's wealth structure, yet their job security is at risk. It's the duty of every government to protect their people's livelihoods.

Hands down the best perspective I've heard on AI... certainly gives us a lot to think about.

Thanks a lot for your take on this, i totally hate all the negativity fearmongering and im' happy you talk about the point of adapting to the tools or being left behind which makes me sick. for me this doesn't make any sense for creative work, we should be able to have the liberty to choose the tools we want to use as long as the end product is good and reflect our vision. Thanks for your hope you winned a sub.

thank you for this video. i agree with everything you say! AI ist soulless and i dont believe it can ever replace human art. But still, I am afraid it will. People like you remind me of whats true. Greetings from Germany! :)

finally, genuine creative imaginative people will get a chance!!!!!! thank you Sora A.I. cant wait

basically for those who are panicking over sora know this the more stable the video gets the harder it gets for model to mimic creativity, sora or any image gen ai will not be eating away artist jobs because the more they get close to replicating they lose the advantage of adapting.

Point of views and originality is the future.

I'm actually not fear Sora I'm interested about it and I will try it when be available in future by the way I'm artist

100% about the tools being bought by other companies and incorporated into existing software. We're already seeing it happen. Right now we're at the peak of the tech hype bubble and there's hundreds of companies that are all doing a lot of similar things. The best ones will rise to the top and be bought by the companies that want to integrate them. I'll add to your spend time working on your voice: spend time diversifying your skill sets. Right now AI tools do one, hyper-specialized thing really well. People who have one skill set can get replaced by something automated. People who can tackle lots of different kinds of tasks will always be valuable.

Yes, that's what I mostly think. But there are other phenomena going on that I´m seeing in the company I'm working. Some people are trying to stand out from his bullshit job (using the anthropologist David Graeber concept here, not looking to offend anyone) by flooding Slack with AI images and videos. I find it kinda funny sometimes, but some of my artist colleagues are increasingly annoyed. There's a real risk of banalizing the creative process and art, and the perceived value of our work is already diminishing. At the end of the day, the only people who will benefit from all this will be big tech. Yes, we're all discerning artists, and we'll always value the unique views of each other and blah blah. On the moral side of things... Some people look at this like the Democratizing Art, but it's bullshit. The democracy that we are (mostly) enjoying in the Western world is founded on the millions of dead people who have preceded us. We forget this too often. We haven't earned democrazy, as random people don't earn the right to be artists just by prompting some words. Be an artist is a lifelong commitment, not something that I do between Tik Tok doomscrolling sessions. If everyone its an artist, nobody is. AI can be potentially lethal regarding many things... maybe we should think, seriously, about pulling the cord, and leave AI for scientists and acually help humanity instead of f*** with people's means of living an the most beautiful treasure of our race which is our very own culture. Sorry about my English, these concepts are difficult to communicate for a nonnative speaker

I'm just terrified because ai has reached a point where we will never know if something is ai generated or not. We'll start to get seals of approval from movie studios saying "no ai used" and it's probably gonna be a lie most of the time. Sure misinformation already exists but you can't trust that anything produced post-Sora is made by 100% humans.

It comes as no surprise to anyone that the future is uncertain, but he beautiful thing is that creators will create and by definition, being creative means that we will make it happen no matter what. Partly because we love it and partly because it is our job to innovate and we must not for one second forget that we can never be replaced by AI because of how insanely unique we are. That's the key, we must be as unique as we possibly can. Just by being ourselves fully we can achieve this. Scott. I love your channel man. You are unique and I get excited every time I see you have a new video out. I think AI is jealous of your uniqueness. Much love and keep these thoughtful videos coming! 🤘

Damn that was real

The writers on strike with studios reached and agreement that AI can't be used to write scripts for TV and cinema. Will cinematographers do the same?

❤

Some very good points on this video. However, I think this technology is going to make a big impact within the corporate and branded content/advertising space sadly. Think about it, CEOs scanning their faces and voices so they don' t need to spend their time on a piece to camera they are dreading. People that are really bad in front of the camera, broll shots of building, food and stuff... If it looks good (which it will) why not? It saves them money and time the two thing corporations will care about the most. I'm speaking broadly, I am sure some business will want to distance themselves from generic and add a personal touch. But yeah, I want to believe that we'll see ourselves surrounded by very generic content and that they will be a push back for authenticity. In the other hand, think how generic it's all becoming because of social media and many people don't care about quality but content.... I don't know, It is hard to tell at the moment, we'll find out the real consequences soon. Hopefully you are right!

Foolish hubris.

I'm not sure AI is even a threat to generic stock video makers because the AI still needs human created training data. Sora's videos are far from perfect, and Sora needs a human to step in and perfect those mistakes to learn and get better. And if AI tries to use it's own generated content or other AI generated content for training, it's generative quality degrades with each creation cycle. So the AI will still need humans to produce more and more generic training content, AI will always need a human to correct it's mistakes and clean up it's messes. Because that is how AI learns and grows and AI will never be done learning or growing. Moreover, you may have underestimated the potential benefit to AI, a highly sophisticated AI can hold all the technical skills of humanity and thus can provide all those technical skills to anyone with a vision who simply lacks the necessary skills to bring their vision to life. It goes back to something a Silicon Valley entrepreneur once said about creating a great innovative solution startup. How every great innovation needs two people to be created. The idealistic hippie who has this big vision to change the world. And the technical geek, who will know how to actually do it. AI can serve as the technical geek, for any/all Idealistic Hippies who want to actually make their Idealistic vision a reality.

I don't care about AI generating videos from scratch. I want different things. A long time ago I had no kids but I had hair and I got married. I want an AI to take my old wedding video and to change young me with me now - bald and old. Also to change the bridesmaids with my kids. I want to see how it will look like I was marrying today. Can that Sora do it?

I work in special effects and i think I'm doomed

Until Sora and all the other generative models learn to act and illicit emotions from viewers all it will be is another VFX tool.

I can guarantee that AI videos WILL take away a huge audience from all of us! But does that really matter? Those who can, and do appreciate art and the artist will always exist, less people will click "like" on our posts and we'll receive less views, but that doesn't lessen the beauty of having someone, even if it's just a single person, genuinely appreciate your work or craft, whether it be in person or online. Quality always trumps quantity imo, the same goes for the authenticity of your viewers or audience.

I’m excited to start telling stories at Hollywood level.

Maybe there's some sort of justice in it, nobody is gonna fight for a new welfare system because poor people lose horrible jobs but when well off people lose dream jobs... The wind is going to change

Ai is upon us. The end is nigh!!!!!! Repent sinners!!! REPENT!!! 🤣🤣🤣 Art and artist will always find a way. It's about how art moves people not the tech.

This 100000%.