It always makes me laugh when you say "we do our own printing by the way" in literally every video 😂

Growing up in NYC we had some really cold winters and a few of my friends owned home made Italian ice businesses and all of them did similar strategies during off season, they would make them into soup shops and they turned out to them sell soups year round because they became popular for soup lol .. they perfected 2-4 soups plus a meat chili and fresh soft Italian bread for dipping … for people that don’t own there property and have to still pay rent off season any form of income helps … one friend did hot dogs we called them dirty water dogs or sewer dogs lol when you grow up in NYC everyone called street hot dogs those names lol .. so these guys literally saved there businesses with ideas to help out during the winter …

Another great video. It just shows that making that extra effort can really transform a business. High Street isn't dead, it just needs to be turned into a compelling experience.

Drove past the other night and got to say it looked fab! A great job by all your team for the fastrack turnaround 🎄

Awesome to see the success with some holiday spirit mixed in! Will be buying my gold ticket for the September event first thing in the new year, looking forward to learning a lot and meeting you in person.

Southend has great memories for me. The Cliffs & Rossi’s was a big part of that. Congratulations the transformation is magical 🎉😊

I love your videos mate. As a business owner myself, I find these inspiring ⚡️

Glad I found these vids.. we are opening an ice cream parlour and I’m nervous as hell with the current climate! We’ve never done it before so I shall be binging your other videos 👍

So much energy and enthusiasm!

Love your attitude, turning everything into a positive and an opportunity.

congrats on taking over the Rossi parlour, I seen you've had your eye on in since you first bought Rossi. Spot on

Hi James this is a perfect explain of team work makes the dream work. I find your videos and yourself very inspiring and hopefully i can come along to a seminar this Yr and maybe get an autograph alongside more wisdom. I like to thankyou for trying to help and encourage us fellow entrepreneurs and wish you a great Christmas and all the success in 2023. Best Regards Ben 👊

Just started following you, im not sure where you've hiding, im at a loss with my little business, I certainly wish i had your creativity! But that has given me some inspiration, so thankyou!

Good luck to you, fantastic team effort. As you say it really needs to Instagram ready now days, you cannot rely on 50+ coming in for the odd coffee

very enjoyable to watch and achievable with such a dedicated and sorted team. props

Merry Christmas James and the team

James, well done, we come to your restaurant many times every year and hope to move over there one day....love this, all the very best..

Your energy is so great, James.

Great content James as always, happy Christmas

This is so inspiring! You are definitely going places!

Proper grafter. Inspiring stuff. Videos are getting better, keep it up!

Fantastic videos James, loving your content and the passion. Inspirational stuff, keep 'em coming and Merry Christmas!

Just discovered your channel. Top work! Big thanks for putting me on the Rossi nice list too 😉

1.8k reviews on your shop too! Great work mate! Love the podcast and videos too, thank you and keep it up!

Amazing videos James!!! 👏🏽👏🏽👏🏽👏🏽🙌🏽

My 2 mums are laid to rest in my home town of Sarrr fend as I believe it has been pronounced. I may be coming back there in the new year and for the nearly 30 years since I moved away I have been planning to have a Rossi’s. I won’t excite you too much, unless it all happens, but if it does I think I’ve just been reminded of the perfect location for a meeting with an old friend. If I can make it so, it could include a little positive publicity for you, as Rossi’s has very special childhood memories. Including, my father telling me 40 years ago, one of the family he knew, made a pound a minute clear profit. In Summer of course, but 40 years ago, that was some profit margin. All the best

We stopped visiting Southend when the council increased the cost of car parking making one of the most expensive places to park in the UK. We always to visit at least once a month and buy a Rossi`s ice cream. I wish you all the best with your business.

What a brilliant idea! Only just found this channel - I have subscribed!

I love your videos - I know it is marketing material - but so educational too. As a side note I used to live in Oxford and there is a chain of ice cream shops that are always busy in the winter and have great branding. G&Ds is the name. Would be some great content if you went to review their business

Brilliant. Love the cross promotion too. Make it a giant advent calendar next year James.

does anyone know where I can get dome printing done? cant find anyone

Very good luck over winter. I wish the ice cream tasted more creamy, especially the tubs i can buy in shops - they seem so watery sadly so dont buy them anymore. But your store is an icon so well bloody done

It really looks amazing! Fantastic! Get kids in to do a lantern making project for your Easter theme and make a million Easter eggs lanterns to hang outside with lights inside ;)

Love this - such an exciting company and story.

Love your video's James, You are a classic old school business man. Sleeves up and crack on, do what it takes and handle the issues. You should do a series where you go around and help other businesses who may be struggling.

Cool video ! What you could also do is ( here and to various resellers) sell Santa his "official" Rossi ice cream cake. People order and pay for their ice cream cake here or buy it in the store. And can get it delivered to their home on the holiday of their choice. Good margins and a nice product where you put the Rossi family brand on the table of many people's homes.

Well done James. Smashed that and your video are always a inspiration to help me grow my business

The thing I live about James and his businesses are that they are not sexy. He’s not promoting some bull shit course or making money by building a unicorn company that has secured 200 million £ funding. It’s almost Del Boy but if Del Boy was successful. A true hand on money making entrepreneur.

Wow just wow. True entrepreneur love this stuff.

This is fabulous!😀

Looks great James!

This was GENIUS! And she was right about the white not showing lol. She understood the assignment, and esthetics!

My dad had an ice cream van in East London in the late 60’s early 70’s , he worked for Rossi’s

Your videos has help me to be a better leader especially in marketing Me and my family really like your ice cream we buy once a week Keep up the good work Business leaders like yourself who keep this country growing

Love it great video, Alain will always be on the good list for selling up 😉

in the cold months you just have to diversify into "hot"offerings....youve got the nuts and bolts of the business, premises, catering equipment.....you start serving "Everest" hot chocolates with the usual cream marshmallows but stick a candy cane in the top or a gingerbread man or festive flavours like mint chocolate, cinnamon chocolate, gingerbread chocolate and give out a free cracker to the kids....could do hot waffles, soups etc, all quick and cheap to make for a good profit.....you just put together some festive themed branding and names and you're quids in

Inspiring content! Thank you

Hot desserts? Pancakes, waffles, crumbles, even sponge cakes with hot custard go down well on a cold day.

I’m gonna be honest, seeing negative comments on a channel that is exiting interesting and obviously has had a lot of work and thought put into it always makes me feel better; because for someone to be that pissed of surely means their life is a lot shitter than mine 😂 great video James, really like that setup and the Christmas marketing for Rossi. Have you tried marketing Rossi to farm shops around Suffolk and Essex? They focus on British produce which is Rossi’s product placement, as well I think it’s a different type of consumer that shops their, more willing to spend extra on premium organic produce. I know from running a business that having a diversified consumer market was the best shielding against economic downturns and slumps in overall consumer confidence. All the best James!!

Absolutely amazing! I love your passion for creating amazing customer experiences. I enjoy all of your content and would like to see more videos like this one.

This is BLOODY brilliant James. Well done 👏👏

I used to go to Rossi's in East Ham when I was a kid, best knickerbocker glory ever.

I’ve never seen a Rossi yet but maybe like in the local papers for the towns around for each seasonal event a voucher for a free scoop for a child, which the kid will love hopefully making them say can we get rossi ice cream when they next walk by, long term I think this would be a good idea or something along these lines keep it up your videos are always interesting 👌

Saw this a few weeks ago when I saw Squeeze at the Westcliff Pavillion. The Ice-Cream Parlor/Santa's Grotto vibe is a perfect, if somewhat short-lived match.... Keep an eye out for Pancake Day!

I hope you make it a successful business again good luck mate 👍🏻👍🏻👍🏻

Looks great! If people swim in the sea in December they will eat icecream 😂

Not sure how I came across this video. I remember going there as a kid, 50 years ago. Good luck

That's a great idea and the results are fantastic. Congratulations. By the way, how much was the cost for the makeover?

Just found your channel, love it you should be on telly 🔥

Goes without saying- Alice in wonderland / winter wonderland would be good themes too maybe. Great work though!

Fantastic video James

Good Teamwork.

So flipping cool!

You never stop amazing me what you and your team achieve you deserve everything you’ve got and more well done and happy Christmas

I used to eat Rossi's ice cream when I was a kid and it was the best ice cream around. Better than Walls (Ola) or Bastianis (another local brand). I hope it hasn't changed.

Come on, I offered you my cherry picker for free for the day! We would of come and helped overnight! Great work and a true inspiration, you get out what you put in. Bravo 👏

James you could make camels comes and buy heaters. You’re a beast.

Class idea it looks stress to organise tho 😂😂😄

Looks great.. 🎉

James.. do you do your own printing?? ;) Great work BTW !!

The most talked about thing in this CITY James ;)

Excellent job James. Love your videos. From a fellow 6 store retail business owner. 👏👏

Such a great idea! Excellent video as always, keep up the hard work - very inspiring :)

You deserve to do well!

Man what a great job.

All looking good Well done😅

Great mate.

Do you have wide format printers onsite?

Do you do your own printing? You didn't say ☺️

May the 4th, star wars theme, nerds and geeks drink loads of coffee 💜💜😁😁

Great stuff James. You’re a lateral thinker. I’ve seen some nail bar and beauty businesses do really well with great make overs using fabulous fake flower displays and so on. Really abundant decorations make people feel enriched and expansive and spend more. Love the concept. Next year Winter Wonderland- snowy Arctic landscape.

Brilliant!

Well done, love a rossis...

Fantastic

“We did Santa a favour and printed this ourselves” 😂 Also, to be able to tell people you can sell ice cream in the winter is an achievement, sounds like one of those old sayings “he could sell water to a fish”

James, you are a legend

We came down a few weeks ago and it was great. Now you've popped up on my KZfaq feed. Fate!?

Excellent channel

Amazing job, well done.

New England sells more ice cream in the cold.

Nice video, really enjoyed it & a great way to boost a business that's out of its normal season. If you had a burger van (obviously decorated up) or something like that serving hot food & with the seating inside available this would have been a big boost & then people can think of ice cream as a desert afterwards. Crossing the streams slightly but diner/ice cream parlour isn't a big jump.

Beautiful.

Very nice

It was very interesting! This proves the strong meaning of good holiday marketing once again. It's not banal, because clients are waiting for something special during the holiday season. So, they are looking for vibes, emotions, and businesses that give it to them will stand out.

Well done. Love to see local businesses doing well!

Put a big sleigh on the roof next Christmas 😁

8 mins: potentially some room for growth as a leader there 😉 Great job tho 👌

What a great video

Amazing May I ask how much that cost?

Would have been more interesting to see the underlying profit after all the additional expenses had been taken into account, skewed figures otherwise and a success hyped more than it actually was, if it made money. An additional thousand (gross not net) a day over a short period would barely cover that expense.