[Free Tutorial] Google Ads Offline Conversion Tracking w/ Zapier

[Free Tutorial] Google Ads Offline Conversion Tracking w/ Zapier | Google Ads Conversion Tracking

Рет қаралды 1,473

Күн бұрын

🚀 Get your free Google Ads growth analysis now: radyant.io/intro
📌 Slides: docs.google.com/presentation/...
📌 Google Sheets Leads Template: docs.google.com/spreadsheets/...
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This free tutorial is all about Google Ads Offline Conversion Tracking.
We will cover why offline conversions are a powerful addition to every lead gen setup, what the requirements areand how to capture the Google click ID (GCLID) with WordPress, Webflow and the Google Tag Manager.
We will also cover how you actually send offline conversions to Google Ads from a Google Sheets CRM or HubSpot or Pipedrive and how it‘s done with Zapier.
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▶ Timestamps ⌛
00:00 - Intro
00:36 - Agenda for this workshop
01:02 - Why offline conversion tracking (OCT)?
06:15 - Requirements to do offline conversion tracking (GCLID capture etc.)
18:07 - Enhanced Conversions for Leads
24:46 - OCT via Zapier based on Google Sheets
34:35 - OCT via Zapier based on a CRM (Pipedrive and HubSpot)
44:00 - Q&A
57:38 - Want us to work for you?
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▶ Let's connect! 🔗
Niklas on LinkedIn: / niklas-buschner
Radyant on LinkedIn: / radyant

Пікірлер: 21

@yatinmulaydigital 3 күн бұрын

You guys deserve millions of subscribers! So well structured & detailed explanation. Thank you from India 🙏

@niklas.buschner 3 күн бұрын

Thank you so much! I really appreciate it.

@otaviomendes832 Ай бұрын

Incredible! Best instructional video on optimized conversions I've seen... Could you send the spreadsheet template please? I didn't find it in the video description.

@niklas.buschner 29 күн бұрын

Of course! Here it is: docs.google.com/spreadsheets/d/14aVdIb4BoI7EU5MjT8fZ3_b2jWEmZ24GTsp8niSRcnI/copy

@RohanBorkar-ud6yq 2 ай бұрын

Fantastic❤ Love you for the way to educate us Thank you so much it's help us a lot

@niklas.buschner 2 ай бұрын

Thanks for the feedback!

@AdrianDubon 19 күн бұрын

This is the best video I have watched in this topic! amazing work! Is there a group or your community I could join?

@niklas.buschner 13 күн бұрын

There are a few other creators on LinkedIn that also share good stuff around this topic: www.linkedin.com/in/bmmeijer www.linkedin.com/in/lowie-verschelden www.linkedin.com/in/wolkan-yagar

@NinoKraus-w5k 13 күн бұрын

Hi Niklas, Thanks for the amazing video! I was wondering: Does the name of the OCT conversion action have to exactly match the name you have given it in Zapier? (in the "send offline conversion to google ads" stage) - because I am doing the "skip this step and set up data source later" method

@niklas.buschner 5 күн бұрын

Hey, so in Zapier you have to select the Google Ads account that you want to send the offline conversions to. After that you will only be presented with the conversion actions you have set up in the respective account. So yes, it has to be the same name, but you don’t have to worry about that, as you actively select the conversion in Zapier. Hope that answers your question!

@GabrielFerres-sy8my 5 күн бұрын

Hi Niklas, this video is amazing, very informative and detailed, thank you very much! I have a question. How would you implement this in the case of an ecommerce, where the purchase can be made both offline and through the site? A hybrid case, for example a furniture store where there are direct purchases and leads (Because of customization or other limitations that the ecommerce has, for example). GCLID would allow the ecommerce purchase to go directly to a conversion, while the offline ones go through the intermediate point of QL?

@niklas.buschner 5 күн бұрын

Hey, we already had this case and this is the setup we did: - Online purchases should be measured as such with a standard web purchase conversion action - For offline purchases you will probably some sort of form or maybe a phone number as the user does not buy directly but contacts you - Here you have to capture the GCLID (either in the form) or there are also tools that capture it with a phone call (Matelso for example) - When the user then decides to purchase something “offline“ you send an offline conversion for a deal with the deal value - A QLead is not necessary in my opinion but you could also trigger this for example for offline offers/quotes that you send Hope that helps!

@GabrielFerres-sy8my 5 күн бұрын

@@niklas.buschner Great, I'll try this, thank you!

@GabrielFerres-sy8my 5 күн бұрын

This definitely deserves more views 🙂

@niklas.buschner 5 күн бұрын

Thanks, I really appreciate it!

@123MPU 2 ай бұрын

could google get problems if we theres no "If Rule" and the CRM tries to send a Offline Conv. with Error "Missing GLID" ? Thanks for your imput

@niklas.buschner 2 ай бұрын

The conversion would simply not get processed and the Zap errors. This is generally not a problem but if it happens to often the Zap could automatically get turned off.

@cameronferreira6 14 күн бұрын

Hi Niklas. I am busy with a set up now and am seeing that Google requires us to pass the consent choices of the user in their official template, namely Ad User Data and Ad Personalization. Do you have any insight into how to push the user's real time consent status with each offline conversion event, and what the ramifications of not doing this will be?

@niklas.buschner 13 күн бұрын

So could extract the consent choices from your website (for example data layer) while the conversion occurs, pass it to your CRM and then send it together with the offline conversion. Or you just always set it to granted, considering potential legal risks but not having to worry about the setup.

@Moriko880 5 күн бұрын

@@niklas.buschner Hi Niklas, is it true, that Google always submits the GCLID wether marketing cookies have been accepted or not? This consequently would mean, that we need to seperate between the accpeters and non accepters and only send the accepters back to Google.

@niklas.buschner 5 күн бұрын

Yes, GCLID (or other click identifiers like GBRAID and WBRAID) are always sent from Google with the click. But you can decide how you want to capture it with your GTM for example. You can also read the consent choices from Consent Mode or other cookie banners and pass it to your CRM, to respect that when deciding for which user you can trigger an offline conversion.