Typography Tutorial - 10 rules to help you rule type
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7 жыл бұрынGraphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
How can you quickly apply typographic rules to regain control of your layouts by following these 10 golden rules of typography? These rules are distilled down from the things that I learned by going to Art Center College of Design.
Generally speaking, there are two types of typography- expressive typography (type is visual, carries the meaning of the word and sometimes appears as physical shapes) and functional typography (type that is meant to be read). I will focus on the latter.
When starting out, it is best to learn the fundamentals of good design: hierarchy (primary, secondary and tierchiary reads), flow (how a person “reads” the layout by following the movement of their attention), legibility (in Western culture, type is read top to bottom, left to right so it’s important to arrange type accordingly), grouping (organizing blocks of type in intelligent and logical groups) and interest, achieved through contrast (scale, texture, color, density, negative space).
Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan and Univers.
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Great books to learn more about typography:
Stop Stealing Sheep & Find Out How Type Works
by Erik Spiekermann
amzn.to/2iNXwC8
Josef Müller Brockmann
Pioneer of Swiss Graphic Design
amzn.to/2k7o5Yb
Typography Manual
@2017 Chris Do
blind.com/blog/typography-man...
_________________________________________________________________
Animation by:
Leo Dinh
Red Cat Motion
redcatmotion.com
Music and sound design by:
Adam Sanborne
adamsanborne.com
English closed captions provided by:
Mindy Fulcher
Director of Digital Innovations
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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
@amporu 5 жыл бұрын
Final Rule: Abandon all rules as insisted by your client. #clientfromhell
@harrytsang1501 5 жыл бұрын
No, Arial is not a valid option.
@alradiation5417 4 жыл бұрын
Lollll 😜😜
@rochendlywouters9113 4 жыл бұрын
I feel this
@heruseptian61 4 жыл бұрын
true story.. lol
@markomarkovic2374 4 жыл бұрын
This comment just made my day
@JordyC1993 3 жыл бұрын
One rule to remember when using text in motion graphics is: allow the reader to read the text on screen 1.5 times. This ensures they can read it all at least once.
@moecooper3037 11 ай бұрын
My brother in christ, you have just corrected every single one of my video text mistakes with this single nugget. God bless you and your future children.
@thefutur 7 жыл бұрын
Did seeing this in motion help to explain this better than just reading it on a page?
@syed_3279 7 жыл бұрын
Yes way better, mainly cause while reading I tend to get distracted by something else and move away and forget about it...but as a video it kept me engaged the whole time..
@thefutur 7 жыл бұрын
Great. I'll keep this in mind for the next one.
@brandonscott6497 7 жыл бұрын
The Futur , the animations definitely help the comparisons of bad and good design stand out. This is exactly how I see the future of education.
@jpanda4835 7 жыл бұрын
It explained everything and also gave examples. If learning things in school is this much fun I wouldn't mind paying a hefty price
@JQS8810 7 жыл бұрын
The animations are so fast that it can be almost impossible to read all the recommendations for each point.
@tanmaykhelkar7936 6 жыл бұрын
The only colours used are Black and White, still looks amazing 'cause *Typography matters*
@thefutur 6 жыл бұрын
you don't need fancy tricks or typefaces when you understand the fundamentals.
@wadewill5934 4 жыл бұрын
Technically black isn't a colour
@laddwoodland318 4 жыл бұрын
Typography is not about pretty colors.
@hosseinsattarian 4 жыл бұрын
And Contrast.
@emilal 3 жыл бұрын
@@wadewill5934 neither is white
@rootx9608 5 жыл бұрын
Here's the font list, you're welcome: Akzidenz Grotesque, Avenir, Avant Garde, Bell Gothic Bodoni Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham., Helvetica, Letter Gothic, Memphis, Meta. OCRB, Rockwell. Sabon, Trade Gothic, Trajan, Univers.
@KayaKosmos 4 жыл бұрын
Why are specially these fonts recommended?
@suriya_619 4 жыл бұрын
Roboto ???
@hoangtranviet2476 4 жыл бұрын
what about montserrat? imo it's a very good font also
@jimbo-dev 4 жыл бұрын
I’m guessing these fonts are easiest to make look good. I tested these on my mobile app design ant these fonts were bit more easy to read without tricks. For example Avenir looks really similar to Nunito Sans, but when quickly switching between them on small screen Avenir was bit easier to read. I’m guessing these fonts are either old or bit more finished ¯\_(ツ)_/¯
@MouradMokrane 4 жыл бұрын
This is a rather conservative list though. There are quite a few more modern and very well balanced fonts that could be used as well. For example, we chose Fira Sans for printed and screen publications, and it is a delight to work with.
@gallanthelda3867 5 жыл бұрын
11. Break rules in the right way.
@z0bi_ 4 жыл бұрын
Break the rules if you know what effect it will have and if that effect is desired.
@polobreak3249 4 жыл бұрын
1. Justify left 2. Use one font 3. Skip a weight for different fonts (use light/bold not reg/bold) 4. Double point size for different fonts 5. Align to one axis. Vertical: align to left. Horizontal: align to strongest horizontal element (Cap/baseline). 6. Pick any font listed 7. Group by using rules 8. Avoid putting fonts on edge/corners of page unless it deliberately cuts off the font 9. Don’t use forced full justify & avoid having a single last word sticking out at the bottom of a paragraph. Don’t separate words from a paragraph. 10. Be bold or italic never regular
@aditi9474 Жыл бұрын
can you explain point 5. align to strongest horizontal element
@DaiyonHayati 2 ай бұрын
BEST COMENT EVER
@user-eg1jf5oo1v 2 ай бұрын
Best comment ever thk so much!!!!
@KaanPietz 2 ай бұрын
This comment is TOO CRACKED
@ManOfSpruce 2 ай бұрын
Higgins had a history of drug abuse that began at an early age, and he spoke openly about his experiences. His mother claimed that he was also dealing with anxiety and depression on top of his battle with drug addiction. Higgins had agreed to attend drug rehabilitation weeks prior to his death.
@JimFonsecaDesign 2 жыл бұрын
WOW! This short video just made my simple flier design so much better! Almost 6 years later and this still holds up. Thanks!
@PacFilms 7 жыл бұрын
I learnt more about typography in 3:34 than I learnt at university where I studied graphic design. Really enjoyed the animation and how you combined many different skills to get your message across.
@thefutur 7 жыл бұрын
that's great to hear.
@karaloca 6 жыл бұрын
Wow your course must have been pure shite then.
@zaungaestin 6 жыл бұрын
same here. my university sucks.
@LostJomper 5 жыл бұрын
what kind of a shitty university have you been to? those are the basics of basics
@zxenon_ 4 жыл бұрын
@@LostJomper 😂
@alefalefalef1 3 жыл бұрын
This was like a college education in 3 minutes.
@ShirleiBarnes 2 жыл бұрын
I watch this over and over. Each time, it reminds me of a rule to work on. One step at the time. So grateful to have this tool for free. Thank you 😊
@sallyrose4044 4 жыл бұрын
its amazing how so much depth and considerations needed for something most people deem "simple and obvious". It's not something people would think about deeply if they picked up like a magazine, or scrolling through a website
@thefutur 6 жыл бұрын
Download the Typography Manual FREE: www.thefutur.com/resources/typography-manual-vol-1/
@helmet212 6 жыл бұрын
Do you have a course on Font design?
@Caaattsang 5 жыл бұрын
With rule 9 - Orphans and widows are those definitions meant to be the other way around? I always thought orphans were single words at the end of a paragraph?
@phuthiendang7135 5 жыл бұрын
I feel like at 1:55, the word SHAPES kind of violate a rule for readability though?
@Bloq7 4 жыл бұрын
Will the sale ever come back?
@SuperManny1287 7 жыл бұрын
This has to be the most spot on typography explanation ive seen. to be honest the animation made the me understand why what you said DOES make a difference in the design. p.s. ive heard about you only 2 months ago and Im eating up your content like there's no tomorrow. Thank you for sharing so much experience with us
@jonathanvornbrock473 6 жыл бұрын
Do more videos like this please! Simple, straight to the point and easy to follow.
@AppleWatchCenter 7 жыл бұрын
It helped being a short video and straight to the point, well done
@thefutur 7 жыл бұрын
Apple Watch Center thanks.
@asimonna1 3 жыл бұрын
Watching this in 2020 and I think it's still one of the best videos on Typography on the internet. That's on TIMELESS content! I still can't believe The Futur still doesn't have 1M subs (993k as of Dec 2020).. very UNDERRATED! Keep it up, Chris and Co!!
@thefutur 3 жыл бұрын
Wow, thanks!
@righthererightnowproductio9525 Жыл бұрын
@@thefutur It is very, very, very good...Many of the rules are timeless...BUT an updated list of "approved fonts" minght be nice. A couple of those mentioned are a bit overused 6 years later...
@Kidwaizer 10 ай бұрын
Here in 13-09/2023 and can confirm this is timeless
@andywira 7 жыл бұрын
This is gold. Information. Animation. Audio.
@thefutur 7 жыл бұрын
Andy Wirahadhi ty
@dairyofabot 3 жыл бұрын
This is the best video I've seen on UI UX it's so practical and every change has a meaning. Nice production
@tapatiovidzz 6 жыл бұрын
This animation really helped me understand the concept better. Thank you for making it and aso for adding he sounds. They made it that much better!
@fredzimmerman4637 3 жыл бұрын
I think you meant “Align Left” not “Justify Left” for rule 1. I teach graphic design to high school students & people often get these terms mixed up. Justified text is when the line of text is spaced across the whole column width-often creating large gaps between words in order to have clean straight line endings. “Justified Left Rag Right” would mean the text is spaced across the column as before but the last line of a paragraph-if too short to properly space across the column-would simply be aligned to the left rather than adding huge awkward spaces between the words.
@sahilshahzad2318 5 жыл бұрын
I cant believe i missed this, its spectacular!!! The animation and the content, loved it
@vincentmega1 4 жыл бұрын
Man I love this ! Your videos are so educational and inspiring. Makes me really want to push myself, and at the same time these videos really put into perspective that I’m not giving 100% into the craft and understanding of the field I’m working in, there is so much more to learn about business and speaking with people. I just wanted to say thank you 🙏
@krishnamaybhagwani5517 3 жыл бұрын
What a visual way to explain the very essence of Typography! ❤️
@eriQ86 4 жыл бұрын
This video is so beautiful - for the eyes and for the mind.
@ambarortega4753 7 жыл бұрын
11th rule: Don't use Comic Sans
@thefutur 7 жыл бұрын
Ambar Ortega already covered in one of the other rules. ;)
@negative42 5 жыл бұрын
Yeah, but that's just commun sans
@vickylance 5 жыл бұрын
@@negative42 I see what u did there
@AugustDoP 5 жыл бұрын
I 3rd, 4th, and 5th this.
@RuezgaDaniel 5 жыл бұрын
Use Papyrus instead.
@estherayewoh1077 4 жыл бұрын
The best 3 minutes, 34 seconds of my time this week. Thanks Chris ❤
@thefutur 4 жыл бұрын
Glad you enjoyed it!
@Senthil_Kumar 3 жыл бұрын
One of the Greatest visual instructions I have ever seen...
@The-Rain-Ninja 4 жыл бұрын
I am a designer for more than 20 years and I still find struggle in neat and organized layout. I feel all over the place. This was helpful to revisit some of my strategies. I need more rules to help build more design structure. I am self-taught and more of an illustrator than a layout designer, but I want to be good at this.
@lindaaristizabal6341 7 жыл бұрын
Love it! Can’t wait for part II. However, I understand animating it makes it more time consuming so I wouldn’t mind just a part II for the written version. Also, I find it awesome that you guys answer all the comments!
@thefutur 7 жыл бұрын
Linda Aristizabal yes. Of course. I do my best if the question is clear.
@cajschloerike 4 жыл бұрын
Awesome video. I am so satisfied that I was to slow to get the main things out of it. Just the way this video was made is so clear and cool that it's self is a perfect example for presenting something just using fonts and really "simple" animation. Props!!!!!!
@hayleypoppins2374 3 жыл бұрын
Wow this was easily the best crash course on typography that I've found. Thank you for making this video, it made it all seem a lot more comprehensible. Also to everyone else in the comments, yes it was a bit fast to read, but if it had been slow enough to read, the video would have been over ten minutes long.
@thefutur 7 жыл бұрын
We are in the early planning stages of an experimental typography workshop in LA. It means we are going analog!
@shahrzaddarafsheh7349 7 жыл бұрын
Have you ever thought about coming to DC for a workshop or even a weekend design extraveganza?
@thefutur 7 жыл бұрын
Shahrzad Dara we would do it but don't want to tackle the logistics. If you know someone who will co-produce with us then we'd be totally down for it.
@shahrzaddarafsheh7349 7 жыл бұрын
I'll see what I can do! I think we can make this happen:)
@thefutur 7 жыл бұрын
Shahrzad Dara let me know. I've spoken all over the world because of fans from KZfaq.
@juliorodriguez9510 7 жыл бұрын
Wow! Amazing video guys! Simple and straight to the point. The video does an exceptional job of explaining typography concepts textually and visually. I think anyone who wants to have a good broad view of how to understand, or explain, the good use of type should add this to their play list.
@thefutur 7 жыл бұрын
Julio A Rodriguez Diaz thanks for endorsement.
@mosesnandi 2 жыл бұрын
A short movie about Typography! Love it. Biggest part of design is getting Type right.
@shahrzaddarafsheh7349 7 жыл бұрын
Ah! The much-anticipated video we've all been waiting for! I thoroughly enjoyed this, Chris, thank you:)
@thefutur 7 жыл бұрын
Shahrzad Dara thank you.
@debbiekennedy8108 7 жыл бұрын
I like the short tutorials packed with spot on information. Just last week, I had a client that wanted double spaces after punctuation and sentences. I explained that a single space should be used because a double space creates a large space and disrupts the flow and tone of the paragraph. Very similar to rivers of white space that happen with justified type. After I explained it she agreed to the single space. Chris, I'm really enjoying and learning a lot from the content you are sharing on KZfaq. Thank You.
@thefutur 7 жыл бұрын
Debbie Kennedy thanks Debbie. Double spacing is a convention carried over from typewriters. They're monodpaced alphabet. Once we got digital typesetting fonts had different spacing options depending on individual characters. Double spacing is now considered a mistake in typesetting. Now you know.
@debbiekennedy8108 7 жыл бұрын
Thanks
@nutritiongenius9593 4 жыл бұрын
I’m not a professional designer, but I’m going to use all of these tips to redo my slides for my online course. Clearly, I was overthinking the typography when it’s actually simple. Thank you Chris!!
@razibulislam1418 2 жыл бұрын
Which software use for making this types og video?? Please
@quazar-omega 7 ай бұрын
@@razibulislam1418After Effects or Blender usually (and yes I _am_ reviving an old thread, fite me)
@missyg_ 3 жыл бұрын
Loved the "use any font as long it is one of these". So right.
@yashwinning 7 жыл бұрын
The animation on this was fucking insane! Great work on that. Recently started checking out videos on typography and the likes and your channel is definitely one of the best out there. However the texts were a bit too fast. You should either slow them down or do a voice over. While I enjoyed this video, in my opinion a voice over + some sick ass animation would be better. Kinda like Vox's videos(their typography makes me drool).
@thefutur 7 жыл бұрын
for the next one then.
@porushpuri 5 жыл бұрын
couldn't ask for more perfect video - animations are too lit ! Thanks for Sharing
@NicoleGraphix 6 жыл бұрын
Not only has this been eye-opening, but beautifully directed. The animations were awesome!
@thefutur 6 жыл бұрын
thanks!
@martindemanable 3 жыл бұрын
This is perfection! Content, animation and sound.. wow
@ruisequeira5520 7 жыл бұрын
Very helpful. However, the animation is too fast.. I didn't had time to read properly without stop the vídeo.
@thefutur 7 жыл бұрын
Rui Sequeira we have a PDF document you can download and read.
@dansmith1861 7 жыл бұрын
Is there a link to the PDF document, thanks?
@edsonrzk 4 жыл бұрын
I think that was the intent since people read at different speeds
@men_del12 4 жыл бұрын
Perhaps try to lput it aroun 0.5× Utube can make it slooooow
@Andmau2552 4 жыл бұрын
I don't like this argument. I think it's better to keep the video entretaining, and have the ones who really want to study to just pause it and take the time.
@Makwayne 5 жыл бұрын
I enjoyed the video more than I thought I would
@yarensey0331 Жыл бұрын
wow! I can start designing my socials with these tips. It's a lot of help you're doing here guys!
@manuelfarcas1023 4 жыл бұрын
Very useful and so nicely done! Great job to whoever worked in this presentation!
@mannimoki 7 жыл бұрын
Notification Squad! I like this new style of content btw. Your videos have help me so much, I can't wait to launch my freelance business and youtube channel!
@thefutur 7 жыл бұрын
Manny Ikomi awesome to hear. Let us know when you do.
@prernatripathy8406 3 жыл бұрын
Whenever I feel down, I come to this video because the animation is freakin lit!
@mohamedsolimanH 7 жыл бұрын
That was a short description of awesomeness, Thanks guys for putting such a hard work to help us for free. we really appreciate it.
@thefutur 7 жыл бұрын
mohamed soliman your encouragement keeps us going.
@nizarbenhmida9578 5 жыл бұрын
Thank you. Straight to the point and simple tutorial.
@jpanda4835 7 жыл бұрын
This was really entertaining and at the same time very educational. Thanks
@thefutur 7 жыл бұрын
J Panda thanks.
@oxiary 5 жыл бұрын
Loving these OFF-WHITE training videos.
@acappella08 5 жыл бұрын
A beautiful way to illustrate the importance of typography
@jmiller6224 3 жыл бұрын
That's amazing, thank you for this and everything else you do! All of your video's are very inspiring and I wish you all the best!
@briancaiazza7717 6 жыл бұрын
sound design xtra fleeky.... #nicework
@MrJustin2105 4 жыл бұрын
Can we take a minute to appreciate the animations in this video 😲
@thefutur 4 жыл бұрын
Yes
@Trentacosta2 7 жыл бұрын
These guys are seriously very good...everything so well done and polished yet easy to understand for a newbie like me.
@ginaauckland 4 жыл бұрын
Love the info AND the animation. They're just fantastic!
@aoguim 5 жыл бұрын
I could watch this forever
@pranaytony 6 жыл бұрын
The animation is fantastic no doubts for that but the pace is really bringing pain ti eyes n to process!
@thefutur 6 жыл бұрын
we have a pdf you can download on our site. check under resources.
@pranaytony 6 жыл бұрын
The Futur Thanks Cool! Please don't do these kind of very fast pace videos cause you have some cool viewers n subscribers!☺️
@Makwayne 5 жыл бұрын
@@pranaytony nothing wrong with the pace, if you cant watch, slow it down, there's an 0.75x option right there
@pranaytony 5 жыл бұрын
sahil9821 I know that, but do you say the same thing to slow down to your officials during presentation, Pal? That's problem!
@visualstudiosproductions 5 жыл бұрын
@@Makwayne the pace is wrong for a video. Working in video, one of the main rules is for text to be readable at a comfortable pace. That means either more time or less text. It's very annoying for the viewer to need to pause to read or have to read at an uncomfortably high pace. Playing at 0.75 is just stupid, it will mess the sound design completely, as well as screwing the animation up (things are less smooth when played back slower unless at a higher fps that takes it into account to begin with). It's weird that they didn't think of that when making the video, when the animation is clearly well done, and it's overall very high quality. I get time constraints, but there's no reason the video couldn't be slightly longer to accommodate the amount of information to be conveyed, this isn't television where each second costs money. Making the video around 30 seconds longer would basically fix this problem, with absolutely no drawbacks (unless the music length was the deciding factor, but it would be better then to just loop a section or crossfade it with itself at some point to pad it out).
@jyourell 7 жыл бұрын
Wow, this is gold. Seriously. Thanks guys.
@joydeeprockz 7 жыл бұрын
why haven't I found this channel before? I never went to any design school so your videos are like a gift for me. thanks. I really appreciate it.
@thefutur 7 жыл бұрын
and it's not even Christmas. Welcome!
@gaia4350 7 жыл бұрын
Beautiful design and valuable content - thanks guys!
@thefutur 7 жыл бұрын
Gaia Yemens thank you Gaia.
@beverney_shane 5 жыл бұрын
Holy shit. This was so informative and concise. I want to marry whoever put this together.
@thefutur 5 жыл бұрын
Haha. I’m taken.
@robinpratama8897 3 жыл бұрын
Outstanding presentation, learned so much by just watching a 3 minute video, love it!
@AlexandraPryakhina 4 жыл бұрын
So far the best video on typography that I've seen, thank you so much!
@thefutur 4 жыл бұрын
You’re very welcome
@ximonwhhatt3796 7 жыл бұрын
that was legit awesome
@thefutur 7 жыл бұрын
thanks Ximon. Leo did the animation.
@mindysommers 4 жыл бұрын
This is def for beginners. You absolutely can use more than one font in a design if you are an experienced artist/designer. And a few other rules I said "meh" to. But this was well done and is very helpful for those starting out in design.
@thefutur 4 жыл бұрын
That’s who it is for. Advanced people have already learned the rules and made their own.
@krutipathak817 2 жыл бұрын
Can we just take a moment and appreciate the motion graphics and sound effects? briliantly done.
@thefutur 2 жыл бұрын
Thank you. it was a lot of effort.
@aronfarsang1481 5 жыл бұрын
This was so satisfying and helpful! Thank you!
@AndreaEmad 5 жыл бұрын
Watch at 0.75x speed ;)
@arielleyva7571 4 жыл бұрын
i'd say that most of the rules are avoidable, but you have to learn the rules before you break them, and most people couldn't type competently without these.
@norocketsciencebuild5371 7 жыл бұрын
I love this! So much to learn and take from!
@sarikathapachitrakar8250 Жыл бұрын
I came here to learn typography but the presentation of this video is just amazed me. great work.
@kelvinjoseph3606 Жыл бұрын
I was asking chatGPT for the best typography resources so that I can learn from the best; and after suggesting "Thinking with Type" by Ellen Lupton, the first video chatGPT recommended was this series. I love what you're doing, and thank you for sharing knowledge with everyone. Anyway, I need some learning to do.
@thefutur Жыл бұрын
That’s cool that ChatGPT knows about this video.
@ichfan9811 3 жыл бұрын
it is more worth it than attending to my class
@brandonscott6497 7 жыл бұрын
That was pretty awesome :) not just the content but the care that went into the animations was really noticeable.
@thefutur 7 жыл бұрын
Brandon Scott LEO and his team are very talented.
@coder-twadd Жыл бұрын
Watching this video gave me so much satisfaction. Thank you.
@zofzofzof_iaa 4 жыл бұрын
3:34 minutes worth 2 credits in a semester of college
@yellow13_ 3 жыл бұрын
Seriously… so true
@deepakgraphicdesigns 5 ай бұрын
Legends in watching in 2024 🤣🤣🤣
@smartlifefun 3 ай бұрын
am here🤣🤣
@deepakgraphicdesigns 3 ай бұрын
@@smartlifefun 😂😂
@RegDoesStuff 4 жыл бұрын
thank you for this. this was very helpful. especially for a filmmaker that never gets to learn this stuff
@GraphicDesign- 3 жыл бұрын
This is a really amazing video I have ever watched in my entire life.
@samuri2011 5 жыл бұрын
CAN WE TALK ABOUT THE SOUND EFFECTS!>!? Sound designer killed it. I love the sound in this video, it steps the animtation up to 10000%
@thefutur 7 жыл бұрын
Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan and Univers.
@sntshkmr60 7 жыл бұрын
The Futur out of all listed, which one of them are available for free?
@thefutur 7 жыл бұрын
Santosh Kumar helvetica on the Mac.
@matthewvernon1086 7 жыл бұрын
The whole video was great except for this part. Is this supposed to be a joke?
@thefutur 7 жыл бұрын
Matthew Vernon no joke. When starting out use one of the classics.
@samc6194 7 жыл бұрын
Kyre Song tru
@lifeingrids3468 5 жыл бұрын
The animation is superb which helped to understand the mentioned things better.
@MiScusi69 Жыл бұрын
I am in absolute love with: Main title in Baskerville Text and secondary titles in Bodoni
@theimagebear-9942 4 жыл бұрын
Honestly, I think I have learnt more about type from The Futur than I ever learnt from my University.
@dittocopys 4 жыл бұрын
3:21 stay away from the edges
@SuperIceteapeach 4 жыл бұрын
11. Break rules in the right way.
@donisiswanto8248 4 жыл бұрын
-as long as you know how it will be e.g. for aesthetic purposes
@aazamben4582 3 жыл бұрын
Type looks so wonderful to me, not as a graphic designer but as reader. Thanks
@beckwilde 4 жыл бұрын
I really liked the animations. Solidified my understanding of each rule because I’m a really visual learner
@DennisAH 5 жыл бұрын
Rule #1 for video creation: Watch the final result and check if you can actually read and understand everything before progressing to the next scene ;) (This was way too fast)
@LaraLocoge 5 жыл бұрын
I paused each one to read and I didn't see any problem here... Some people just want to know the 10 points and only read the titles, some want to read the whole thing and so you can just pause :)
@visualstudiosproductions 5 жыл бұрын
@@LaraLocoge Pausing to read negates the whole point of the video and the nice animations and sound design (that took a lot of effort and skill to produce). Just download a pdf, then, no need to make a video. He is completely right, this is very well done except for the timings, which are a critical mistake one doesn't expect to see in a high quality animation like this one.
@cloudeater9571 4 жыл бұрын
It was beautiful, but even just a few seconds to the entirety would make it a ton better. The argument for pausing is a lot more cumbersome than a slightly longer video, still well under the 5 minute mark. Banshee and Visual Studios have the right of it
@feelcollins4358 4 жыл бұрын
@@visualstudiosproductions The point is to make people aware that this exists, less people would stop by to read a PDF than watch a video. Once people find the contents interesting they can find out more by reading the PDF file, it's basically a presentation in this case for the PDF file.
@PushkarChintaluri 4 жыл бұрын
Rule #0: Realize this is not a theater or an auditorium, you can pause and rewind the video.
@WwZa7 4 жыл бұрын
Use any font you like, *BUT!*
@anbui8349 3 жыл бұрын
in 2021 i still watch this tutorial. Thanks a lot to your manual
@godwin_njoroge 6 жыл бұрын
This is just so amazing. First what's it's teaching us and just how it's all put together and presented.. Definitely makes me wanna go back to Helvetica Neue:) Will keep coming back to this for reference. Thank you guys
@Acoit 7 жыл бұрын
Nice work! I Hope to work with you very soon!
@thefutur 7 жыл бұрын
The ACOIT Brand looking forward to it.
@djstarsign 4 жыл бұрын
Damn, two widows within the first 30 seconds of the video.
@tekiero 3 жыл бұрын
lmao 😅😂😂
@gul4sch 3 жыл бұрын
Translating the German term for it would mean "Son of a bitch" :-)
@mabillama 2 жыл бұрын
4 years later and tons of hours of watch time on the futur's videos, I stumbled upon this again. This was the first video of theirs I ever watched and I could only realize it after figuring out my like was already here and everything was feeling a bit familiar. I can only be thankful for all the exceptional content!
@thefutur 2 жыл бұрын
Thank you 😊
@DiegoIsTheName 2 жыл бұрын
A delightful watch 🙌
@Turbogirl90 7 жыл бұрын
Wow this was great! I'm a freshman in college in Type 1 class and I'm wondering, why only those fonts? I have an illustration/artsy background so i'm a newbie to typography lol
@thefutur 7 жыл бұрын
That's why. For Noobs, I recommend going with beautifully designed typefaces until you can figure it out. Picking the right font can be a difficult task in itself. Just use one of those that I listed and start working on your layouts.