Ultimate Guide to grow Your Shopify Site with Google

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Ultimate Guide to grow Your Shopify Site with Google

Рет қаралды 12,333

Күн бұрын

You will get a high-level understanding of relevant google software solutions that can help you grow a Shopify store. Are you interested in becoming a developer? 👨‍💻 Start here: codingwithjan.com
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📚 Recommended Resources
⏱ Chapters
0:00 timestamps
0:02 What is in for you
0:49 Why Google Shopping
2:17 List Shopify Products on Google
3:31 The correct Google Analytics Setup
4:57 How to leverage Google Analytics
6:44 Do you need the Google Tag Manager?
8:23 What you need to know before running Ads
9:38 Google Ads conversion tracking
12:24 More free value
🔎 SEO Description:
These solutions include Google Analytics, Google Shopping, the Google Tag Manager, and Google Ads. Oftentimes people get confused about what each of these tools is meant, which ones work together and how they all integrate within Shopify.
First, we talk about Google Shopping, which is basically a search engine for products. Getting free search traffic can add a significant revenue boost to your store and will also help to increase profits when leveraged. To get your products listed you will need to create a Google merchant center account first. After that, you can actually synchronize your product feed by using the google sales channel.
In the next chapter, we dive deeper into Google Analytics. After covering how to integrate Google Analytics with Shopify, I'll give you an overview of the Data going to be collected. Once you get a bit more advanced I'd also recommend learning about GA-Goals and GA-Events. In this article both are described very well:
www.wholewhale... Oftentimes people get confused about whether they should use Google Analytics or Google Tag Manager. Here it is important to understand that GA is a tracking software to collect data on your website, while the Google Tag Manager is actually a management system to organize all your tracking snippets. Therefore the initial question doesn't even make too much sense at all.
Last but not least we take a brief look at Google Ads and the different possible conversion tracking solutions. To run Google Ads effectively, conversion tracking is a must.
Basically, you can use GA or the Google Ads remarketing Tag.
If you´re interested in the differences here you will find further information
support.google...
support.google...

Пікірлер: 77

@CodingWithJan 9 ай бұрын

🎯 get personal advice for your developer career. (free for a short time) codingwithjan.com/career-advice

@Sergparkour 3 жыл бұрын

Hey Jan, thanks for the video! Could you by any chance do a tutorial on how to properly integrate GA4 with Shopify, ideally using GTM. There are currently no complete tutorials on the web that I could find that go into not just installing the GA4 tag, but also how to set up the data layer and all the necessary events. There is a Shopify.checkout object on the thank you page that contains all of the transaction details that can be passed onto tag manager and GA4 as purchase data without using the data layer, but for other events like ATC, begin checkout, etc., it needs to be done manually I think.

@Hsa008 4 жыл бұрын

Wow it was surprise a video from you!! I am always waiting.

@CodingWithJan 4 жыл бұрын

Hey Rocky, appreciate your support across the channel !! Always welcome :-)

@oswaldoolea2889 2 жыл бұрын

thank you, very important subject in e-commerce, perfect introduction video.

@sibzh 4 жыл бұрын

Amazing. I have some more knowledge about Google tools which I never knew existed! Thanks Jan

@uxmankhokher1989 4 жыл бұрын

Hi, Jan you are Amazing, But please can you make more video about Development!

@CodingWithJan 4 жыл бұрын

Hey Uxman, thanks for your direct feedback. Will be doing more dev soon :-)

@markburgess6079 4 жыл бұрын

@@CodingWithJan Any chance you can do a coding video on how to automatically redirect a visitor to another site based on their GeoIP? I watched your currency converter video and it's been the best video guide I have seen in a while

@flynn3203 3 жыл бұрын

A tutorial on google shopping ads but for selling to multiple countries other than your primary country - with Shopify. That would be a very useful video as Google makes it very difficult to do. I can only find blog posts about it and none of them make much sense without screenshots.

@parisienne257 3 жыл бұрын

Thank you so so much! This is exactly what I needed

@TodayShoppingReview 3 жыл бұрын

Hey Jan Thank you for all the amazing content. Please make a detailed video on shopify speed optimization how to deal with javascript an css which slowing down the shopify site.

@Babushka69 4 жыл бұрын

Thanks a lot jan...amazing video!

@JoshuaVeee 4 жыл бұрын

Can you teach us how to code for zooming inside an image? Or creating a form for making a review on a product and it to publish on the site

@lightning4201 4 жыл бұрын

Good job. You just earned yourself a new subscriber!

@sutherntwang4283 3 жыл бұрын

I appreciate the info you provided about using the Google App for Shopify to get products listed for free on the Shopping page!

@OldGaneHindi 4 жыл бұрын

Hey jan!! i am using Brooklyn Theme and i want to add the price and color filter on product pages and collection pages also but in brooklyn theme there is no such option available. I dont want use any app plesae help me out with coding or css please help.

@evanj5264 4 жыл бұрын

Hey Jan! I love your videos. You do a great job explaining the changes being made and how to implement them. One thing I would love to add to my theme is a slide out cart. I am currently using the Venture Shopify theme and this feature is not built in. I know certain themes have this feature. I love that it eliminates having to load another page! Less loading = more sales! Thanks Jan!

@hindmoukhafi2429 3 жыл бұрын

Hey Jan, thank you so much for your videos, I'm not a developper but your videos is too explicite that I can understand all :)

@marianchua349 4 жыл бұрын

Hi Jan, could you do a tutorial on creating Shopify sidebars? I want to filter my sidebar by product type instead of tags. I watch all your development videos! Love it!

@oc_hyt8666 3 жыл бұрын

hi may i know for 'google product category', beside custom product tab on 2:59 - is this the keywords thing? do we just put one catgeory or as many keywords? Thanks!

@feltonweb6416 3 жыл бұрын

Thanks Jan! Your videos are really helpful. :)

@ajayrabari433 3 жыл бұрын

Thanks for sharing this. Looking for more development videos.

@bonolomamogobo4721 4 жыл бұрын

Hey Jan, your videos are top tier! Super easy to follow for people who aren’t interested in coding but want to set up up bomb shopify stores! I have a question totally unrelated to this post, I have been struggling to get this right for days now. I've noticed that bullets are not displaying when I veiw the product page on my store. When creating or editing the page, the bullets can be seen through Shopify. But when I preview the page on the web (using Chrome) the bullets are not there and the text is not indented. Please consider doing a video on this😰.

@CodingWithJan 4 жыл бұрын

Hey Bonolo, first of all, thanks for your positive feedback :-) What you experience is probably related to the CSS of your theme. I also have a video on what CSS explaining the most basic concepts. If you want to learn more about list styling I highly recommend this article: css-tricks.com/almanac/properties/l/list-style/ Hope that helps :-)

@bonolomamogobo4721 4 жыл бұрын

Thank you, I will check it out.😊

@PedroNaNOneL 4 жыл бұрын

Jan may you answer me ? Weeks ago i asked you about how to hide sold out products on collections, but without using the collection ( inventory > 0 ). Theres a way using a code, but then it let a hole ( like the product itself disappears, but where the product stay, it became all white )

@VeryBlueBot 3 жыл бұрын

Hi Jan, Going through you older Shopify vids - great content and super helpful. Question about this one - Have you tried Facebook marketing? How is it vs what you showed here by Google? Thanks

@Willow_Arnold 4 жыл бұрын

Thanks Jan, I very much appreciate all of you detailed information.

@shiktoahmed5746 4 жыл бұрын

very nice jan ❤

@sebbeasant1868 3 жыл бұрын

Hi Jan, I have an odd issue with my currency settings. When I update the currency in Google Analytics, the value remains the same regardless of what currency I choose. Is this something that I need to change in my Shopify backend? Thanks.

@miguelmachado6862 3 жыл бұрын

How you use GTM and manage consent for GDPR?

@KhanKhan-vm3wh 4 жыл бұрын

I love your videos. You explain everything so well. Can you please make a video on how to add volume discount for a specific product and its variants?

@stanislavshinkovich4041 3 жыл бұрын

I have found a solution to add tag manager without Shopify Plus

@magtrimdesigns1240 3 жыл бұрын

Honestly the best video of all time !

@gigi9876 3 жыл бұрын

Very good content! Thanks Jan!

@OTHNANDO 4 жыл бұрын

Hi! Jan i realy love your videos, probably the best channel that teachs Shopify theme devolopement, can you make a tutorial about Shopify Grids Sections and Adding Buttons add to cart

@mellowlifepteltd6963 4 жыл бұрын

Hi Jan, would you be able to show us how to implement google reviews for Shopify?

@conor6681 4 жыл бұрын

Great video, please keep uploading vids to customise/improve debut theme! Thanks

@BRUNOSILVA-td3ov 4 жыл бұрын

hello Jan, my name is Bruno, I'm from Brazil, I'm using Google translator, I'm having a problem with shopify when I put a 3D image, I can put the image in GLB format, but when I click on "see in your space" ask to update the Google app, but I don't have any pending updates from Google. Would you help me? I would be very happy to be able to put my images in virtual reality, as you did in your video, sitting next to the fictional table

@OrryMill 2 жыл бұрын

Do you know anything about the issues with Google Shopify App that fails to pass the GTIN to Google Merchant?

@JohnBYoutube 4 жыл бұрын

Great vid Jan, went on my google ad journey few weeks ago. Would have been a great vid back then haha. Just curious what future vids do you have on your list ?

@zselykekecskes5873 3 жыл бұрын

Hey Jan, thanks for all your content, as a digital marketer I really appreciate the coding angle you provide. Have you seen Shopify's update about not allowing GTM for anyone except for Shopify Plus users? Do you know a way around this? :) Thanks in advance!

@ashishaapan5243 3 жыл бұрын

great content man, keep going :)

@danster7772 4 жыл бұрын

can u please make a tutorial of how to create a Custom URL Link to upload an image using the app BOLD OPTIONS

@PoojanAjani_MarginBull 4 жыл бұрын

How do I make the facebook pixel collect the grand total value ( including shipping price) at the thank you page. I did some research and couldn't find any solution. Can you please help

@SGDCTVDUBAI 3 жыл бұрын

Thanks for the share, this is awesome!

@mirosilva9753 4 жыл бұрын

make a tutorial on how to leave the quantity button next to the purchase button, in the debut theme

@fachrulariestarahman939 4 жыл бұрын

Hi Jan, how to create MEGA MENU by coding? Some theme don't have Mega Menu?

@ezeb31 4 жыл бұрын

Could you make a tutorial for editing h2 h3 for featured collection. Example collection product in h2 on the collection page but in h3 on the collection featured on the home page. It will be awsome

@stanislavshinkovich4041 4 жыл бұрын

Hi jan, thanks for videos. Are you going to make a video: how to create a simple app for shopify by using react js or smth like that?

@santosreckz7203 4 жыл бұрын

Thank you very much do you know any you tubers or websites where we can learn digital marketing?

@andrewl8199 3 жыл бұрын

Bravo 👏🏾

@bradcage7345 4 жыл бұрын

thx Jan for a lovely tutorial. can you please make a video on how to select a product variant by clicking a thumbnail image. we are struggling very hard to solve this problem. thank you

@CodingWithJan 4 жыл бұрын

Hey Irfan 😃👋 Thanks for your input. I can imagine that the solution to this problem will be quite tricky (and theme dependent). I would definitely need to do some research before as well. Brainstorming that comes to my mind right now: - Will be easier if you have exactly one image per Variant - Mapping might be achievable with image alt tags Will look into this to see if we can spin a video around :-)

@bradcage7345 4 жыл бұрын

@@CodingWithJan okay thanks Jan

@youcefyahia2008 4 жыл бұрын

Hi, thanks a lot, I have a question, is there any POD provider located in Germany?

@amirsoomro2438 4 жыл бұрын

Excellent ❤️

@mariokiller007 4 жыл бұрын

Hey Jan, love your videos. Do you have an instagram or discord server or something alike?

@LovedbytheMostHigh9353 4 жыл бұрын

Thank you so much Jan.

@CodingWithJan 4 жыл бұрын

Thank you for your constant support across the channel! :-)

@razuahammad55 4 жыл бұрын

Brother... I'm your big fan... you really give us just awesome videos... I follow requests on Instagram... . And can you make a video with Shopify color swatch? when a user click on a color then it will redirect to that product page... If possible,,,, please reply...and make a video

@CodingWithJan 4 жыл бұрын

Hey Razu, nice meeting you. I have a video on how to implement color swatches on a product page to select the variants. You might find that helpful :-)

@razuahammad55 4 жыл бұрын

@@CodingWithJan No...I see that... Actually.... I want learn something like this... I go to product page.... where two variants... One is red.... one is blue... when I select red color.... it redirected to main ...red product page.... exactly same for blue variation and blue product.... . I don't know how much i can explain to you.

@bunnykohler9285 4 жыл бұрын

Hi I need help I don't know what to do I deleted one of my coding pages do you know how I can fix it

@CodingWithJan 4 жыл бұрын

Hey there, in the Shopify theme file editor you can sometimes role back to an older file version (if you only deleted a part of the code.) If you have an older theme version in place (a duplicate) you might also be able to copy and paste the code from there. You could also try to reinstall your theme and grab the code snippets from there. Hope that helps :-)

@mdanisurrahman4179 4 жыл бұрын

Hi Jan I love your video and you very clearly explained everything ❤️. Can you be my mentor for two things one is parallax on slideshow and parallax on feature image? I really love to learn these two things. I have the code buy I don't know where to put . Waiting for your reply. If you give your email or some how to contact that will be great

@26MrKoma26 4 жыл бұрын

1:57 Products listed in google shooping for free ? Are you sure about it ? (thx for the video :) )

@CodingWithJan 4 жыл бұрын

Super welcome 😃 For the US it's free already and other countries are following. They aim to be globally for free by the end of the year. But you're right, I should have differentiated in more detail. Thanks for pointing this out. :-) blog.google/products/shopping/its-now-free-to-sell-on-google/

@26MrKoma26 4 жыл бұрын

@@CodingWithJan Thx for the answer !