Norm Norlander. He was a research engineer and avid fly fisher and tyer. That thing he's using is called a Norvise.. he invented it. Pretty neat. RIP Norm

So chill. Almost like he forgets he’s being recorded and is just enjoying his hobby out loud.

He shall be known far and wide as Bob Floss

Yes, RIP Norm. He demonstrated his vise at hundreds of outdoor shows. I met him a few times at the Great Alaska Sportsman Show. Super nice guy who knew his stuff.

Came for the ASMR, stayed for the Badger Hackle

When you watch the video to fall asleep, but you can’t because this guy’s love for his hobby is rubbing off on you

The Bob Ross of fly hooks.

Everybody gangsta ‘till they secure it with a half hitch

I never appreciated how much time, patience and artistry it takes to craft an effective fishing lure. The interesting thing about skills like these is they're practical and useful.

Omg I use to make my own fly hooks with the same materials and techniques when I was 12. My old neighbor was a fisherman and teached me exactly what we can see in the video. It was so soothing. This vid brings me back memories of the good old days haha

RIP Norm. He just passed away.

That chair looks really comfortable ngl

*Found this through a KZfaq video **enjoyable.fishing** recommend does exactly what its meant to do. Very durable and no hang-ups at all surprisingly*

“So let’s go and see how it’s put together, oookey?” Ookayyy norm let’s do it!

This gentleman uploaded video for 9 years, was one of the first to upload content regularly to KZfaq, he passed away a few years ago. But his work was on this platform

Surprisingly I was more interested in the content and I hate fishing. Respect.

This reminds me of my grandpa. He used to make flys like this when I was young. I remember playing on the floor in his warm shop while he did this and I always got so tired in there that I'd fall asleep on the recliner he had in there. I didn't know it but that was my first taste of ASMR. Great memory. :)

My daddy makes his own flies. Watching this makes my heart happy.

I found this fascinating. This fella is a master fly guy

"Norm Norlander here. I'd like to demonstrate next that BREAD WAS NEVER MEANT TO BE TRIANGULAR."

I’ve never been much into fishing but this was fascinating. So sad to see he has passed away, he had such a soft and calm manner, bet he was just like this in person too!

There's a real solid Bob Ross vibe to this man, and I thoroughly enjoyed it.

Now THIS is art.

I've never fly-fished before... and I would honestly make these flies just because they look meditative and very pretty when they're done. I could listen to this nice man all day.

5/10 - didn't twist the devil out of it. jk i enjoyed every single second :D People being passionate about something rather obscure are sooo fascinating and do the best ASMR

I usually only listen to ASMR. But I can't help watch this guy. Master craftsmen.

Was taught as a teenager how to tie flies on the banks of Michigans Ausable river and will never, ever forget my yearly trips fishing with my father for trout. Stumbled upon this vid somehow but what a blast from the past And...very calming.

Man. I can barely untie headphones. He's picking strands like it's nothing. Great control and amazing work. This is a first class lesson. You're a legend Norm 👌

This is truly amazing. The attention to detail this man had was so awesome. Sad to hear he passed in 2018. He looks like a pretty awesome guy to fish with...

Oh man, when I was younger this was the first video I ever watched that gave me tingles, I've never been into fishing, but just the detail, the way he talks and how gentle he works makes it such a relaxing thing to watch. Thank you!

This guy reminds me of the scene in toy story where that guy fixes woody and polishes his eyes.

We all need more friends like Norm in our lives.

Holy cow this man was a skilled professional. RIP Sir. I highly enjoy his video.

In b4 “pretty fly for a white guy” jokes

Norm passed away in 2018 at the age of 79, it was reported he died peacefully in his sleep. Now that's the way to go. RIP

Props to the camera guy for getting the close-up shots too.

Man, each fly is a work of art in its own right.

Guys who tie flies are a different breed. I just go to Walmart and buy crankbaits and spinnerbaits and soft baits.

I love the norvice thing is amazing

As a fly tier, myself, I know that most of us who take very seriously would be taken aback by anyone who calls the art “crafting fish bait.” Fish bait is things like worms, minnows, and dough. Even calling them “lures” would come across as abominable. Lure-making is a whole other thing. Not a big deal for an ASMR video, but now you know. This was a good find. Thank you for sharing 🙂👍

If I were a fish and I knew the craftsmanship this guy exercised to make these exquisite lures - I wouldn’t bite them because that might ruin them....:)

So devoted to his craft. I'm sorry to hear he's no longer with us. God bless him.

I love when he says “mmkay” RIP norm. Thanks for the relaxation.

I actually couldn't focus on the asmr aspect because of how impressive this is. He makes that look so easy.

I was so interested in his skills and knowledge of lures I stayed for the whole video. This man could teach anything and I’d listen, what a gem he was!

3:30 "Now we're ready for The Wings." Hell yeah bröther i love Paul McCartney

Those are the best lures I've ever seen. This man's work is really outstanding.

Rest In Peace, Norm. The man loved what he did, that’s for sure.

Is this the "Bob Ross" of fly tying? So chill...

I wanted to watch, relax and fall asleep. Instead, I'm captivated.

Norm changed the world. Thank you Sir Norm. U make my sleeps better. Rest in Power Sir. 🙏🏿

He looks like your average small town country doctor that still makes house calls!

I would love more video compilations of mr. norm! Such a relaxing topic and it’s just overall awesome to watch him work

This might be my favorite UASMR video yet, thank you, and thank you Mr. Norlander! 🙏

Santa’s workshop 364 days of the year

my grandfather was an avid fly fisherman, this makes me miss him so much❤

I use a different vise which I love but I can see the benefits of the Novise it sure makes dubbing so easy, Norm was a master in his craft sorry to see him go but not forgotten.

He was a quiet man. A fly fisherman mostly, at that time.

He makes this look so easy

The Bob Ross of fly-fishing lol

This just about as much sense to me as watching the making of a Plumbus

Favorite ASMR video ever. I love fly fishing, especially in Alaska and asmr. Best of both worlds 🥰

Hes got me hooked. Haha

I've actually met this guy! Really Nice guy with an excellent vise! He actually passed away a few years ago, sad day. RIP Norm

Brilliant! I always wanted to know how to tie flies. Norm is outstanding in his informative, knowledgeable and relaxed manner.

About to fall asleep standing up

I'm so reminded of my papaw... He loved to fish and brings back memories

I legitimately thought it was going to be a tutorial on how to tie a housefly to a string 😂. I haven’t been sleeping well so I kind of skimmed through the title.

That chair looks super comfy.

Caught my first Steel Head here in the PNW when I was about 8 years old. Almost dragged me into the water as my heels dug into the pebbles and mud. My dad and my brother in law had to grab me and we all 3 got it reeled in. I was super proud as a kid. RIP Norm, hope they’re biting up there.

Thinking about making a loop of him saying "hackle" for 10 hours

8:38 “do about five wraps” does exactly five in under a quarter of a second lol.

Thank you for the book!

Wow, that is incredible. I fish a lot, but i don't fly fish. Just got a whole new level of respect for people that make their own flys. That's some serious detail and attention there.

The subtleties within the perception and hunting instincts of a fish that necessitate such specific and skilled craftsmanship here are what really fascinate me. I suppose it’s a massively long lineage of trial and error which allows craftsman like this to be able to conceive of truly effective lures.

Tingles. Nice 'n firm-like.

Love the idea of unintentional ASMR! 😍

Yes finally! I live for fly tying 😊

I learned to tie flies when I was a teenager. Was good at it, even made money selling them. For some reason I got out of it and haven't done it in 20 years now. Still fly fish a lot though. This has me wanting to take it up again.

Norm is very nice guy, Norvice was my first vice when I first started fly tying in 2013, inspired by him, I bought his whole system, he even ship me a whole set of tube fly needle when only one pc was short shipped. All at his own cost to all the way to Singapore. I could not use the vice to it max like him. But think needs more practise on this vice. I also bought some others like Marce petite jean Master vice, Stonfo transformer n the regal revolution vice. Love the Lw vice but it is no longer in mfgr n ebay price I cant afford. I still love seeing his video of him tying all his flies. Norvice is extremely good for making extended bodies and wired brushes dubbing and hackle.Very sad that he is longer with us.

In 5 min I just learned several new techniques....wow. Awesome video.

Almost, The Bob Ross of fly fishing ... splendid stuff !👍

This man is so darn good with those little rascals and obviously is loving the whole process.

What an incredible art

The Bob Ross of fly tying. What a legend.

I feel honored to be able to Liston to this man tyeing. So instrumental for the world of fly tyeing. I like Tim. But nobody will ever take Norms spot. His voice is so relaxing.

Amazing work - beautiful!!!

This video made me buy this system ... Norm was a very nice calming guy 🙏

He's like the bob Ross of fly fishing

Ya know what dude. You got ya fly fishing, you match the hatch - boom!

Growing up, my family had a VHS set of fly-tying videos and we always joked they were a sleep aid.

This was awesome!

This mans shirt is impeccably pressed. I feel like it’s probably under appreciated.

Wow what a find!

I know 0 about fly fishing, but I could watch and listen to this all day

This man is the inventor of "the boys fishing trip" when ever we get stuck we can look to this guy and he'll help

Still not sure if I fully understand what a hackle is, but I sure do know how to prep one properly now!

This is so interesting I love fishing I find this relaxing and educational

At first I was skeptical, I thought this video would not help me sleep. 3 minutes later I was dead in bed

Was a great inventor, and teacher in the art of fly tying. He will be missed.