A quick update from Serif.
FULL NOTES:
1. We are committed to fair, transparent and affordable pricing, including the perpetual licenses that have made Affinity special.
We share a commitment to making design fairer and more accessible. For Canva, this has meant making our core product available for free to millions of people across the globe, and for Affinity, this has meant a fairly priced perpetual license model. We know this model has been a key part of the Affinity offering and we are committed to continue to offer perpetual licenses in the future.
If we do offer a subscription, it will only ever be as an option alongside the perpetual model, for those who prefer it. This fits with enabling Canva users to start adopting Affinity. It could also allow us to offer Affinity users a way to scale their workflows using Canva as a platform to share and collaborate on their Affinity assets, if they choose to.
2. We will double down on expanding Affinity’s products through continued investment in Affinity as a standalone product suite.
We believe Affinity is the highest-quality professional-grade design suite on the market. It’s non-destructive, super fast, and easy to use. As such, we want to reassure you that it isn’t going anywhere.
In fact, we’re committed to using our shared resources to continue expanding Affinity’s products through further investment in Affinity as a standalone product suite. We’re looking forward to accelerating the rollout of highly requested features such as variable font support, blend and width tools, auto object selection, multi-page spreads, ePub export and much more.
These additions will further cement Affinity as the best advanced design suite on the market and will be released over the coming year as free updates to V2.
3. We will provide Affinity free for schools & NFPs.
Canva, which has pledged 30% of its value as a company towards doing good in the world through its two-step plan, offers premium plans at no cost to schools and NFPs all over the world. More than 60 million students and teachers, plus 600,000 charities and registered nonprofits, benefit from this each month.
We’re excited to extend this programme to include free access for schools and nonprofits to Designer, Photo and Publisher. These professional-grade tools will add enormous value to this free offering, helping millions of students to master the craft of design, and empowering mission driven organisations to amplify their voices and maximize their impact.
We’ll share more details on this in the coming months, including what it means for our education and NFP customers that already use Affinity.
4. We are committed to listening and being led by the design community at every step in this journey.
Affinity and Canva were both founded on the basis that their respective communities - of expert and non-expert designers - deserved better. The tools available were overly complex, overly priced, or both. We know designers deserve better. They deserve the highest quality tools to serve their needs and they deserve to be treated fairly.
Your thoughts?
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