How Tinashe & Ricky Reed Created the Viral Hit 'Nasty' | Behind the Song

  Рет қаралды 167,193

Variety

Variety

26 күн бұрын

Join us as we dive into the process of how Tinashe and Ricky Reed made this summer's internet sensation, 'Nasty'. In this exclusive behind the song video, we get into the different elements of the track, how they kept the production simple and the reception of the viral line "somebody gonna match my freak."

Пікірлер: 403
@RNCHFND
@RNCHFND 16 күн бұрын
She's made so many bops over the years that even her is surprised that THIS is the one that stuck out
@Discodoos
@Discodoos 15 күн бұрын
It’s incredible what a meme/tik tok can do for a single song
@TheTinebee
@TheTinebee 12 күн бұрын
Yes
@DavidKen878
@DavidKen878 4 күн бұрын
This isn’t the one that stuck out, it’s the one that gained traction. I don’t know why y’all act like Tinashe is getting played everywhere and people just choose not to listen to her. When was the last time you heard one of her songs on the radio?
@pcek132
@pcek132 3 күн бұрын
@@DavidKen878 yeah it has been a minute. I think this is a combo of her being on that space celebrity show, tik tok, and having a hit with good push
@DavidKen878
@DavidKen878 3 күн бұрын
@@pcek132 Nasty went viral because of a dance video. That show didn't have anything to do with it. Plus that was over a year ago.
@rigobertobarragan3489
@rigobertobarragan3489 23 күн бұрын
My guy is VERY proud about tapping out those 808’s 😂
@rosedemai1230
@rosedemai1230 23 күн бұрын
As he should! 😃
@79Glitch
@79Glitch 22 күн бұрын
He’s a pretty accomplished, Grammy award winning producer. I think he wanted to illustrate that they were spontaneously creating ideas together in the room, not making a pre-programmed beat on the computer to send someone. But even the TINIEST amount of musicality being displayed is a pretty big contrast to the average the trap, pop, hip hop, rnb producer, who doesn’t play any instruments … in my opinion.
@jahhe2611
@jahhe2611 20 күн бұрын
He probably understands best how hard it is to make a simple 808 pattern that works nowadays, although it sounds very simple and in ur mind easy to do.. those are actually the most difficult ones to make.
@abhicrax
@abhicrax 20 күн бұрын
​@@79Glitchwow big claim! please let me check the music produced by you sir? i want to have a look at your musicality
@carbon.the.christ5626
@carbon.the.christ5626 18 күн бұрын
😂😂😂
@marianar2948
@marianar2948 24 күн бұрын
So happy to see my girl Tinashe getting all these interviews and highlights! Go Nasty 💚💛🤍
@bbgrl95_
@bbgrl95_ 21 күн бұрын
Ugh she was my fav in 2014 im glad she’s finally blowing up like crazy
@RNCHFND
@RNCHFND 16 күн бұрын
FINALLY, right?
@glenncotayan352
@glenncotayan352 5 күн бұрын
@@bbgrl95_sameeee ❤
@Zachx
@Zachx 23 күн бұрын
What y'all newcomers probably don't know is that Tinashe is not only a singer and dancer, but she also produces a lot of her work as well. She's the whole package. I've been a fan since like 2013ish.
@DonutsForever24
@DonutsForever24 21 күн бұрын
I first heard her on some kaytranada tracks but I've yet to explore her discography
@OriginalDoll1
@OriginalDoll1 21 күн бұрын
The AUQUARIUS EP 😍😭 we’ve come a long way with our Tinashe superstar
@wavelength369
@wavelength369 21 күн бұрын
high skill musician and i luv it.
@shahariarhassan2831
@shahariarhassan2831 19 күн бұрын
​@@OriginalDoll1 I was happy with her being underrated. I wanted to gatekeep her more. But I'm happy for her now that she's getting the recognition she deserves.
@jimmymcfan
@jimmymcfan 17 күн бұрын
Same!
@davidsandoval1603
@davidsandoval1603 24 күн бұрын
Feel the same way about that harmony it’s gets me every time
@onoraii.o
@onoraii.o 24 күн бұрын
No fr
@christiantreid
@christiantreid 23 күн бұрын
that’s the best part of the song
@Stella.Manella
@Stella.Manella 23 күн бұрын
So iconic
@rosedemai1230
@rosedemai1230 23 күн бұрын
I love witch-house'y vibe of her songs. 🧝🏽‍♀️
@TempleOfToya
@TempleOfToya 23 күн бұрын
SAME! ❤IT
@Diz_27
@Diz_27 24 күн бұрын
Im glad she mentioned the harmony part at the beginning. I always notice these in her songs and my favorite parts in her songs.
@RealestGuyInTheRoom-
@RealestGuyInTheRoom- 24 күн бұрын
Real fans know
@Officesirenwife
@Officesirenwife 23 күн бұрын
Especially the oh oh oh at like 1:45, 46 in the song
@freebby
@freebby 22 күн бұрын
the producer is humble af
@COSCOSBEATS
@COSCOSBEATS 19 күн бұрын
Gotta let the artist shine/ producers usually sit in the background & don’t even get any recognition mostly
@vcgomeez
@vcgomeez 13 күн бұрын
How it should be!
@dinolondyn3962
@dinolondyn3962 24 күн бұрын
They made history in the studio. I love how Tinashe isn’t afraid to try new things with it sound, but it ALWAYS sounds true to her. I love that she’s getting her shine and flowers, she deserves
@GuyNamedRy
@GuyNamedRy 19 күн бұрын
makes it easier when your independent now you can do whatever art you want
@Armyblink4life554
@Armyblink4life554 22 күн бұрын
I still listen to “2 On” 😭
@brandopike4246
@brandopike4246 23 күн бұрын
at some point I said she got like 30 songs better than “nasty” but this breakdown was a slap to my face, the amounts of layers and background vocals it has, even the sampling of her own voice, amazing work, a true artist
@angelyssarosarodriguez8871
@angelyssarosarodriguez8871 18 күн бұрын
yess, same! she's the real deal
@zacharygordon55
@zacharygordon55 14 күн бұрын
Girl and she said this was a "simple production" so imagine what the breakdown on something like "Life's Too Short" would look like, I need it
@brandopike4246
@brandopike4246 14 күн бұрын
@@zacharygordon55 exactly, I wanna see that pro tools session for Joyride and Bet 😮‍💨
@FredZ63
@FredZ63 23 күн бұрын
oh wow...i built this studio for Ricky years ago, looks and sounds awesome in this video...nice!
@MAXIMILIAN390
@MAXIMILIAN390 18 күн бұрын
Sick bro 🤙🏼
@familyguy410
@familyguy410 24 күн бұрын
mixing the synth w the harmony was genius
@blondedblonded
@blondedblonded 24 күн бұрын
y'all really need to give ricky reed his flowers!!!
@dreamyvolcano3272
@dreamyvolcano3272 22 күн бұрын
yeah, he's been producing some of my favorite tracks in the last years!!!
@marissalovesbravo
@marissalovesbravo 24 күн бұрын
Song of the summer forsure. Tinashe has been that girl!
@truecommenter6718
@truecommenter6718 23 күн бұрын
nah it’s espresso
@hyejubff
@hyejubff 23 күн бұрын
@@truecommenter6718 it can be both...
@_linlin_
@_linlin_ 23 күн бұрын
@@truecommenter6718 As a long time follower of both - it's both, one is for the club or your bedroom to feel sexy, the other one is for the coffee shop, for your walk to work and etc, where you wanna feel katty and cute.
@tbj4855
@tbj4855 22 күн бұрын
Lol
@renegade8283
@renegade8283 21 күн бұрын
now he’s
@b1tchycvnt
@b1tchycvnt 22 күн бұрын
she was WORKING this day
@Late4that
@Late4that 21 күн бұрын
What I love about this song is it wasn’t intended to go viral. She just makes good songs and people got hip to it
@Rayaann
@Rayaann 24 күн бұрын
Beyond proud of her receiving her flowers now! I think it's super late overdue but i'm so proud of her!!
@ScottThePisces
@ScottThePisces 24 күн бұрын
I used to love watching Tinashe's in her bedroom studio videos back in the day 💙
@Project199x
@Project199x 24 күн бұрын
I miss the Tumblr days
@kclbailey
@kclbailey 24 күн бұрын
And this is THAT but better. Whew. OG’s are being fed todayb
@swayze693
@swayze693 23 күн бұрын
same! i found her in 2012 while looking for cassie ventura’s catalogue for maybe some leaked hits (shame on me i know) and then i downloaded ICWD on dat piff. i have card copies of that and reverie i wanna have her sign one day. i listen to at least one song of hers on the ride to/from work from her 2012-13 era daily haha. i will jump infront of a bus for her😂
@rosedemai1230
@rosedemai1230 23 күн бұрын
Yesss, these were so cool! I realy relate to her creativity.❤
@bbgrl95_
@bbgrl95_ 21 күн бұрын
@@swayze693same I think it was 2013 for me
@user-nq5ft1cb9s
@user-nq5ft1cb9s 22 күн бұрын
shes the only independent female producer reaching history accolades in our generation. Shes quite incredible, her talent is very unique in music theory, looking forward to what she will cultivate sonically for the future of music. Everyone probably wants their music produced by Tinashe now.
@Edward_Avila
@Edward_Avila 19 күн бұрын
The part that TInashe says is her favorite harmony reminds me so much of the vocal harmony in Utada Hikaru's "Heart Station" lol
@MM-mf4tz
@MM-mf4tz 11 күн бұрын
I knew it reminded me of something!
@aviona123
@aviona123 9 күн бұрын
we see each otha!!!!
@Similee
@Similee 24 күн бұрын
The fact that she used her voice as a sample chop is what caught my ear. I realllllllu felt this joint. And the sustained synth notes are bonkers. Great job on this one
@ufufu001
@ufufu001 22 күн бұрын
i never thought this day would come. i can't think of a single artist that is more underrated and deserves all the success in the world! this girl should be one of the main pop/rnb girls for sure
@Pretendkid
@Pretendkid 23 күн бұрын
I'm obsessed with this song 🥺 The transition between the vibey intro and the euphoric "put it on me, I like it just like that" is SOOOO
@JBreezzBeatz
@JBreezzBeatz 23 күн бұрын
She’s been counted out several times throughout her career. Glad she’s having somewhat of a resurgence this summer!
@TheNephew
@TheNephew 24 күн бұрын
She's so insanely talented & beautiful, God obviously has its favorites lol
@charltonbasson1512
@charltonbasson1512 24 күн бұрын
i would've loved this type of videos for 333. oh my days.
@skinnylegend8324
@skinnylegend8324 24 күн бұрын
so true. unconditional brike diwn like this would be soO intewstung but also every ither song in the album would be so insightful. the production of 333 isnt to be played with
@hanaroseofficial
@hanaroseofficial 23 күн бұрын
​@skinnylegend8324 for me it's the lyrics! Like so enlightening...I want to know her spiritual journey cos I feel like she GETS IT
@m8trxd
@m8trxd 22 күн бұрын
That entire album is so sick
@MarqMervin
@MarqMervin 21 күн бұрын
Omg yes!! A breakdown of '333', 'Shy Guy', and 'Unconditional' would be mindblowing!
@froggyflyingtoflamingo
@froggyflyingtoflamingo 14 күн бұрын
I absolutely love the enthusiasm and pride he is showing while showcasing every bit of his work on this song! He is like, "Hey, see this! Also, look at this! And this, and wait...wait...SEE THIS?! How about this?! I also did thiiiis!"
@heyimtreve
@heyimtreve 24 күн бұрын
so hard working..she deserves all the success
@rosedemai1230
@rosedemai1230 23 күн бұрын
I love the witch-house'y vibe of her songs.❤
@dariusscott671
@dariusscott671 23 күн бұрын
She did that intro harmony so effortlessly, at first attempt it’s actually not. She’s such a genius. Love Ms. Kachingwe🫶🏾‼️🤌🏾
@moongumoongu
@moongumoongu 15 күн бұрын
i am so so impressed with her. she’s so eloquent when talking about her approach too
@odessaharris
@odessaharris 17 күн бұрын
Real ones know Ricky Reed was in a group called wallpaper who had a few hits in the 2010’s. Glad hes still around
@Iexapro
@Iexapro 23 күн бұрын
The vitality really lifted this track. I’ve been hoping something would catch on for her for years now. An artist that’s always willing to try something new keeps it fresh! ☺️
@RobyyJUsmile
@RobyyJUsmile 19 күн бұрын
The way she does EVERYTHING for herself and for her art - it's insane she's a genius for real for real
@e.foster9137
@e.foster9137 21 күн бұрын
Talk about genius and artist of our generation. It’s between her, FKA and Charli
@adamp108
@adamp108 23 күн бұрын
he's so proud of tapping out the 808s
@hanaroseofficial
@hanaroseofficial 23 күн бұрын
Loved this breakdown on her creative process. She really loves making her own unique art and shes so free and light with it. She really lives by her craft. And i love that it was only made 7 months ago and came out so fast! Her intention was defs achieved...it makes you feel good, sexy, confident! BIG TIME, PULL UP, MAKE A SCENE!
@MarcosIsABaritone
@MarcosIsABaritone 22 күн бұрын
It's a bonafide bop. So happy for Nasty 'Nashe!
@adrimcandrew-jj8qi
@adrimcandrew-jj8qi 24 күн бұрын
She's killing it. Just like an Aquarius, she had to wait for the rest of the world to catch up to her vibe.
@user-sy4cn3ri7v
@user-sy4cn3ri7v 23 күн бұрын
Exactly
@3RACHASUPREMACY
@3RACHASUPREMACY 10 күн бұрын
BINGOOOOO ❤️
@claudiocueto2960
@claudiocueto2960 21 күн бұрын
I'm a Tinashe's day-one. I'm so beyond happy for her. She's finally getting the recognition she deserves. Long live Tinashe ❤
@conradcahoon5895
@conradcahoon5895 24 күн бұрын
Masterpiece of a song. Production, lyrics, vocals, catchiness, like who else is doing it like her?
@BaebyBear23
@BaebyBear23 21 күн бұрын
Love an artist who uses their voice truly as an instrument and that fully is what Tinashe brings every time. Definitely a reason why i love her sm
@stormsalwayshaveaneye2273
@stormsalwayshaveaneye2273 24 күн бұрын
She’s such a good and chill artist! A true superstar!! Keep going Tinashe!!
@Tania-wh7sg
@Tania-wh7sg 24 күн бұрын
Love this can’t wait for the album
@MrMikol69
@MrMikol69 23 күн бұрын
Give her a Grammy .!
@heyimtreve
@heyimtreve 23 күн бұрын
period
@leme9006
@leme9006 10 күн бұрын
First time I heard the song was at Coachella she performed it so well the crowd was going crazy and dancing so hard. What a vibe
@Jawnson
@Jawnson 22 күн бұрын
I seriously live for this type of content! Tinashe ALWAYS pushes boundary 🔥🔥
@user-uj2ft2zn6o
@user-uj2ft2zn6o 19 күн бұрын
Really love these types of videos showing the behind the scenes of how songs get made. Also, I’m so happy for Tinashe!
@MORRILL_MUSIC
@MORRILL_MUSIC 22 күн бұрын
what a video. every minute in this is GOLD
@Vimeo1x
@Vimeo1x 23 күн бұрын
So happy for my girl Tinashe. A talented queen for yearssss ❤ getting her flowers!
@Mohtohsoh
@Mohtohsoh 24 күн бұрын
this my fav type of videos !!!! Tinashe the queen
@Noideabb
@Noideabb 21 күн бұрын
QUEEN TINASHE!!! Glad she’s getting the love and recognition she deserves 🎉
@johnhi2398
@johnhi2398 24 күн бұрын
absolutely lovesss itttt!!! , shes so beautiful and talented !!
@thedelve_
@thedelve_ 23 күн бұрын
That harmony adds minor dissonance so good
@jeremiahjacks692
@jeremiahjacks692 24 күн бұрын
So proud of Tinashe really happy she has a good unit !!
@user-zw8rz8wb9b
@user-zw8rz8wb9b 21 күн бұрын
I love this videos of her in the studio, the nostalgia gets meeee
@katherinepadilla858
@katherinepadilla858 21 күн бұрын
Already loved the song (and loved Tinashe down since 2018!) but hearing it pulled apart like this shows some incredible little details and flourishes that make it irresistible.
@GrandPrizeFitnesAJAY
@GrandPrizeFitnesAJAY 16 күн бұрын
This is ish! I love the chemistry between the artists here. So good!!!❤
@kellymcphaul2793
@kellymcphaul2793 15 күн бұрын
Also love the “just like that” like All Hands On Deck.
@bigstunna2049
@bigstunna2049 23 күн бұрын
Tinashe will always have my respect. She does her own thing and releases when she wants to
@sweettazcandyy
@sweettazcandyy 24 күн бұрын
I love her mind
@hanaroseofficial
@hanaroseofficial 23 күн бұрын
Righttt
@lysgworld7986
@lysgworld7986 21 күн бұрын
The whole musical and vocal composition sounds Wickid! Brilliant! x
@justju5t
@justju5t 20 күн бұрын
I LOVE the synth bass. It sounds so relaxing
@jamesd4991
@jamesd4991 24 күн бұрын
cant believe wallpaper is the person who produced this track. awesome to see how big he is now
@agill6246
@agill6246 21 күн бұрын
They make a solid musical duo. Hope she continues to use him for future production. I enjoyed watching this segment and the behind the scenes of this summer jam.
@kelsilulu
@kelsilulu 13 күн бұрын
This is the song of the summer for me
@crystalvaldez2539
@crystalvaldez2539 16 күн бұрын
I love seeing the process! The process is always fun to watch!
@hnskiyo2784
@hnskiyo2784 21 күн бұрын
Been a fan of hers since day 1! Proud of you! 👏🏽
@Cmunoz281
@Cmunoz281 23 күн бұрын
Loved watching this!
@jamesw.9256
@jamesw.9256 21 күн бұрын
Crazy how random songs blow up the way they do. Talk To Me Nice is probably her best song since Cold Sweat. I hope people go all the way back to In Case We Die and rediscover her discography. This makes me wonder about all the songs we never hear stories behind
@robert-ql5cp
@robert-ql5cp 24 күн бұрын
Really 😎 cool sound and I like your creative spirit! Keep up the good work.❤🎉
@SudeAydnoglu
@SudeAydnoglu 18 күн бұрын
tinashe has been the "less is more" cool girl since day one. I have been waiting for her moment to shine and in a scene saturated with overproduction, it was guaranteed.took you guys a while to catch up to her. real Aquarius shit
@WinxThai
@WinxThai 24 күн бұрын
Tinashe is so amazing :) she deserves all the praise she's getting
@heyimtreve
@heyimtreve 20 күн бұрын
GIVE HER HER FLOWERS PERIOD
@detaurushill7194
@detaurushill7194 22 күн бұрын
that harmony gets me everytime
@TheeMan101
@TheeMan101 18 күн бұрын
I looooove watching these types of videos when it comes to Tinashe. She’s such a CREATIVE.
@TheAvgWoman
@TheAvgWoman 19 күн бұрын
She's very talented. I'm glad people are noticing.
@0hffs
@0hffs 18 күн бұрын
It’s that AQUARIUS in her. We were born 2 days apart ❤
@pascalmacias478
@pascalmacias478 14 күн бұрын
YEEES!!!! GIVE THIS GIRL HER FLOWERS!!! LOVE YOU TINASHEEEE
@gabrielmoro3d
@gabrielmoro3d 24 күн бұрын
Beautiful production.
@Jesus3Mars
@Jesus3Mars 22 күн бұрын
To me, every single one of her songs is a hit, and no one can tell me sh*t about it ❤
@williepk3440
@williepk3440 24 күн бұрын
Nashe the queen of hard working talented n forever keep going ❤️
@BaebyBear23
@BaebyBear23 21 күн бұрын
Tinashe getting a moment during brat summer feels so right. Love her sm, so excited for the new album ❤
@soucentelha
@soucentelha 18 күн бұрын
She's finally received the recognition ❤
@suiteblaq
@suiteblaq 23 күн бұрын
I’m so glad to see Ricky Reed is still around! 🥹💕 I used to adore his ‘Wallpaper’ project. It was so much fun-peak 2010s party culture music. So happy these two artists found each other, they’ve both been making amazing music for years.
@SamAsm367
@SamAsm367 17 күн бұрын
When she performs this at the Grammys I want to see the "pink shirt guy" onstage matching her freak. I'd watch that.
@KamisKisses
@KamisKisses 22 күн бұрын
And this is one of the reasons I respect Tinashe's artistry. Icon.
@angelblue52
@angelblue52 6 күн бұрын
Love her music!
@Gotabigego17
@Gotabigego17 20 сағат бұрын
tinashe is a creative genius she knows what she is doing and she has done this for a very long time. i hope nasty gets yall to explore this song and the rest of her magic
@MONTEZSUIVANT
@MONTEZSUIVANT 24 күн бұрын
I’m so happy for the success!
@HeyHey-jb4im
@HeyHey-jb4im 22 күн бұрын
I LOVE THAT HARMONY
@Txsuperrr
@Txsuperrr 23 күн бұрын
Her and cassie are my Favorite artist!!! I hope cassie gets to work with Ryan leslie again!!
@Joactah77
@Joactah77 21 күн бұрын
Cassie?!
@Txsuperrr
@Txsuperrr 21 күн бұрын
@@Joactah77 yes i said cassie lol
@RYANNsounds
@RYANNsounds 24 күн бұрын
Amazing!!!
@FuriBeats
@FuriBeats 24 күн бұрын
I honestly thought the harmonies were sampled from that famous "ahh" vox from dilemma by nelly, i had no idea it was tinashe all along!
@leslieliu8372
@leslieliu8372 13 күн бұрын
I’m obsessed with this song!!!
@adrianmclendon1919
@adrianmclendon1919 15 күн бұрын
I hope we get more of these creative process interviews I always find this part of songs so interesting
@SongwriterPorshia
@SongwriterPorshia 19 күн бұрын
That 808 is not weird it’s effing fire 🔥 you did that!!!!
@BrandonCiCi
@BrandonCiCi 23 күн бұрын
Keep going Tinashe!!!!!! 💐💐💐💐
@mg682
@mg682 21 күн бұрын
The harmony was the piece that stuck out to me the most in the song. That is some uncommon harmony, and it works cuz it hooks u!
@malikasamay
@malikasamay 17 күн бұрын
What a cool category/playlist!👍🏼 It’s always interesting to get to know how the songs were created and by whom as well. I think this part of work is very underestimated.
@ACHOO_310
@ACHOO_310 22 күн бұрын
I’ve loved Tinashes artistic integrity the moment I laid eyes and ears on her.
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