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In China, May 20th, or "520," is celebrated as an unofficial day of love, similar to Valentine's Day. The pronunciation of "520" in Chinese sounds like "I love you," making it a special day for couples to express their love. When written as 5.20, the numbers 5, 2, and 0 in Chinese (wǔ èr líng) sound similar to the phrase "wǒ ài nǐ" (我爱你), which also means "I love you".