Voodoo Child (Slight Return): Forever Ahead of Its Time | The Year of the Strat

Voodoo Child (Slight Return): Forever Ahead of Its Time | The Year of the Strat | Fender

Рет қаралды 5,490,200

3 ай бұрын

For 70 years the Stratocaster has been the perfect guitar for rebellious and ground-breaking artists. Once viewed as unconventional, its visionary design has proven to be forever innovative, forever iconic and forever ahead of its time.
Celebrate the Strat with a cover of Jimi Hendrix’s “Voodoo Child (Slight Return)"
Featuring shredding by Tom Morello, Nile Rodgers, Ari O'Neal, Mateus Asato, Rei, Tash Sultana, Jimmie Vaughan, Rebecca Lovell, Tyler Bryant and Simon Neil
Bass: Craig Young
Drums: Aaron Sterling
Shop the 70th Anniversary Stratocasters here: www.fender.com/en-US/year-of-...
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About Fender:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)-whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® - follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres.
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Voodoo Child (Slight Return): Forever Ahead of Its Time | The Year of the Strat | Fender
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Пікірлер: 827

@Gabriel7Longhorn 2 ай бұрын

One of the best KZfaq ads I've ever had the privilege to experience.

@irenearifin8856 3 ай бұрын

respect to the person who edited this video

@LuminoStudioOfficial 2 ай бұрын

Thanks :)

@andrefjbernardo 2 ай бұрын

Jimi did

@Hickalum Ай бұрын

The visual is AI generated, isn’t it … Hence the tag line ‘Forever ahead of its time’ ?

@Tezzmeuster Ай бұрын

It's thier job 😂😂😂,it would be so much fun picking each players parts,I'd have loved the chance.

@luisgpr1 28 күн бұрын

@@Hickalum Not likely. I think they put them on a robotized stage where everyone was filmed in turn with camera and lighting synchronized to the music, on a green screen so the shifts between players would be seamless.

@TRKTKO 2 ай бұрын

It's rare for me to let an ad play all the way through let alone look it up afterwards. You've outdone yourselves here Fender, bravo!

@vXIR0NMANXv Ай бұрын

lmao this may be the first one actually lmao

@Hickalum Ай бұрын

For about 3 months I used to skip all ad’s with speech and let ads play through that were music only. I was hoping the mighty algorithm would ‘get it’ and only send me ad’s that were music … But it never did 🙁

@amihans_stuff 3 ай бұрын

i adore how the stage is modeled after Hendrix's Maui performance

@rosalindhicks970 3 ай бұрын

YES!!!

@shresthagaurav1 3 ай бұрын

onlyh the amps were of Marshall ... :D

@OhanaFilms 2 ай бұрын

Took place near our house!

@jenniferwhitewolf3784 2 ай бұрын

Maui used Marshall amps, and Altec A-7 Voice of Theater speakers in full-finished Studio enclosures, spaced here and there on stage, not in a 90 degree arc like this with quad sets of big unbranded slot ported front loaded horns at each end. It is reminiscent of Maui stage, but not exactly "modeled" after it.

@benjaminwoodrowmusic6070 2 ай бұрын

@@jenniferwhitewolf3784ACCKTUALLLY

@LuzVerr 3 ай бұрын

I've never jammed to an Ad in my entire life before this point in time.

@bernardofoggiato2 3 ай бұрын

same !

@gravyking7058 3 ай бұрын

I had my face melted the other day real good by a Neural DSP ad for Morgan amp suite. That Grace Bowers blew me away.

@SeanOHanlon 3 ай бұрын

Right?!

@aimg2993 3 ай бұрын

FENDER MARKETING TEAM KILLING IT

@ginab3122 3 ай бұрын

@@gravyking7058I hadn’t seen the ad but that little moppet Grace B. Should have been on here. She is not just the best female guitarist but guitarist I’ve seen in years and I am a blues born purist. Kingfish Ingram is jamming some good blues too but that Grace doing jimi with her fringe jacket on. Did you see that video? I notice how long her fingers are and you can see the feeling on her face not performance like some of these guys.

@garailac 3 ай бұрын

Asato in the house, let's go!!!

@jhardindrums 3 ай бұрын

Had to double take, cause I'm so used to seeing him with a Suhr

@garailac 3 ай бұрын

@@jhardindrums no matter the guitar brand, this guy just tears it up every time

@axertified 3 ай бұрын

@@jhardindrumsexactly my thought

@donsoarj2694 3 ай бұрын

im here bcoz of him.

@nunobjj652 3 ай бұрын

Me too

@KfirOchaion 3 ай бұрын

Love the production, looks awesome!

@rockrollkelantan4366 3 ай бұрын

denki la tuh dio xdok..huhu

@jammabbella 3 ай бұрын

actually it looks so poor... very bad postproduction...Such a good idea, by such an iconic brand, handled so badly...

@alandelacruz4 2 ай бұрын

I think the industry is still experimenting and learning these technoligies. I’ll applaud the “poor effort” for creating something that got many people’s attention and aroused their emotions.

@auntjenifer7774 2 ай бұрын

😂 It looks like Cheap cgi 😮

@Hickalum Ай бұрын

@@alandelacruz4; Aren’t the visuals meant to look obviously AI generated to go with tag line; “Forever ahead of its time”?

@genboyer 3 ай бұрын

RIP Jimi and Stevie! ❤❤

@herritymusick1758 2 ай бұрын

The best ever...

@ionhunter Ай бұрын

Jimmy Vaughan is in it.

@theillsun 3 ай бұрын

Hendrix died 17 years before I was born, but some how he has inspired all of us.

@anthonycashero7605 3 ай бұрын

I was a little boy when he passed and thought, what was going on in music? Where are we going? Started paying serious attention. I've been jamming all my life and love it.

@ilovelamp22 3 ай бұрын

I know it's an ad, but this is actually well done

@loveseat-honey 3 ай бұрын

Yeah, but personally I’d like it if they played it like it was. Good ad though

@bbigrocker1 2 ай бұрын

well done is well done brother!!

@SuperKazmierski 3 ай бұрын

FANTASTIC! Jimi Hendrix saved the Strat from being discontinued in the 1960's. Imagine the world where he never upgraded from his Danelectro.

@DutchVai 3 ай бұрын

I guess we'd all be watching a Danelectro anniversary video then ?

@sprintcarsandguitars959 3 ай бұрын

star spangled banner on the V.

@Ogma3bandcamp 3 ай бұрын

Clapton?

@jw_au 3 ай бұрын

⁉️

@naokim.5035 3 ай бұрын

Steve Winwood??

@jeanpaulbeuh8678 Ай бұрын

I'm glad to see Rei in this selection of fantastic guitarists

@reservoirfrog1 Ай бұрын

Who is she?

@jeanpaulbeuh8678 Ай бұрын

@@reservoirfrog1 One of my favorites guitar players kzfaq.info/get/bejne/hJqbfJNj08ezoZ8.html

@GuyWhoLikesTheSnarkies1435 Ай бұрын

@@reservoirfrog1 She's an awesome yet very underrated female singer songwriter and guitar heroine from Japan. She performed her parts in the minute 0:42 and 1:31.

@eccentric0official 22 күн бұрын

She was awesome! I’ll have to check her music out. Any idea who the lady with the sunburst strat is?

@jeanpaulbeuh8678 21 күн бұрын

@@eccentric0official Ari O'Neal ?

@starpulverizer227 3 ай бұрын

Tyler Bryant and Rebecca Lovell!!! Absolutely killing it

@honkinbubbafulton8791 3 ай бұрын

Just the greatest guitar song of all time.

@fender 3 ай бұрын

Can't argue with that

@desire6240 2 ай бұрын

@@fenderWhere is John Fruischante?

@herritymusick1758 2 ай бұрын

Right? A crime that they didn't include him... He is the biggest influence of Hendrix who's alive right now. The video is incredible, but they didn't feature the greatest living rock player of the modern era. Makes no sense...@@desire6240 @fender we need an answer!

@caedmon1865 3 ай бұрын

I love how much Tom Morello sticks out, and you can tell when it's him, i think he was the most unique

@Dovahkiin0117 3 ай бұрын

Ngl I hated it lol Like wat he does in different setting

@Zeus-nu2he 2 ай бұрын

You can tell its him when it sucks

@markn4526 2 ай бұрын

@@Dovahkiin0117 Yeah...noise.

@jamproject6828 2 ай бұрын

He just gets worse with age. Like that annoying mosquito in the dark you can’t get.

@markn4526 2 ай бұрын

@@jamproject6828 There was a printer where I used to work that made a loud, annoying, rhythmic squeaking noise whenever it was printing something. I used to call it "Tom Morello".

@oscarpolo6310 3 ай бұрын

Jimmie Vaughan, Nile Rodgers. ❤

@aplleyva 3 ай бұрын

Nile is so underrated

@johnbrady2477 Ай бұрын

Rory gallagher on that list in my opinion. Bit biased coming from an Irish man 😂😂🇮🇪

@declancolgan8128 3 ай бұрын

This music got me some rough teenage years ! Rip Jimi Hendrix a true artist in every sense of the word. Taken way too soon

@devin2151 3 ай бұрын

My mom died before I graduated at 18 I’m 20 now i started learning guitar for fun afterwards then I found a Hendrix record randomly in my house and he’s been helping through so much man 🙏🏻

@declancolgan8128 3 ай бұрын

@@devin2151 Damn bro I’m so sorry to hear that. That must be so hard for you I couldn’t even imagine. I’m glad to hear your playing now bro, keeping doing it for fun and enjoy the process. It changed my life I’m sure it will do the same for yours too ! Sending blessings to you and your family bro, keep loving life for her !! ❤️🇮🇪

@devin2151 3 ай бұрын

@@declancolgan8128 thank you I sure will you keep loving this hard but beautiful life too bro music keeps us through 🎶

@GamerThePB 3 ай бұрын

@@devin2151i would recommend you to take a listen to Angel by Hendrix (not the Zayn cover of it). its a song he made for his mother who also passed away. it made me look to the world a little bit different. stay strong!

@GamerThePB 3 ай бұрын

@@devin2151Altought this album was released after Hendrix died and the Track probably isnt Finished the way he wanted to, it still a good vision of where he would have gone.

@henriquehenrique4652 3 ай бұрын

Wowww Tom Morello, Nile Rodgers and Mateus Asato Together!!!! Amazing!!

@TPD 3 ай бұрын

Simon Neil!!!

@mikegeary329 2 ай бұрын

Only came here for this comment!!! MON THE BIFF

@dang9766 3 ай бұрын

Oh i am so happy, Rei is here!!!

@kalorakalora 2 ай бұрын

I was looking elsewhere but immediately when it came on I was like "yup, definitely Tom Morello". Absolute legend

@jetlove69 3 ай бұрын

Reiちゃん最高だぜ❤ Charじゃないとこがイイね👍

@Lynchfan88 2 ай бұрын

Hell yes, Nile Rodgers, baby!!! Think I saw Jimmy Vaughn and Tom Morello. The best Fender commercial EVER!!! Rest in POWER Jimi Hendrix!!

@fender 2 ай бұрын

You did! Glad you dig it.

@johntyler8257 3 ай бұрын

This is the coolest video I’ve seen in a long time!

@flasheante 3 ай бұрын

Best guitar ever.

@pinkled4429 3 ай бұрын

Telecaster,Les paul would like a word

@Ilikemyhair123 3 ай бұрын

@@pinkled4429 yeah, they would like to tell the strat that they can never be it

@trevor4533 3 ай бұрын

Epiphone USA map guitar like : "Am I a joke to you?!?! ...Wait a second, don't answer that!"

@herritymusick1758 2 ай бұрын

Been really enjoying my Telecaster and have been playing it the most lately, but the Strat will always be my first love.

@iframes2d 3 ай бұрын

Appreciate Fender looking after the new and old generation. They will go far 😊.

@JamesBernardohk 3 ай бұрын

Simon Neil and Tash Sultana bossing it 🎉

@ivanmunoz7959 3 ай бұрын

Holy shit! I felt that even Rory Gallagher was there in spirit. That's the beauty of rock n' roll, and of course, the magic of Jimi Hendrix.

@RT-umineko 2 ай бұрын

My favorite guitarist / singer song writer, Rei, is here playing!! I'm very pleased about that. I am sure that she's the Japanese guitar queen!

@MrChopsticktech 2 ай бұрын

Thanks, l was wondering who she was!

@shadyacr 2 ай бұрын

I feel like Motifour from Tricot might have a run at that title

@GuyWhoLikesTheSnarkies1435 Ай бұрын

@@shadyacr I think Rei and Motoko probably would've ended up in a tie. Although my money would've gone for Rei in this case despite being a fan of Tricot as well. She's easily the more underrated artist imo compared to Tricot, which already has a solid cult following worldwide since the beginning.

@shadyacr Ай бұрын

@@GuyWhoLikesTheSnarkies1435 fair assessment!

@urbanzombie2k8 3 ай бұрын

Jimi must be smiling from the Heaven, the angels are paying their regards.. brought tears to my eyes, amazing arrangement and the greatest players.. 🤘

@markt.2730 Ай бұрын

What Hendrix tune is being quoted at @1:50 - 2:10, right before Purple Haze...? I can't place it...

@tomohikoito7764 3 ай бұрын

Rei the guitar queen!

@lollofool5151 3 ай бұрын

Mateus Asato at Fender?!?!? ... whoah!! 🤙

@marcossamuh9230 3 ай бұрын

Suhr

@crigonalgaming1258 3 ай бұрын

This isn't the first time. He's one the Jazzmaster video too.

@Dany_0_ 9 күн бұрын

i just came here to say how awesome this ad is... it should be actually released as a full song.

@ms.harleygamer7232 23 күн бұрын

No one in the entire industry has ever even come close to producing anything like a Fender Stratocaster. The very moment that you hear it, you just know that it's a Strat.!

@seichang1234 3 ай бұрын

Reiちゃんかっこよすぎ！！

@drea3556 2 ай бұрын

She is so cool 😎. Love her ❤

@OceanG805 3 ай бұрын

Let’s go Mateus! Killing it!

@mr.t4790 3 ай бұрын

Rei最高！

@nodoka499 3 ай бұрын

Happy 70th Anniversary! Great guitarist and Rei are Amazing❤❤

@rileyridgwaymusic 3 ай бұрын

never seen an ad go this hard in my life...hats off to all the icons and the production team behind this video!

@sachet.thapa542 3 ай бұрын

This is coolest ad I've ever seen🔥. God level editing production 🙌🏼

@fearandloathing668 2 ай бұрын

I just sent this link to my best friend saying, "This Is the coolest ad I've ever seen!!" 😂

@christopherlong8259 3 ай бұрын

As soon as I clicked on this I thought “man, they should get Rebecca Lovell from Larkin Poe for this”…so glad you did! And as a Strat player for almost 30 years, love this!

@fender 3 ай бұрын

Couldn't do it without her ❤🎸

@florencehodges-moore2909 Ай бұрын

Wow wow ❤

@kunaljoshi630 3 ай бұрын

I'd never heard his name before this, but love for Tyler Bryant's beautiful. beautiful phrase @ 2:19 (and *that* bend @ 2:25!)

@markt.2730 Ай бұрын

What Hendrix tune is being quoted at @1:50 - 2:10, right before Purple Haze...? I can't place it...

@cokestd 3 ай бұрын

I am looking forward to a new road worn strat series this year 🤩😍🙏

@Hickalum Ай бұрын

Just buy an old Highway One. The cheapest USA Strat ever, made in their thousands, but you probably have to wait for an owner to die before one comes up for sale.

@steph3ndutra09 22 күн бұрын

The best modern ad ive ever seen

@1thommyberlin 3 ай бұрын

the first commercial I've ever watched like a video. Ok Fender once again you guys are in first place, no be cool give these artists their NAMES. Now I know most of 'em, but not ALL, so lets go.

@omargraham8591 Күн бұрын

Prolly the only commercial i happily let play when it interrupted whatever i was watching….deez musicians are wicked! Ive sought the commercial just to hear their renditions again

@fender 9 сағат бұрын

🫡🫡

@AdolfoDelannoy 3 ай бұрын

The drums sound great

@anthonycashero7605 3 ай бұрын

This is really cool. Great jam everyone. Love Fender.

@MontaguStudios 3 ай бұрын

Now THIS is what I call music!

@JamTrackStation-JTS 9 күн бұрын

that's why i love fender😍😍😍

@rodrickhudson6537 3 ай бұрын

Awesome tribute to the Strat and to my favorite artist of all time James Marshall Hendrix! RIP

@markt.2730 Ай бұрын

What Hendrix tune is being quoted at @1:50 - 2:10, right before Purple Haze...? I can't place it...

@Kaws_One 3 ай бұрын

This made me cry. Not kidding I'm all emotional over here. Genius! Bravo.

@fender 3 ай бұрын

So glad you loved it!

@fearandloathing668 2 ай бұрын

Yeah, I got misty, too. 😂

@rmirkovich 2 ай бұрын

I'm glad I'm not the only one crying after watching an Ad.

@herritymusick1758 2 ай бұрын

Me too, can't watch it without tearing up. Jimi was one of a kind, and his fingerprints will be on our lives forever.

@D901694 2 ай бұрын

YES. MORE PLEASE.

@Bigmountain73 3 ай бұрын

Love the Strat... Love my Strat... Love Jimmy.... Love this and all of the amazing players

@r4nd0mStuff 3 ай бұрын

TOM MORELLO LETS GOOOOO

@metalfriend6110 Ай бұрын

🤟😝🤟 AWESOME!!! 🤟😝🤟

@keanelimusic 2 ай бұрын

I can't stop watching this. It's so beautiful.

@metalfatigue 3 ай бұрын

Rebecca Lovell and that chromatic lick made my day. The guy with the Aerodyne blinded me with science, but to each his own.

@boxer4engine 3 ай бұрын

Fender levels up over the other two…Coolest guitar commercial so far

@dengland5874 19 күн бұрын

Whammy bar girl at the end!!❤❤❤

@darrinpeterson6318 3 ай бұрын

70 years fenders are #1

@krush626 2 ай бұрын

Very nice video/ad... had a lot of my favorite players, old and new. I have had my Strat for 44 years. Loved seeing Ariel O'Neal in it. She is killing the game right now.

@eldergeektromeo9868 3 ай бұрын

That pretty much says it all! Thanks Fender, for the Voodoo Chile!

@realdocloco 3 ай бұрын

(guita) REI !!! 🤘🤘

@audiophileman7047 2 ай бұрын

You better believe it, baby! Some of my favorite artists perform in this video. 😻 They're great artists playing a great guitar. 🎸🎸🎸🎸🎸

@johnfletcherduenas1751 26 күн бұрын

As a Strat owner.. this blows me away every time I see it!!👏👏👏🤘🤘🤘🤘

@fender 26 күн бұрын

🎸❤

@TheDimitrios Ай бұрын

Absolutely phenomenal, Jimi was only limited by what his guitar and technology could do at the time, legend!.

@danbenbow4790 2 ай бұрын

AMAZING AD!!!! The heaviest tune ever played on a Strat from the heaviest artist to use a Strat, a diverse cast, a zillion cool licks, phrases, approaches...well done, Fender!

@cookieDaXapper 3 ай бұрын

What a conversation!!!!!! BRAVO!!!!! Thank you all for sharing, God bless us each and every,.....and crown the brother who still teaches Jimi.

@vox42 3 ай бұрын

Rei's look in this is sick! Expecially those metallic fingers she has on, I wonder if that's a kind of ring or something...

@50scap3 28 күн бұрын

This is so excellent one of my favorite tunes absolutely JAMMED. LOVE IT.

@CHITECHGUY 3 ай бұрын

Love Fenders, it’s all I play! Hendrix is smiling above, one of the coolest songs made!

@brianhensien 3 ай бұрын

Expert level production. A simple and elegant nod to the past and future. Very Awesome, well done!

@raunaqnanda4679 3 ай бұрын

Damn! The best thing I saw this week. Love it.

@ChristopherWilliamBaba 25 күн бұрын

O.A Jimi Hendrix ❤❤❤🎉🎉🎸🎸

@aydeeT 3 ай бұрын

Thank you Leo and co., for giving us a tool to express ourselves in ways one can not imagine being possible.

@OURGAMERSTUDIO 3 ай бұрын

Fender rightnow ain't real Leo.

@user-lw1dh6vm6d Ай бұрын

This video Rocks! Please Fender, you know that there's nothing cooler than an all american Fender CBS era Strat in olympic white or black or sunburst with maple neck. Please bring them back! We need them!!!!!!!!

@TheDoc1958 2 ай бұрын

All artists Were great. Wow. Hendrix music will never die. Peace

@kleefrancois8828 3 ай бұрын

STRAT FOREVER! ❤

@Stormsurf001 Ай бұрын

Real Music, real players and a real song on a iconic guitar! Great advertisement!

@danielkornuta4965 2 ай бұрын

Jimi Forever!

@LudwigvonDrake 3 ай бұрын

Rare ad that doesn't annoy me. Nice job, Fender!

@scottosborn3097 16 күн бұрын

Coolest ad I've ever seen!!

@fordid42 2 ай бұрын

Best ad ever. I'm biased, I play Strat... but this is the only ad I'll not skip when they appear during vids. Helluva job, Fender.

@vitorbarbosa5656 2 ай бұрын

Fantástic Fender estrato foreverrrrrrrr

@CoreLikeDiamond 3 ай бұрын

There are sooooo many legends dead or alive that played the strat and should be on this video. But the list is soooo big as their glorious journey. Thanks Fender! ❤

@hallaiged 9 күн бұрын

☁I was just thinking....'If 6 Was 9'🌞💜💥🕊

@cgraugaard 3 ай бұрын

Almost cannot tell Rebecca Lovell or Tyler Bryant apart

@quicksesh Ай бұрын

a superb advert ... made me pick up my Strat straight away ...

@FoxyPeanutcheese 3 ай бұрын

Dear Fender: You win, not only did I watch the entire advertisement, I clicked on the links and then came to watch it a second time. Your marketing department scored bigly.

@nicotin8591 2 ай бұрын

Honestly such a great ad. I'm rewatching it all the time 💯

@funkymonk27 Ай бұрын

Tears of joy 😭

@TribeCalledBeats 2 ай бұрын

H.E.R. is my hero. Love this. Rock on ya'll ........ Fender forever.

@davehales2249 28 күн бұрын

What a rendition 👍👍👍👍

@OMARA.OFFICIAL 3 ай бұрын

🤘🎸🤘 just pulled out my fender HM strat to play along. Every guitarist should have a Fender in their collection.

@ricardobrasil2043 3 ай бұрын

Asato 🇧🇷🤟🇧🇷🤟❤️🤟

@zachtbh 2 ай бұрын

Mateus Asato 🔥🔥🔥

@kaegengalindo 3 ай бұрын

a back wall of fender amps never gets old

@ScarTunes 3 ай бұрын

But they should be Marshalls

@kaegengalindo 3 ай бұрын

@@ScarTunes facts, but i prefer the fender look. they just look so beautiful all stacked together. even when you have a bunch of different sizes.

@johnschwindt3049 2 ай бұрын

THIS IS THE MOST BADASS COMMERCIAL I HAVE SEEN IN YEARS. I saw it on a video, I had to search for it just to give you props. You def made me want to go get another strat (i loved the tele) and make my fingers bleed. LOVE IT, ROCK ON!!!!