We were former annual pass holders who drove 8 hours to Disneyland four to five times per year. After the price increases, we don't attend any Disney parks. I had read Disney intentionally targeted families making over $150k per year, because they spend the most in the parks regardless of the prices. Disney management sucks. Replace everyone from Iger down who have made these horrible decisions for the company. We're now boycotting Disney in protest.

It's not just unaffordable for the middle-class but a constant cash grab and squeeze for every penny. Basically offensive at this point.

In 2018 I took my family of 3 to Disney World for four days - three in the parks. In 2023 I took my family of 3 to Universal Orlando for five days, four in the parks. My second trip was less expensive, included a full extra day, and five years of inflation! The value is not even close - Disney does not want middle class families in their parks.

It's happening with every business and corporation in the country. They only want to do business with the top 1% or 10% or 20% of consumers, depending on the business. They don't care about anyone else. It's just not Disney.

Disney has got a terminal case of Bob-itis. The symptoms are being chronically out of touch, wasteful spending and fruitlessly chasing impossible goals. Recovery is a long and hard process and Disney doesn't have the drive to make recovery possible. I give them 10 years tops.

You don’t need a study to show that the parks are too expensive

We lived an hour from WDW, went there every other weekend for years. It’s gotten so bad, so expensive, we will never go again. The weirdness has gotten out of hand too, and much too technical. We’re older folks, and we still are computer savvy, but it’s not relaxing when everything you do is on your phone. The magic is long gone.

It's like they have forgotten the basic rule of consumer economics: if you continue to raise prices without offsets, you will force consumers to make a choice and cut the business off.

The US parks are where we get money. The Chinese parks are where we wash then pocket that money. - Disney Corporate suite, probably

Not only are they pricing us out of the parks, they are doing the same with their cruises 🤦‍♀️ The parks are definetly not "Walt quality" anymore. I have been greatly disappointed that I can't share the Disney Parks I grew up with, with my son. This year we had to wait until the very last moment to book our Disney Cruise in order to get a reasonable price. Next year the plan is to go to Universal, we are done with the Disney of today 😢

Cheap attempt to finance their lousy films. Disney World was always a cash cow and they are just taking customers for granted with these outrageous prices.

They priced me out years ago.

Man, universal with Harry Potter world, Nintendo land, and more on the way looks like it's gonna blow disney away

The major driving force behind the weird attendance at Disney parks is the adult Disney fans who don't have kids but do have a lot of money. I know so many people who don't have kids and constantly go to Disney parks. (I suspect that going to Disney parks is a substitute for them not having kids and it's way cheaper to constantly go to overpriced Disney parks than to have kids.) Parks like Knott's Berry Farm are a much better family experience and much more reasonably priced.

Maybe losing grip on reality is what happens when corporations get too successful. Maybe there's a cap to how powerful one company can get.

when people believe nothing, they will fall for anything, when people believe absurdities, they will commit attrocities- voltaire

When Disney have their clientele shitting their pants in line for rides and the parks look like ten flags..crap everywhere ..you f*cked up Bob

Disney is clueless

“This theme park was not built to cater only to the super rich, everyone in the world has the right to enjoy these animals.” Why can’t business executives be like John Hammond? At least from an economical standpoint.

Did you ever think that they dont want the average family in the parks any more?

Disney was ALWAYS too expensive. I went to Tokyo Disney Land twice and it was still cheaper than 1 trip to Disney World. Now I wouldn't give them money to shine my shoes

People frequently describe Disney parks as dirty, smelly and dilapidated. If they chase away the lower middle class which was their primary source of income, they will have nobody willing to pay so much for their malodorous trash resorts.

DIS has increased prices at a much faster rate than inflation; comparable to increase in price of health care. Perhaps DIS has reached the elastic part of the demand curve; higher prices reduce revenue.

For the value of 1000 dollars a day per head you could easily fly over to Japan, where they have two Disneylands and two Ghibli parks, and still have money left over to splurge in Akihabara!

Australian theme park Aussie World is $166 AUD for a family which is about $109 USD or $27 per person and children, seniors and veterans get further discounts. Why would anyone go to Disney? It’s not worth it anymore the cons way out weigh the pros.

My priority is a replacement car over a Disney vacation. I can't afford both. I'm not Clark Griswold.

Disney mantra: charge more, do less

R.I.P. Disney.

My conspiracy theory is that Bob Iger is intentionally decimating Disney financially to the point where the U.S. government has to step in with a financial bait out.

I remember a headline the company said that's what they wanted to happen. For only the rich of the rich to only be bale to go to Disney world. So now that it's happening, why are they complaining?? They LITERALLY asked for this!!

If you double the price, you only need half the customers. If you quadruple it, you only need 1/4. We are way past the point of Disney "caring" about ordinary folks.

I wonder if Disney has considered that as far as generational brand excitement goes they’ve dropped the ball. My grands are way more excited about Mario than they ever were about Mickey.

With Nintendo land upon the horizon, is it really the best time to have a near double upcharge of your competitors prices.

They have to pay iger his outrageous salary and all those VPs at Lucas film. They must be extremely top heavy at LF. I was in shock at how many VPs they had when I viewed their leadership page.

Disney charging more and more for less and less? Its a bold strategy Cotton! Lets see if it pays off for em!

Even at it's peak, Disney World just wasn't worth the kind of money they want now. And the parks have gone downhill a lot.

"Whatever we can't make up in volume, we'll have to make up in prices! It's a can't-fail strategy."

Iger's reaping what he has sewed for himself: nothing but a desolate wasteland.

Disney has created prejudice among their audience against Disney themselves. There are too many people who want to see Disney fail for their arrogant assumption that they can lecture the audience on which values are correct, and what we should like. I have as little sympathy for Disney as a vogon.

According to Disney, if you are 10 years old you ARE an Adult in ticket prices. Kind of pointless when Child tickets are the same cost as Adult.

Corporate disney doesn't care about the guests, unless their the "whales". From Golden Oaks, to what else they're building, more over priced DVC locations, "exclusive access" places etc. This is exactly the opposite of what Walt and Roy wanted and built. Especially WDW. DL was the experiment. After it showed what it could be, he found a place to expand upon what had been learned. These people hate Walt. So they do everything they can to destroy what he built. Thinking that THEY know better than an outright genius like Walt. Was Walt perfect, of course not, but NONE of these people come close to his talent and vision, which they can't stand. In the 80's I used to go to DL and it was easy. Later when I had my daughter I could scrounge a few hundred bucks together, drive down there, spend 4 days and drive back. But our last visit was a nightmare of over a years saving, and planning, trying to make reservations, and more. It's no fun anymore. Your spend ALL your time on your phone trying to get your next thing done, hitting up for either a meal or a ride or activity. All the while draining you battery, so that you need a power bank now to attend the park. WDW is WAY worse. We went in 2015 and it was decent, but still expensive. But we were able to do things, magical express was there, fast pass, and we ate in all the places we wanted that were affordable. When we went back for the 50th, it was horrible, MORE expensive for less time there (2015 was 10 days, 50th was 6 days) by a LOT. even counting that we upgraded the room for the last 3 days it still was way more, with all the nickel and dime add-ons that if you don't use , you don't get to do much. That is where they get you. They say Genie+ is "free", but that version doesn't do much. You'll be lucky if you get in 4 major things all day. But with all the blind pixie dusters who say corporate disney can do no wrong or excuse anything they do wrong, corporate disney counts on them to fill in the gaps that the whales that they really want and cater to don't cover. Iger has NO vision, he's an ABC TV exec. He needs to go back there. Split off ABC from Disney, let Iger go over there and run them into the ground with his woke/PC/SJW/DEI/ESG ideology over there.

1 common denominator is Dang it Bob ! Need to remove the head of the snake.

Its $200 for a 3 year old to go to Disney for a single day 😆

Incredible news by Bloomberg. If only someone, like maybe YT personalities, fans, former employees, or families, had told them this before, like, way in advance...

Well yeah. Tickets, hotel, plane tickets, food etc.

I’m a single Dad., currently a truck driver. I work 110 hrs a week to keep my kids, 13, 15 fed, housed, taken care of and happy. The kids DID go to Disney Land with their Mom. But I can’t afford such things. Disney’s movie quality is in the dumps, and now they are RAISING PRICES ?!? It’s insulting, it’s selfish and irresponsible. I’m angry. No! Enough is enough! I’m boycotting Disney now and forever.

They are gonna learn real soon 😂

I would rather take that money and spend it on food, seeds, spices, metals, first aid and military grade equipment as well as some other things I actually need and will use through time. To me what I just mentioned is a much better investment of any money I make. I am different though from most in that I have no desire to go on any vacation anywhere. It is just funny to see companies like disney budlighting themselves.

They want to be diverse and inclusive........unless you are poor.

I couldn't go there even on the cheap like I used to do (bringing a water bottle to fill and snacks and sandwiches).

The cruise prices are ridiculous!

I swear Disney is actively trying to go out of business

As a shareholder, DVC member and Disney fan, I am constantly writing in to Disney sites this same thing. I have pushed annual pass holders to stop renewing, and stop paying for Genie +. That is the only way to stop some of this. I don't know what it will take to can Iger. He is destroying Disney faster than Chapek did. Who is pushing Iger to flush Disney?

Love the quiet interaction between Wilson the Troll and Tom Conners! It’s like the old Hollywood Squares game show! 😂

Just watched Christmas with Walt Disney and it just highlights how far the company has strayed

The Power of Many will keep the parks full...OBEY ! CONSUME ! OBEY!

Yup which is one of the many reasons why I’d rather stay home and play video games instead of going to a Disney theme park. Lol

epitome example of chasing a customer base that doesn't exist.

I visited WDW earlier this year, at the end of February. Being "off season" I was expecting smaller crowds. That was not the case. I spent over $250 per night to stay at the Pop Century, a "budget hotel" and it was full. The parks were busy so I wound up buying Genie+ to avoid the lines. Yes, Disney parks are horribly expensive, but it hasn't seemed to have driven people away, at least not yet.

7:23 Same for California. I took a Carnival Cruise last spring, it was very fun and affordable. 4 nights in a balcony room for $400, includes all the food, etc. it’s a much better value for the money.

I used to watch a pixieduster channel disguised as a "fair and critical" channel who explained that the whole strategy of DIsney was to raise prices to LOWER body counts in the parks for a "better experience" and I thought....yeah, sure. Pull the other one. They were all big admirers of D'Amaro too...and very willing to blame ANYthing bad on Chapek. Figures.

That's true Iger is talking out of both sides of his mouth. We needs a CEO who has Walt's vision in mind & bring Disney back to it's former glory. I am definitely going to the annual shareholder meeting in March!!

They've priced our family out, Dollywood and Universal our our destinations now.

The china thing from the last video was really concerning 😢

And it's not only the entrance prices but parking fee at 30 dollars a day and food prices are sky high and good luck if you purchase souvenirs

I live in the southeast US and Disney World isn't on my radar for a vacation. My next three vacations will be to Savannah, Georgia, Fernandina Beach, Florida, and Charleston, South Carolina. I won't pay exorbitant prices to attend a pretend place when I can go to real places for a fraction of the cost.

So if people can't go to the parks, what holds up the rest? (Movies, shows, toys, books...) I am pretty sure the masses don't want to be funding the part for the super rich. Also...Orlando is the theme park capital of the US.

The pricing is bad, of course. But the reason I will never go the Disney again is that their values and beliefs have changed so radically that, for me, it would be like supporting Joe Biden for president. I just can't do it.

They are just gouging their park customers to pay for the losses on disney plus and movies.

If they did better with their MCU and Star Wars movies. They could afford lower prices for Disney themed parks.

When a theme park charges $80 for bedazzled mouse ears and $50-$70 for a measly morsel of a lunch plate, of course the majority of people are going to rethink where to spend their time! 🤣

What Disney needs is a policy of De-Igerfication.

They day I stopped was the day they added the skip-the-line option. Every park that adds it instantly goes on my nogo list.

It won’t matter once they are out of business.

Disney has become too materialistic and needs to pivot back. The KZfaqrs never talk about personal experiences just selling merch that walk around the parks eating. That’s because the entire experience has become depersonalized.

Disney should forget about catering to families, that can no longer afford their parks, and that a lot of parents are not comfortable with shows pushing the "not so secret agenda" on their kids, and just flat out focus on appealing to members of the LGBT+ community. Especially that Gays are often time more affluent than people struggling to keep up with supporting their children financially during these inflationary times. They might as well just go out of their way to be fabulous.

We stayed at Art of Animation not long ago. Disney has drink cups fitted with technology where you can only refill drinks several times per hour. If you try to fill before the time has passed you are unable to refill.

The Disney Parks are the most segregated place in America. Iger goes on and on about DEI and diversity, but few minorities in America can afford to go to these parks.

The way the clientele has been acting lately would indicate that it doesn't cost enough... it's an interesting juxtaposition. The more it costs, the worse it gets.

We just went to Universal and l have to say we felt this way as well there. I have never been to Disney . But at Universal my two sons paid $460 for 1 ticket and fast pass. They tried to charge me $1800 for 4 tickets and 4 fast passes. They put the fast pass in and l told them to take it off. It still was like $720 + so we decided this will be the last time and we WILL NOT return!!!! So totally for 6 (2 fast passes), parking etc... it was $1600. Very disappointed in what they did and they have lost us

I live 5 minutes from Walt Disney World and have been a top tier passholder for almost 20 years. I doubt I will renew this year. It's not that I can't afford their inflated prices, but there is NO value for what they expect guests to pay. Universal and SeaWorld will continue to see me come through their gates.

Look at everyone hiding who they are...

Like George did on Seinfeld. Disney needs to do the opposite of what they have been doing.

Yeah... Last time I paid a ticket to get into Disneyland was $59. Yeah... Time has changed.

Why would I want to give any money to Disney?

I’m a Floridian, I’ve always had an annual pass to Disney and universal but they both are becoming extremely overpriced. Instead, I’ll just save some money and enjoy doing other fun things in Florida

They are trying to make up this imaginary costumer base that isn't real. Then complain to their costumers that they aren't meeting their expectations. Nobody is trying to watch their garbage. People got other things to spend their hard earned money on that will provide equal to greater value.

Fair prices are now considered not maximizing profits.

They sold their soul to the devil. Nothing good can grow or bloom when you do that. 😮

Saw many strollers and crying kids at the Las Vegas strip this thanksgiving week. 🎲😂

Disney park price have been way overpriced for decades. This was not Walt's intention.

Disney don’t like long lines so they increase their prices to reduce the line size .

Looks like the Disney whaling venture isn’t working anymore

The irony is the WOKE crowd which cheer-leaded Disney's directional dismiss couldn't AFFORD any of rides they help make empty.

Radio Shack, Sears, Montgomery Ward, Grand Central, K-Mart, ... Walt Disney

If you look in the dictionary under the words greed and hubris you'll find a picture of Bob Iger.

Where is Mick meant to go-his best friend died and society is bonkers, where can he find someone, anyone as good as Walt was?

There was a viral video of a mother pricing up what everything costs, for her family day to day and it cost her $1,500 per person per day. With all the extra charges, inside the park, added up.

Spend more for 5 days at Disney than two weeks in Thailand.

Look forward to you dusting this video off this time next year and compare attendance figures. Wonder what Universal will be charging for it's new park? BTW, watch the Cedar Fair/Six Flaggs merger. They have resorts near their parks, watch them create regional Disney vacations, which reduces the frequency people go to Disney world or just skip it all together.