Creating personas is fundamental to delivering standout customer experiences. Watch this 25-minute webinar to help you run your own persona workshop.
You'll learn:
0:00 Introduction
0:55 What are personas?
4:27 Why are they essential to engaging user experiences?
6:14 Why does a workshop help create personas?
10:25 Workshop preparation
16:35 Running the workshop on the day
24:23 The outcomes you can expect from a successful persona workshop
25:39 Next steps