Nicole McCullough is the founder of Iron Insights (ironinsights.net/) and has been working for years in the space of developing the best patient support programs at postmarketing and commercial stage. She and Maya Zlatnova, the CEO of FindMeCure Ltd., are discussing the patient experience when looking for and participating in a clinical trial. Where patient support programs have a way more individual approach, regulations make it harder for clinical trials to reach patients directly and get their thoughts on board. Are there any workarounds? What can we learn from patient support programs? These are all questions that Maya and Nicole discuss trying to find the best way to improve the experience in clinical trials.