What Does A Great Cup Of Coffee Taste Like?
Рет қаралды 671,175
Күн бұрынIt's a tricky question, but I hope you enjoy the answer.
Written & Directed by James Hoffmann
Co-Producer: Daisy Collarile
Director of Photography: Ben Saffer - www.bensaffer.com/
Production Designer: Charles Whiteway - www.charleswhiteway.com/
Editor: Soufieh - soufieh.com/
Music: ‘Nenia’ and ‘Violin Fragment’ composed by Phillip A. Cooke - www.phillipcooke.com/
Performed by Dahlia Music, solo by Kirsty MacLeod
Movement Director: Stephanie McMann - www.stephaniemcmann.com/
First Assistant Director: Charlie Finnamore
Runner: Karina Woollon
Camera Operator: Will Lyte
First Assistant Camera: Andy Nowley
Gaffer: Kian Altmann
Lighting Technicians:
- Scott Burchell
- Josie Rafter Redfern
- Aaron Rogers
Sound Recordist: Andy Watson - watsonaudio.com/
Continuity: Melinda Barbi
Assistant Art Director: Cameron Seymour
Art Department Stylist: Alicia Thorpe
Props Assistant: Henry Hunt
Art Department Assistant: Arthur V Hall-Jackson
BTS Videographer: Michael Losada
Cast
Waitress: Maria-Anna Kyriacou
Dancers: Nicole Nevitt & Owen Ridley-DeMonick
String Quartet: Dahlia Music - www.dahliamusic.co.uk/
- Francesca Gilbert (Viola)
- Will Hillman (Violin)
- Kirsty MacLeod (Violin)
- Ben Michaels (Cello)
Special thanks to
London Film Studios, and SHL Film & TV - londonfilmstudios.com/
Vicky & the team at Panavision
@EmileModesitt 15 күн бұрын
Production level: legendary. Coffee information level: can’t feel my feet. James Hoffman: priceless
@3Gee 15 күн бұрын
Hotel: Trivago
@Alanvazquezzzz 15 күн бұрын
Audio: really bad
@MegaChickenPunch 15 күн бұрын
@@Alanvazquezzzz huh?
@davidd.6448 15 күн бұрын
Perfetto
@advanceringnewholder 15 күн бұрын
Can't wait for Hames Joffman breakdown
@phlebas-uq6fv 15 күн бұрын
The first thing they told James Hoffmann was never go full Hoffmann but he did it anyway
@serenastillserena8681 15 күн бұрын
Mic drop!
@kirillarionov123456 15 күн бұрын
I’d say he went full Joffmann
@stevePDx 15 күн бұрын
Kirk Lazarus is disappointed. _"You went full Hoffman mam. Never go full Hoffman"_
@absolutjackal 15 күн бұрын
This feels like the Hoffman version of the format
@jonmeyrick 14 күн бұрын
@@kirillarionov123456 Wrong; full JHoff.
@snazzy 11 күн бұрын
It’s great to know some people feel the same way about coffee that I feel about Diet Coke.
@o00Starman00o 10 күн бұрын
Hi Quinn 👋 Seeing you here is like a crossover between the topics I nerd on haha
@brentwalker8596 9 күн бұрын
That is concerning.
@CraigfromOmaha 8 күн бұрын
Or even - dare I say it - Dr. Pepper. Truly the nectar of the gods!
@Sorrowgrave 8 күн бұрын
Honestly if that's true, then it's great. I just think it's great to have a small joy of life you look forward to everyday !
@arquloc0893 Сағат бұрын
You have a stray "diet" in that sentence dude
@MattGarnham1 11 күн бұрын
James Hoffman and interpretative dance wasn't on my 2024 bingo card
@leonardo3399 10 күн бұрын
😂😂😂
@BrianSantero 9 күн бұрын
Omg omg omg bingo!!
@maximburgman 4 күн бұрын
I was a bit worried where he was going to take ‘mouth feel’ when the young man and woman approached…but it all resolved nicely.
@luciferdern 15 күн бұрын
I feel with 'interpretative dance about mouth feel' James Hoffmann has reached peak James Hoffmann.
@jamesmatthews291 15 күн бұрын
Shortly to be followed by 'Mouth Dance About Interpretive Feel' by Hames Joffmann.
@nick_cnc 15 күн бұрын
there's a famous quote - "writing about music is like dancing about architecture." I think James took this quote literally.
@kantarjiev 15 күн бұрын
I'm really looking forward to Hames' take on this.
@weswheel4834 15 күн бұрын
That was fantastic. They were just standing there quietly. I was wondering if they were about to be involved in a taste test or something and then that happened. It was like Christmas.
@scottmccaig6185 15 күн бұрын
he had me until the dance
@SwervingLemon 12 күн бұрын
Can we all just take moment to appreciate that he just pulled off a Tom Scott take but to the eleventh power? One continuous shot, with choreography and set changes happening continuously off camera. Cheers to the sound engineer who managed to capture only the desired audio. Cheers to the stage crew who so silently and cleanly dressed the set pieces. I really hope there's a behind the scenes of this so everyone can see the hard work and cleverness that went into this magnificence. Honestly, James, Good Show!
@ortor 12 күн бұрын
I think I saw at least one well-hidden cut, but still, awesome
@vigilantcosmicpenguin8721 11 күн бұрын
ONE TAKE! Then again, Tom Scott made "If educational videos were filmed like music videos." And I feel like this is that, for real.
@dvxc 11 күн бұрын
I believe there are multiple hidden cuts throughout the piece, but the most important takeaway for us, the audience, is that the experience was seamless and so it was brilliant either way
@proliferous 11 күн бұрын
I only spot one potential hidden cut at 2:34, a kind of morph cut when the legs go past the scales. You can see the oranges briefly skew in shape. Still, amazing video!
@UhloMuhlo 10 күн бұрын
@@proliferous Definitely one at 6:00
@dirkvader6096 11 күн бұрын
I guess whoever is in charge of keeping James in check went on vacation together with the financial controller. The production value is insane and the coffee nerdiness is through the roof. Well done!
@nero19880 Күн бұрын
Best video of 2024 to date
@mokazakatoka 6 күн бұрын
I appreciate how Steve Buscemi never gets stuck im the same roles, and always bring those credible nuances that make the character not only special, but memorable
@spex7503 14 күн бұрын
To me the most impressive thing about this video isn't the obvious quality in every aspect of its production. It's the fact that it was even made. James could have easily put out another (probably excellent) review or how-to video and gotten a ton of (well deserved) views. This video was an act of love - for coffee, for his art, for his audience.
@Lucassymons 14 күн бұрын
I like think this is also a laughing moment for him. I think he occasionally likes to do the ridiculous just for the fun of it.
@catreader9733 14 күн бұрын
I wanted to write something laudatory and expressive; this comment said what I would like to have written, but perfectly.
@jvbo 14 күн бұрын
Instead of doing something good, can I make something excellent? Can I do something that will be seen and remembered for years to come?
@user-xh9oe6iz6u 14 күн бұрын
couldn't agree more. saw the title and was intrigued which way it would go. It went full on love for coffee and video production. What more can you ask for?!
@shyryTsr2k 13 күн бұрын
You sound old
@theslowmoguys 14 күн бұрын
Compared to this video I’ve never remembered to take the lens cap off or strung a full sentence together.
@MatSmithLondon 12 күн бұрын
Errrrr... codswallop! But yeh this was beautifully done.
@bmbaum 11 күн бұрын
Some definite opportunities for the Bolt in some of those camera moves
@mattsword41 10 күн бұрын
what a compliment! Love both your channels
@jmurray886 10 күн бұрын
It seems jarring that a channel about slow motion and needing a steady hand would be watching a video about coffee...
@adamcnperi 10 күн бұрын
Funny story, I live in London and was out for a morning walk when I noticed a certain individual with coffee coloured specs and styled hair and I knew it was James, I don’t normally get star struck but I couldn’t control myself as I yelled out towards him “LEGEND!!!!” He acknowledged with a smile. Honestly one of the best (most embarrassing) days of my life!
@CodyRockLee13 9 күн бұрын
Haha. As long as boundaries are respected, it's fun for the celebrity and the fan (I hope, anyway).
@quikkdraww 10 күн бұрын
I love the way this man is unafraid of creativity. Other creators wouldn’t dare risk the algorithm hit a video like this might cause. This was a beautiful work of art and I loved it.
@hjewkes 15 күн бұрын
I may not know if I've had great coffee, but I do know I've had bad coffee.
@benthomas7198 15 күн бұрын
If you don't know if you've had great coffee or not, you probably haven't. Once in a blue moon you get something ridiculous. Check out Wilton Benitez's stuff.
@GuardTower 15 күн бұрын
after entering the hobby *i blame james* and dropped using the dripping machine and instant coffee. The tastes of coffee is now more pronouced for me when i 1st made coffee using a moka pot... overextracting is sososososo obvious ... but my mom who is not keen on coffee taste and just drinks coffee to wake up in the morning.. . it taste good for her.
@Count_Smackula 15 күн бұрын
Bingo!
@rtflone 15 күн бұрын
@@benthomas7198I was about to say that very thing
@JohnHausser 15 күн бұрын
“They shall drink great coffee under the palm 🌴” 1 Corinthiens 18
@roywolfe3780 15 күн бұрын
A lot of people rightly praise the production, the actors, the stage hands, the editing. Rightly. But one thing I'd like to point out how buttery smooth JH's delivery was. Articulate, clean, flowing. Paced to perfection. He does not ever noticeably look for his position. He doesn't halt or hesitate in his monologue but delivers it at the same quality as the cut/edited videos are. Over the years, Mr Hoffman has become a very, very good orator. And that is all keeping in mind that until recently it was not his profession to do so.
@Arnogorter 14 күн бұрын
Tom Scott level monologue
@ahmertension 14 күн бұрын
yes i kept noticing that, particularly how he never has any umms or ahhs unless they are deliberate. flawless performance
@roywolfe3780 14 күн бұрын
Watching the video again I can spot a few places where he adjusted pacing to match the props, and every little glance off camera is to check for the next step. There are some little signs that break the illusion if one were to look for them. But that, to me, never impacted the story telling, so I stand by: Chapeau, JH!
@CuriouslySkeptical 14 күн бұрын
Just like a great cup of coffee, James’ production left me wanting more! A perfectly balanced cup of poise, elegance, humour and sophistication. Flawless!
@pikaskew 14 күн бұрын
One could say, he achieved that perfect balance in his delivery. Not cloying, bitter, or even sour but just right.
@jonathanlgill 11 күн бұрын
I was not expecting this level of cinematography. I can't imagine the level of planning that this took.
@jamesdrummond7684 9 күн бұрын
they just released a BTS of this shoot, so now you don't have to.
@BobiRobbi 6 күн бұрын
James you're making the world a better place by being yourself unapologetically - Thank you
@trieuwerts 15 күн бұрын
Why is there vsauce in my James Hoffmann?
@felio_ 15 күн бұрын
I can hear him go "Hey Vsauce, Michael here. Coffee is just dirty bean water, but what is a bean..." or something as weird.
@shiniy 15 күн бұрын
Caution: May contain traces of Vsauce.
@bosstowndynamics5488 15 күн бұрын
@@shiniyIn this context, Vsauce sounds like a shady new food additive lol
@jammysmears4077 15 күн бұрын
In vsauce's dreams.
@ikemeitz5287 15 күн бұрын
@@jammysmears4077 Give credit where credit's due, just about all educational content on youtube owes a lot to Vsauce.
@HarryJ10 15 күн бұрын
This is truly peak James Hoffman. Covid era Hoffman was vibrant, energising and humorous, but this is Hoffman at his most mature, self-aware and playful best. We are witnessing a master at work.
@VictorShiryaev 15 күн бұрын
🎉 Absolutely! Well said.
@Hyanmensir 15 күн бұрын
He missed the mark. Too much James Hoffman distracting from the content itself. Now the presentation just tries a bit too hard. Just my 2 cents and still worth a thumbs up.
@michaelrichardson5489 14 күн бұрын
To say that this is peak James Hoffman would imply that he won't continue to get better, and I feel confident that he will.
@TheRacerRich 14 күн бұрын
Or, just maybe, we are witnessing the descent of a man into madness.
@nofam 14 күн бұрын
Calm down Roger Ebert!
@Emily-hd9sm 11 күн бұрын
You know, I imagine that videos like these, while deservedly praised, probably aren't as profitable as others like reviews, for instance. But I so love that you and your team go to such great lengths to make them James! So much thought, effort, time, and talent in this video
@911porschephile5 9 күн бұрын
Wow, was that one take!? No cutaways! That was marvelous! Yes, I too go to bed excited to wake up to making coffee in the morning for my wife and myself. Best way to start the day. Well done, masterful video once again with great analogies! Fun new spin! You are an artist!
@TensaFlow 12 күн бұрын
"You take the coffee bean. You grind it, and brew a cup of coffee, and I show you how deep the rabbit hole goes."
@worf792 9 күн бұрын
😂😂😂
@JesseCohen 8 күн бұрын
Legitimately the very first thought I had after about 5 seconds of viewing. James is, beyond doubt, the coffee lovers Morpheus. 🕶️
@authorified89 10 сағат бұрын
@@JesseCohen coffee Morpheus: you want to take the dark roasted commercial bean or the light roasted specialty bean?
@ttreams 15 күн бұрын
I was here for the beginning of the Hoffmann Cinematic Universe. Whilst drinking a mediocre cup of coffee. And I can't feel my feet. Cheers
@DaveOBrien 15 күн бұрын
They're my feet!
@DragoNate 15 күн бұрын
Yeah, well, I can't feel my face when I'm with you so buck up!
@yshentu 10 күн бұрын
I was sooo looking forward to the bloopers and the behind-the-scenes part at the end. But no. James being James wants perfection and nothing more. But please can we just have it in a separate video?? That'll show us how crazily difficult to pull this off.
@familyfun9189 2 күн бұрын
That was a perfect blend of good writing, narration, and directoral choices. Also, i liked the message of respect for individual taste preferences. Well done sir! You have jumped to a new level.
@jjforcebreaker 15 күн бұрын
James, you're having way too much fun.
@blackpete 15 күн бұрын
Wait, that's illegal..... Right?
@ThirrinDiamond 15 күн бұрын
I demand more fun, more whimsy /lh
@TotalTimoTime 14 күн бұрын
Leave some for the rest of us! >:(
@offsideundo 13 күн бұрын
World class Steadycam, lighting cues and wireless teleprompter. As someone who worked in film and television for over 30 years, this piece is much beyond a fun gimmick. It's unimaginably difficult to pull this off and your team and you did it aparently flawlessly, resulting in an entertaining, informative work.
@boulangerie5461 10 күн бұрын
What does a great KZfaq video look like?
@jmurray886 10 күн бұрын
As a demonstration of filmmaking technique and skill this is among the best I have seen
@melindabarbi 10 күн бұрын
No teleprompter! BTS video just released
@tyoung7528 7 күн бұрын
What a truly wonderful essay on our favorite beverage. I make an Americano for my wife every morning; she is always sad…when the cup is empty; she goes to bed dreaming of (among other things) the next morning’s espresso-Now ain’t that a coincidence? Thanks Mr Hoffman! Brew in Beauty!
@srscheide 2 күн бұрын
If Mr Rogers and Bill Nye had a child, who then became a coffee nerd, it would be James. Absolutely wonderful, sir. You and the entire production team deserve all the applause.
@stirfryjedi 14 күн бұрын
James, you're a class act for not including ANY sponsor peppered in here. I hope this video becomes more successful than your French press video, the world needs to see it.
@patriciaschneider-zioga2500 14 күн бұрын
Can this video receive an award? It is brilliant. It is beautiful. It is informative. Describing its genius defies words.
@hopegold883 13 күн бұрын
Streamies???
@zanshibumi 12 күн бұрын
This is a real subject to explore. If there isn't an acady award for KZfaq videos, I propose this one as candidate for the inauguration of the category.
@pulver67 4 күн бұрын
Wow. how many takes did this require? - Analogies are spot on, especially the music and clarity (does it sing to me). - Anticipation: every single day and part of it is the ritual of preparation that just feels like I can tackle the day's issues. - Anticipation: part of what makes it great is the chase. We don't always get it right, its that not knowing and striving for. - Sadness: every single day and I do revel in that moment and pause while pushing the urge to make another cup gently aside. - Coffee isn't about the delivery of caffeine, it is an emotional sensory experience, caffeine is just a bonus.
@MrFlyDoes 11 күн бұрын
James, I LOVE this video. I'm a brewer, and all these ideas, abstractions, and concepts apply to beer as well. It's something I enjoy fussing about, but being able to describe the process isn't always easy. But this is just so well done at describing that sensory process.
@mattseibert8588 14 күн бұрын
I dare anyone to watch this video then go back 7 years (I think it was that long) and watch the french press video. The quality of presentation, video, sound, editing, etc now is absolutely astonishing. James is the voice behind the content but, I'm sure he'd agree, the behind the scenes team that we don't see deserve just as much credit. Well done James Hoffmann and team. The way your content has morphed so quickly over the last 7 years is inspiring to many. Glad you've brought all 2M+ of us subscribers along on the journey 👏🏼
@lgolem09l 14 күн бұрын
What do you mean, he did all this himself, he also played all the other people in this. He learned the cello just for this video.
@mattseibert8588 14 күн бұрын
@@lgolem09l😂 oh yeah. What was I thinking.
@bsodmike 14 күн бұрын
Indeed. This is next level. He had me with the barbershop quartet and the power tools. I didn’t expect his espresso grinding on a boat video though, or the bripe. He just keeps on making amazing content. True master at work. Kudos!!
@terrylawrence4121 14 күн бұрын
@@lgolem09l 😄
@FR-oz9px 13 күн бұрын
I’m literally sitting here, drinking a good cup of French press coffee made with the method he suggested back then. This day won’t get any better 😊.
@daanfluit9257 15 күн бұрын
This is the most insanely beautiful way I have ever heard someone describe coffee, truly next level cinematography and a well composed speech from the heart. Truly perfect!
@Ankit-ui5gy 15 күн бұрын
Well said! Made me realize I have been brewing and drinking good coffee sometimes undermined by suspicion that I might not be. Tomorrow's cup will be more special.
@michaeldimmitt2188 15 күн бұрын
The coffee always tastes better on the other side of tomorrow…
@daxtheduck4686 6 сағат бұрын
God, Hoffman is such an incredible orator!
@GsusChrist12 9 күн бұрын
This is an INCREDIBLE video. one of the best descriptor videos ive ever seen and it works for wine too :) thanks for making this art.
@austinjenkins5533 14 күн бұрын
Came for the info, stayed for the cinema. Priceless.
@rbrb7360 14 күн бұрын
Came for the info, left when the dancers started, found myself in the comments instead. They never disappoint!
@getshotstudio 13 күн бұрын
As a wine nerd, and a wine teacher I can tell you all that this video transcends coffee. You could take out every utterance of ‘coffee’ and replace it with ‘wine’ and it would still hold perfectly true. No doubt it could be said of all gastronomic experiences. A succinct masterclass. Bravo.
@dalepellerin 11 күн бұрын
And micro-brews too
@DrPepperone 10 күн бұрын
If you said all this about wine you would have to go to rehab for alcoholism, you winonce
@jeremy144713 10 күн бұрын
@@DrPepperone😂😂😂 dang this killed me
@brentwalker8596 9 күн бұрын
Yep, good call.
@odl21 9 күн бұрын
You go to bed in anticipation of the wine you’ll have for breakfast? Oh dear!
@nellien4802 10 күн бұрын
With the diner scene I truly expected him to say "That's a Damn Fine cup of of coffee". This is amazing and so well done.
@haohanwang2476 9 күн бұрын
I see a fellow person of culture :)
@ulrikschackmeyer848 2 күн бұрын
An absolutely wonderful narrative, with more philosophical depth and applicability, more 'explanatory force' than most Greeks.
@jimmyrrpage 15 күн бұрын
This needs an Emmy. Or a Grammy. Something. It deserve all the accolades. Just... brilliant.
@michaeldimmitt2188 15 күн бұрын
Maybe a Yummy
@ChyDank 15 күн бұрын
Maybe a Granny
@michaelgraham6067 15 күн бұрын
Qualifies for an EGOT all in one video.
@TheBRad704 14 күн бұрын
It deserves Something. Because I’m feeling feelings over a video about coffee.
@kojimoto 14 күн бұрын
Or a coffee
@jggimi 15 күн бұрын
Wow. I am in awe and cannot believe that was a single camera single shot. Yet it must have been. My brain is saying, "Hey! I was watching that JH video! I want more!" There's a little bit of sadness now that it's over. In all sincerity, this was astonishing.
@Shredder2898 15 күн бұрын
There is some very well hidden cuts. Just before 2:42 with the apples and oranges on the scale for example.
@jggimi 15 күн бұрын
@@Shredder2898 My brain didn't notice any of them. This was, simply, spectacular cinematography.
@jameshoffmann 15 күн бұрын
there's no cuts.
@machieltogo 15 күн бұрын
Just.. thank you @james. As somebody chasing the perfect cup of coffee every single day I now feel less alone and better understood. 😅
@SewlockHolmes 15 күн бұрын
@@jameshoffmann The West Wing would be so proud, what an incredible walk and talk! Is the whole choreography filmed somewhere, perhaps from an aerial view? I'd love to see the magic of choreography and stage crew!
@jimjewell9438 3 күн бұрын
You could remake this exact video with one exception. Replace the word coffee with beer. This was an excellent explanation on how to appreciate so many things in life. Coffee, tea, beer, wine and spirits. All of these depend not only on taste but aroma and mouthfeel. Thank you for another wonderful video.
@theb5909 Күн бұрын
I woke up up one morning and I said “I can’t feel my feet” and the nurse said “that’s because you have no arms” Great video James.
@RLJIM 14 күн бұрын
The excitement of going to bed knowing you can make a coffee in the morning hit the nail on the head for me, that's when you know you are drinking great coffee. Also the happy sadness when a cup finishes
@cs5250 14 күн бұрын
Knowing you can do legal drugs in the
@derekw104 14 күн бұрын
@@cs5250i love legal drugs
@aexetan2769 13 күн бұрын
That captures the essence of truly enjoying coffee. It's not just about the caffeine, but the experience: the anticipation, the aroma, the ritual, and the moment of contentment with each sip. When your coffee brings you joy both before and after you drink it, you know you've found something special.
@acompletespiral 13 күн бұрын
When you get that new bag and save the opening for the next morning...so nice
@Cetarum 15 күн бұрын
What an amazing production for this video
@OddJob728 15 күн бұрын
Seriously
@9jang 15 күн бұрын
Seriously
@Marc42 15 күн бұрын
SRSLY
@hshgf3410 15 күн бұрын
eriously
@HandsomePuggg 15 күн бұрын
Seriously?
@randalbladel2817 Күн бұрын
Wait, was that all done in a single shot? I hate to say it, but if it is, that’s your best shot ever, James. More impressive than any shot of espresso you have pulled. Great planning and production. The only other channel on KZfaq that has this level of production excellence is FortNine, which I watch even though I am not a motorcyclist; their chosen obsession. Bravo, James, and keep up the good work.
@modapit 2 күн бұрын
there's nothing more interesting than listening to someone talk about something they're genuinely passionate about
@Luke-jo4to 15 күн бұрын
Bravo to every artist who aided in this production! 👏 ☕️
@MrTimsfilms 15 күн бұрын
Agreed, this deserved a credits screen at the end
@stevenc-m626 15 күн бұрын
This staging and editing is next level. Feels like this could be an OK Go video! Also brilliant analogies.
@myopiczeal 15 күн бұрын
According to James, there is no editing. All in camera.
@NatSparky 15 күн бұрын
@@myopiczeal I'd love for that to be true but at 6:01 in the video, the violinist kind of pops into existence. If you go frame by frame (using , and . on your keyboard) you can see the few frames where she fades in from a brightly-lit background. Without some kind of prop visibly being removed or the unveiling of a mirror or something to that effect, I don't think this kind of effect is achievable without either a green screen or combining two shots in post-production :(
@craigbryant9925 6 күн бұрын
Like a great cup of coffee, this production left me wanting more. This is getting saved to watch again and again. I'm quite comfortable saying that this is possibly the best thing I have watched on KZfaq, at very least for this year.
@simonhopkins4878 11 күн бұрын
Goodness me Jim, that is Hollywood-I have genuine tears in my eyes, which can’t be just the violins - seamless excellent production and writing expressing everything I have in my head about Coffee, and I’m so pleased the going to bed thinking about tomorrow’s coffee is as real for you as it is for me. Thanks Jim.
@benjamindbailey 15 күн бұрын
New Lore: James is the Santa Claus of the coffee world, receiving a large bag of letters from his followers, sitting next to a roaring fire, and giving out gifts to the lucky children of the world.
@michaelfung4285 15 күн бұрын
And he gives burnt coffee beans to bad children
@nemi-ru5318 15 күн бұрын
-to the lucky children of the world- *to the tired adults who desperately need caffeine*
@paulblaauw 14 күн бұрын
Is he sipping bourbon for ten hours, like Nick Offerman?
@MarketingGuy 14 күн бұрын
You forgot to mention his Bripe.
@SebastianDix-hk3os 14 күн бұрын
Hoffman is not just a barista who likes coffee and has a channel, he is an artist and a person who genuinely wants me to be satisfied, I think
@highchiller 9 күн бұрын
I needed to stop the video multiple times to check that im actually still on youtube... Very nice!
@diegsp 10 күн бұрын
I deeply appreciate this video because I think it is James expressing his passions more completely than in any video prior. It attempts to address the question of: why do we obsess ourselves with such a silly thing? This drink which takes years to acquire the taste of, which has several (depending on the science du jour, of course) beneficial effects but also many detrimental effects, not the least in terms of spending precious hours obsessing over and dollars chasing after. For better or worse, once coffee enters your life it is hard to escape it. So once it's there, better to embrace it, enjoy it, and ultimately, savor it. It's ridiculous when you think about it, but ridiculous obsessions are an essential part of being human. I'm about to go to bed, and I look forward to pulling my next shot tomorrow morning. Hopefully, it will be a good one.
@ursidaegames7605 14 күн бұрын
After watching this, I now want James to narrate the Stanley Parable
@ElvenSpellmaker 15 күн бұрын
_"James is getting a bit pretentious in this way of explaining, I'd half expect interpretive dance nex-"_ *dancers appear* LOL, never change James. XD
@DrYouMrTube 5 күн бұрын
wow, just wow! And as a home roaster, I do go to sleep every night thinking of the coffee I'll have in the morning. He is absolutely right, the anticipation brings me joy - as it should.
@Ant4gon1st 9 күн бұрын
This is not just a video about coffee. This is life advice, and boy, is it good. Thank you James for this wonderful short journey.
@CineMiamParis 14 күн бұрын
And that is why there are coffee KZfaqrs and then there is James Hoffmann.
@tccandler 15 күн бұрын
Coffee is now performance art.
@headbangingidiot 14 күн бұрын
[laughs in latte art]
@ximono 14 күн бұрын
Wasn't it always performance art?
@WisdomFolly Күн бұрын
You just condensed your life's work into 7 minutes and made all past and future videos superfluous.
@authorified89 10 сағат бұрын
James, thank you for introducing me to the world of coffee. I started watching when I bought a coffee machine a couple months ago, but am now looking to brew myself.
@turkysanwtch 15 күн бұрын
Gosh I miss Hames Joffmann, he'd have a field day with this. Excellent video.
@WIllTheMackem 15 күн бұрын
He's been back for about a week now!
@_mickmccarthy 15 күн бұрын
He's technically back (well, no longer blocked), so fingers crossed!
@Koroto 14 күн бұрын
I NEED to know how this video was made, because man... this is the most buttery smooth "overthinking" type rabbit hole I have seen put to video.
@LeeeHack 12 күн бұрын
+1 for a behind the scenes for this video (like we got with the coffee commercial), would be fun to learn how it was accomplished. Also I love how the violinist appears right from thin air at 6:02 ;)
@arnienz1962 11 күн бұрын
Just good directorship with cuts at the right time to make you think it's a single take :)
@PJZ 7 күн бұрын
This will forever be what I point too when I'm unable to explain my passion for coffee to someone. Incredibly made...well done.
@asher8085 5 күн бұрын
Something about the way this video is filmed, the abstract cinematography of it all, combined with the tone of James’s voice and the way he uses metaphor and emotion to connect the dots between coffee and everyday life, genuinely almost had me tearing up. I’ve never had such a seemingly simple video like this evoke such a strong response out of me. Amazing work, James.
@jthomas100tube 14 күн бұрын
One 7-minute take. Bravo. No doubt that something like 7 months' work preceded it; every moment had to have been brainstormed, thought through, planned, revised and refined - not unlike the lengthy journey of a coffee bean from field to roaster to filter. The decision to explain an elusive concept not by staring at it directly but by looking just a degree or two away, in the way that looking just a bit away from a dim star makes it visible to the eye, is a masterstroke.
@eTiMaGo 11 күн бұрын
When I saw James' social posts about this, then saw it was "just" a 7-minute video, I thought it would be underwhelming and avoided it for a couple of days. Boy how wrong I was :D
@pankace3296 15 күн бұрын
This one guy is making content with higher quality and production value than most stuff on TV. Absolute legend. James Hoffmann, you are one of the greatest youtube creators of all time and we are sincerely thankful.
@willfowles3654 14 күн бұрын
I don’t think it’s “just one guy” to be fair.
@ColinRobertson_LLAP Күн бұрын
That was brilliant! I would also make the argument that environment plays a role in how good coffee (or beer, wine, food...) can taste. If you're in a cafe with wonderful smells all around you and a good friend-you'll have a more enjoyable experience.
@bradodilo7569 11 күн бұрын
I'm a coffee enthusiast. I also like art. This video, was something of a hybrid of the two. On point answer to a real question, given in the brilliance of collaboration of art, by a genius that is James Hoffman. Thank you Sir!
@mrtspence 14 күн бұрын
A British Man in a sweater talking about coffee in excruciating detail from the great white beyond. Some great content.
@-Devy- 13 күн бұрын
"talking about coffee in excruciating detail" What video were you watching? It clearly wasn't this one. Almost the whole thing was abstract musings.
@mrtspence 13 күн бұрын
@@-Devy- My friend, he spent over 5 minutes just talking about coffee. For a normie, that's a lot of detail lol
@johnlopez9154 15 күн бұрын
Someone has been attending film school on the sotto voce. Outstanding creativity, high production values, well scripted, and several nods to film classics. To my eyes the blank void white set is a tribute to the architect scene in the first matrix film. Bravo
@MindstabThrull 3 күн бұрын
Is this the most involved video you've made for this channel? So much in terms of logistics and choreography and preparation and rehearsal time for this one video compared to pretty much any other video I've seen on this channel. Well done, James Hoffmann, well done.
@andrewpatterson8576 11 күн бұрын
What an incredible video and advice. I’ve always appreciated when people say, “if you enjoy something, great, but here’s a suggestion that might make you enjoy it more.” No pretentiousness, no dismissal, just pure enthusiasm and education.
@Walaby50 15 күн бұрын
This is so got damn good! The explenation and the production quality! I really wanna see a BTS video of this! A wide shot that covers the whole Studio.
@jameshoffmann 15 күн бұрын
Coming next week!
@SewlockHolmes 15 күн бұрын
@@jameshoffmannMy dreams are coming true!
@EvenTheDogAgrees 15 күн бұрын
@@jameshoffmann And the trailer? When's that gonna drop? 😂
@SamsaSpoon 15 күн бұрын
Plot twist: This was the trailer. @@EvenTheDogAgrees
@thickandthinking 14 күн бұрын
Maybe this is the trailer? @@EvenTheDogAgrees
@zacharyboisson7965 14 күн бұрын
I'm not certain why but James Hoffman getting into a single bed with a slim lamp beside him seemed incredibly fitting. Awesome video and great production.
@zenadventurer69 2 күн бұрын
Quite possibly the greatest single video in the history of the coffee narrative. Thank you.
@LupitaMartinez63018 9 күн бұрын
You Mr. Hoffmann are the reason why I've changed my coffee habits. I thought I loved coffee. Now, I've learned to treat it like fine wine❤ thank you! ❤
@TheWhiteDragon3 14 күн бұрын
A masterclass of how to answer a question without actually answering the question while also telling us everything we want to know.
@wezz27 15 күн бұрын
I need a behind the scenes for this video. Absolutely fantastic work. BRAVO~!
@engineering8336 14 күн бұрын
Seconded that! You'll notice in the credits there is a BTS Videographer credited, so I am sure they are currently busy on a BTS video ! 🤞fingers crossed!
@ulricwhyte 10 күн бұрын
Absolutely wonderful video. Thank you James and all involved!!!!
@hazelmooney9065 22 сағат бұрын
The way he is smirking all the time, knowing this content it wholly ridiculous and absolutely fantastic for it.
@DrDildus 15 күн бұрын
Nice to see James bidding for a short film Oscar nom!
@robertherz5820 15 күн бұрын
Agree - how do we get him nominated? 🤔
@lkj974 15 күн бұрын
@@robertherz5820 do what everyone else does, buy ads in the cinema trade magazines. If trade magazines exist anymore.
@nicksutton6373 15 күн бұрын
Ask Brad 🤣
@MelindaGreen 15 күн бұрын
I'm sure there's a purpose. Just no idea what yet.
@vigilantcosmicpenguin8721 11 күн бұрын
I bet we could all pitch in for a "for your consideration" billboard.
@lucg4767 15 күн бұрын
absolutely blown away by the cinematography of a "simple" youtube video. what a synphony.
@borbetomagus 14 күн бұрын
You might also enjoy Honda's 2003 commercial 'Cog'. Hopefully James has a follow up video and what inspired it.
@Raskel8274 9 күн бұрын
I have always enjoyed coffee and have been drinking it black now for about 5 years. I discovered James a few weeks ago and am now on a coffee journey. I have had some good cups, but never really understood why. Just ordered a nice hand grinder, a v60 set, and found a local specialty roaster. Super excited to nerd out on coffee.
@scott5266 16 сағат бұрын
I’m glad I’m not the only one that goes to bed looking forward to my coffee in the morning. Wonderful video.
@kemuelwong103 15 күн бұрын
I’m a choir/orchestra conductor and I been telling people the connection of music elements (like pitch, rhythm, articulation, dynamics) and coffee elements (aroma, flavour, acidity, sweetness, mouthfeel) in the past few months. I’m so happy to hear James talk about it here. Great balance and blend of all elements gives the overall impression of sound/cup quality. Off balance and blend makes certain elements too much at the forefront and either is detracting or even unpleasant. I hope this catches on more helping people appreciate specialty coffee the way it was intended and for professionals in all parts of the coffee chain to understand how to “tune” the elements to bring about harmonious blend and balance in a stable high quality memorable cup. ❤
@jasontaycs7195 15 күн бұрын
How many backstage ninjas were there to move all the props around? AMAZING! Love this!
@yinyangstudios 10 күн бұрын
OMG!! - James has just lowered that limbo stick quite a few notches! This isn't just better than TV, this is cine style! Well done, love it, a lot of thought, great production, highest quality cameras + lighting, butter grading and of course the smoothest talent! 😃💯
@brianlphoto6682 8 күн бұрын
I rarely, if ever, comment on videos ... But that was freaking BRILLIANT! A one-shot, cinematic masterpiece! James, that was absolutely, wonderfully educational and bountifully beautiful to behold!
@fernandocardenaspiepereit4097 15 күн бұрын
Written & Directed by James Hoffmann - wow - this is a huge step up in quality. I was absolutely captivated the whole time!
@lisastoll7729 15 күн бұрын
I just love how James Hoffmann celebrates his weirdness. Everybody can learn from him. Great job, James!
@qwertypoth 5 күн бұрын
James Hoffmann is just the most wonderful person! What a legend.
@SebastianCristanchoYT 15 күн бұрын
Stop it right freaking now you are amazing what a phenomenal video! The planning this required, the one take, the lighting, the steadicam work, and your brilliant insight into coffee… this question you’re aiming to answer haunts me! Clearly like many others. What an honour and enjoy to live in this era of coffee with people like you pushing limits and having so much fun while you’re at it!
@Guijcm 14 күн бұрын
This video is a masterpiece. If it was actually shot in one single take, it's a feat of production. This deserves some kind of accolade; I'm sure it'll end up being a classic, it's just incredible.
@mattscarf 14 күн бұрын
It’s OK Go level. I wonder how many takes it, erm, took?
@evanjacoby7805 14 күн бұрын
@@mattscarf looks to me like three shots - a very seamless cut during the pan-down on the scale, and then the solo violinist shot separately composited in at the end. It's possible that she was in the same frame as James and was just composited out at first, but if that were the case she'd probably blend in a little smoother. It's also possible there was no cut on the scale, but I think the whole point of that was to allow for a cut before the most visibly difficult part of the choreography. But pretentious film-speak aside - I agree completely! I was so distracted by how good it was that I had to watch the video again without looking in order to hear him. My first watch through I was going frame by frame looking for a poorly keyed strand of hair or something... but nope - no digital foolery. Just really solid tracking, acting, prep, and lighting. Ridiculously good video.
@maksymilianszypowski4665 14 күн бұрын
@@evanjacoby7805 James replied in comments and said it was one take which makes it even more incredible
@FranciscoRamirezAraya 14 күн бұрын
@@evanjacoby7805 there's definitely a cut when it goes to black and white, and I'm thinking the same regarding the scales
@FlyingBC 6 күн бұрын
I really hope you release a blooper reel and/or a behind the scenes of this! Amazingly well done - congratulations.
@dontkillmejay8570 15 күн бұрын
There are clearly no cuts here, this has fantastic composition. Thank you for that James.
@slyfondle1885 14 күн бұрын
How do you explain the violinist materialising from thin air at 6:00?
@fairsaa7975 14 күн бұрын
@@slyfondle1885 magic. duh.
@TulloCs 14 күн бұрын
Camera pans slightly left after dark. Violinist at the edge of frame, takes a step in as it goes black. Two movements make it quick. Its not instant though, there is a delay on the violinist light for a reason. A moment to move, a moment to position and get ready to play.
@papaosaomi 14 күн бұрын
@@slyfondle1885James himself said it was one cut, please read reply from James above.
@slyfondle1885 14 күн бұрын
@@papaosaomi He said there were "no cuts", which does not mean it was one one single shot with no digital compositing.
@loganpulsifer2649 14 күн бұрын
This might be the very best James Hoffman video ever made. Thank you for putting the words to what I’ve been trying to tell my friends for so many years. Brilliant.
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