What Does A Label A&R Really Do In The Music Industry? Part 1

What Does A Label A&R Really Do In The Music Industry? Part 1 | Armchair A&R

Рет қаралды 157,754

4 жыл бұрын

DJ Damage, co-host of Hollywood Unlocked, is well known for his music commentary and his critiques. But does "taste making" translate to having the skill to actually make a hit? BET challenged DJ Damage to put his reputation where his mouth is and help a newly signed artist create her very first hit single. We gave him 1 week to transform into a real A&R, and prepare her for her first official performance of a new record on Island Records. #ArmchairA&R #Music
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Пікірлер: 247

@tylito4764 4 жыл бұрын

It's not about the next big hit. It's about longevity

@awhdacity5047 2 жыл бұрын

for an artist yes, but as long as they can make big money they go for it

@brasinovic Жыл бұрын

Big hits help

@karmatheblksheep9746 6 ай бұрын

@@brasinovicmost definitely ❤

@urbanmooserecords6021 4 жыл бұрын

Congrats to the future a&r's

@isntshelovelyy 3 жыл бұрын

Thank you

@StinaColada 2 жыл бұрын

Thank you 😊 💪🏽💯

@tamarpeter9325 Жыл бұрын

thank youu

@rohailsheikh505 3 ай бұрын

Thank you

@AdjabFreestyles 2 ай бұрын

Thanks I’m in the process of one have been for awhile not sure if it’s real but supposed to be artist of the month now if locked in

@heartrebelx6380 4 жыл бұрын

Never seen an interview where the voices are pan left and right if my headphone, I thought my shit was broken

@princeamu 4 жыл бұрын

CrAzY ComPilAtIoN OATV 😂😂😂

@antano2006 4 жыл бұрын

it's panned the wrong way btw :D

@liljons6753 4 жыл бұрын

Call me if you sing?

@joyceetrustee3385 4 жыл бұрын

@@liljons6753 hey

@liljons6753 4 жыл бұрын

@@joyceetrustee3385 okayyyyy

@AlexAtuh 4 жыл бұрын

He kinda looks like Merlin Santana from the Steve Harvey Show RIP Merlin Santana

@AlannaMonet 4 жыл бұрын

Alex Atuh it’s crazy how much they resemble each other lol

@terrancemaloney29 4 жыл бұрын

YYYYYEEEESSSSSSS. They can be brothers

@ayomooreacts4841 4 жыл бұрын

Yep. Saw that too!

@germallwilliams8004 4 жыл бұрын

Alex Atuh I swear 😯

@81sexislim 4 жыл бұрын

Scary cuz he look too much like him as if he had a twin brother

@amberdorsey4362 4 жыл бұрын

His skin is so flawless!

@dilanarellanes7847 3 жыл бұрын

thank u ladies

@UFOsAreRealArea51 3 ай бұрын

My skin is flawless too. 😂😅

@terricajackson3552 4 жыл бұрын

The days are A&R work are few and far thanks to majors wanting the packages to be complete when coming to them. Indie artist can benefit from having A&Rs and the older generation understand the value of having them.

@dazzypeters6793 4 жыл бұрын

@Jom James pretty much promote the hell out of the artists

@trevnspace 4 жыл бұрын

Jom James Prince himself had a label and restructured its business operations to be better. He didn’t reinvent the wheel, he showed artist how to use the services vs signing as artist. Distrokid, soundcloud, youtube, Spotify, tidal, itunes music, they are all just the new labels. The labels took advantage back then because there were no information outlets for people who did not have the educational backgrounds to deal with a contract. Now, the indie labels are ran by the artist and they just do it better. Labels still matter.

@gabereyes2300 3 жыл бұрын

@@trevnspace Labels do matter, but most are sharks waiting to prey on innocent newcoming artists by pressuring them to sign shitty contracts for ridiculous percentages and taking creative control of their music simply because they don't know any better. Of course, it is a business and it may be out of my place to say this but I feel like most record labels don't understand that they're not in the wolf of wall street. This is an industry built on creativity and pure, uncensored expression and limiting an artist by any means seems counter-intuitive

@lilekoe1 4 жыл бұрын

When I see the role of A&R in artists vids, documentaries, KZfaq, insta and snaps etc, all they see, to do is be the person who listens to the finished songs and then helps decide what to take to finalise to the label.

@soDOPE92 4 жыл бұрын

this is dope, never knew what an A&R was for. hope Damage can take ol girl to the next level 🔥🔥🔥🔥

@trayhigh 2 жыл бұрын

Me ether

@larrytan73 4 жыл бұрын

BET dont stop content like this ..I have never seen anything like this ...ORIGINALITY !!! I wish we had content like this when I was coming up!

@jarrelelston7484 4 жыл бұрын

"Today's expectations are lower."

@tastefullynasty 4 жыл бұрын

Who edited the Audio in this video???? Why am I seeing a man talking on the left side of the screen, but he’s playing in my right ear? I had to check my earbuds to make sure they were in properly

@yeayared 4 жыл бұрын

This is dope, getting some real insight into how a lot of these labels operate

@RevelationOne 4 жыл бұрын

Just got a beat to an A&R for Atlantic, Hope it goes well 💯🔥🤙🏼

@Dls2769 4 жыл бұрын

I was an Urban A&R back in the day and it is a brutal brutal game

@Radii15 4 жыл бұрын

Why?

@oraromaochi5584 4 жыл бұрын

D.L. Smith what is brutal about it?

@ByRaymondFerguson 4 жыл бұрын

Radii15 no one gets paid

@Dls2769 4 жыл бұрын

@@oraromaochi5584 it's a constant battle with the label for budgets and usually the suits exec don't see the vision they can't hear the sound for the artist for certain writers and or producers. Then getting artist to understand that this is a business it can easily turn into a 24/7 job

@Dls2769 4 жыл бұрын

@Jom James Yeah the key to staying in power for any industry is to control the product distribution. Alot people don't understand that The Major labels were part owners of Spotify

@JayyRSubscribe 4 жыл бұрын

Love these , always puttin on game for us independent artist!

@ChristopherLeonJohnson 4 жыл бұрын

Dude looks like Merlin Santana. RIP Merlin Santana 🙏

@dopemcee 4 жыл бұрын

more like juelz santana from his younger day, no?

@nanjohnson7503 4 жыл бұрын

Man, this is dope! We need more people like her going and trying to achieve the unachievable. People fail to realize that this is hard work!

@princessjuju2062 10 ай бұрын

Understand still Question I'm at 20k views how long until a a&r reach out or is everything on the artists

@msthang5366 4 жыл бұрын

I love dude’s energy!! Rasta man!!!!

@MsKayy100 4 жыл бұрын

He fine, geezzz😍😍

@sampostman6305 3 жыл бұрын

The dude getting interviewed looks like he should be the interviewer

@joshuaharris6934 4 жыл бұрын

He caught my attention when he said he worked with Jean Grae.

@ogholyghost575 4 жыл бұрын

This audio panning is bothering me. Imma have to come back to the video later

@nahbro9735 4 жыл бұрын

He look like romeo from the Steve Harvey show

@pauli7911 2 жыл бұрын

How in the world is this video mixed, reverb going crazy, mans voices going different directions from where they are sitting and music almost only in one ear. Lol!

@JahneilLaMara 4 жыл бұрын

Loved this! Can’t wait to see more

@SnypesMurdock 4 жыл бұрын

Fridays @ 3pm

@chrismccullough5107 4 жыл бұрын

A badass chill job...Being able to see the whole vision

@Reecemay87 4 жыл бұрын

Dope content! Looking forward to the season! Keep bringing Black Excellence B.E.T

@Erickwashere 4 жыл бұрын

Dope idea. Let’s get it 🔥

@izzojunior 4 жыл бұрын

Nice 👍🏿 can’t wait for the next episode

@SnypesMurdock 4 жыл бұрын

Every Friday at 3pm

@PEREZINFAMOUS 4 жыл бұрын

Algo-Rithm ! That's it nowadays

@tayexoticc 4 жыл бұрын

THANK you! You ALL are AMAZING ! 👍🙌💯

@AcesizOfficial 4 жыл бұрын

Insightful 🙌🏽

@DemarioDon 4 жыл бұрын

Dae my Girl congratulations she never gave up Chicago over it all

@alexishilson919 4 жыл бұрын

I always wanted to this but idk where to start I love music

@Llcooldaee 4 жыл бұрын

DJ Damage 🤧😍😍

@Kuzyapso 4 жыл бұрын

I need more of this

@trapearlymedia 4 жыл бұрын

This was great, I do this for independent artist all day!

@BreneWilson 4 жыл бұрын

This was interesting. How many episodes of it are there?

@nanjohnson7503 4 жыл бұрын

Keep Going Dae Jones

@moshpitaddicted 2 жыл бұрын

Great Video! Please fix where the audio is panned...DJ Damage was all up in my left ear xD

@inndia 4 жыл бұрын

great vid

@cryptofreedom772 Жыл бұрын

Update. This artist has less than 200 listeners on Spotify.

@OutcoldFella 2 жыл бұрын

Cant wait to hear the name "OUTCOLD FELLA" Ima go Hard Independent with mine i stop doin talent shows & showcases that never gets me far in tha game so i gotta make another move to guild my success getting close to the bag 💰 & chasing for Greatness💯

@willthomas7950 3 жыл бұрын

" This is a Monster beat. " - Rockin' the mic

@liralamira4701 4 жыл бұрын

DJ Damage is finnnne mashallah ✊🏽

@RICO_SUAVE_86_ 4 жыл бұрын

I remember in the 90s and early 2000s, at least from the outside looking in, A&R's were viewed in a very negative light. I remember rappers always talking s**t in their rhymes about A&R's trying to tell them what to do and how to make their music sound. I remember when Keith Murray went into the Def Jam offices around 2003 and beat up two A&Rs and subsequently got dropped from the label. DMX cussed out an A&R on MTV's Diary show on camera back in the day too. Seemed like one of the worst positions at a label because they had to tell artists things they didn't want to hear even tho the decisions came from the top down and they were just the middle man? I don't know its probably a lot different today tho because of social media, KZfaq, audio streaming, and music sharing platforms.

@CameronBaileyQuote 4 жыл бұрын

A&R's don't exist anymore... The people choose who they like, push them, then the label signs them. Job done.

@JM01234 4 жыл бұрын

Cameron Bailey do you work at a label? do you have a label? do you know somebody with a label?

@CameronBaileyQuote 4 жыл бұрын

@@JM01234 Know someone at a label.

@blackpanther1758 4 жыл бұрын

thats not true. A&Rs definitely still do exist, they're just not as transparent.

@mekichey129 4 жыл бұрын

@@blackpanther1758 🎯💯

@kptate3023 4 жыл бұрын

It’s nothing more than a scouting and talent position, similar to recruiting. But after the artist is sign, you’re still responsible for helping them build their brand.

@KillaGandhi 4 жыл бұрын

I like how they used cheap editing tricks in this video to make DJ Damage look stupid and uninterested. Great job, BET!

@drakesestatesla 4 жыл бұрын

There’s of course many ways to get thru ... some artists are ready as you find em ... some are best left to their own devices ... most times all A&R Do is shape artists so they’re close enough to the last success ... but just refreshed aka younger ...

@princeamu 4 жыл бұрын

Yo because of the internet/social media, predicting a hit is hard. So the determining factors industry gate keepers had isn’t working anymore because you can’t say who’s a Star now. Imagine if Lil nas x went to labels, imagine if xxx or juicewrld went straight to labels, they would have been turned down. Do A & R’s are in limbo.

@sdh7091 4 жыл бұрын

When looking for an artist, does longevity still matter or is it about just making a hit?

@princeamu 4 жыл бұрын

S. H. The real question is how long is long term?!?

@princeamu 4 жыл бұрын

S. H. If that’s what you really wanna do I wouldn’t say give it up. Maybe look into what makes an A and R, really study the industry’s climate and then formulate something of your own that resembles an A and R. Today really I think it’s about creating your own lane. You just have to figure out how to make it work and when it works figure out how to keep making it work cause the climate is always going to be changing. Technology is speeding things up (a little too much of you ask me lol)

@vegasart2778 Жыл бұрын

To be honest it's not really that hard

@shana9740 4 жыл бұрын

Wish this was on when I was younger

@JuniorChante Жыл бұрын

Why

@noelcarcedo5440 4 жыл бұрын

This is a nice informative video but the audio is trash, yall can do better

@stereothrilla8374 4 жыл бұрын

I’ve been working Revolt Summit interviewing all of the artists and a lot of the hip hop artists have been talking about authenticity and real ness in new artists. I wonder if the judges asked her to name three Metallica artists if she could have. These new school millennial fans don’t won’t posers.

@3eyedraven687 4 жыл бұрын

This audio is something else.

@willthomas7950 3 жыл бұрын

" I'm not putting that track on the radio... it needs more work. "

@rockypeter8296 4 жыл бұрын

Listen to "Be My Girl" by Rocky Peter. Absolutely Brilliant!!

@DeShaun85012 4 жыл бұрын

Wowsers

@saintclair371 4 жыл бұрын

Not a damn thing all A&R do now is log on Twitter & IG, waiting on rappers to put in all the work😂😂😂

@barbarawatkins4422 4 жыл бұрын

He reminds me of Jeffrey from the Have and Have Nots.

@dogydog247 4 жыл бұрын

Whats DJ Damage skin care routine

@jaysonwallker1648 2 жыл бұрын

Anybody know what happened to the other two parts of this?

@lucireradianceeclat2707 4 жыл бұрын

Saw the term on someone Instagram page and google the term and this is video that showed up. Didn’t know A&R exist?

@just10tyson 4 жыл бұрын

Whats an A&R Someone who gets Get screwed if u work with tyga or kendrick lamar ...

@DaijaMonroe 4 жыл бұрын

Dj Damage reminds me of Merlin Santana 😍😍😍

@LandoNotes 4 жыл бұрын

Listen to don’t flex on me by Lando notes 😜

@jfeliciano2687 4 жыл бұрын

Their voices are drowned out by the background music.

@SaltyViper Жыл бұрын

Cool vid but they should've hired someone to mix the audio. During multiple interviews the L and R channels were being used for micing separate individuals.

@chisomezenekwe8112 4 жыл бұрын

Congrats damage.. keep going!

@ZeLuJ 9 ай бұрын

I think they’re musicians themselves and they know what they want. Mostly young musicians who may have contracts with major labels

@blvdskino9363 9 ай бұрын

A&Rs is di Artist Campaign Manager Basically

@jonelliott1408 3 жыл бұрын

Tu 7:23 new music 🔥

@incelinsurrection1678 2 жыл бұрын

The "R" in A&R stands for "Revenue". It's never about the music. It's about picking ten rando acts, and bank on the 1 or 2 to make it big, then Ctrl+Alt+Del the rest. Ctrl+C, Ctrl+V, rinse and repeat.

@kyaq 3 жыл бұрын

Who is he? And Why he ain't in my draws yet?😍😍

@dilanarellanes7847 3 жыл бұрын

i look like him was the deal

@vonlionwav 4 жыл бұрын

The editing in this video could have been better... Nice interview still!

@njper123 4 жыл бұрын

Where’s ep 2 at

@SnypesMurdock 4 жыл бұрын

Next Friday at 3pm

@keep_them_wonderin 4 жыл бұрын

It’s out today

@soulkush8975 4 жыл бұрын

Search up Chay Kidd. You’re welcome.

@aminabangura6807 3 жыл бұрын

God loves you

@gobibeast 4 жыл бұрын

A&R looks and sounds like Beanie Sigel’s cousin 🤭

@YoungShizzie Жыл бұрын

aye

@UFOsAreRealArea51 3 ай бұрын

They tell people what they are going to hear and not what they want to hear. If you disagree, ask people what they think of modern music.

@imaniquamae5851 4 жыл бұрын

Anybody know how old she is?

@TRUTHHURT321 4 жыл бұрын

This man likes like that guy from the Steve Harvey show Romeo and but head

@elderdennisjohnson 4 жыл бұрын

Romeo from Steve Harvey show reincarnated

@suavejw32 4 жыл бұрын

WAIT? WHAT?! Did he just say cardi b empowering women? BISH WHAT? TO DO WHAT? THAT was a JOKE RIGHT? 🤣😂 IJS

@ZacharyAghaizu 4 жыл бұрын

I was confused. Maybe empowering women against other women? haha

@blackpanther1758 4 жыл бұрын

He didn't lie. Everything Cardi stands for is women empowerment. Get into it!

@joyceetrustee3385 4 жыл бұрын

😍😍

@Insertwittypunchlinehere 4 жыл бұрын

#hollywoodunlock

@tonikakujay 2 жыл бұрын

That mans Ruddy Rock a real laid-back dude it seems like but he also has his knowledge down pat with the way he carries himself. Interesting perspectives thank you BETNetworks for having this content up!

@mercb.8637 4 жыл бұрын

"Official Tissue" NJ

@teehemp 4 жыл бұрын

Merc B. 🤣

@ye23. 4 жыл бұрын

Hes hawt

@charlineartmusic 4 жыл бұрын

WOW ROMEO FROM STEVE HARVEY SHOW LOL

@beverlyx9546 4 жыл бұрын

I hate people who try to make themselves important but they really not.

@quinnstevenson2567 4 жыл бұрын

If they don't think it the who else will?

@offtherecord572 4 жыл бұрын

@@quinnstevenson2567 Exactly.

@keep_them_wonderin 4 жыл бұрын

If they don’t think they’re important then who will I think highly of myself Dae thinks highly of herself so sorry that you feel that way and you have low self-esteem