What happened to Nike Golf?

What happened to Nike Golf? | Golf Stories

Рет қаралды 30,421

Күн бұрын

Despite having Tiger Woods, a myriad of other stars, and the backing of one of the most recognizable sports corporations, Nike Golf failed to ever turn a profit, and in 2016, they ended their manufacturing of golf equipment just as they seemed to be getting their footing. What happened?
0:00 Intro
1:13 Nike Golf’s background
14:53 What happened: Reason #1
18:13 What happened: Reason #2
21:46 What happened: Reason #3
26:02 Conclusion
Golf Stories Explained: • Golf Stories Explained
I make all kinds of golf and PGA Tour videos which include trivia, analysis, player stories, countdowns, conspiracies, and mysteries. Make sure to leave a like and subscribe if you enjoyed this video!
Facebook: @the.anaks
Instagram: @the.anaks
Peter's Instagram: @doesntmata247
Music: “In My Clouds” by Lakey Inspired
All the videos, songs, images, and graphics used in the video belong to their respective owners and I or this channel does not claim any right over them.
Sources:
www.fool.com/investing/2016/0...
investors.nike.com/investors/...
www.forbes.com/sites/erikmatu...
golf.com/gear/a-chronological...
www.golfdigest.com/story/nike...
www.businessinsider.com/heres...
golf.com/news/nike-lost-money...
mygolfspy.com/why-nike-golf-f...
progolfnow.com/2020/05/28/cal...
www.pgatour.com/long-form/201...

Пікірлер: 87

@anaks247 3 жыл бұрын

Yes, I know it’s a longer one than normal, but it was fun creating this video. There’s some classic commercial footage that I just let roll so feel free to skip through to your favorite parts. Either way, hope you all enjoy it! Definitely let me know your thoughts!

@thisizcle140 3 жыл бұрын

No need to skip through you did a great job detailing the nike run!!!

@anaks247 3 жыл бұрын

@@thisizcle140 Much appreciated! Thanks for watching all the way through!

@lucasbrittain 3 жыл бұрын

I love watching these golf documentaries keep up the work

@djhalfandhalf8538 3 жыл бұрын

WHY DOESN’T THIS HAVE MORE VIEWS

@ambirdie4163 3 жыл бұрын

such great content again! thanks for making and sharing! this video is by far the most in depth review of how nike golf went away. great commercial as well, a blast from the past!

@anaks247 3 жыл бұрын

Thanks for watching and special thanks to you AmBirdie for the topic idea from months back! It was fun looking back at those old commercials!

@ambirdie4163 3 жыл бұрын

@Anaks so delighted to hear that my 2 cents worth of idea actually contributed in making of this video! its a shame that this high good quality content only attract such little views and likes! youtube's algorithm needs to be properly looked at and revised!

@anaks247 3 жыл бұрын

Yes indeed! I value all suggestions, and I’m pleased with how it turned out. But yeah, you’re right on that. All I can do is make the content and share it, the rest is basically up to the KZfaq overlords haha! Hopefully, the algorithms will eventually catch wind though!

@loymd12 2 жыл бұрын

Excellent analysis, thank you for sharing.

@ZachLake-ip7ib 9 ай бұрын

Sick vid! I resonate with the “be like tiger” so much. He’s the reason so many love the game and miss these days dearly. But awesome work, this vid will do well over time!

@anaks247 9 ай бұрын

Much love! Thank you for your nice words! Definitely miss seeing TW in his prime.

@adrianleman5158 2 жыл бұрын

Great informative video.

@davidharrison4632 3 жыл бұрын

awesome documentary Anaks, Now I commented on the Rick Shiels video and imo, I think Nike tried too hard in the golf hardware department with trying to compete with other sports, IE they had Basketball, Athletics, Soccer (Football over here in the UK) and just couldn't keep up with the other manufactures. Another reason I think they didn't take off was that didn't stick with the one name in their lines ie like Titleist have with the Pro V line. Saying that I loved the Frank adverts they were as funny as hell and at least he's doing well 15 Major wins and 5 Green Jackets and is the most popular for Daphnes Headcovers. My entire top end of my Golf bag is full of Nike gear still I have the Covert and the Vapor Fly 3 & 5 wood and the Covert 2.0 Tour 4 hybrid while I still use the tour platinum ball from time to time and have a Vrpro GW and everclear putter. keep up the great work and stay save and good Golf ^_^

@anaks247 3 жыл бұрын

Thanks for watching and the kind words, David! That’s awesome to hear! I definitely agree about sticking to one name. That could’ve helped distinguish themselves better. Stay safe and good golf with those vintage clubs and balls too! I used to love playing with the tour platinum :)

@charlestsai3708 Жыл бұрын

Great video 🎉!

@KT-gt5ce Жыл бұрын

great vid 👍🏽

@mzafri93 2 жыл бұрын

Great to know on what happen to Nike Golf. Thanks for the in depth video, learn a lot. Gonna keep buying used Nike golf clubs as they are really affordable for new golfers like myself. cheers!

@infomineco7111 14 күн бұрын

It's a bit like having a 3 star Restaurant at the Exclusive Guide Michelin, by the time you invested for your restaurant, you paid all your staff and fix costs, you only make a couple of bucks on each plate. Prestigious but it hardly pays the rent...

@Ckwon117 2 жыл бұрын

thanks for making this video

@PRYVTgomerPYLE Жыл бұрын

I still play an old Nike Vapor driver. I love it! There is no reason to switch!

@UnknownRaven0 Жыл бұрын

Also liked their drivers, now I have tour edge driver but I still use their balls to this day

@heyblondie28 2 жыл бұрын

The one thing they got right for sure was the vr proII blades! I still play my set from college 🙌🏼 they are butter

@shep1582 3 жыл бұрын

Well done!! Could Nike have been the hybrid company? Could have dominated that segment at the time. Phil Knight words, however, ring prescient to me. Bravo!!

@anaks247 3 жыл бұрын

Thanks for watching! Yeah, they could've gained a good market share in hybrids since that segment was still somewhat new in the early 2000s. Though even then, Adams had already distinguished themselves there. Also, Taylormade's rescue, Cobra's baffler, and my personally favorite, Snake Eyes' quick strike were still more memorable then Nike's CPRs.

@shep1582 3 жыл бұрын

@@anaks247 Ryan & Peter great video again and thanks for the response. Btw my favorite hybrid was Nickent at the time 😉!

@anaks247 3 жыл бұрын

@@shep1582 Absolutely! Much appreciated! Mmm those Nickent hybrids were pretty sweet 👌

@milesmayhem5440 2 жыл бұрын

This was a good documentary on the rise and fall of Nike Golf. I’m a newcomer to the game and just purchased a used set of Nike Slingshot irons and Nike Ignite drivers off of Craigslist for my first set of clubs. This presentation gave me an interesting perspective of Nike Golf.

@anaks247 2 жыл бұрын

Thank you for watching and commenting! Glad this helped give you some perspective. Hope you enjoy the game!

@ryanghim1146 2 жыл бұрын

Love the vid!!! Its too bad he broke up with stevie!!!! Prob the real reason in tigers downfall

@oxfordbambooshootify Жыл бұрын

Late to the party but I wish nike golf was still around. Absolutely love the designs of their drivers and fairway woods. They still look modern beyond their age to this day

@JVL395 2 жыл бұрын

Nice vid👍

@James_Vaughn 3 жыл бұрын

Good video. It's a shame they stopped just after they started making clubs I liked. I had a covert tour driver that was really good. Then I had a Vapor pro, which was the best overall driver I've had to that point. It wasn't the longest, but I hit a ton of fairways with that one. The fly pro was essentially the same driver , but launched a bit higher, which added a bit more distance. I was really looking forward to the next model, but then it was over. I liked the RZN balls also, and I'm glad to find out that they are being manufactured again, without the swoosh, by rzngolf.

@anaks247 3 жыл бұрын

Thanks for watching and commenting! A shame indeed. I enjoyed their equipment too. Glad the rzn balls are coming back, might need to check them out.

@bradfordrabbitt85 Жыл бұрын

Thanks for the deep dive. I bought the original Slingshots w/graphite stiff for $90 in 2018 and dug them. I liked how they whistled. Just picked up a Covert 2.0 for $50 and can't wait to see how it goes. I never get to play so when I do I'll take any club that will not help me get into any more trouble than necessary, for the best used deal of course ;-)

@anaks247 Жыл бұрын

Much love! Thanks for watching and commenting! Hope those Nikes treat you well out there!

@andychandler3992 Жыл бұрын

I still play with my Nike VR pro woods, and pro combo irons.

@miguelitoaniceto5882 2 жыл бұрын

Anthony Kim. One of my all time faves.

@ben-vf 3 жыл бұрын

I actually enjoyed that presentation sooo much! You hit the nail on the head with... 'generalists v specialists' Nike tends to make a foray into every sport, continually probing. Ive loved Nike from my first pair of Yankees! And believe me, that's a long time! Thanks Peter 🤙🤙🤙

@anaks247 3 жыл бұрын

Much appreciated Ben! Well said! 👌

@miguelitoaniceto5882 2 жыл бұрын

The game itself hasn’t done itself any favors. $500 drivers. $2000 irons how do you grow the game when you keep making it harder to access. I’ve been playing for over 3 decades now and the game just keeps getting more inaccessible. The next big challenge for golf is how to bring the average person back. It’s only going to get harder once Tiger leaves the game for good…

@tanginicholls207 2 жыл бұрын

You'd be long gone before Tiger leaves the game.

@gilgarza2903 Жыл бұрын

I had the original driver, loved it. The blades are still worth a pretty penny. I feel like they jumped into the deep end too quickly. The should of just started with a few clubs then work there way in. Nike Golf never made a profit because they spent their money on advertising and player's contracts.

@jamesgarza5269 2 жыл бұрын

I still play 9.5 - 460 Sasquatch, but have been looking at the Callaway epic drivers

@youngkim2481 2 жыл бұрын

what a contents!! I play covert 2.0 driver and vapor pro irons with method putter. I bought new 3irons sets and 6 drivers just after hearing Nike quit his business. As said, I do not have any choice since I came golf because of tiger impact. Sometimes I think Nike could hit again due to Tiger’s miracle comeback and covid situation. I still wait Nike’s come back news and I still love its resin balls.

@ramongomez4054 3 жыл бұрын

Good video.

@injuredtabletennisplayer1474 3 жыл бұрын

They also had Michelle Wie. I still have a Sumo driver.

@vsdube Жыл бұрын

Classic Business School Case... High initial capital investment and ongoing R&D, high and risky endorsement investments, unacceptable margins (loss in Nike's case) in peak years and then the coup de grace economic/business downturn....

@thisizcle140 3 жыл бұрын

Bruhhhhhhhh.........where did u find that picture of the off white tigers????? Never knew those existed......need a pair

@anaks247 3 жыл бұрын

Found it online but had to get REAL specific with my word search haha! They’re definitely beauties... Would be cool to have a pair

@thisizcle140 3 жыл бұрын

Yea upon further research that has to be a airmax 90 top sitting on a golf shoe footbed.....I found the actual air max 90 off white but not that version.....

@danielx40 2 жыл бұрын

Nike should have stayed in the biz. Losing money or not. It’s not easy to get to a place they are. All that R&D went to waste. They should’ve stayed longer in any capacity. It’s not like they don’t have the money to drag it on.

@thisizcle140 3 жыл бұрын

Great point about how at 1st nike clubs were plain and minimalistic.....but I think tiger was probably the main input on design so no wonder the clubs looked like that....check his bag now...all those clubs look verryyyyyy similar to the clubs back then.....imo

@thisizcle140 3 жыл бұрын

Except driver of course......

@anaks247 3 жыл бұрын

Well said! I agree

@nepheshr290 Жыл бұрын

I think Tiger is a very old school golfer, liked smaller driver, steel shaft, metal spikes, spinny ball, but everything Nike was new, youthfull, loud. Kinda a mismatch.

@seanm3226 3 жыл бұрын

Tiger, at his best, was not the savior of golf. And not the savior of Nike. He certainly increased purses, but essentially made golf a TV sport.

@andychandler3992 Жыл бұрын

Tom Stites must carry a dark cloud over him because the businesses he's operated out of, Nike Golf and Ben Hogan, those club makers have gone out of business. The thing is: there's nothing wrong with the clubs. I think the pockets on the long irons is phenomenal and I love the look and grooves.

@majormaccas Жыл бұрын

It's probably immeasurable, but I wonder what orphaned market this has created for the other golf brands. I started like a lot of people watching Tiger, and probably wouldn't have ever had an interest in golf otherwise. I bought my custom measured VR Pro Combo irons in 2010-ish, with VR driver, Red Cart Bag etc. Since Nike don't make clubs anymore, I'm looking at Callaway gear for replacement. So that's one customer Callaway have due to Nike Golf.

@anaks247 Жыл бұрын

Interesting point you bring up!

@Pierronimo8764 3 жыл бұрын

Nike golf apparel is my go to brand. For golf clothing, I only wear Nike and Under Armour. Why ? Because those are youth/sporty/laid back brands + Nike golf apparel is almost a luxury brand now (almost seen as, as their new releases are always featured on hype newsblogs and luxury webshops). And they always sold out. I just feel weird and "old" wearing Callaway or Footjoys apparels (except for Footjoy's shoes), almost like if I was trying too hard. While I feel GREAT with the swoosh on my polo on the golf course.

@outtaurmind8554 3 жыл бұрын

and u probably suck at golf . u a 30 handicap hitting blades just for the look

@Pierronimo8764 3 жыл бұрын

@@outtaurmind8554 A lot of people care about their golf look, whether they're a low or high handicap (I'm 18 index btw, not good but not that bad). Golf is an aesthetic sport, golf apparel is just the finishing touch. Edit : I game Callaway Rogues as my irons (not blades but rather game improving irons)

@lcb4082 Жыл бұрын

0:01 - I miss the pill poppin, booty clappin, gangster Tiger Woods.. being a dad just doesnt work well for him lol

@andrefecteau 2 жыл бұрын

the stuff was premium priced and it just didn't deliver...also two or three huge competitors in Callaway and Taylor Made...Cobra? 4th in any industry ain't gonna make it

@Lettusfarm Жыл бұрын

Boils down to Nike being Nike, subpar product for a premium price tag

@SULLYtheSojourner 2 жыл бұрын

Eye candy equipment doesn't overcome player's skills.

@GarrettPederson253 3 жыл бұрын

Nike golf still has the best apparel on tour

@ctfair Жыл бұрын

I’ll put this out there, but could it have been that they just put way too much money in player endorsements and advertising? Just what they’ve paid Michael Jordan and Tiger Woods alone is enough to bankrupt them. And INHO, none of their golf products ever lived up to all the hype. I owned a couple pairs of golf shoes that didn’t last no time. One pair the sole came completely off in less than 6 months. I never could gain any confidence in their balls. Most golf friends I know, including myself, consider Nike balls trash balls and nobody will hit them. I think Nike dug their own grave with Nike golf.

@nukem9119 3 жыл бұрын

You’re a business or finance major aren’t you?

@anaks247 3 жыл бұрын

Lol I was indeed! Now, I’m working in business analytics

@nukem9119 3 жыл бұрын

@@anaks247 nice, I just saw the way you researched this video and the financials/marketing info and it reminded me of my undergrad for sure. Keep at it brother

@sicpupaz 2 жыл бұрын

@@anaks247 Great story telling. I think you should include more of you analytic skills and create an interactive visual dashboard of the different companies profit over a 20 year timeline and include the number of golf courses per year and the number of rounds played per year. This would visually show the points your are making in 5 mins. Plus you could show off your analytical skills. I'd recommend using Microsoft Power BI (Free) or Tableau (free to students).

@anaks247 2 жыл бұрын

Thanks for watching and for your suggestion! If I could find the data (it was tough enough to find the companies’ revenue #s haha), I think it would be cool to stretch my analytics muscles and build a dashboard like that. Those indeed would be the ideal tools to make it happen. I have used Power BI, but mostly use Tableau at my current work.

@Account-rw1rt 3 жыл бұрын

What happened to Jordan Spieth?

@thisizcle140 3 жыл бұрын

Dude hits it like trash and he doesn't make 20-30 footers anywhereeeeee near like he used to.....sad to say imo he will never putt that good again.....that was career shit unfortunately it just happened on the early side of his career.....but even back then his ball striking was suspect

@Drawfornoone 3 жыл бұрын

@@thisizcle140 he just won Valero open seems hes doing ok homie

@mikeoo7712 2 жыл бұрын

5:15

@jeffreyanderson5106 2 жыл бұрын

I agree with all your points but you got out in that they signed Roy McElroy to 10 years $250 million and their partner was getting too old and decrepit to play himself and lost interest why else would he stay in the business unless he was involved with the game. You know tax write off in perks and travel to major sporting events like majors and all the tournaments that you can think of all the perks of entertaining clients but his age and look at his blood shot eyes he’s not gonna be playing golf anymore

@johnpenuel4594 6 ай бұрын

To me, I'm a scratch golfer, Nike always produced inferior clubs compared to the other major golf companies. All good golfers knew that. That was due to bad engineers. The stupid Tiger sex scandal didn't help business either.