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Today we’ll learn about #crisis #communication plans in #businessstudies.
What Defines the Crisis Communication Plan?
A crisis communication plan is a set of guidelines that are used to prepare business in emergency situations. These are some steps to take during the time of emergency.
Elements of a Crisis Communication Plan
A crisis communication plan is a different business continuity plan.
There are six elements of this plan.
Detailed Plan
The plan should explain how the #organization will handle the crisis and the purpose of the plan.
Crisis Communication Team
The team is responsible for collecting information and creating emergency platforms for consumers.
Create Key Messages
Consider all the possible crises your organization can face and then create a key message for that.
Route of Communication
Determine how your organization will share messages during the time of crises, whether through voicemail, media, etc.
Gather Information for Crisis
Gather contact information that you can use during the crisis like local government offices, public health centers, etc.
Appendices
Your appendices must include fact sheets, media policy, and news release templates.
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