What is Amazon IPI Score? [The PPC Den Podcast]

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What is Amazon IPI Score? [The PPC Den Podcast]

Рет қаралды 3,583

Күн бұрын

Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Quick intro
1:02 - Why the inventory score (IPI) matters
2:27 - How inventory levels affect Amazon ads
6:01 - What's coming next in inventory management
10:05 - What influences your inventory score
15:24 - Tips for a better inventory score
25:58 - How good inventory helps your ads work better
🦡 Resources & Links
- How Do I Perfect My Amazon Inventory Management?
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- 10 Steps to Maximize Amazon FBA Inventory Limits
• 10 Steps to Maximize A...
- How Can I Expand My Amazon PPC Campaign To Canada?
• How Can I Expand My Am...
- How Can An Amazon Campaign Audit Help My Business?
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- Take my Amazon PPC ClickUp board for Amazon PPC Optimization
• Take my Amazon PPC Cli...
🦡 Book a call to discuss your best Amazon PPC strategy: www.adbadger.com/pricing-prod...
📚 Get our content library that covers every nook and cranny of Amazon Marketing: www.adbadger.com/amazon-ppc-c...
Join our next Amazon PPC webinar 💻 📢 : www.adbadger.com/webinar/
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Look through all our show notes: www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

Пікірлер: 8

@AdBadgerDen 3 ай бұрын

What tips for proper inventory management do you find most valuable?

@arishekarn 3 ай бұрын

We at AMZ Prep see that the overall brand's product marketing performance relies on the IPI score on Amazon; under that, it's important to focus on signals like Amazon reviews and sentiment analysis. >400 IPI brands are performing better across all other Amazon focus

@SikandarAyub100 3 ай бұрын

Some great insights! I'd like to add 1 more point here. For inventory management there's one other metric Sellers should keep an eye on. It is Storage Utilization Ratio, and it give you all the information of how your inventory is performing. And is directly related to IPI.. Because Amazon charges you either by going OOS, Over stock, stranded or even low inventory now!

@clement3704 3 ай бұрын

Great episode!

@blairforrest5684 3 ай бұрын

Thanks for having me!

@AdBadgerDen 3 ай бұрын

Thanks a lot for being with us!🙏

@Divyv520 3 ай бұрын

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