What Is Brand Storytelling? [Example]
Рет қаралды 33,891
Күн бұрынLearn what brand storytelling is and how to leverage it to hook your audience into a journey they’re already invested in.
#brandstory #brandstroytelling #brandstrategy
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By the end of this video, you’ll know what brand strategy is, why it’s the most effective communication strategy known to man and how you can leverage it to make connections with your customers.
First, you’ll learn what exactly brand strategy is and debunk the biggest myth and mistake that small businesses and brands make.
Then, we’ll highlight exactly who the brand story should shine a light on and how the journey of your audience takes centre stage.
Then you’ll discovery the end goal of storytelling and how to effectively weave your brand into the story of your audience as the route to their objectives.
Finally, you’ll see a brand storytelling example from Nike and how they use brand storytelling to effectively make emotional connections with their audience.
0:00 What Is Brand Storytelling [Example]
0:34 What Is Brand Storytelling? (And What It's Not)
1:41 The Story Is About Your Audience
2:13 Why Is Brand Storytelling So Effective?
3:32 The Goal Of Storytelling
4:54 How To Leverage Brand Storytelling
5:39 Storytelling Example - Nike - Equality
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@simmimuzicholic6594 8 күн бұрын
Simplest video ever !!!! Thankyou 💕
@BrandMasterAcademy 7 күн бұрын
Glad it was helpful!
@kenneth6102 3 жыл бұрын
I still cannot believe how this channel does not have a silver/gold button yet. Actually, probably because people like me have been taking away from here pure gold and valuables. Thank you for your content!
@BrandMasterAcademy 3 жыл бұрын
Silver button in 2022 - 👍😀
@William_Clinton_Muguai 3 ай бұрын
@@BrandMasterAcademyYou are invaluable!
@ioana9110 4 жыл бұрын
Thank you, Stephen, for a great video. I must say that I watched every video on youtube and thought that's it, super value, I know soo much. Then I went and signed up for the Academy because I wanted some of the templates you got there. I must say, the academy is so much more than I ever thought I could learn about brand strategy. I mean I didn't know half of what it actually is. And your way of structuring the subject. Genius. If this is PURE GOLD then the academy would feel (for lack of words) like the Avengers End Game. EPIC.
@BrandMasterAcademy 4 жыл бұрын
😀🙏 Thank you Ioana 🙏... Delighted to have you part of the academy and delighted youre getting so much from the channel and the course. If there is anything I can do for you, please let me know 😀
@gregosborne9336 4 жыл бұрын
Hey, great points!!. Brand story telling is ongoing. It can be a day in the life of those that use the products and services of the brand. Good brands let those in the stories shine thought with a narrative that aligns to the brand values, and personality for example. This narrative is played out or told on multiple platforms further enriching the experience. The "Founders Story" does have a place in the overall realm of brand story telling but it should have to be discovered and not pushed into peoples faces.
@BrandMasterAcademy 4 жыл бұрын
Love it Greg 👍
@ArchitectofBrands 4 жыл бұрын
Great stuff Stephen. I once got a new client because he saw a past case study I made for a client, i used images of natural landscapes and it resonated with the prospect. He became a client because he connected with the images and story telling. I was delighted when he told me 😊 thanks for uploading the video.
@BrandMasterAcademy 4 жыл бұрын
Love it Shane... It's so basic, but when you know who they are and what makes them tick, connections become organic 👍👍👍
@sjjsjsjxjcjcdhddh Жыл бұрын
@@BrandMasterAcademy op😊
@EricaLucasLoves 4 жыл бұрын
This is the channel for brand builders! I’m binging your channel today.
@BrandMasterAcademy 4 жыл бұрын
Glad you're here Erica 🙏😀... This is your Brandflix for your Brand Fix 😂😂😂😂
@eldridgesawyer2384 2 жыл бұрын
Thank you very much Stephen for all your hard work and sharing great content. I have been doing a lot of research on why using native advertising is so effective, and this is exactly what you are explaining in this video with creating brand story telling.
@BrandMasterAcademy 2 жыл бұрын
Very welcome
@darliaugalde Жыл бұрын
This is the first brand storytelling video that I could finally relate to...amazing job!! Best, Darlia
@BrandMasterAcademy Жыл бұрын
Glad you enjoyed it!
@dwightwatson6895 Жыл бұрын
I’m indebted to you for this clarity🙏🏽
@BrandMasterAcademy Жыл бұрын
Glad it was helpful!
@AbdulAhad-mf7vg 3 жыл бұрын
Gold as always. Don't stop making videos like these
@BrandMasterAcademy 3 жыл бұрын
More to come!
@mohammedabdelgfar1 4 жыл бұрын
Pure GOLD as usual! Can we get more videos on a how to develop brand story or a framework for the process?
@BrandMasterAcademy 4 жыл бұрын
Much appreciated 🙏... Brand Master Secrets holds all the "Secrets" 😂 but I'll make a note to get more Story based content to you 👍😊
@veronicaunderdal6568 2 жыл бұрын
Super!!!I subscribed few days ago and all the content is brilliant!!!
@BrandMasterAcademy 2 жыл бұрын
Awesome, thank you!
@mannyade2890 10 ай бұрын
Great content!
@user-fx6tf9kf6r 8 ай бұрын
Thank you! Good ideas
@BrandMasterAcademy 8 ай бұрын
Glad you like them!
@j.cmarie271 Жыл бұрын
GREAT INFORMATION! THANKS!
@BrandMasterAcademy Жыл бұрын
Glad it was helpful!
@jollydelapena2027 Жыл бұрын
Thank you this😊😊
@BrandMasterAcademy Жыл бұрын
You're welcome 😊
@guyneeman 3 жыл бұрын
. Black Friday - please come! I want to purchase the brand master secrets course!
@BrandMasterAcademy 3 жыл бұрын
Coming REALLLY soon 😀 - Make sure you're on the mailing list
@designedmind 7 ай бұрын
Thanks for the videos. I’ve watched nearly all of them, and some multiple times. Side note: NIKE is pronounced “Nike-ey”. 🌹
@BrandMasterAcademy 7 ай бұрын
Thanks for that!
@gc7304 3 жыл бұрын
😂😂 Great intro about the John
@BrandMasterAcademy 3 жыл бұрын
👍👍👍👍
@A_copywriter 3 жыл бұрын
How to create a brand story for a kitchen brand? Any suggestions? 😬😬 And THANK YOU for making this video.
@BrandMasterAcademy 3 жыл бұрын
The kitchen is a very active place in the home where people connect 😁
@collinsokere 3 жыл бұрын
I am trying to build a brand story for a new client
@BrandMasterAcademy 3 жыл бұрын
How are you going?
@jennyjumpjump 7 ай бұрын
Ni-key
@dominickdeccoco3790 4 жыл бұрын
Man, make your audio volume a bit up
@BrandMasterAcademy 4 жыл бұрын
Noted. I’m all up in the mic now 😀
@taras.4823 9 ай бұрын
Why not share an example?!!
@sjjsjsjxjcjcdhddh Жыл бұрын
op😊
@BrandMasterAcademy Жыл бұрын
👍👍👍👍
@sjjsjsjxjcjcdhddh Жыл бұрын
@@BrandMasterAcademy ok
@winsl1396 3 жыл бұрын
What do you think of A Bathing Ape as a brand story?
@BrandMasterAcademy 3 жыл бұрын
Are you a potential customer of this brand and whether you are or aren't, did you find the story engaging or compelling?
@ludilex 9 ай бұрын
Bro, your intro is loud af.
@BrandMasterAcademy 9 ай бұрын
Thanks for letting us know!
@corgiliere Ай бұрын
sorry, the whole video is useless, because i am not a man but nice try
@BrandMasterAcademy Ай бұрын
This story might be more specific for you "Once, an old turtle lived in a serene pond. Every day, young frogs came to the pond, eagerly learning to swim and navigate their world. One day, a fish offered his experience of swimming, but one frog declared, 'Your lessons are useless; I’m not a fish!' The turtle said, 'In this pond, those who seek to be offended will always find reason to be, while those who open their minds will learn. Life's lessons come from many sources. Choose to learn, or choose to be offended, one will help you grow, the other will keep you swimming in circles.'”
@corgiliere Ай бұрын
@@BrandMasterAcademy That's a very cute story, thank you for reply! My comment was a joke and I didn't even think that I would get a reply This video was actually quite useful in my university studies, so thank you very much! 🥰
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