What Is Brand Strategy And How To Do It (Step 1)

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What Is Brand Strategy And How To Do It (Step 1)

Рет қаралды 240,388

3 жыл бұрын

What's brand strategy? How do you do it? How do you help your client reach their goal? What're the 7 questions you need to ask?
In this video Chris explains to Stanley Świątkiewicz, Partner at Divante Advisory, what brand strategy is and how to do it with a client during one of our Pro Calls. Chris also shares the 7 questions that he asked in order to perform strategy during the roleplay with Stanley.
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00:09 - Brand Strategy explained
1:06 - Chris does strategy with Stanley
6:21 - The 7 questions you need to ask
8:49 - What does Chris do if his solution doesn't work?
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Пікірлер: 213

@NomadOverNormal 3 жыл бұрын

I had a sales call within an hour after this video premiered, and I used this script. I closed a $5,000 deal. First one of the month. Wow.

@thefutur 3 жыл бұрын

Hey Chris! Good for you. Consider spending some of that money on us and join the Pro Group. No pressure. thefutur.com/pro-group

@VirtualSG 3 жыл бұрын

Congratulations! You just doubled my inspiration/confidence! (the vide got me pumped in the first place)

@asktheraccoon 3 жыл бұрын

Remember Chris takes 10% haha ;)

@freeflowconsciousness8243 2 жыл бұрын

@@thefutur Effortless.

@ThisDesignLife 3 жыл бұрын

"Let's make this quantifyable" - This is something more of us should be doing in our client conversations.

@robjespitia4538 3 жыл бұрын

This was the best verbiage ever

@viclipsey3503 3 жыл бұрын

This is digital marketing strategy, not brand strategy. Your helping him convert online, which is GREAT. But brand strategy is defining, building and managing the collective story that exists in the heads of org leaders, employees and customers. Why people buy -- and hopefully that answer is based on solving a customer problem. Jimmy John's and Mod Pizza both saw a need for faster lunches in business districts. But they each solved it in a unique way. A 7-question script doesn't do brand strategy, but it can help a consultant follow-up with more relevant questions once the brand engagement begins.

@thefutur 3 жыл бұрын

Let’s see how this plays out.

@viclipsey3503 3 жыл бұрын

@@thefutur All good questions to help someone sell their expertise. But it's finding and owning a position over the long term that drives preference in a highly competitive market, right? Sales/marketing vs brand.

@danielsnipes9175 3 жыл бұрын

*you're

@mriftiii 3 жыл бұрын

Point...

@dinerooju Жыл бұрын

that’s what i’m saying.. so brand strategy is to ask 7 questions to a client lol?

@MattVorn 3 жыл бұрын

The way Chris breaks down the psychology of business is simply mesmerising. So inspiring as an entrepreneur!

@thefutur 3 жыл бұрын

join us on a pro call. thefutur.com/pro-group

@brothersvanhees 2 жыл бұрын

Chris' confidence in every scenario is what shows he's an expert. It comes with experience but he really knows what he's talking about all the time

@freeflowconsciousness8243 2 жыл бұрын

Thank you, that was a brilliant breakdown.

@dfnkmedia492 2 жыл бұрын

Can we just call Chris the god of brand strategy? I've been following him for years now and he's basically changed my mindset...i literally speak to clients, ask them tough questions and tell them to go think before they answer those questions, and when they come back to me unable to answer, they just say...." man now i understand your job, you're a professional...take my money lets do this" i love that. i owe you alot chris.

@thefutur 2 жыл бұрын

Thank you so much. though that is a lofty title. ;)

@tobiakinyele7287 3 жыл бұрын

Lol. Who's giving a thumbs down, it hasn't even aired yet. This will be worth watching

@tgty5519 3 жыл бұрын

Lol. Who's giving a thumbs up, it hasn't even aired yet. This goes both ways.

@perekengren8044 3 жыл бұрын

It´s the jealous people that lost there ambitions or don´t believe in there skills enough.

@CraigReid 3 жыл бұрын

@@tgty5519 because we like the content and know it’ll be a great topic to be covered by Chris? Thumbs downing has no point to it

@tgty5519 3 жыл бұрын

@@CraigReid Putting a thumbs up aswell. You don't know if you will like it, you just assume that you will based on your previous experiences with the channel. I also love their videos, I'm not liking something I didn't see yet. Basic logic. Disliking something that didn't aired yet is as stupid as liking it. Based on your logic, it makes perfect sense to dislike the video before, since you assume it based on your experience, the guy disliking before could also dislike based on his previous experience with the channel.

@CraigReid 3 жыл бұрын

@@tgty5519 considering the experience Chris brings, the podcast he has I’ve listened to, and his entire ethos and work ethic I know the content he brings will be relevant and allow me to develop myself as a creative, hence liking it before it airs, I do not see the point in a dislike option at all because you can just not watch whatever the content is or unsubscribe. I am not going to debate my point any further as I know this video will allow us all to elevate our creativity and thought process.

@ShaudaySmith 3 жыл бұрын

i had to watch this a couple times in a row to fully take in what was being said. There was a lot and it's all so important.

@themichaelgraeme 3 жыл бұрын

How to tell when you've provided truly valuable content? Have viewers like a video that hasn't aired because they know it's an opportunity to learn!

@thefutur 3 жыл бұрын

Thanks michael

@JoyceWSolomon 3 жыл бұрын

Chris, you have inspired me to actually start my own KZfaq channel where I’m helping entrepreneurs. Thank you

@thefutur 3 жыл бұрын

Amazing.

@anuragbose1917 2 жыл бұрын

I love the way you ask the questions Chris. That reminds me a lot of the book "The Coaching Habit". It was wonderful seeing what I learnt put into application here.

@thefutur 2 жыл бұрын

Excellent book.

@isamsodien 3 жыл бұрын

Literally, like literally, the exact same problem I was having! I love strategy, it turns me on, but I am still quite new to the game. I knew I needed to learn how to ask the right questions, I just didn't exactly know what those questions were. I picked up a few here and there on this channel, But then I didn't know how to structure my questions, and then Chris sends out a notification on Linkedin about my issue, linking to this video. Its freakin perfect timing. I really learnt a lot from this short video, it was exactly what I needed in my journey to become a brand strategist/designer. I look forward to the next video.

@thefutur 3 жыл бұрын

Glad to hear Igshaan!

@modjaffamodjaffa 2 жыл бұрын

Chris, I always enjoy your slides, they're an example of how to do it right, for the rest of us.

@thefutur 2 жыл бұрын

Thank you Jakob. I appreciate you noticing.

@tumiseroka437 3 жыл бұрын

I love how you guys present things slow learner bit I'm getting there

@marcusdumaresq-lucas5054 3 жыл бұрын

This has been really helpful as I am starting my career in the Design Industry as a Brand Designer. Thank you the Futur!

@Koyasi78 3 жыл бұрын

Perfect timing. I just came to the quite obvious realization that i can't provide web development and design services without offering branding. And I defined branding as marketing, then marketing as advertising, and as we all know advertising is sleazy. So yeah, could use some guidance from a trusted source to get my head right.

@ShitJustGotReel 3 жыл бұрын

You should be able to offer those with a decent understanding of brand. And please jesus do not define branding as marketing, and marketing is much more than advertising. I'd recommend looking into each of those disciplines and their interplay

@ShitJustGotReel 3 жыл бұрын

Also, there is nothing sleazy about advertising unless that's what's being brought to it. People need advertising to find the solutions that alleviate their problems and pain. Advertisement done right is an incredible service to people

@Koyasi78 3 жыл бұрын

@@ShitJustGotReel i only mention them as an example of my misunderstanding or bad programming. Im always game for growth.

@ShitJustGotReel 3 жыл бұрын

@@Koyasi78 🙌 💯 reading that back- hope I didn't come across sassy, meant to be encouraging haha. But yeah that's a winning mindset!

@Koyasi78 3 жыл бұрын

@@ShitJustGotReel i have thick skin and take nothing personally. I grew up with the concept of tough love. Your encouragement is welcome

@gokmenkarci1975 3 жыл бұрын

Although I loved the main focus of this video, my favourite part of this was probably, "DON'T CHARGE BASED ON TIME, CHARGE BASED ON RESULT". I read this in another light, that is, I see it as "designer and client relationship". It shows the client that you are willing to give the time to get the result they want. Not just do some quick job, make a quick buck and see ya later... Thank you @UC-b3c7kxa5vU-bnmaROgvog ...

@AddieBaddi3 3 жыл бұрын

Such a good video! Because of The futur I was able to land a sale for a brand identity design higher than I ever thought I could before your channel 🙏🏾 thank you!

@thefutur 3 жыл бұрын

That is awesome!

@rifshanshehan1215 2 жыл бұрын

Sir, You just amazing human being.. That one thing you always say 'i am trying to help you' bring be a confident.. i never skip a video of you that i have watched. Rifshan Shehan from sri lanka

@thefutur 2 жыл бұрын

Thank you

@rifshanshehan1215 2 жыл бұрын

@@thefutur my pleasure

@andresvasquez2700 3 жыл бұрын

I often feel like the futur reads my mind. Just two days ago I was thinking.. Damn I wish they could update a video on brand strategy. Today... Boom. Thanks guys, I love this. I promise to buy a course once I make enough money from my business. (we're getting close)

@lokitabletennis 3 жыл бұрын

The same thing happened to me Andreas..)

@nomannoorali 3 жыл бұрын

they doing voodoo

@nomannoorali 3 жыл бұрын

this is so good that it looks scripted like seriously content is getting amazing day by day and its just too much to consume too little time LOVE the channel

@thefutur 3 жыл бұрын

Crazy thing? This was from years ago. Before I even read the book and interviewed the author.

@user-tb5yn7dn9n 9 ай бұрын

I don't know about The Futur that much ... when i start realize the futur more and more on social platform and video based platforms on internet that means it gets more popular today. My brain just recognized as a "THE GREAT BRAND" of its category. Why is that and i don't know. Every video and topic is top notch quality and they pushed to the highest end as far as possible. Damn.. i love futur and they are literally branding themselves so well.

@hakeemhayden 3 жыл бұрын

The screenshot sound effect was sooo on point 😂😂🤣

@thefutur 3 жыл бұрын

glad someone appreciates the little touches.

@muscularavocado3547 3 жыл бұрын

I actually screenshotted at the same exact time and got confused lol

@therealshard 3 жыл бұрын

I didn't even realise the video had another sound hahahaha wow

@Lightexo 3 жыл бұрын

It made me laugh 😅

@slyasassin 3 жыл бұрын

Thank you for breaking this down! These questions are essential!!

@negative42 3 жыл бұрын

I love this topic, judging by the likes I am not the only one!

@sisonke.kalipa 3 жыл бұрын

Of course you're not the only one! 😁

@thefutur 3 жыл бұрын

Thank you

@aidenstone 3 жыл бұрын

Yesss looking forward to more brand strategy like this!

@MarkAnthonyPadal 3 жыл бұрын

Exciting as I'm going the path of Brand Strategy

@popoolaoluwatomisin6636 3 жыл бұрын

Great one. Welcome to the Geng, I would love to connect with you.

@thefutur 3 жыл бұрын

Hope this is helpful

@davidp9316 3 жыл бұрын

I'm not a creative in the traditional sense and I love this!

@victoriaodunusi4546 Жыл бұрын

Brand basically means to engaging your customers. You don’t need too many people to get sign in. Your goal depends on the responses on the feedback. Most of the time you may be doing free advert, fine. You can convert that to business strategy to win more customers. The guy spending $5,000 to boost his brand for only 5people responses. He asked, if building with $3,000 does not worked? What will happen? The Training Master said, you keep pushing until you get more people that will sign up 👆

@JeremyMuradesign 3 жыл бұрын

Enjoy guys this one will be goodie.

@lucretia_macevil 3 жыл бұрын

This is great! Always posting gems, about to buy a bunch of futur courses.

@veronicaajunwa9850 2 жыл бұрын

Yay💃💃💃 Finally bought the book from my local book store!!! Love thefuture team❤️❤️❤️

@jonathanjames992 2 жыл бұрын

your business ideas are totally amazing and strategies are super exciting lots of things to learn

@jdanielortega 3 жыл бұрын

If this were something like Making a Brand but with brand strategy, this would be extremely valuable.

@thefutur 3 жыл бұрын

it can be!

@grynszpanful 3 жыл бұрын

Jak świetnie że pojawił się ktoś z Polski :D Great content as usual 😁

@thefutur 3 жыл бұрын

Thanks

@lokitabletennis 3 жыл бұрын

Chris, thanks from Russia for doing all of that!)) You help to notice some core essential things that change the whole approach.

@thefutur 3 жыл бұрын

Appreciate it

@adnansalih7507 3 жыл бұрын

Quite exciting, like waiting for a superhero movie premier!

@pbbtarana 3 жыл бұрын

Great stuff! Thanks for coaching! 👍🇵🇭

@davidmartinez5459 3 жыл бұрын

Oh damn, the intro music is stepped up in this video. Nice! Giving it a spin...

@dodifferent_co 3 жыл бұрын

🙌🏽

@CalebToups 3 жыл бұрын

I screenshotted so fast when the steps came up.

@ivayvall 3 жыл бұрын

Thanks for this video!

@mbakisisibanda6191 3 жыл бұрын

The Sensei is Back!! Great video.👌🏽

@TNTullis 3 жыл бұрын

I need to finish that book. It’s on my nightstand. I loved the podcast episode Chris did with Michael.

@BrockBarr 3 жыл бұрын

Chris Do, 'the pick up artist' of design.

@thefutur 3 жыл бұрын

haha.

@johncart07 3 жыл бұрын

Exactly!

@maartenmidden1651 3 жыл бұрын

Hehe. there is not much difference between the two. Principles are the same.

@imagevincent 3 жыл бұрын

Genius literally! Straight from the book. Wow

@chmessinger 3 жыл бұрын

There's something that I still don't get: how can a designer without a strong PORTFOLIO and NETWORK, who comes from his/her BEDROOM proves that he/she worth the money? Btw, The Futur and Chris are the best professionals on helping the designers business I ever saw. Thanks a lot.

@thefutur 3 жыл бұрын

Charles, does the bedroom limit your worth? if so, then we are worth the same right now because I'm creating content, doing virtual talks and running workshops from my bedroom. Is it your portfolio that determines your value? What if I sold you my portfolio? would that allow you to charge more? What if I had your portfolio? would I be forced to charge less? You value = the quality of the questions you ask.

@chmessinger 3 жыл бұрын

@@thefutur I knew you could solve this. Thank you so much! Now it's time to work on it.

@veekeebillz 3 жыл бұрын

Wow, this was really amazing to watch. So brand strategy is basically asking the right questions?

@thefutur 3 жыл бұрын

It’s the beginning.

@Nesturr 3 жыл бұрын

Great real world conversation / case study 👍

@ReadyDesignerOne 3 жыл бұрын

Great stuff, so good I nearly noted everything. I got to remember to ask more relevant questions and remember the funnel

@thefutur 3 жыл бұрын

Glad to hear

@balkanmerch8218 3 жыл бұрын

😎 Excited for this

@alimbhanwadiya 3 жыл бұрын

WoW! Can't wait.

@ninadmonpara6999 3 жыл бұрын

I love the futur. Will this be available as video after the live ends?

@thefutur 3 жыл бұрын

Yes.

@veronicaajunwa9850 3 жыл бұрын

I'm finding your videos very educative. I just subscribed recently... Although I have a question that has been bothering me for long... As a Graphic designer, how can I know and engage my target audience? I'm finding it difficult to niche into a particular market group. Thanks.

@onarigeorgewill6377 2 жыл бұрын

He has a video on specializing.

@PaulSyng 3 жыл бұрын

This is certainly strategy (more business strategy) and the example used best illustrates a sales call where one is investigative and peeling away at the challenge vs 'Brand' strategy! Great content nonetheless! Being the semantic queen over here! LOL

@nicolenoemi7869 Жыл бұрын

Haha yes, not quiet what I was expecting for "brand strategy" but valuable information nonetheless.

@kareemmagdi7 3 жыл бұрын

This episode is gold!!

@thefutur 3 жыл бұрын

More to come

@kareemmagdi7 3 жыл бұрын

@@thefutur That's really good to hear! Can't wait

@awarenesswithandrew9476 3 жыл бұрын

Few minutes into the video, I am learning something. Thanks for sharing your passion, this was great. Liked and subscribed from a small KZfaqr comedian. Excited to watch your journey and creations 😃

@thefutur 3 жыл бұрын

Welcome to the Futur

@ThisDesignLife 3 жыл бұрын

This is an excellent way to show how consulting works to get to the real issue. But do you think you explained what Brand Strategy is?

@thefutur 3 жыл бұрын

It’s the start Chris. And people mess this part up.

@ThisDesignLife 3 жыл бұрын

The Futur true

@AfroVersity 3 жыл бұрын

Thumbs down is still feedback guys. Checkmate.

@helendcruz9838 3 жыл бұрын

cant wait for this..

@anastasiaszymala8497 6 ай бұрын

Thank you!

@ryangoodmonday1495 3 жыл бұрын

Who’s Preliking already :)

@rosemaryfengchannel 2 жыл бұрын

Really good tutorial for beginners! We want to learn more in 2022 😜!

@gregthegamer 3 жыл бұрын

Claim if your here within the first hour

@prezerfelix1491 2 жыл бұрын

Very educative video woo

@RealTalkWithNthabi 3 жыл бұрын

I'm on time yeeeeh can't wait

@karinverbru 2 жыл бұрын

How cool! I want to work for you and be part of the pro group.

@thefutur 2 жыл бұрын

Https://thefutur.com/pro-group

@johnbee3187 3 жыл бұрын

i always love your video. love from indonesia

@thefutur 3 жыл бұрын

Thank you

@uncleanAlibertine1 2 жыл бұрын

bravo! great!

@shreybajaj8516 3 жыл бұрын

Damn! I really stepped on a gold mine this year. I will apply what I learn here, make money, and join the pro group xD

@mauzzamkhan4369 3 жыл бұрын

Please make a full playlist on. How to become a expert graphic designer. Please create playlist of your video's

@Nicogs 3 жыл бұрын

Lookin’ forward to this!!

@mauzzamkhan4369 3 жыл бұрын

Bro How is this possible you comment 11 Hours Ago. My KZfaq india is showing video uploaded 33 minutes Ago.

@Nicogs 3 жыл бұрын

@@mauzzamkhan4369 It’s the force, young padawan!

@yilbinaraujo 3 жыл бұрын

Chris is just Awesome give me some of that Chris im in the music business i need your help

@pranayakhadka3507 2 жыл бұрын

I would say 300 instead of 200👍👍. Could u tell me about the cost? I did not get that part? 🙄🙄how much should our initial cost be??

@utsavsaraswat5050 2 жыл бұрын

Hey could anyone please guide me how to find brand strategy and brand design clients leads ( Like what how to find a business that probably need brand strategy/consultancy) thanks in advance :)

@JamesWelbes 3 жыл бұрын

This video is late. It said 9am and it's almost 9:02. Disliking. Kidding, haha can't wait to see this!

@jajalshadow 3 жыл бұрын

Chris, I love you

@thefutur 3 жыл бұрын

❤️

@GretaPolo 3 жыл бұрын

Isn’t this more marketing strategy? Asking sincerely.

@thefutur 3 жыл бұрын

don't want to spark a debate about what to call it. if you want to impact the business, this is the way.

@roddrum237 3 жыл бұрын

@@thefutur This is the way.

@mirohradsky 3 жыл бұрын

@@roddrum237 This is the way.

@danieldornyo3041 3 жыл бұрын

@Miroslav Hradsky this is the way!

@jermaine2712 3 жыл бұрын

You would be correct. This stuff is creating more designers who are waaaay out of their depth, selling something they have no clue about and harming both the clients, and the industry as a result. It's threading very closely to the "snake oil salesmen" territory.

@cassidyfraser6407 6 ай бұрын

Greta video but how is this brand strategy??

@veekeebillz 3 жыл бұрын

Nice glasses Chris

@emmamarie7677 3 жыл бұрын

Is there a ballpark rule for estimating how many leads your client need to turn into actual customers? My clients always give me a goal and ask if that's reasonable but I never know how many make it through the sales funnel to say if that goal is realistic.

@thefutur 3 жыл бұрын

there isn't. you should just ask them. it depends on industry and platform. you can ask your client, what is the industry average? how would your competition answer this question?

@emmamarie7677 3 жыл бұрын

@@thefutur Thanks for the response. Much appreciated

@AntonGoncharuk92 3 жыл бұрын

If all start only asking questions. Where do we get answers from?

@thefutur 3 жыл бұрын

Where do you think?

@shparto1118 3 жыл бұрын

Take a shot every time Stanley does his "mhm"

@ThisDesignLife 3 жыл бұрын

Just bought that coaching book.

@thefutur 3 жыл бұрын

It’s excellent.

@jake_80 3 жыл бұрын

Err 2am in Australia.

@maimohamed3590 3 жыл бұрын

Wow😎✨✨

@yutsiyutischi8889 3 жыл бұрын

So, he needs to get more qualified leads, but I didn't understand how?

@nonoignacio 3 жыл бұрын

There are instances where brand strategies go with the personal whims of someone in charge rather than what's best for the brand

@thefutur 3 жыл бұрын

sure.

@shriefallam8866 3 жыл бұрын

The video is fine and everything, but may be I missed the point of the relation between the video and the title, I still don't fully understand the term of brand strategy.

@mdsewiah5266 3 жыл бұрын

🤝

@HeartInChristwithCristy 3 жыл бұрын

💕🙏 Thank you..

@janhachmann9753 3 жыл бұрын

Love The Futur, but honestly expected more from the title

@janhachmann9753 3 жыл бұрын

I mean those were some good questions and a good perspective as to how to look at your numbers of sign ups but I didnt learn: What Is Brand Strategy And How To Do It

@thefutur 3 жыл бұрын

Fair enough. It’s a deep subject. Maybe we can continue down this line. But this is the big reset that people need to understand. Find the goal. Formulate a plan.

@aidenstone 3 жыл бұрын

@@janhachmann9753 I agree about the title but like they replied deep subject, and like you said good content. The best part... @theFutur went back and changed the title adding Step 1. Honestly deserves BIG ups actually responding to comments with action. Great job guys!

@janhachmann9753 3 жыл бұрын

@@thefutur Would be great to learn more about this. Honestly appreciate that you changed the title. Keep it up!

@yutsiyutischi8889 3 жыл бұрын

@@janhachmann9753 Yes, I agree. I just understood that he need qualified leads. But, not sure how he shall do that. Maybe I skipped the part, not sure😅 but, I guess this is a serie, so they will be explaining it later

@alaadhiya 3 жыл бұрын

3 people gave dislikes before it even airs 😂😂

@Vijasvmishra 3 жыл бұрын

Hello kindly help me. We have a brand but we didn’t get the rights and now my cousins are using my goodwill to leverage their business since 2012 but we have no clue what to do. Basically we are a victim of brand cannibalism so I need to know how to go about to gain the goodwill back and the originality back? Kindly help at the earliest 🙏🏻🙏🏻🙏🏻 I’m from India. A. We need brand awareness. B. We need increased sales. Thank you

@edzahrin7283 3 жыл бұрын

How to join the pro group

@thefutur 3 жыл бұрын

check link in description.

@NicBam 2 жыл бұрын

If these people can't market themselves, how are they supposed to market businesses and brands?

@ShitJustGotReel 3 жыл бұрын

Cool discovery call, but this is a far cry from brand strategy 🤷‍♀️

@thefutur 3 жыл бұрын

It’s part one of Many calls.

@ShitJustGotReel 3 жыл бұрын

@@thefutur some context / preamble would be helpful 👍

@manchest100 3 жыл бұрын

So uhm, only Pro members can join The Futur pro group?

@thefutur 3 жыл бұрын

Yes. it's my coaching community.

@veekeebillz 3 жыл бұрын

Where's step 2?

@thefutur 3 жыл бұрын

Working on it.

@m4_thednblab397 3 жыл бұрын

His scarcity mindset is the reason he has not succeed yet, “what if it doesn’t happen tho” you’ve got to back yourself 🔒📈

@Martinit0 3 жыл бұрын

Ok, budget is now $3000. If $100 result in 14 signups then half the budget $1500 should get about 15 x 14 = 210 signups. Boom. Problem solved. (just need to close haha)