What is Menu Engineering

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Күн бұрын

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Today I’m sharing my top menu engineering tips that are going to help you EXPLODE profits. These are tips that you could put into play on your menu today and you will see immediate results.
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Hi, I am Ryan Gromfin. Welcome to my KZfaq channel, The Restaurant Boss. Here you will get tips on how you can increase restaurant profits, control restaurant costs, improve your restaurant marketing, lower food costs, find more time in your day, general business operations, and more.
I want you to have the restaurant of your dreams, so I post weekly training tips for restaurants and bars of all kinds - fast food, QSR, dine-in, fine dining, food trucks, sports bars, and more. Tips range from controlling food cost and lowering labor costs to restaurant specific marketing and management.
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Пікірлер: 316

@Therestaurantboss 2 жыл бұрын

When was the last time you re-engineered your menu?

@hanifmacca Жыл бұрын

Today...

@scrumpa 7 жыл бұрын

I just wanted to say I'm so surprised and delighted you've taken all this time to make your wonderful, helpful videos. I was truly expecting you to say "and for only $$ you can have all my videos!".. but then you're doing this all for the sake of the industry! Absolutely admirable. I am about to become a first time Chef of a brand new restaurant, and all these things you've taught me are going to blow the owners away.. You've helped me and my family into a better life. Thank you so very much.

@kaziislam7048 7 жыл бұрын

Agreed! so helpful

@odiscurrie 6 жыл бұрын

J Hara great luck just keep pushing

@peterbilling3345 6 жыл бұрын

What about rent and power

@gametutorials1236 5 жыл бұрын

I don’t know if your new to KZfaq.... but no channel costs money to watch.

@nasihshamil6655 4 жыл бұрын

cant agree more

@RipenedKarma 4 жыл бұрын

i graduated from culinary school about 10 years ago and this video was a really nice refresher. i definitely remember all this info taught at school. i’m so glad you even brought up the “sweet spot” tips as not a lot of people know about this.

@jamesvicars9535 4 жыл бұрын

I run a successful restaurant in a tourist destination. I experimented with menu adjustments based on info from this video. I have since increased my PPA (per person average) by 20%. This is great info. Thank you .

@Therestaurantboss 4 жыл бұрын

Oh wow! This is awesome! Would you mind if we used this as a testimonial? If so, please email Andrea at andrea (at) therestaurantboss (dot) com.

@comain 9 жыл бұрын

So glad I found your videos. I am working my butt off to save for my first cafe/Resturant. I'm taking training courses to get as much prep as possible, but your videos are so helpful alongside that. Thank you

@mihirpoudel9029 5 жыл бұрын

Sam Comain hey sam how is your business going ?

@BlueRoseSteakhouse Жыл бұрын

Excellently done. We have a “spotlight menu” in the sweet spot that has a fancy outline, bold text in a slightly different font that holds all of our profit leaders and superstar menu items. This helps drive the sales of them. Every six months we will look at the product mix sale and value, any product that is a new superstar we will see if we can adjust the price for better margins and add it to the spotlight while dropping or demoting any under performing former superstar. Now this might not work as well for restaurants that have a very static menu, we change ours twice a year. Warm and cold season. Also should add the spotlight menu items are duplicated as in they are not moved to the spotlight just added. If they stay on the menu they will also be found in their proper category, burgers under sandwiches , chicken dishes under chicken, steak dishes in under steaks etc. Another point on this is while our FOH team has sampled all of our dishes and understand their preparation process, we spend extra time working on the spotlight menu so they can help encourage them to guests if asked about them.

@loveGODlikebeerlivetoserve 9 жыл бұрын

Thank you! We are drafting the business plan for our 1st higher end Irish Pub concept, and will be poring over your training videos daily!

@eddygtw 7 жыл бұрын

OMG! Totally needed this. Redoing my menu right now.

@ktestable 8 жыл бұрын

this is awesome, before watching this video. my two best seller items are positioned exactly at the no.1 and no.2 of the two panel menu of your example. thank you and ill continue to watch you videos while I reconstruct my menu

@Therestaurantboss 8 жыл бұрын

my pleasure...

@hussainzahir7471 5 жыл бұрын

Your videos are excellent. I will definitely use what I have learned from them in my line of work. Keep up the great work 😊

@Therestaurantboss 5 жыл бұрын

Wonderful!

@ninasaowalak4997 7 жыл бұрын

Thank you so much for making the vdos. I have a plan to open up a Thai bistto. This helps alot!

@Imgone2024 7 жыл бұрын

Hello, I am a student graphic designer working on my first menu design and I found this video quite interesting, easy to understand and helpful. Thank you.

@denisefranzak6236 3 жыл бұрын

Great Tips! Thank You Ryan!!

@ANEWCreationLimited 2 жыл бұрын

Helpful tips! Thank you for taking the time to make this!

@Therestaurantboss 2 жыл бұрын

You are so welcome!

@geofghia67 8 жыл бұрын

For those of us that did not know what you are teaching this is gonna be life changing info. Thank you very much for doing what you do.

@Therestaurantboss 8 жыл бұрын

+James Henderson I am so glad you found it then, let me know how else I might be able to help.

@EATertainmentwithDeahShow 9 жыл бұрын

This is awesome! Thanks so much for the tips.

@travelerchikk 4 жыл бұрын

Wow! I was not even looking o this topic not at he screen but first your voice and what what were saying got my intrest, Then I ran over to look at the screen when u did a visual, I watched the whole segment and then got my phone To look you up again to make sure to like and subscribe. Thanks for Everything. Being so interesting , making it easy for me to understand and great topic that can be applied to other subjects!

@Therestaurantboss 4 жыл бұрын

Awesome! Glad the video was helpful.

@shardramharrack9897 3 жыл бұрын

Great video and information 👍🏾.Thank You

@Therestaurantboss 3 жыл бұрын

Glad it was helpful!

@k.chriscaldwell4141 4 жыл бұрын

Great info! Thanks.

@gimbolwari7405 6 жыл бұрын

You are doing for free thank you May God bless you abundantly 😍 this video is so helpful

@0308praveen 6 жыл бұрын

Its Informative and I got this video at the right time.

@emmeljayy4615 6 жыл бұрын

Thanks... It good to meet you

@THEGEEKCOMPANY 5 жыл бұрын

I´ve just watched three videos of yours and I want to take one of your guided courses. Great example of how to offer short free videos to catch our interest and make us want more ....

@Therestaurantboss 5 жыл бұрын

We'd love to have you on board!

@sophtarr9 7 жыл бұрын

Great great great Please post more, upload more videos and keep up the good job! I am already on the website Thank you

@joseph_ferreira_adastra 5 жыл бұрын

It's always good to find new usefull information on the internet. Mind blowing content. Thank you!

@Therestaurantboss 5 жыл бұрын

Wow - thank you so much!

@phenixevelyphd2149 5 жыл бұрын

Thank you, great tips and effective info.

@Therestaurantboss 5 жыл бұрын

You're welcome!

@JasLoney 3 жыл бұрын

Absolutely sterling info. Thank you so much. You have no idea how much good you are doing as we all begin to recover from the Covid debacle. You are my guru, just want you to know.

@Therestaurantboss 3 жыл бұрын

Wow - thank you so much! I am glad my videos are helping you to dig out of this mess!

@labdrazakova 9 жыл бұрын

Very informative, thank you! Will definitely implement the tips when time comes to redesign the menu!

@Therestaurantboss 9 жыл бұрын

LA let me know if I can be of any assistance, I would love to take a look at your current menu and help you with the re-design.

@Therestaurantboss 9 жыл бұрын

LA let me know if I can be of any assistance, I would love to take a look at your current menu and help you with the re-design.

@Jkushtrumentalsdotcom 8 жыл бұрын

thank you for these tips..your appreciated.

@meniuuforrestaurants6283 4 жыл бұрын

I love this guy

@williamlaksamana1804 5 жыл бұрын

Thanks brother for your extremely enlightening tips & help me to change how I looked to the menu design. I currently still running a new 6 months cafe.

@Therestaurantboss 5 жыл бұрын

So glad the video helped! Continued success!

@yellowbird5411 5 жыл бұрын

I'm no expert, but colorful and playful menus with simple bright colorful cartoon illustrations or decorations can disarm diners who are worried about the money they are spending. It lends a "fun" aspect to choosing the food when it's not all serious and black and white. An acquaintance of mine has a junk car business. As part of his ads, he placed a big, bright yellow smiley face. Even on the side of his trucks. People remember the face and it feels cheerful and trusting. He has a smashing business. Customers want to be put at ease when they do any kind of business with you, regardless of the product. Thanks for the video, it was very informative.

@benrabahmohamed9657 4 жыл бұрын

Valuable information what I’m looking for thanks lot

@Therestaurantboss 4 жыл бұрын

Glad it was helpful!

@keilivutt621 8 жыл бұрын

your videos are great, thank you

@marcschauwecker9366 5 жыл бұрын

GREAT JOB - very very useful!!

@Therestaurantboss 5 жыл бұрын

Thank you!

@nathanaelbony7981 10 жыл бұрын

Great info! Thank you.

@Therestaurantboss 10 жыл бұрын

Nathanael Bony Thank you for taking the time watch and to reply, I greatly appreciate it!

@haggisbassmusic 6 жыл бұрын

Thank you! These videos are amazing.

@Therestaurantboss 6 жыл бұрын

I am so glad you liked it, anything you want me to film for future trainings let me know.

@fnukrisdianto3058 2 жыл бұрын

Thank you for knowledge Boss 👍😊

@Therestaurantboss 2 жыл бұрын

You are very welcome!

@shreyaspuri 6 жыл бұрын

very helpful thank you!

@mevale100 10 жыл бұрын

Your vids should have MILLIONS of views. Extremely helpful and insightful content. Thank you Ryan.

@RyanGromfin 10 жыл бұрын

mevale100, ohh my gosh, thank you so much. It is really my pleasure! Have you been to therestaurantboss.com yet to get access to my FREE five video series!

@jonbrian3244 Жыл бұрын

Great articulation here!

@arunbakshi231 3 жыл бұрын

Its a great video, very informative.

@Therestaurantboss 3 жыл бұрын

Glad it was helpful!

@cathyslovecupboard8101 5 жыл бұрын

These are great videos Ryan, thank you so much! Do you have any advice for menu engineering for a food truck? The menu would likely be posted somewhere on the outside of the truck

@Therestaurantboss 5 жыл бұрын

Nothing is different.

@betsydominguez2560 2 жыл бұрын

Thank u . Was really helpful

@Therestaurantboss 2 жыл бұрын

Thanks so much Betsy! Hey, have you grabbed your free access to our Toolkit yet? Lots of useful resources and templates there for you too: www.therestaurantboss.com/toolkit. -Dawn, Team TRB

@adamdarrow2683 7 жыл бұрын

Very well done presentations.

@biancajbarnett532 6 жыл бұрын

Hi thank you for making this video. Can you give an example of a perfect 1 panel menu? Thanks so much

@erikathomas3108 4 жыл бұрын

This is helpful! Thank you!

@Therestaurantboss 4 жыл бұрын

You are welcome!

@bobbyvishwanathan 7 жыл бұрын

hi sir would you please help me with the production aspect related to ordering the raw materials and some kind of check list for the same.

@starrychloe 2 жыл бұрын

This is cool! It's like web page optimization and A/B testing to find hot spots for web pages!

@Therestaurantboss 2 жыл бұрын

That's a great way to look at it!

@usmanfarooq9174 9 жыл бұрын

Rayn my name usman I stay in Malaysia.I love to work in restaurant it's my hobby .you give me very useful information.thanks a lot

6 жыл бұрын

thanks for this video. Greetings from Brazil.

@Therestaurantboss 6 жыл бұрын

Greetings.

@changeseeker7163 8 жыл бұрын

It is very nice to learnt insightful knowledge about menu engineering.

@artedwards8996 10 жыл бұрын

Thanks for the great tips.

@Therestaurantboss 10 жыл бұрын

My pleasure Art...thanks for taking the time to thank me! Also, be sure to check out my newest FREE training series at RestaurantProfitandPerformance.com with really in depth information on why certain restaurants are huge hits and others just never had a chance!

@stacieescott7800 7 жыл бұрын

Hello , at 7:05 you show the attention diagram from the 70s. Do you know what kind of menu it was based on?

@thestockexchangerestaurant3148 4 жыл бұрын

You should be made a Saint. Thank you so much for sharing your experience, the content of this video is worth more than gold..

@Therestaurantboss 4 жыл бұрын

Wow, thank you!

@arunbakshi231 3 жыл бұрын

Couldn't agree more with you @the stock exchange Restaurant

@chochochikito 3 жыл бұрын

Im so happy to see how people reacted to this video. It is a great video mate thanks!!!

@kasia19811000 Жыл бұрын

Thank you. I know this video is old but very helpfull would you be able to recommend books about menu engineering

@hardeepraina1588 3 жыл бұрын

Great .. I am so sad i saw this so late , I just closed my restaurant due to covid after running it for 13 years , hope i had found you earlier, anyways your video has given me positive energy and will open a restaurant again once things are normal , can i get in touch with you ? I would need more guidance. Thanks Harry

@Therestaurantboss 3 жыл бұрын

Hi Harry! I am sorry to hear about your restaurant but know that you are not alone! You can find my coaching options here: therestaurantboss.com/hire-me. I also encourage you to look at my SCALE product. It will set you up for success upon reopening your restaurant. www.scalemyrestaurant.com And, of course, keep watching this channel!

@hardeepraina1588 3 жыл бұрын

The Restaurant Boss thanks will get in touch

@massi8231 3 жыл бұрын

BOSS i have hard time to choose the right amount of a banquet menu based on same regular rstaurant menu s recepies;shall i addcictioning all the regular food costs of the regular menu and then take off like 20% off ? thanks

@mauro712001 2 жыл бұрын

This is what I was looking for. I knew some of this tricks but other were new to me. So helpful. I'll look all your other videos and ill check out the website too. You got a new subscriber 💚🤍❤️ Ciao

@josejimenezphotography 9 жыл бұрын

Great Tips, greeting from Nicaragua

@TammyTote 10 жыл бұрын

Great Tips

@charlesanthony6368 6 жыл бұрын

I absolutely love your channel sir, u should consider starting a more culinary driven side channel.

@Therestaurantboss 6 жыл бұрын

Thanks for the suggestions.

@prosperthedubaiexplorer8980 4 жыл бұрын

thanks for the video

@summersingh5987 10 жыл бұрын

Ryan you are being a great help. Cheers mate .. I am gonna get back to you on your facebook page.

@Therestaurantboss 10 жыл бұрын

SUMMER SINGH Hit me up...I would love to hear from you!

@kathleenchisholm4672 7 жыл бұрын

what software do you use to track your anyalitics

@sultan718 9 жыл бұрын

Just stumbled upon your channel, I'm so glad that I did! By far the best videos on KZfaq for restaurant owners. Definitely subscribing. I am currently buying an Oriental buffet in a very good location in London, England. I understand that this is different from a conventional restaurant and we don't have any menus, well because it's a buffet. I was wondering if there is any sort of insight you could provide on how to maybe lower wastage and more importantly tips on how I could possibly attract more customers. Obviously a buffet is a whole different ball game from a normal restaurant but maybe you have some advice that is applicable in my situation. I also signed up to your e-mail newsletter. I really hope you can help me out. Anything would be helpful. Thank you.

@Therestaurantboss 9 жыл бұрын

Buffets are different animals...especially from a Food Costing standpoint. There are some very simple ways to calculate it, but simple does not mean easy. It is more work. I can share it with you if you are interested. However, I also have a really cool spreadsheet that I just started using with customers that will get you as close to an accurate food cost (or total CoGs) without having to deal with inventory and other time consuming tasks... Fill out an application on my site therestaurantboss.com/1-on-1-consulting/ and lets chat about all this... CHEERS Mate!

@sultan718 9 жыл бұрын

Thanks a lot. Filling it out now :)

@marouanemazid6202 5 жыл бұрын

Wauw thank you a lot for this video! I did take a look on your website because I wanted to ask an important question regarding my restaurant. I have created a Poké bowl concept, located in Amsterdam(Poké Market). The place is focused on take away due to the low capacity. However, I'm struggling with the decision to hang my menu on the wall or not and honestly there is not enough space. What could you recommend? Customers order at the desk...

@ryangromfin1690 5 жыл бұрын

I worked with concepts that have paper size menus by the front door and when people walk in they grab a menu, then hand to the cashier when done with it.

@marigold4220 10 жыл бұрын

thanks for sharing! excellent

@RyanGromfin 10 жыл бұрын

It is my pleasure, I am glad you enjoyed it and found it valuable!

@brandonelam4284 6 жыл бұрын

Thanks for the info!

@Therestaurantboss 6 жыл бұрын

Your welcome!

@toddstevenson5998 9 жыл бұрын

Very important information in this section. So glad to be learning so much helpful strategies. Looking forward to putting it to use for my own restaurant. Toidd

@Lelandbug 3 жыл бұрын

Hey, Restaurant Boss. Thank you for your video. I work at an Ethiopian restaurant where we need a menu re-design. Our whole concept is a little different from most places. There's a smaller number of total dishes and the customer "builds" their plate by choosing them in combinations. Any general advice? Available to consult?

@Therestaurantboss 3 жыл бұрын

Hey Leland! I have a few videos on my website about menu engineering (other than the one you watched...check them out). I would love to consult, if interested. Please go to therestaurantboss.com/hire-me and you will see my coaching options.

@nickayush 9 жыл бұрын

Extremely Helpful Tips. Thanks for sharing..

@adrianpurty 3 жыл бұрын

Thanks Ryan

@robertknight2920 7 жыл бұрын

ryan do you have a recommendation for vendor that make menu

@alyssal2795 5 жыл бұрын

I'M SO GLAD I FOUND YOUR CHANNEL

@Therestaurantboss 5 жыл бұрын

Awesome, so glad the video helped you out.

@akcollection233 2 жыл бұрын

Frist time i see your video i learn something ..

@Therestaurantboss 2 жыл бұрын

Glad to hear that!

@GroguSlayer69 7 жыл бұрын

Is menu engineering also for drinks and liquour?

@chumreaksmey9371 6 жыл бұрын

How can I make the daily reports sheet? Do you have any idea ?

@nuikimandi9604 4 жыл бұрын

Thank you for making these videos. Very helpful. Question; why should not I use an even number on the menu?

@RyanGromfin 4 жыл бұрын

No reason, it just looks niced to the eye. plus if you are going to charge .60 might as well charge .65 or .67. I just like 5's for low-cost items, I like 7's for high-cost items. There is some research and psychology, but not really too much.

@justinn9982 4 жыл бұрын

great information.

@Therestaurantboss 4 жыл бұрын

thank you!

@kipkorirjohnsigey4555 6 жыл бұрын

Any training you're offering online?

@shahadath88 4 жыл бұрын

Please make a video by showing Executive Chefs Duty and Responsibility. Thank you

@Therestaurantboss 4 жыл бұрын

Thank you for the idea!

@meniuuforrestaurants6283 4 жыл бұрын

This guy is awesome!

@Therestaurantboss 4 жыл бұрын

Thank you so much.

@jaggurakesgprasad9208 7 жыл бұрын

While printing take away menus, is it profitable to print photos on menu? and is colourful or black and white appealing? Thank You!

@sophtarr9 7 жыл бұрын

Jaggu Rakesg Prasad and also what colors are most wanted?

@rodneyjvlogs1502 4 жыл бұрын

Weird question but do you remember how big that TV was? Seems the right size for a digital

@Therestaurantboss 4 жыл бұрын

I am sorry to say that I don't. Sorry!

@jeffiehong2699 2 жыл бұрын

Hi, is there a difference between crafting and engineering a cafe menu and doing the same for a diner or restaurant menu? Appreciate your reply, thank you in advance.

@pilotrhino 2 жыл бұрын

Nope, most menu's and human behavior is the same regardless of the type of restaurant.

@Suchit28 7 жыл бұрын

Superb!!

@JasonMoore-cv2fw 8 жыл бұрын

Hello , I'm having a problem explaining to my start up business which I'm their personal chef , food cost / catering cost if they were to go that route . I'm alone doing 51 covers as far as in employs staff CEO/CTO how I can keep daily menus at .51 per person then do with a catering service in which will charge $12-18 per play.

@Therestaurantboss 8 жыл бұрын

I am sorry but I don't understand your question?

@scottmathusek7833 5 жыл бұрын

How does this apply to a walk up location where they look at a menu? I sell Italian ices from a cart and have a menu with flavors, sizes and the price on those sizes. I'm thinking that on my menu board I should treat it like a one panel menu. I'll put a picture of the ices in that first spot, then flavors at the top and sizes at the bottom with the process below those.

@ryangromfin1690 5 жыл бұрын

Its generally the same, printed or menu board. Of course, your menu is likely so simple, you want people to be able to make fast decisions.

@danamdanam 7 жыл бұрын

hi. Thx for your time.i want to open a small restaurant but the kitchen place is small. can you help me with a design. what about dirty plates?

@Therestaurantboss 7 жыл бұрын

Sure I can help, I also actually love to wash dishes...but I am likely the most expensive dishwasher you will hire.

@divadirks4860 7 жыл бұрын

why not use even numbers on menu? just found you today so if theres a video to answer let me know, ill be going through more videos. very informative videos, love!

@Therestaurantboss 7 жыл бұрын

Its hard to raise prices per $1. if you use cents, you can add smaller amounts every few months.

@divadirks4860 7 жыл бұрын

ah ok smart. Thank You

@dilsere1775 Жыл бұрын

Thankyou for the amazing informative video sir,Can you please attach sample menu of an ideal menu.?

@Therestaurantboss 11 ай бұрын

Sorry we don't have anything like that available. Take the principles that Ryan has given you in the video and apply it to your menu. Ryan does do personalized menu reviews inside his SCALE program or the TRB Membership. www.scalemyrestaurant.com www.therestaurantboss.com/membership -Dawn, Team TRB

@ivansntr2787 6 жыл бұрын

@therestaurantboss thanks, soo helpfull, is a cover also if the guest just eat a dessert or it has to be a meal?

@Therestaurantboss 6 жыл бұрын

I don't understand?

@ivansntr2787 6 жыл бұрын

"In the restaurant industry, the term "cover" refers to a diner who eats a meal that is served. A cover differs from a table in that it represents only one of the meals served at that table. It differs from a dish in that it includes the extras that a diner orders, such as drinks, appetizers and desserts." How do you define cover in your example?.. bought your profit maximizer course, and found diff. explanation than here... in the course it says take the average bill of each customer...would be a guy just order a coca cola be included in the 709 covers? I doubt it.. would be great , if you could clarify would be great!, ..thanks mate!

@libragirlbx9523 4 жыл бұрын

Thanks

@tommason3372 5 жыл бұрын

I sell digital signage and this video showed up. I never knew this but found this to be very true!

@Therestaurantboss 5 жыл бұрын

Glad it was helpful!

@hayetchettibi-ourahmoune2055 5 жыл бұрын

Hi can you give us an exemple for good menu ?

@atharvanand1785 4 жыл бұрын

can you tell what is restaurant failure rate?

@Marce169 5 жыл бұрын

What about the menus with colorful pictures? It is a good or bad technique? I have seen that type of menus in many restaurants.

@Therestaurantboss 5 жыл бұрын

Pictures can be helpful depending on your audience and the food you are serving. Just remember, if you use a picture for every item, it is no longer a "trick" to help sell the items you want to sell.

@omerali121 9 жыл бұрын

Very useful THANKS ALOT SIR!😃

@949surferdude 8 жыл бұрын

Great vid. We want to increase our prices starting 2016. What metrics should we use to determine how much to increase our prices?

@Therestaurantboss 8 жыл бұрын

+949surferdude Hey pal, thanks for the comment. You are going to want to know your p-mix and margins before doing any work to your menu. If you want some help and tools with this, let me know. I guarantee my menu work because I have never worked on a menu that has not increased profits more than my fees in a very short period of time. Let me if you want to chat...therestaurantboss.com/start-here-a/#contact