What Is the Mere Exposure Effect? Why Does it Matter?

Рет қаралды 506

6 ай бұрын

What makes advertising work? All of us have cognitive biases that influence how we feel about brands, people, and products.
One of the sneakiest, and most powerful mental tendencies is called the mere exposure effect.
It turns out, the more we're exposed to something, the more we like it! By understanding how the mere exposure effect works in marketing, you gain the ability to wield incredible influence which can be harnessed to build reputations, influence preferences, create fans, and drive sales.
The more you understand about human psychology, the better you become at marketing, sales, and building relationships.
It can also make you a better consumer and decision-maker.
The next time you're considering a purchase, you may want to ask yourself "do I really want this, or is this just effective advertising at work?"
Want to amplify your Marketing, Advertising, and Profitability? Watch these videos:
Customer Avatar: • Customer Avatars: How ...
The Power of First Impressions: • What is the Halo Effec...
Marketing & Branding Playlist: • E-Commerce Branding & ...
What topic would you like to see next? Let me know in the comments!
Thank you for watching, supporting, and being you! Please subscribe and let me know what you want to see next.
Website: marketingbyemma.com/
Get your FREE Amazon listing analysis here: marketingbyemma.com/pages/fre...
Let us know how we can help you with your e-commerce business and Amazon copywriting goals. Our team at Marketing by Emma is here and happy to help!
#psychologyfact #marketingstrategy #ecommercebusiness

Пікірлер: 41

@SherryLipp 6 ай бұрын

Yes, so true! People don't realize how much it works. A lot of times in marketing, people don't think certain things are important like social media presence. I've thought about this a lot with political signs. People see the sign enough and think they know who the candidate is on some of those categories voters aren't entirely familiar with.

@MarketingbyEmma 6 ай бұрын

Such a great observation! And when you pair it with the halo effect, it's even stronger. For example, if you saw a sign for a candidate in front of a friend's house or someone you really respect, it could make you feel all the more primed to support them too.

@judyschermer6056 6 ай бұрын

More great tips! Thank you, Emma, for sharing so much of your marketing wisdom.

@MarketingbyEmma 6 ай бұрын

You're so welcome!

@Amazon-Seller-USA 6 ай бұрын

Brilliant! These tips are like free money for my business and I know exactly this can be implemented.

@MarketingbyEmma 6 ай бұрын

So glad to hear that!

@user-yu6zj4gn5y 6 ай бұрын

Such an interesting piece of information, very insightful. Thank you!

@MarketingbyEmma 6 ай бұрын

Thank you so much!

@chrismccabe4456 13 күн бұрын

Can definitely speak to the value of Emma's public speaking contributions, as she spoke at our conference last month! A star of the show...

@MarketingbyEmma 13 күн бұрын

Awww, thank you! Seller Velocity Conference is a must-attend!

@yoadhalm977 6 ай бұрын

You always provide so much value and knowledge, so clearly. Simply awesome ❤

@MarketingbyEmma 6 ай бұрын

Thank you so much! That means a lot!

@shahidali-mk2lt 6 ай бұрын

Yes, so true! People don't realize how much it works...

@MarketingbyEmma 6 ай бұрын

It's pretty crazy the ways our brains' habits influence our decisions, and we don't even realize it a lot of the time!

@shahidali-mk2lt 6 ай бұрын

absolutely@@MarketingbyEmma

@sarahmedley9038 6 ай бұрын

🤯 Woah, so interesting and powerful! Thanks for sharing your wisdom

@MarketingbyEmma 6 ай бұрын

Truly! My pleasure :)

@user-sj4jj7fb5f 6 ай бұрын

Ah so that's why brands sponsor! Makes sense to think of the positive association vs a direct ROI

@MarketingbyEmma 6 ай бұрын

Absolutely! There are also other benefits to sponsoring events (including marketing channels, email lists, etc.), but that's certainly one of them.

@Redbonejerry 6 ай бұрын

Great topic, thank you for sharing.

@MarketingbyEmma 6 ай бұрын

Thanks for watching!

@user-tr4oo5xy6o 6 ай бұрын

Grate as always (:

@MarketingbyEmma 6 ай бұрын

Thank you!

@Bestfindsbestie 6 ай бұрын

Such a great video ❤

@MarketingbyEmma 6 ай бұрын

Thank you so much!!

@shanishaham2417 6 ай бұрын

Great content! Thank you

@MarketingbyEmma 6 ай бұрын

Glad you liked it!

@jmp2m9 6 ай бұрын

Love the psych angle! Those were always my favorite classes. I heard that social media is moving to a paid subscription/no ad model in Europe to comply with GDPR. Would that make it harder to take advantage of the mere exposure effect?

@MarketingbyEmma 6 ай бұрын

If that takes effect, it'll just change how people can set it in motion. It'll place a bigger emphasis on brand social channels content creation, thoughtful partnerships, and other advertising platforms.

@user-yr6tc1wr2p 6 ай бұрын

So interesting!!

@MarketingbyEmma 6 ай бұрын

I think so too!

@TheBusinessHandyMan 6 ай бұрын

Vidoes like these are amazing

@MarketingbyEmma 6 ай бұрын

Awesome, so glad to hear that!

@heinerrojasmckenzie5081 5 ай бұрын

Very useful concept!

@MarketingbyEmma 5 ай бұрын

Glad to hear that!

@chriskeller4194 6 ай бұрын

When entering a new niche, what should I focus on first, organic growth strategies or paid advertisements?

@MarketingbyEmma 6 ай бұрын

There are a lot of factors that would influence that, including how competitive the category is, who your customers are, your budget, how quickly you want/need to grow, what you're selling, etc.

@getapt6095 4 ай бұрын

Really liked you content , I would love to learn about more of these psychological effect can you share some resources that helped you , And also do make more awesome content.

@MarketingbyEmma 4 ай бұрын

Thank you so much! If you liked this, I think you'd also enjoy my videos on The Halo Effect: kzfaq.info/get/bejne/bLt_a6xokpm3ioE.html, The Science of Why Content Goes Viral: kzfaq.info/get/bejne/epNxfplls93RaGQ.html, and The Curse of Knowledge: kzfaq.info/get/bejne/q52TY5mX29uuiYU.html

@Sumit-Singh1981 6 ай бұрын

I'm building a brand of grooming products for men and I'm on a limited budget, what would be your go to strategy grow organically for free? Can you give an example.

@MarketingbyEmma 6 ай бұрын

Affiliate marketing could be a great approach, since you only pay when sales are generated. Partnerships/collaborations would be another approach. You could also start creating your own content - there are a lot of brands doing a great job of creating content. Just keep in mind that you're playing the long game and that some of these approaches may take time to start paying off.