What money means in the beauty industry, startup, exits, investing & *BIG* announcement!

What money means in the beauty industry, startup, exits, investing & BIG announcement!

Рет қаралды 23,116

2 жыл бұрын

🌴 Subscribe and Join the #PalmPalmFam → bit.ly/subscribetoliah
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Email → hey@liahyoo.com
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Today, I'm excited to be announcing the launch of our new VC fund PressResetVentures that's founded by the team at KraveBeauty.
I started KraveBeauty totally bootstrapped with my own savings of $50,000. With the business being self-funded, it might've been scrappier and slower in growth compared to other VC-backed hypergrowth companies. But I'm proud to say our growth has been truly organic, sustainable, and profitable.
Looking back on the past 4 years at KraveBeauty, mindful growth and founder autonomy have been foundational to KraveBeauty’s success. I’ve seen many peer founders devote efforts to please investors rather than serving their key stakeholders - customers, employees, and the environment. That's where I felt the need to set up our own fund to enable other companies to be able to commit to their stakeholders first. Press Reset Ventures strives to reimagine what a successful exit looks like that benefits the stakeholders rather than shareholders.
Please check out our website at pressresetvc.com
#business #venturecapital #investing #startups #kravebeauty #pressresetventrues
Music by ninjoi. - Where Do I Go - thmatc.co/?l=78AFFEA
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» D I S C L A I M E R «
KraveBeauty ownership: KraveBeauty is my own skincare brand that I founded in December 2017. While the thoughts and opinions that I share on my channel are always genuine, I must acknowledge the direct relationship that I have with KraveBeauty. Thank you for your continued support and understanding, I would not have been able to find KraveBeauty without my #PalmPalmFam.
My background: Please note that I'm not a healthcare professional or qualified cosmetic chemist. I do my best to quote credible sources, bring perspectives from various expertise and sometimes with the help of our research assistant team. But medical research is complex and I can't guarantee the information on this channel is error-free. So feel free to do your own research according to your skin & health concerns. I always welcome feedback to correct any misleading information. So please take this as entertainment and not as medical information.
Thank you for your support!
Love, Liah x 🌴

Пікірлер: 129

@felixt.8354 2 жыл бұрын

Liah and her brand are so wholesome. She's starting an ethical, sustainable trend. You go girl!

@LiahYoo 2 жыл бұрын

ILY xx

@faceonnailsdonehairdid 2 жыл бұрын

Love this for up-and-coming brands. When everyone in the beauty industry is going in one direction going with flow, you do a 180 and come out with a new idea to help others. Well done to you and Krave Beauty for getting to where you are, in a position to not trample on others on your way up but helping them along the way.👏🏽👏🏽

@LiahYoo 2 жыл бұрын

Thanks so much for supporting this journey! xx

@nira4688 2 жыл бұрын

Wow, I'm so proud of you Liah! As a business student, I love getting insights like this and seeing how things really work within an industry setting. You are such an inspiration!

@LiahYoo 2 жыл бұрын

Hope to share more! Thanks Nira

@sofiagreen4100 2 жыл бұрын

I m so glad that in my skincare journey I discovered Liah esp during time when 10 step routine was going around and I almost damaged my skin barrier. I went thru a tough battle with ache and her videos were just the right info and direction I needed. I would highly recommend her channel for skincare beginners. I m so glad to see her launch her own brand and the direction they are headed in is so amazing to watch. I feel sincerity and honesty, and an undying passion for ethical, sustainable, and producing great products. This video was informational as well. Thank you for always working hard and stepping in the right direction, in times highly needed.

@anelphoenix2894 2 жыл бұрын

Girl, you are such an inspiration! You explain everything in such a simple way and easy to understand! I really wan to support you and your brand, the moment your products will be available in Europe

@yowpauline 2 жыл бұрын

I love how you're really passionate about this industry.

@LiahYoo 2 жыл бұрын

Thank you!

@amaliaahmad283 2 жыл бұрын

Hi Liah! Being the only shareholder of a company gives such a feeling of liberation and not having to report to higher ups is truly the best. That's because I experienced it and its not fun. I own and run small online business part time and I love it and the experience has been remarkable and rewarding because it's not full on capital-driven. Thanks so much for this knowledge on shareholders and venture capitals liah!

@LiahYoo 2 жыл бұрын

I bet! Thanks for supporting and more power to you! x

@brookie_cuqui 2 жыл бұрын

Minute 6 - 6:36. Awesome if you're going to exit to a larger company that has the same values, but some of these brands with great ethics just sold themselves out to animal testers. 😔💬 Liah, you're a BOSS in all caps. I'm so glad you're doing this!!!!!! Also, I hope your engagement is going great.

@noreenjdg 2 жыл бұрын

Wow I agree on this. Keep your vision, Liah!

@dvnxcv 2 жыл бұрын

This is incredible Liah! Congratulations to you and your team. A huge step in the right direction 🙏

@tejo508 2 жыл бұрын

OMG I love this! Thank you so much talking about this!

@damageddoughnut 2 жыл бұрын

I love the krave beauty brand. The products are amazing. Please don’t ever change just for the money. My skin can’t thank you enough for all the improvements it’s made !! ❣️

@LoreGrizzly 2 жыл бұрын

Liah... I love ALL your videos but this one is my favourite so far!! You dared to say what many other don't, I will definetly support your brand

@geraldquanico3250 2 жыл бұрын

I'm so proud of you, Liah!

@LiahYoo 2 жыл бұрын

Thanks Gerald! xx

@miam2772 2 жыл бұрын

This is such a cool video Liah. I’m currently getting a degree with hopes to work in the beauty industry and even though I love beauty and skincare, I often think about parts of the industry that clash with my ethics and morals. I really respect you so much for staying true to your ethics and running Krave Beauty in this way. I am so happy to support you and Krave!

@SG-oc4et 2 жыл бұрын

So much respect and love for you Liah!

@LiahYoo 2 жыл бұрын

Hugs x

@AntoniaLehn 2 жыл бұрын

This is precious precious content! Thank you for being so open about your story and how you grew.

@bukgil2892 2 жыл бұрын

Wishing you all the best Liah! I know this will be a long, painful yet fulfilling journey for you and your team 🧡🧡🧡

@MsLoriKessler 2 жыл бұрын

So proud of you! I love your approach to business.

@LiahYoo 2 жыл бұрын

Thanks Lori!

@coolwellnesscafe2781 2 жыл бұрын

True. We need this move detrimentally. Liah, you are much needed and an inspiration to many indie brands like us. Thank you for raising the awareness! Simplicity. Because we do not need all these other products for companies to raise $$$ but really care for our clients’ skincare journey

@irinasam29 2 жыл бұрын

Congratulations on these huge news Liah! I will be following PRV with great interest.

@LiahYoo 2 жыл бұрын

Thanks Irina! x

@niccxxl 2 жыл бұрын

i love the idea for prv!!!! 💗

@Vicky-ty3dg 2 жыл бұрын

This is amazing! There’s so many young entrepreneurs now who are struggling with finding capital and investors that have the same value of slow growth alongside product innovation and integrity, who won’t be pressured like you said for quick returns. This kind of resource is key to propel truly sustainable and ethical brands and is so needed! Thank you Liah!

@pengsoofuldays 2 жыл бұрын

Congratulations liah!!!! this is hugeeee 😍😍😍🖤🖤🖤

@LiahYoo 2 жыл бұрын

it is huge! Can't believe it

@jkzy252 2 жыл бұрын

So well spoken and love this new venture of yours.

@michelleling327 2 жыл бұрын

So inspiring! Keep preaching and will definitely continue to support Krave Beauty!

@kigannohoshi 2 жыл бұрын

Thank you for this inspiring video. I'm also thinking about launching my skincare startup, so it's incredibly promising to see that you're able to stay genuine and ethical! I found your channel three days ago and I am literally BINGING :D much love❤️

@LuckyLifeguard 2 жыл бұрын

keep the revolution going, liah!!!

@roy.shrestha 2 жыл бұрын

Congratulations Liah. I am so happy for you and your team. As someone who just started working in the Beauty industry, this was very insightful. You are truly an inspiration ❤

@2lahesse 2 жыл бұрын

this is so cool! i love your business videos liah

@kraiw0 2 жыл бұрын

WOOOOOOOOOOOW THIS IS AMAZING congrats liah this is HUGE

@LiahYoo 2 жыл бұрын

it is huge!!! thanks xx

@noonghazi 2 жыл бұрын

wow

@SuedeBeach 2 жыл бұрын

Wow Liah this is incredible- you're such an inspiration!^__^

@javius2000 2 жыл бұрын

Congratulations, Liah!

@LiahYoo 2 жыл бұрын

Thank you!

@jadelightsword 2 жыл бұрын

Such a inspiration!! ❤️

@riseandshine11 2 жыл бұрын

Awesome Liah!

@s_shaleh 2 жыл бұрын

I don't have much knowledge about how businesses work, but your explanation made it easy for me to ingest and I think your idea to become an investor for other start-up companies and entrepreneurs. You've always been an inspiration to me and I'm a big fan of Krave Beauty and everything it stands for.

@gabriellesgarden 2 жыл бұрын

This is such valuable insight on the beauty industry! I’m excited to see how PRV will help transform the mindsets of founders and shareholders to hopefully generate more mission-grounded companies that truly value and prioritize their stakeholders. This is honestly such an innovative idea that I know a lot of small business owners seek and would genuinely appreciate! I’m so excited for this and you, Liah! Thank you for doing this 💗🌱✨

@LiahYoo 2 жыл бұрын

That's exactly our intent! Thanks so much x

@setsukoswain1623 2 жыл бұрын

That’s so amazing! I have no doubt it’s going to help some groundbreaking small businesses that will give consumers(like me) more opportunities to support brands with big visions❤️

@LiahYoo 2 жыл бұрын

Thanks so much!

@val875 2 жыл бұрын

As a skincare enthusiast I love knowing more about the businesses I support and how they decide things.

@LiahYoo 2 жыл бұрын

That's great! Hope to share more

@sarahlovesu11 2 жыл бұрын

First time hearing about this and you explained it in such an eloquent manner! Thank you for being transparent and honest I will definitely be buying more Krave products now that I know the mission of the company💚

@ALing-ff2qf 2 жыл бұрын

Your products speak for itself! Do you! You have loyal clients like myself and we wish to see you grow!

@CurlyBoyChuck 2 жыл бұрын

I just love this lady! 🥰

@angelinebiswas7611 Жыл бұрын

This is a fascinating video! Thank you Liah! I just bought my first product from Krave beauty the oil cleanser and am obsessed!

@chequinto9401 2 жыл бұрын

EXCELLENT LIAH! We love your vision. We only use krave beauty. Very effective. More power to you!!!💗💗💗

@LiahYoo 2 жыл бұрын

omg thank you! xx

@Toffeepotato0987 2 жыл бұрын

Your videos are THE BEST

@number1HPfan938 2 жыл бұрын

youre literally perfect i love you so much

@1Dpau 2 жыл бұрын

Yeeeees!! This is what the world needs! Hope you know how important you are to creating a better human kind 💕

@LiahYoo 2 жыл бұрын

Thank you Pau! x

@isti18 2 жыл бұрын

Hey Liah. I just want to say you rock it! Please continue your work. I learned business these last 2 years, somehow have tried to be a startup founder too. And what you said is truly what I feel. People are mad everywhere obsessed with money, they don't realize that just a few centuries ago the concept of working for money is odd. I just read a history book. Looking back, I thought capitalism is a good thing because I can't imagine a life where it centers to the landlords. But now I'm not sure

@yee2minty 2 жыл бұрын

I am not an entrepreneurial and will probably never be one in my entire life but I love watching this informative video! Congrats on the venture launch and watching this video reminded me of the simulation game I did in one of my business class in college.. in order for my company to gain a profit I had to launch a product every year..it made me question is this really the only way for me to make a profit? I am glad I got to play the game because it got me questioning so many things but all in all it was a great experience and I slightly wish all my other business classes did a simulation game. Keep on teaching me many lessons Liah, I really appreciate it.

@LiahYoo 2 жыл бұрын

You're so kind! Thanks for sharing what you learned in college!

@lavagirlifts 2 жыл бұрын

i love being early 😍 i also applied for the creative internship im excited to see if i got it :D

@maysamaan7730 2 жыл бұрын

This is a great initiative

@hoangphinguyen7837 2 жыл бұрын

i love your spirit....as long as you can run your business and have good P&L...you dont need to sell your soul.

@carlarosa1980 2 жыл бұрын

Great Video

@val875 2 жыл бұрын

Sucks that tatcha, YTP, Paula's Choice, and farmacy we're all bought by big conglomerates that are not ethical or cruelty free. As a very conscious consumet I don't support businesses that aren't cruelty free and this includes their parents company. As years pass my list gets shorter and shorter.

@meghanciuffetelli7493 2 жыл бұрын

I think an expanded view of stakeholders is key to infinite thinking not just a cash grab. I believe the future is realizing the 360 degree impact of business. Congrats on the new venture!

@LiahYoo 2 жыл бұрын

Absolutely! 100% xx

@ronespinosa9349 2 жыл бұрын

You’re such an Inspiration Ms. Liah❤️ Praying collaboration with you.. Im a small time business owner as of the moment but sooon praying and hoping my brand will be big, someday 🙏🏻

@Erumachi 2 жыл бұрын

Great story 👀👍

@skandhkvnf 2 жыл бұрын

할 수만 있다면 크레이브뷰티의 대주주가 돼서 지금처럼 하고 싶은 일 마음 편히 하시라고 하고 싶지만 그럴 수는 없으니 마차헴프클렌저 죽을 때까지 쓸게요🥲뷰티업계의 지속가능성과 체질개선을 이끄는 행보에 언제나 응원 보내겠습니다 리아유&크레이브뷰티 절대지켜

@LiahYoo 2 жыл бұрын

마음만이라도 정말 큰 힘이 되네요. 감사합니다!!

@sparklejewels 2 жыл бұрын

Go girl.. love ur idea.. ur brand is the really popular in india and the youtubers.. which is growing up like crazy 🎉😍😍😍😍🦋🙏🌟✨🍀🍀💖💖May u grow sustainably 💝💝

@zeinvisiblethread 2 жыл бұрын

I'M EARLY! Hi, Liah! 😄

@fercortes1d 2 жыл бұрын

Liah, you’re such an inspiring entrepreneur. Being the only owner pf your company is your greatest advantage

@dominiquetheeasyminimalist 2 жыл бұрын

Wow respect Liah! Congratulations and long live #prv #pressreset 😍

@LiahYoo 2 жыл бұрын

Thanks Dominique!! x

@lalhriatkimichawngthu371 2 жыл бұрын

So informative and see how you stand strong alone too👍👍

@val875 2 жыл бұрын

This is such an interesting and informative video.

@LiahYoo 2 жыл бұрын

Thanks V!

@emoosworld 2 жыл бұрын

another reason why it kind of sucks to see local businesses acquired by national conglomerates is the commitment to that business' geographic base. that company is then no longer committed to serving the original community's needs, staffing those people, and providing that personal connection. for example, bartell's drugs in seattle was recently bought up by rite aid, and so now there are fewer local pharmacies that we know are putting money back into the community. this is very cool liah, im looking forward to what comes out of it!

@ansh0787 2 жыл бұрын

Hey Liah love your videos and can you talk about glutathione treatment all about it??

@rosahosniputeri4735 2 жыл бұрын

liah makes me want to change all of my skincare routine products to krave beauty lol

@SamanthasJamaicanSkinCare 2 жыл бұрын

Nice video

@alonew 2 жыл бұрын

You are such a good yet brilliant person. Who would hv thought about you going into venture capital!!

@LiahYoo 2 жыл бұрын

haha not me for sure!!

@shuharaahmed728 2 жыл бұрын

Another issue with small companies being bought up by conglomerates is if you don't agree with the ethics! Brands that you once loved, you hesitate to purchase from if it compromises your morals

@jannahgarcia_ 2 жыл бұрын

❤️❤️❤️

@ella7848 2 жыл бұрын

Thank your advice, I keep my skincare routine simple. And what about Shipping to Austria?

@jarmilatrnovska 2 жыл бұрын

And Slovakia too, please 🙏🏻 🇸🇰

@ivelinaivanova1844 2 жыл бұрын

Europe is not really interesting to a lot of brands. Maybe because of the strict EU regulations that make everything for some brands much more expensive and at the end they opt against it. I've asked krave on their instagram a while ago and the answer was really unclear. So I guess Europe is not an option, at least not in the near past. In my personal opinion.

@cloudberry0164 2 жыл бұрын

try stylevana, they sell krave beauty and ship to europe :)

@LiahYoo 2 жыл бұрын

we are working on EU shipping, I promise!

@ella7848 2 жыл бұрын

@@cloudberry0164 Found so many products I wanted to order but couldn't. Thank you.

@centrorepublica 2 жыл бұрын

Something that more companies should include in their ethical and sustainable brand models is sustainable livelihoods for their workers. Good wages and benefits, health and safety, and a voice in decision-making through unionization make workers lives and their communities stronger and healthier. I would love to see Krave and Press Reset Ventures include this in their work. Please let me know if it is already included and/or reach out for more brainstorming!

@woolnotwheat 2 жыл бұрын

this is such an impressive move

@LiahYoo 2 жыл бұрын

thank you!

@lisaslongleg6818 2 жыл бұрын

Hi liah! I just wanted to ask, is it okay to apply 7 layers of toner? It's very popular on tiktok now

@effiewanders9822 2 жыл бұрын

Great video! How come you didn't need additional money though? I'm thinking of starting a small company and I'm wondering what the chances are that I'll need shareholders at some point. How common is it for companies to be run the way your company is, with just one shareholder? Thanks 🙏

@peachandmelon_ 4 күн бұрын

Wow, $50,000 is the minimum for starting a skin care business if it's manufactured in Korea. Thanks for the info Liah.

@amangorka9344 2 жыл бұрын

hey liah could you please recommend me which is the best herbal cosmetic product in korea brands

@jspeedrc 2 жыл бұрын

👍🏽 From France 🇫🇷

@user-ht6jv1td1p 2 жыл бұрын

업계 종사자로서 이 산업을 다시 생각해보게되네요.

@LisaThinksALot 2 жыл бұрын

So true! The temptation to raise is biiiiig but I'm so glad we didn't.

@aarontheabc 2 жыл бұрын

❤👏

@thumbimol6923 2 жыл бұрын

Can u make a video for exfoliation for teenagers skin

@urugozo 2 жыл бұрын

This is so cool! Using capitalism for good, I didn't know that this was possible hahaha

@masonjeq4261 2 жыл бұрын

Liah, congratulations on the announcement. It sounds like a very interesting approach to take given your focus and I'm sure there are a number of companies that will benefit from your involvement compared to working with the average angel investors. If you get the time, I'd love to hear you speak more about the difference between innovation vs. unnecessary releases. From what I've heard in the past, I believe you've tried to develop products that fill a perceived gap in the industry rather than a gap in your product portfolio. As a result I do believe your products have aged very well. That said, seeing how far the industry has come in the last decade or two it seems inevitable that there will come a time when existing products become become dated compared to where they could be with a reformulation, so what factors do you base your decision on regarding reformulation timing? Additionally for situations where a product was unique at launch but the market has since become saturated and a product requires an update, do you discontinue a line or rerelease an improved version to support the existing user base? I'd also be curious as to how you balance a decision regarding whether to offer a variety of products for people with vastly different skin needs vs. offering a more limited lineup that may result in some people not finding what they need within the brand. For clarity just in case any of the above comes off as pessimistic, please know this is legitimate curiosity as I know these things are seldom black and white easy decisions and accordingly wouldn't expect definitive answers so much as an explanation regarding the analysis. I greatly respected your explanations regarding package sustainability and your desire not to use packaging that appeared on its face more sustainable, but wasn't in practice due to carbon emissions, recycling limitations and other factors.

@lskpop4974 2 жыл бұрын

Please make a video on uneven tone of face🙏🏻🙏🏻🙏🏻

@thazin6556 2 жыл бұрын

Hello dear, I knew you with how to become a cosmetic chemist interview. Sine that time, I interested in cosmetic chemist.Mainly, l really would like to study Korean skincare side. so, I researched via Google.But I saw top 10 cosmetology university.But I mainly would like to go only to create skincare . Therefore, please advise me if you have time.I not sure how to study in any university in Korea about skincare creating . I saw cosmetology, cosmetic engineering, beauty and cosmetic science major via Google. SO, I need your a peice of advice because you're from Korea, please. I surely hope your reply ❤️❤️❤️ Thank you for your time.

@val875 2 жыл бұрын

It sucks for people like me who like to buy from cruelty free small brands. YTP is cruelty free but now their parents company isn't cruelty free therefore I won't repurchase from them.

@emmamullazahi131 2 жыл бұрын

Just an fyi criticizing capitalism doesn’t mean blaming the actions of companies with a blanket “its capitalism”. Its more about criticizing a system that incentivizes the behaviours of share holders, and incentivizes the consolidation of any individuality in any industry under massive conglomerates like loreal Nestle etc.

@LiahYoo 2 жыл бұрын

It isn't! Fundamentally, capitalism can encourage innovation and reward hard work. But it's the 'unconscious' capitalism model that's been criticized where corporates have been maximizing profits at all costs

@emmamullazahi131 2 жыл бұрын

@@LiahYoo I do appreciate the reply, as I wasn’t expecting one and just wanted to offer my perspective. I hear what you’re saying, and there are success stories for sure. However, if it’s NOT a systemic incentive structure that causes corporations to behave the way they do (ie. maximizing profits at any cost) then what is the incentive for that behaviour? Is it human nature? Imo no, but thats a philosophical argument. Anyways, what I’m getting at is theres not room everyone to have a success story under capitalism and no one becomes a billionaire ethically, and any system that rewards behaviours like those of many corps (ie. garment factory workers, environmental destruction) with success MUST be criticized and questioned. As a sociology major, i criticize systems. And capitalism just so happens to be the one i live in. I do look forward to ur ventures tho, the best we can do in an unethical system is try our best to be ethical.

@stellocut99 2 жыл бұрын

Hope you're prepared when competition takes notice and starts beating down on you. Don't know where you are based, but it definitely happens in America.