feaR

|>

Oh god...

| l>

@@worstusernameintheworld9871 Nice name

Now that I think about it, It makes perfect sense wow

I thought it looks like a Tycho cover to me

I thought it was a piece of modern art.

The worst part is that what it supposed to be

For me, it looks like a bamboo stand still next to a sun.

cough cough discord cough cough

I hate Arial. I use Helvetica at work while everyone keeps using Arial. And they wonder why my writing looks so good.

@@supreetkumar7604let me tell you the story of cOmIc SaNs

@@supreetkumar7604 Times New Roman is a standard for official documents in several countries iirc.

@@gorantev it is also standard for school documents in the USA.

Ye that is not oversimplification that is just poor design choices

not to mention colors aside the logos just look awful in general

If it actually took then two years then that’s just sad...

two years...TWO YEARS

Yeah, i could say they wasted 2 years of their lives , but then again, they were probably making good money, so they stretched it out

"The guy", probably was a whole team with daily meetings

Pretty cool to see you here before your first analysis video.

That's probably not inaccurate. Some executive decides it's time to "go to the next level" and some poor sop is told to figure it out.

I thinks it's more of an IHOB situation, basically telling customers we sell more than just coffee and donuts.

@@Web720 except that ihob was just for marketing and didn’t change the official name of the restaurants while dunkin’ is now the official name of Dunkin’ Donuts.

Rather if they said it's coz they wanted to expand to more than just donuts I would've understood

All those liberal art majors have to justify their overpaid jobs and have to pay their student debts.

The text is fine. No one knows what youre talking about when you say "the Discord font". It wasn't recognizable and certainly not memorable. The new one however is readable. Personally I like the new Discord logo and the hate around it is silly especially if its meant to look like a controller.

@@SirKrisX I agree with you, but I still feel like the text they have now isn't as good. I also agree that the rage regarding these changes is unnecessary lmao

I like the new logo more

@@SirKrisX I agree that the old font was pretty bad, but the new font is even worse.

>I personally like minimalism alot Enjoy your prison room

Offended? Its not that deep calm down

@@hsvr Heard of exaggeration? It's pretty commonly used. And usually better recognised when people add "lol" or "lmao" to the end of the exaggerated point

I like the new logo

It's bad but also when you get used to it, it's better than before cause it's more practical, I have a pringles can in front of me right now and the design suits the can very well cause its colors don't fight with the other colors that represent the flavor

@@StreamerBTW99 "Im sooooo quirkyyyy"

🤣

they killed the pringles man

"Damn i messed up. We gotta go bald" *Aaaaaaaaaaaaaaa*

Fuck me up fam

amongus

When I first saw it I disowned Pringles. Haven't bought any since

I wish

@@DanteTimberwolf bruh same

@@DanteTimberwolf they still taste the same so i don't really care that much lol

It makes the mustache and eyes look like formless blotches. It makes it much less recognizable in addition to being less personable.

Hands in blank page. "Is this simplified enough or would you prefer the white paper not being there?"

@@umarahmed2378 simplify even more by not showing up to class

@@zachariah7114 Simplify it even more by never existing

@@arnavtheawesome8576 simplify it even more by never even ~almost~ coming into existence

@@zachariah7114 simplify it even more by *deleting everything*

And then you have the anime gacha games which just have an overly detailed character on it which in case of even 2 of these apps near each other it makes it really hard to distinguish because they are a mess.

@@SiMeGamer Why is this so funny lol

@@Feathertail2205 highly specific humor

@@SiMeGamer it's always big ass anime face slammed on the entire icon💀

I just hated the old color... also they changed it from trademark to copyright so?

yeah i feel like spotify fixed a broken logo. unlike other companies…

They should have kept the 3 bars above the o

Holy shitty that looks bad. Damn you’re right.

@MrDjBigZ it’s like the difference between a burning car wreck or your grandma’s shitty old car. Your grandma’s car isn’t the best but it’s preferable to the burning car wreck.

ikr like I would go to buy a can at the store, see the logo, and then slowly back away

Same

Yeah I dont eat them anymore, its not the same feeling I used to get eating them.

@@boredom4677 they literally killed the pringles guy,anyone with a right mind wouldnt choose that as a logo

I ate Pringles while watching this video

Agree the cursive script style of Pinterest fits their user base so much and for them to throw that away is pretty stupid. Disney is super successful with script font so it’s not like people can’t read them…

@@zachariah7114 i thought the 'y' in the Disney logo was a lowercase phi

@@pomelo9518 me too but I quickly learned it's meant to be a Y. It makes their brand look fancier.

I understand your point and agree, but I also think it's worth considering the possibility _whether_ a company even wants their logo to be recognisable and to reflect their history. Microsoft Edge is a good example. Their new logo is actually more complex in terms of shading and colour than the old Edge logo, but definitely simpler in shape, as it went from being an "e" to a... croissant? But then, the "e" was also used by Internet Explorer. and you know how _that_ was. No one liked Internet Explorer for decades, and it's been the butt of basically every remotely experienced computer user's jokes. The original Windows 10 Edge was often mocked for just being Internet Explorer with a new name. Therefore, I'd say it's reasonable to assume they really just wanted to hammer home the message that the Chromium-based Edge is a new browser entirely and shouldn't even be associated with IE.

wow

the older eBay and Pepsi logos are somewhat nostalgic to me for a time I wasn't even around in/barely remember (I was born in '03). I think I saw a post with a similar caption with those 2 logos and a couple others. Perhaps we saw the same post?

Damn that’s sadly accurate

@@Idiotic_B_Purcell I think the biggest change for me was Google's logo, which underwent a complete change around 2015. I really, honestly thought it was an April Fools joke. I don't drink a lot of soft drinks, but the old 2000s 3D Pepsi logo did have the impression of a tastier drink. Coca-Cola logo also used to be vertical on the cans. Now it's horizontal. I didn't realize such a seemingly insignificant change can make so much impact. FTR, I prefer the old cans.

@@Idiotic_B_Purcell yes the time where they had brightee colors bright yellow referring that the product is food

Discord: Yes.

Indigo is a really deep and saturated mix of blue and purple, discords original color is blurple, and now they have.. uhhh... what ever the fuck their new color is

okay but like i’ve always called indigo blurple LOL

no but apparently we are

Indigo is darker than blurple, right?

Preach

The new pringles logo just looks unfinished to me and it’s specifically because of what you’re talking about

Yeah. Plus, the new logo’s text still has shading and lighting, unlike the new Pringles guy who is completely flat. They could at least keep some consistency when they’re making these changes.

Yeah this and also the shading thing. I couldn’t figure it out but that’s perhaps the worst part about it. But the black mustache looks dumb too

new logo has big monster mouth

it does not seems iconic anymore tho

@@zakariyye5246 True. 😔 It looks so corporate and soulless now.

@@ItsAwto Yeah petco’s new logo looks so.. lifeless..

Nevermind whether it looks "dead". If they were going to give him a shave, maybe they should've gone for a mohawk, lol. Wait... now I want to to see Skrillex Pringle.

now it looks like kids knowing that life is meaningless

It's called "a trend".

@@lonestarr1490 oh really...

@@denizozcelik2766 😉

I definitely prefer the Fake 3D. They weren't complex, just llamative enough to be recognizable.

​@@N12015I disagree, they worked often but most of them were too clumsy and the outlines on the letters literally feel like when you rub two balloons together

it's sick how everything is sans serif and ugly on the i ternet

It's not that bad! Sometimes they use Helvetica when they're feeling fancy...

Yes, its so that it can be recognizable for all types of amoeba

Serif fonts are trash. Sans-serif supremacy

@@Diwasho *helvetica standard*

ok pan banan

ok shrek junior

ok heyowo

@@HalTheBot uuuuh whatever hey owo ヽ（≧□≦）ノ

@@froggysprite Okay 🤢

Apple iOS 7 was the first one to it then Google followed through

It’s not bad. It’s just not pringles.

I think the one thing truly killing it is the eyes. Why did they remove the shines??? The joy in this eyes is gone and only corporate hollow colours remain.

dang i think it looks cute

also, it’s inconsistent. His bowtie has an outline (because it’s part of the text? idk) while his head does not. Also, the eyebrow placement just looks odd. if they HAD to change the logo then they could have made the colors flat and the line weight consistent, maybe simplify the hair. But this...this is evil.

The reason we like the old Pringle’s better is because the new one has no soul.

1984 anyone ? Microsoft is the worst, everything now from windows is soulless, boring and generic. We have better resolution, but everything is reverting back to unrefine mode. It's almost like something wants us less creative, less original, less free and less smart, oh well, must be me.

Design trends go off and come back.

Every company will have a different colour (hex value) dot

Or s square, everyone recognizes a square.

Maybe 50 years from now all the logos will retain detail so the we can distinguish them because there will only be 6 corporations left that have not merged with each other.

it is the year 203X. computer operating systems have forfeited logos entirely and have gone back to text interfaces only. we are now living in an anachronistic idea of the future thought up by people in the 90s.

@@thoth7290 yesss we're getting closer to Alien by the year 💀 can't wait to die

The over complicated logo, trend.

@@king_poyo64 Brands will start making their logos look like extreme metal band logos to make their logos as illegible as possible

@@lunamcgrath3266 yes

that’s kind of how trends work

That's also...kind of the problem...it could also, out of spite, cynicism, and bad faith, go the complete opposite direction of being too complicated, so no one with disabilities or a crappy screen can see it, which apparently is the point of this minimalism decade?

no, they're definitely trying to lie to you. whatever they're trying to convey, they're not making any real substantial changes. as the perfect example and with pride month coming up, look at how corporations treat it. the only thing they do is edit their logos to have rainbow colors and they'll change it back immediately on july 1st. it's all bullshit, and it definitely drives me insane too.

Yeah I study graphic design even and we have talked about oversimplification. I have to use minimum 3 colors to obey the rules for my homeworks because is the trend on companies. I am deffinitely not a fan of it.

i don't see a reason to change most of the logos in the first place, since most logos look fairly modern anyway it just seems like a waste of resources

"We have made this decision after careful consideration for what our brand represents. We intend to make the brand more user friendly, accessible and modern" Sound familiar?

Companies changing their logos is fine with me but the problem I have with it now is that it feels like there are following a trend. I also feel like they lose more readability and uniqueness. I thank like logos should be like video game icons on computers. Some have more detail than others and some are really sample. And they communicate some information about what the game is like.

same with the chupa chups logo

True

they keep the same logo but they do minor changes to it over the years as well, so our point is totaly wrong.

@@artemis_the_bot goomba lonely

@@kuriosagamisou1330 Thier minor changes arent anywhere near as drastic as almost every example given in this video. Your comment is pointless...

So it's no longer Piscorp, but instead is now a piss-corp. ... I'll see myself out.

the letter is pei

Yup, and it was intended. Btw, here's the letter: פ

@@cheekibreeki904 how to be funny 101: 1. Dad joke 2. Acknowledge that you just made a dad-joke and say something along the lines of "I'll see myself out"

@@unbearabletruth4310 it's actually funny, though 🤔

2:48 The worst on is Uber, they went from: U B E R to: Uber

Fr, I’ll be more pissed if they take away those 3 lines, It is virtually perfect , Nothing more, nothing less…

The problem with Spotify logo is that it's NOT intuitive. I specifically picked people unfamiliar with logo (I took 73, in fact), showed them the picture and asked what do they think this software is doing. 2 went with flashlight. 71 went with wi-fi.

Except it’s the wifi logo.

But the one thing I hate the most about it is that it's not upright, it's slightly tilted, and that makes me kinda tilted.

You mean ornaments

Yeah I could make most of these logos in mspaint in a few minutes 😂 I should have gone into graphic design if I could tell the future and knew that this level of artistry would be required for modern logos, my life would be so easy... and boring :P

You've no idea how hard it is to create simple shapes and make this shapes resonate with other shapes in a picture Painters do this and it's very hard to do

@@spacecadet_01 all these oversimplified logos look good You guys just don't like change

@@snoot6629 they look good but they lack a soul, or personality- they don’t say anything and there’s no creativity in doing it. They fit their function and are pleasing to the eye but at what cost? There’s importance for things to look more than just *good*, why must we settle for *serviceable* and *good* and when before we had so much more

I felt I was watching a 4 minute video, only noe that you mentioned it I realized "oh"

Behold...the awesome power of socialism... Being kind to others even if you don't profit from it or get any fame in the end....

Splendid

This is a fantastic point. For a logo that could hypothetically be plastered across a billboard it's important to be able to easily scale it up without it looking gross.

@@danielleanderson6371 Not a good argument because you can vectorize and raster. You can easily Vectorize the Pringles logo. Discord was already a Vector art. Most of the examples shown in the video were pretty much all Vectors already so scaling was never the issue. The little cuts in the older Discord logo are harder to print on various types of merch (as they said themselves) so that makes sense. It's a practical thing to fix. But arguing that vectorization is the reason is not applicable to pretty much anything unless it's ultra complex which would almost exclusively be relevant in cases like old, old Firefox. I don't think it's a fantastic point. It is a point to take into account but the cases are so rare that you might as well omit it in a general discussion or put in as a small asterisk. Everyone is making vector marketing for logos. It's already by far the norm.

@@SiMeGamer I’ve actually thought on the Pringles logo a bit more and now I think the primary factor is printing costs. Having a pure black and white logo probably saves a few cents which adds up.

@@danielleanderson6371 that's very possible but it's sadly at the cost of their lovely mustache man. Even when I didn't buy their snacks, I always remembered and loved their old logo. Still do. It's so welcoming and comfy. Now it's dead.

vector supremacy old logos only tho

Let's hope it's just a joke lol

I'm waiting for him to change his pfp now

I wish he'd change his channel logo as well for a short period of time

Yup

Who said it was a joke

Lol the font looks fine to me, I don't see the big issue

@@fulicious2991 same. new logo is better imo. maybe i prefer the old font but i also don’t really care. i’m amazed how some ppl can care so much about this like wow

I'd even go so far as to say the new LOGO is a notable improvement. The new color I'm somewhat neutral about. But the new wordmark... whoever pulled the lever on that one should be blacklisted from being a graphic designer altogether

I wish the controller edges on the new logo were a little softer like the original, but besides that I like the new logo. The font and color, however, were SO much better before. Most people enjoyed discord’s muted color scheme as a break from the standard hyper saturated or blinding white that most others use. It was an unnecessary change.

@@fulicious2991 idk how u can look at the before and after n say the new one looks just fine...

I thought I commented this

same :))

@@CumenTheHuman I thought that you answered your own comment

@@AstorEzequiel same

@Autistic Dolphin54 you’re thinking of petscop

@@InsertFunnyThingHere stop projecting lol

@@InsertFunnyThingHere Well, she does, she and I hang out at my place before she has to go home to her mom's, she and I met at a review center and bonded through musicals and anime :)

@@snakearekat2634 what did you try to say ? I legitimately don't know

@@InsertFunnyThingHere just because you dont have a gf doesn't mean everyone else are the same.

@@hakimen_senpai it just sounds like extremely fake, like something he came out with in the bathroom

which is why I feel confused when people talk about logo changes like Pepsi, I am relatives young so the 'gravitational pull of Pepsi' logo is the one I am familiar with. When the news came of the old retro logo coming back this year it just felt like a downgrade to someone who has no attachment to old one design wise.

Amogus

@@yungjose3369 a lot of older logos used gradients like the old youtube or the windows logos. You can turn those into multiple solid colors through rotoscoping or take the lazy way out and just make it one solid color like most companies did. Gradients arent used much anymore because they look kind of outdated.

@@yungjose3369 lol no Gradiants are dead effing simple for printing if this was on dot matrix printers during the 80's you would have a point but not in todays tech.

@@snintendog This is another fascinating point I appreciate on this side of the debate; why simplify when printing and computer displays are the most clear-crystal they've ever been? It's not the 80's or 90's anymore, almost every display is HD, so why bother now? Why isn't it going the opposite direction, from simple to complex?

@@an_annoying_cat It is true that I find gradients dated, but why tho? Isn't it precisely because companies stopped using it and all gradient based logos are now remnants of a past time, so I associate any such logo now with them and that time? If yes then what you said is circular reasoning

It’s supposed to be inserting a coin into a coin slot

I never knew it was a P until he mention it, gotta say that is one of the most stupid decision ever made

| ● |

jorge a coin inserted into a slot, I see that. Never figured it out. Seeing this has done it for me though. Interesting

@@jorge666 WHO THE FUCK WOULD EVER FIGURE THAT OUT?? WHY WOULD THE COIN BE *WHITE?* WHY WOULD THE COIN NOT BE *_IN_* THE SLOT? THAT LOOKS MORE LIKE A P!!!

Damn you are correct

but Roblox...

Five if you count the larger square that is made up by the smaller squares.

@@SChristianCollins bruh, this ain't math with "KZfaq Comment section"

@@SChristianCollins now tell me how many pixels therefore squares are in the logo

Don't worry! KZfaqrs can still pay other sites to outsource their subtitles! Who needs ramps when you could have coin-op elevators?

I could tolerate the misuse excuse for removing community made subtitles but vids without auto generated subtitles is just plain fuckin stupid. I can just barely understand without subs due to my audio processing issues, like if you're going to turn them off at least speak clearly. Creators shouldn't have to pay to make your site accessible

i think it's because of people putting fake captions or ones that try to put memes

I miss community captions too, especially because they tend to make non-funny videos hilarious. :(

I watch a fair amount of Japanese videos on KZfaq, well, I did when just anyone could translate them...

I agree with this! But I really hate what they did to discord, makes me want to use it less bc I hate the new color

@@kristipea9365 the new color is only really in the logo,not the app

@@kristipea9365 omg chill you are embarrassing.

yeah the simple font is better than all the tiny details and it being all thin and stuff, and the spotify one is basically just without the letters

@@updatedotexe Apparently, you lack the basic self awareness to notice your comment is more emotional than theirs despite the fact that they were criticizing a perceivable thing that exists in daily life & you were just complaining because someone expressed an opinion. You should try getting over yourself.

literally the new petco logo looks like it would be some health insurance company or like a drug brand

I’m just confused because the cat and dog didn’t look bad at all and was recognizable.

They didn't get rid of them. They still use them in their branding

@Lego Ninjago They did not get rid of them. They are still part of the branding, but they aren't with the logo

@Lego Ninjago If you go visit their website and scroll down to the bottom, you can see them

Personally I think it looks shockingly awful

@@wentoneisendon6502 oh yeah it looks awful but the concept IS there

Wait whaaat. now that you said it I can see the coin and slot, but wow I don't think the concept is very obvious (as people say it looks like pong) They could have just put the coin midway into the slot lol, perfect P and it would clearly show it go in like the slot is a hole, but alas I'm not a big company xd

i see it as too divided, hostile

I had no idea that’s what it was supposed to be lmao

True. The color is fine-ish. The font is atrocious. Fine for other text, but it seems out of place given what we're used to. Would've been nice if they just made the other letters lowercase instead of completely changing the font.

@@moondust2365 same thing, but worse

@@moondust2365 IMO The logo is the only one that's ok for me The color looks fine outside of the discord interface, but inside it's just so saturated and less contrast compared to the dark background The text is less cooler than before Fun fact: If you look closely, the channel name has the same squished look as the logo

Yeh, the font is the real problem to me, it looks pretty bland and boring compared to the older one

if they just

Honestly I love the new pringles face, but I hate that clumsy silly bold outline on the text. IF YOU WANT TO MODERNIZED YOUR LOGO, AT LEAST MODERNIZED IT AS A WHOLE LOL

Exactly, and the most disturbing thing is that it took them TWO YEARS just to fuck up so badly.

its like their font file got corrupted

I like the new logo but hate the color and font

The new font is a little more boring, and the old color looks a bit nicer. The controller is fine I guess.

Same

Indeed

this is the perfect comment, i've found it.

truer words have never been said

minimalism is easy to remember because they are fucking basic shape. of course i could remember blue circle or some shit lmao

@@Bos_Meong everyone knows that

Spotify was the only one I thought had any improvement

Yeah tbh the old one looks eh

+

That one was the best hands down

@@VocalMabiMaple agreed

Lol one of the reasons was just Bc ppl said it looked like Mickey Mouse pants ;-;

@@animdoodle honestly I don't mind the controller change, it's a bit rounder but it's ok, the colour is generally just a bit more annoying to look at, it used to be a quite relaxing shade of purple, and the font actually looks kinda ugly, something about it feels off, like the spacing is wrong or the sizing is off

@@abirneji It strains my eyes, i want it to die

@@abirneji Yeah, idgaf about the logo. But that _font_ Interestingly, someone (maybe on twitter) merely widened the spacing and everything suddenly became that much more tolerable and readable.

The logo is fine, the color is a bit ugly but THE FONT ANGERS ME

If that doesn't say something, I don't know what will.

Damn It’s good to know I’m not alone. Also what the fuck is up with their logo. A square and a dot yeah that’s not a logo. Even Windows’ four colo(u)red square is better.

@@acatwithafancyhat5782 windows logo is perfect becuase its a window. I didnt realize that till last month

lol, I didn't even know that was patron. Tbh I never used it but I can recognize the P not the new logo. On YT vids I always saw that logo but It never crossed my mind that was patron

When I saw the new logo of patron,I was like 'what is this logo,never seen before'

Old logo: hello, dapper gents! New logo: greetings, meat puppets

Damn, that positively metaphysical. lol

Bruh that's deep 😂

Name and pfp check out

the Pringles logo now sounds just like you

I II II L

Don't forget Illuminati and Among Us.

@@thefunnyman8073 _ _ _ | ○ | | | | |

@@Noam-Bahar Bruh

@@Noam-Bahar how?

Space odyssey

Yeah, that one is a step above the rest. I've seen the new Patreon logo so much and this video just made me realize what it was. I simply never put it together. That means death for brand awareness.

Same here. I thought this was a new website and, for some reason, all good artists i know went into it. One week later i realized that was a Patreon logo...

Same here

Until now I thought it was some knockoff company trying to imitate patreon lol

To be fair, I thought the same about the old logo

Same

Same.

That would be a nightmare. But i think there will always be people who see the value of investing in design (or at least I hope so)

Weed eater

w e e d e a t e r

2000: _Weed~Eater_ 2020: weedEater

Actually if the logos would be generated randomly you will have dong logo

That's how trends work. Eventually this trend will die, but I feel as if this simplification of logos is just another way for corporations to save money.

the new animal planet logo jumps out to me the most. the old one used to be super wild and playful, now it's boring and hollow

2:47 really brings this one home. Look at airbnb, Spotify, Pinterest, Microsoft and Uber. What personality is there? They didn't even bother using different fonts, or if they did, they look so similar they are nearly indistinguishable from each other. Plain coloured text using the same font as everyone else does nothing to convey personality or identity. It just says "I am a generic soulless and lifeless corporation for whom there is money and nothing else matters." That's not appealing, that's repulsive

HEY RON YOU KNOW WHAT WOULD MAKE OUR COMPANY STAND OUT IF IT WAS A FLAT FUCKING COLOR WITH NO SHADING OR IMAGERY CONVEYING ABSOLUTELY FUCKING NOTHING ABOUT OUR COMPANY *makes 17,000 dollars*

@@plazasta yes but that's all corporations are, an entity that's sole purpose is to acquire as much wealth as possible

it looks like a whistle

They'd have to replace the King with a cartoonified GigaChad to match with current meme culture

in that case wouldnt burger king remove the burger ?

@@person8987 “if Burger King renamed to just “King”. That means removing the “Burger”

@@PropaneTreeFiddy then I’d actually buy burger king

DONT GIVE THEM IDEAS

You joke, but this honestly seems like something companies would do.

Or they're attempting to make something already unoffensive even more so.

Big brain time!!!

At this point it could happen

Kinda big brain tbh

@Just Some Cut without a Moustache every video I watch, I see your account

@@D.A.M.N Touch crass.. 👾

Same

Anybody could have expected these words from you.

Dont need to be cool if i just play video games in my room all day, wasting every bit of time i could be socially interacting

Yes whenever I see the pringles logo I think of how much it looks like Firefox

They all want to be part of the trend. Simplified logos are easier to read, reproduce and remember. In the marketing world, it´s all about adapting or dying, but some brands take it too far and sacrifice part of their identity and what made it unique for, idk, making more money I guess.

@@atiedebee1020 lol no but they all got the same aesthetic it looks like they all belong to the same brand

Yup, this trend for "simplification" is ultimately just making everything look super samey, which ironically will dramatically reduce memorability.

@@satoru7601 problem is that theyre not making any more money