Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business. A behavioral scientist and author, Professor Aaker is a leading expert on how meaning and purpose shape the choices individuals make, how money and time can be used in ways that cultivate long-lasting happiness, and how technologies including Artificial Intelligence (AI) and Mixed Reality (XR) are redefining human interaction. She is a highly sought-after speaker on the application of behavioral science to help companies and leaders positively impact human well-being through technology, business practices, story, and purpose-driven leadership. Professor Aaker serves as a board member and advisor helping companies and leadership teams with digital transformation, incorporating human well-being into corporate strategy to drive business performance, global brand building and embracing a new leadership type for the innovation economy - one anchored on purpose, fueled by levity.