WHAT'S NEW IN LUXURY BEAUTY! Valentino Beauty Rebrand?!? 😧 Glossier backtracks on vegan Balm Dotcom!

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➡️ OVERVIEW
Hi friends! Welcome back to another episode of what is new in luxury beauty! This is the series on my channel where we dive into all the interesting and spicy news and industry trends in the world of luxury beauty. In this episode, we will start by diving into some changes with Valentino Beauty. Alessandro Michele has become the new creative director of the fashion house and is bringing in more of his people from Gucci Beauty. Does this mean a potential rebrand for Valentino? Then we will get into the top 5 trends in luxury beauty according to the recent report from Cosmetics Industry News. We will discuss the comeback of the original non-vegan Glossier balm dot calm and what this means for other brands looking to go the clean and vegan route. Finally, I want to highlight Merit, a brand that has been in the spotlight lately for focusing on Gen X (finally!) and the success they have seen from their age inclusive campaigns.
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Charlotte Tilbury fragrance review • THE REVIEWS ARE IN! 😬 ...
The downfall of Estee Lauder Brands • The DOWNFALL of ESTEE ...
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The boom of the fragrance trend • WHAT'S NEW IN LUXURY B...
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puck.news/merit-based-economics/
➡️ TIMESTAMPS
00:00 What's new in luxury beauty June 2024 - Beauty News
00:46 Valentino gets a new leader
07:30 Top 5 trends in luxury beauty 2024
13:58 The return of the original Glossier balm dotcom
19:15 Merit Beauty focuses on Gen X
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Пікірлер: 141

@SofiaSeesBeauty Ай бұрын

➡ CHECK OUT MY OTHER VIDEOS Charlotte Tilbury fragrance review kzfaq.info/get/bejne/nr2RfLWb3JO1iHU.html The downfall of Estee Lauder Brands kzfaq.info/get/bejne/eqiAnLqhptCyaH0.html Rare Beauty looks for a buyer kzfaq.info/get/bejne/qZOJqbV8293deok.html The boom of the fragrance trend kzfaq.info/get/bejne/mppheqmXs8DQcZ8.html Dua Lipa YSL Ambassador and a shift to Gen Z marketing kzfaq.info/get/bejne/gdSZddCLyrGdgYk.html ➡ ON MY LIPS Jones Road the Lippie Stick - Me: go.shopmy.us/p-5781547 ➡ ON MY FACE Chanel Vitalumière Aqua Ultra-Light Skin Perfecting Sunscreen Makeup - B10: go.shopmy.us/p-5781490 Dior Forever Skin Correct Concealer: go.shopmy.us/p-5781505 Victoria Beckham Beauty Matte Bronzing Brick - 01: go.shopmy.us/p-5781561 Rms Beauty Redimension Hydra Powder Blush - Crystal Slipper: go.shopmy.us/p-5781512 Hermès Ombres D'hermes Eyeshadow Quartet - 02 Ombres Vegetales: go.shopmy.us/p-5781519 Surratt Relevée Mascara: go.shopmy.us/p-5781521 Shop more of my favorite products here: shopmy.us/sofiaseesbeauty Some of my links may be affiliate which means that I may earn a small commission from the brand at no cost to you. Please consider supporting my channel by shopping through my links. Thank you for your support! ➡ MY COUPON CODES Hourglass Cosmetics: Save 10% off with code SOFIASEES RMS: Save 20% off with code SOFIASEESBEAUTY20 Surratt: Save 15% off with code SOFIA15 BK Beauty: Save 10% off with code SOFIA10 Fude Beauty: Save 10% off your first order with SOFIASEESBEAUTY10 Queen Musia: Save 10% with code SOFIASEESQM

@shmoopiedo Ай бұрын

I have drastically slowed my Dior powder and eyeshadow products. Can’t afford to throw away expensive products after 6 months!!! Also they’re not worth the price for the performance. Hope they listen to they’re customers too

@lauraannruocco1876 Ай бұрын

Me too! I stopped buying Dior because of the 6 month crap.

@melissakessler77 Ай бұрын

How do you not have 100K subscribers??? Love your content! Editing to add that Fresh Beauty reformulated their lip balms to be vegan and they are now horrible! The Advanced Therapy version was my favorite, and the last one I purchased without realizing that the formula had changed was so bad I had to toss it. It all made sense once I learned that the formula had changed. I never would have spent $26 or $28 had I known! As for Merit, I am a big fan. Love the Great Skin, the original lipsticks, the flush balms, lip oils, solo shadows…everything I’ve tried, I enjoy. Looking to try the bronzing balm next, although I definitely don’t need any more cream bronzers 🤣🤣

@lauraoliver7946 Ай бұрын

I also do not appreciate new formulas that have a shorter shelf life!!!

@audreyh8058 Ай бұрын

It’s the great smoke and mirror: make women over 30 feel “old” and invisible, while very very young females are placed in the spotlight. Thanks for the video!

@drnono3386 Ай бұрын

Value and quality rules! I don't use Glossier but I'm pleased, so sick of the crappy reformulations for 'clean' or 'vegan' or 'sustainable'. I've hated Valentino Beauty until now, mostly because the the 'sustainable' packaging, so clear the entire draw out, get rid of the cheap-a$$ packaging and start again. LOVED AM at Gucci and I adore vintage everything,, but, NO, I don't want to see 'AM-Valentino-do-Gucci' RTW and accessories, I'd like to see sophisticated, elegant and colourful Valentino at Valentino. I hope they honour Valentino in the beauty dept. BTW, India has some fab beauty brands of its own!

@pinkabuki Ай бұрын

Merit has had a huge push on socials/youtube, I think that's the reason for their success so quickly. I haven't seen it lately but for a while there, everyone was talking about them.

@kateaye3506 Ай бұрын

Bloody Merit. Meteoric rise on social media, yet still not accessible in Australia. 😢

@asanasoul-yogaandmore4413 Ай бұрын

I find this series really interesting. Keep it coming ❤

@talitharitter3176 Ай бұрын

Sometimes I feel as though the push for vegan and clean beauty is mostly happening in the vacuum of social media. At some point companies need to decide if they would rather alienate the shouting virtual throng, or the people actually purchasing their products and paying their bills. Nice to see a company having the cajones to choose the former.

@theresae6071 Ай бұрын

This

@erinharris7663 Ай бұрын

I love merit beauty. I really love their matte lipsticks. I am almost 50 and I like their marketing campaigns and the quality and look of their makeup. I haven't used all of it but I love many of the things I've used. Including the highlighting balm.

@DeborahCarlston Ай бұрын

Valentino Beauty needs Something! Their blushes are nice, but their packaging, for all its pretend poshness, veers into just plain silly. Palette/shoulder bag anyone? Their lipsticks are inconsistent in both quality and packaging, and the brand simply lacks direction. So they need to either improve it or drop it at this point. But how much do I love these new runway handbags? A whole lot! They look promising. Clean Beauty: don't get me started. Chanel and Dior reformulated using "clean beauty" as their excuse, and raised prices at the same time. They ruined so many products. No wonder Charlotte Tilbury and other brands are challenging them. I would like to see both of those old brands see the light and bring back old formulations. They have to be losing some money. Merit is going after Baby Boomers? Really? I thought they were going after much younger people. I've heard their lipsticks are good. The back story you are talking about of the founder is very interesting. I'll have to take a look. I know nothing about the brand. They never really got my attention. As for Westman Atelier seeking an exit strategy, that makes sense to me. Gucci Westman has been slow to launch new products, and I think it's hard in that industry for these makeup artists to stay ahead. I wonder if Lisa Eldridge is looking. As for brands targeting the over 50 crowd, which includes me, many simply don't interest me. Jones Road is a perfect example. I loved Bobbi Brown cosmetics before she sold the brand, but even then her creams and foundations were too greasy for me. Now she's selling pots of grease and telling me that's what I need for my combo skin! Ridiculous! (I wear Chantecaille Future Skin and Skin Tint or Chanel Water Fresh Tint). Everyone over 50 doesn't have dry skin. And I'm kind of pissed off at Bobbi Brown for perpetuating that myth. Even if my skin gets dry I'm using creams at night and Under my makeup. Sorry for the rant, but her brand and marketing really annoy me. That said, you wanted to know what we think and I'm old enough to have an opinion in this area. To me, brands like Chanel and Dior, which were those brands that historically pitched to the over 35 market, seem to have lost their way. I saw that Angela Van Rose just did a video that Givenchy reformulated their iconic face powder and ruined it. They were an aspirational brand. As for Guerlain, they screwed up their lipsticks in a cash grab and have lost some of us forever. They were another aspirational brand. So I am looking elsewhere. But mostly at Japanese products, that have superb quality and packaging. Long post, but you hit a lot of topics in this one, and hit a nerve with me. My friends who love makeup, and are old enough to have been buying it for a while, are frustrated and confused by all of the changes in the past couple of years. So we're all trying new brands like we did in our twenties. And we're unhappy that so many we used to rely on have let us down. Good video. Thanks.💚

@roseg1333 Ай бұрын

As an elder millennial I love Merit beauty it performs so well. So so good! Im excited for the new shade ginger and warm shades aren’t my fav on my light olive skin tone. But I’m going to get it! 😅🤩🧡 their lipsticks and foundations are my fav products the eye shows are really pretty too!

@janewarrick4083 Ай бұрын

I adore Valentino blushes. The concealer is really good as well. I am sick of all these reformulations especially Dior. I bought a Merit lipstick; but, it was just ok. It’s usually not good when a brand gets bought IMO because, the new owners just push old products with nothing new. Great video! Congrats on hitting 33k. It’s just the beginning 👏👏

@Sandra.Viewer Ай бұрын

What was Givenchy thinking reformulating their OG setting powder? 🙉🙈😭 That was a huge mistake! 🙄

@notes_to_elle8664 Ай бұрын

Yes, I saw an email promoting it today and my first thought was, "oooh, that's risky".

@us_history_facts3443 Ай бұрын

Yep, I watched one European blogger she did the review for the updated version and guess what? She didn't like it - they put caolin clay and now she said it is very drying😢

@foxwaffles Ай бұрын

Oh my god are they reformulating it ☠️ WHY BREAK IT WHEN IT WORKS JUST FINE

@HeatherHasGame Ай бұрын

What?! 😭😭😭😭 noooo!!!! I am almost out of shade 2, I only have backups of shade 4 and I’m still pale right now 😭😭

@mnhrj Ай бұрын

I appreciate your insights! I wish Merit Beauty would be available for us Europeans as well :(

@AnkV Ай бұрын

Yes. Why are they not seeing us as a market. I'd think their vibe is very easy breezy with nice packaging , just what it's nice

@catporter8417 Ай бұрын

SAME here! I wish we could get Merit in Europe....coming soon it sounds like...

@meghess7262 Ай бұрын

I have never thought of Valentino makeup of a luxury brand.

@celinag9968 Ай бұрын

That Valentino does look very Gucci! I bought one of everything when merit launched, and it was solid but everything went bad pretty quick even relative to the Westman atelier. I have not bought anything since for that reason, but I’ve seen good reviews for their new stuff. I just hesitate.

@colleenheart Ай бұрын

I love this video!!! Such interesting information and I always love to hear your take on things. I really had no idea that Merit was marketing toward Gen X (me! 🙋🏻‍♀️). That’s so nice to see.

@FranM-11 Ай бұрын

You have the most intelligent beauty content in this space. The way you present it is always so thoughtful and insightful. ❤

@vaishaliwilliams7679 Ай бұрын

I love the valentino blush, bronzer and powder!! The formula is amazing and the bronzer is hard to get because it sells out quick. I got it the minute it was back.

@Iwannarockey Ай бұрын

I absolutely love Merit-I’m a 36 year old female and appreciate the “accessible luxury.”. The lip colors and eye shadows are wonderful and I love the packaging.

@krisushi1 Ай бұрын

I've enjoyed Byredo make-up for sometime and decided to venture into their fragrances. I'm rather impressed by these. I haven't been buying as much fragrance due to being a migraine sufferer and due to it taking so long to get through them. I prefer to have a handful of fragrance, rather than swamped by far too many. I recently purchased a complete set from Byredo of Rose of No Man's Land and a Set from Burberry of My Burberry in Eau de Parfum plus a Body Moisturising Mist. Only last week I received the new Diptyque Range of Ilio in the Hair Perfume, Body & Face Mist as well as the Citronnelle & Geranium Summer Body Spray with Essential Oils. As everything I order has to be online, I didn't want to buy the perfume at this point and especially as this is my first venture into Diptypue. As for Valentino, I only tried out this brand late last year when buying the second Flip Eye Palette, about 8 Lipsticks plus the pink Cheek and Lip Glitter. I've quite enjoyed this range and hope it isn't changed too dramatically. As far as Gucci is concered, I love their Lipsticks and own a Translucent Powder, yet that's as far as it goes. Nothing else really grabs my attention. I haven't tried the Blushes that so many rave about as I simply do not need any more at present. Dolce & Gabbana aren't even on my radar. When the Prada and Rabanne Ranges were released, I delved into both heavily. With Prada, I bought every Eye Palette and several Lipsticks and can't wait to buy more, especially the Balms. Rabanne impressed me so much that I own almost the entire range, expect for about four products. I love their eye-shadows so much that I purchased all four Quads and every Duo Shadow except for the creamy Duo. Their Lip Balms are super creamy with quite pigmented colours. I bought all three of the Metal Lipsticks and a number of their other regular versions. I love the fact that they've included so many products that can adjust the way the products look and perform that I feel like the mad scientist of make-up! The prices are very reasonable compared to Prada for example, with a difference between Balms of AUD$20.00! There aren't many brands at all that sell such products that can alter product to be used in so many ways and I love playing around with these. I couldn't speak more highly of them. I like the 'Italian feel' of Valentino make-up and hope that this doesn't go, only get better. Thanks for this update.🇦🇺💖👩🏼‍🎨

@ldel6069 Ай бұрын

They have “just” started selling Valentino beauty in Sephora Spain. I love the foundation, blushes, mascara and eye liners. Up til now I’ve been purchasing through Rinascente in Rome.

@marygirardin5300 Ай бұрын

I’ve been waiting for something new from Valentino for over a year ❤

@marygirardin5300 Ай бұрын

Hopefully they don’t change their lipstick formula, it’s the best!!!!

@katekoval6984 Ай бұрын

I actually LOVE Valentino Beauty. Foundation and concealer are amazing as well as blushes, bronzer, eyebrow pencil. I am not fan of packaging but formulas are great! If they rebrand hope they don't change formulas.

@annanderson2047 Ай бұрын

To be honest, every time I hear the words "clean beauty", i feel the need to switch channels. That is an advertising phrase, it is meaningless.

@melissakessler77 Ай бұрын

To me it means, “shorter shelf life; potential for mold.” Preservatives exist for a reason!

@roselynmvm Ай бұрын

To me it means I don’t want to get cancer or have fertility problems at a younger age by putting toxic stuff on my skin. Everyone has their own priorities 🤷🏻‍♀️

@Isobeln Ай бұрын

Yep. If you love the Givency powders, get them now. New formulation coming looks dry and aging on the skin

@cathydavis8212 Ай бұрын

Yup. I avoid products that claim they are clean, because I want my expensive luxury products to last.

@julias8763 Ай бұрын

@@Isobelngot mine already😊several packages as backup feel nice

@sarahm3240 Ай бұрын

Hi Sophia, after 10’min into the video I had to add this comment about Valentino. In Europe they just or about to launch new colorful eyeliners. Like bright pink, green etc. I believe they will be a limited collection. So, I think we are now about to see the Valentino beauty changes 🩵

@SusanSaysSomething Ай бұрын

Please do a dedicated video to Merit. This is so interesting and refreshing. I stopped buying Dior after these reformulations. I'm speaking my displeasure with my wallet.

@klinzer1 Ай бұрын

Another great video from Sophia 💗

@brittanymccrary6943 Ай бұрын

Great takes on interesting topics! In terms of Merit, you described where they sit in the market perfectly! I think they have found a great balance of selling an experience/lifestyle that is still attainable…. Their products are pragmatic, versatile and easy to use, while still giving you that elevated, enhanced, effortless glow, while you dream about being in the south of France with everything you need in one resusable bag. Their collections are cohesive, highly curated yet they use tons of white space and artistic sketching, work in progress imagery to evoke creativity and imagination in their campaigns. Like their matte lipstick campaign, was all aesthetics-color and textures to evoke feelings and associations, and then all about the lip. I think they’ve tapped in and understand their market really well. For this reason, I do think they that are can be pretty polarizing. For those not into their aesthetics and vibes, they can be pretty turned off by the brand. I do enjoy their products and find how the brand continues to move in the beauty space fascinating.

@catporter8417 Ай бұрын

totally agree!

@catherinelynnfraser2001 Ай бұрын

I love your reporting on beauty news ❤

@mexifrida Ай бұрын

Love this series! I worked in consulting so I love hearing about the analysis behind the consumer trends.

@kjosephine70 Ай бұрын

Loved this video! I love the Oud scent by Tom Ford - like, it’s addicting. And I’m a Gen-Xer and excited to hear SOMEBODY remembered us 🥴 can’t tell you how many news articles I’ve read that will talk about Boomers then Millennials and just completely skip over us like we never existed lol. I can totally see how Merit Beauty is giving some love to us Gen X, because the packaging just screams the 90’s to me (we loved a good brown back then), which stands apart from Kosas / etc. like you said. I think that’s why I stopped buying Kosas - because I’m not interested in the packaging! I’ve got just about one to two of every product Merit put out including their brushes 😂

@shadow_wolf2177 Ай бұрын

Merit looks classy and grown up. I’m 46 and I’m not looking for clean products and I’m definitely not vegan. I just want the best products. Dior is always disappointing me now. Jones Road is a huge no. I just bought 6 mini balms which were on special sale and were absolutely horrible. I can’t pay those prices for that quality. I’ll stick with Chanel, Guerlain, Givenchy and YSL. I hope Valentino will keep their blushes bc they’re perfect. Thanks for the great video!

@tracymcarlson Ай бұрын

Girl you are spot on with this Valentino news! I saw that they just had an ad for colored liners, which I can’t find anywhere so 🤷‍♀️🤷‍♀️🤷‍♀️. When it comes to fragrances I am all about watching The Perfume Guy and Persolaise on YT and buying lots of samples before I buy anything. Oud is EVERYWHERE in the niche world, you’re right! Omg unpopular opinion: I haven’t found a single Merit item that I like. I feel like I should apologize, LOL! I do like the marketing that they do, though, as well. ❤ I LOVE these videos!! 👏👏👏

@JessicaHopeHarvey Ай бұрын

What an awesome video! Loved hearing about the marketing and behind the scenes research. Thank you!

@deryabak6266 Ай бұрын

I got the Valentino liquid lip and cheek products after your review and very impressed with them. I also bought the concealer which is a perfect pairing for Lisa Eldridge skin tint as it is super thin and once under your eyes undetectable (and like skin tint it does not have great coverage but I like it very much for summer!)

@emilykerr113 Ай бұрын

Very interesting video! Thanks

@ashwathirajakrishnan3298 Ай бұрын

I have started buying more fragrances, but I prefer to get the sample sizes or decants and I love the niche fragrance houses. How many more make up items does one person need especially when they all expire anyways. Also I find only the middle eastern fragrance houses does oud well and I personally love the woody darkness they add to my fragrances. Also as an Indian based out of India, even though all these high ends make up brands say they are coming to India, they bring with them limited product releases, smaller foundation ranges and delayed new product releases. Moreover the pricing is way more higher than it is in the North America. So much so that people just ask their friends or relatives travelling abroad to shop there makeup items from outside the country

@marybonome9279 Ай бұрын

Hi Sofia, Great video! I would love a refresh by Valentino I waited so long to get the Universal Bronzer (refill only)and hate packaging! The product is not what I expected..😴 Meh! I can't wait to see what Alejandro brings!!! Interesting trends .annoyed - just by 1! But love the content!😂😂😂

@mariacesso452 Ай бұрын

I loved this video. So different you are so good at what you do.

@sarahgraves8560 Ай бұрын

As a 45 year old consumer, beauty lover and former makeup artist- I love to see that companies like Merit are staying clean and catering to those of us that want products that perform well and are chic in styling. Everyone can find something they enjoy from Merit.

@SofiaSeesBeauty Ай бұрын

True!

@preetibhatia9795 Ай бұрын

Hey Sofia..always great video👌👌love from India❤❤

@amitbloom Ай бұрын

I absolutely love this series so much! Thank you.😊

@SofiaSeesBeauty Ай бұрын

I'm so glad!

@thedylangirl Ай бұрын

I LOVE Alessandro! Valentino is a favorite house of mine. I can’t wait to see what Claudia does.

@karenalexander8249 Ай бұрын

I love my Merit Beauty foundation stick and bronzer stick! I’m 75 yo with combo skin.

@tawnycannata603 Ай бұрын

Love the update on the trends. I myself prefer niche fragrance. I’m not really a oud lover-but I like how Initio pardums does it it’s very subtle and mixed with other fantastic notes and definitely a luxe brand.

@evelynwilkerson4800 Ай бұрын

I really love what you’re doing with this series. With regard to Valentino Beauty, I find their packaging a bit overdone. For example, I really want to try their bronzer, but I don’t need a tiny purse. My makeup never needs to have a strap. Who carries their bronzer like that outside of a campaign photo shoot? And, I don’t need my bronzer to have a place to store lipstick. I’m considering getting the refill, but I fear it won’t have a decent lid (like the clear plastic one RMS uses with their refills). On a totally unrelated side note, I love your eyeshadow.

@maisali3152 Ай бұрын

Love these videos. Your wit and analysis is always captivating. I agree with the trend you discussed. Oud is big due to attracting Middle Eastern customers. I think fragrance in particular is in the lime light. I care about good formulas of makeup, preferably fragrance free, clean etc doesn't mean anything and it makes me annoyed especially when they reformulate established and very popular products! Very few do that clean/vegan well. Hourglass is a good example

@us_history_facts3443 Ай бұрын

Oud is considered as one of the most expensive ingredients but I believe recently it was marketed very aggressive precisely as a kinda entrance to the world of luxury and oriental dream😂 but many real old fragrances are "I can't breathe " kinda style) and I am very surprised that it gained popularity here in the States where there are so many allergy sensitive people...hmm I don't know)

@tammysummerswoodbeck1353 Ай бұрын

Another excellent video. Have you thought about trying Fara Homidi’s complexion palette?

@lesliespencer7942 Ай бұрын

Love these 'inside the biz' vids. Am more regularly disappointed with Dior eyeshadow quints and leanong towards the simple Merit shadows - makes me a bit sad (so I then play with YSL quads andcdeal with the fallout - and, on it goes).

@sarahogren3697 Ай бұрын

As a Gen X-er 🙂; I can say my opinion of Merit is very positive. I love their single cream eyeshadows and lipsticks. I'd say 95% of my college graduating class is working, some of us done raising kids and others had children later. Most married, and most who I graduated with in the Middle to Upper-Middle income categories. I love the ease of application before work. I'd also love to try more products from the brand! I do love RMS, Wayne Goss and BK Beauty, Angie Hot & Flashy! My opinion of Valentino is currently neutral, however, I'm definitely open minded and curious about the upcoming new transformations with the signing on of the Gucci Execs!! ❤ As far as the brands we know are marketed to the younger Gen Z, they're not catching my attention and honestly I'd rather buy my Cle de Peau, YSL, Guerlain, Givenchy, or Dior than reach for the hot pink, Flashy attention-grabbing names and brands that look like they'd sit on the shelves of one of my kiddos. 😅 Packaging and marketing are important to me plus tried-and-true science, quality, and packaging!! Yes - I'd much rather see QUALITY over QUANTITY and Yes! Those kiddos are asking for luxury brand colognes / perfumes!!! ❤

@SofiaSeesBeauty Ай бұрын

Thank you for sharing Sara! Love to hear your thoughts

@kimmai30 Ай бұрын

I love all the merit products! I'm 60 years old, my skin is great don't have any wrinkles or fine lines, this is from taking good care of my skin for over 40 years now. I actually worked in the business ( retired now) I worked for very high end lines, and I still have a lot of high end products and yet I reach for my merit. I also incorporate a lot of the merit with my high end products.

@bookshopgirlilmariel2510 Ай бұрын

Love this type of content! Thank you. I'd be excited if merrit goes international because I live in Germany and would love to try their products.

@bookshopgirlilmariel2510 Ай бұрын

And also: I hope some brands are going away from "clean" beauty: I'm not going to buy a 60€ eyeshadow palette that expires in 6 month.. as a principal. I'm not someone who is strict on expiry dates but I've had my Dior concealer separate after less than 3 month of use and I'm not going to buy these types of products again.

@elizabethbc8293 Ай бұрын

I’m gen X and merit absolutely appeals to me. Westman atelier is one of my favorites, as is Victoria Beckham. I am drawn to a classic, elegant aesthetic. Merit is an affordable version as you indicated. It’s nice to be seen and not pandered to- we don’t all want to look 25!

@SofiaSeesBeauty Ай бұрын

Exactly Elizabeth!

@kking1272a Ай бұрын

Zomg had the same thoughts about his Valentino collection. Looks exactly like his Gucci collection lol

@MsLoma1212 Ай бұрын

According to the ingredient list of Glossier lip balms it's not only lanolin but also beeswax (two not vegan ingredients) in an old version

@Desertmermaid52 Ай бұрын

I don’t pay attention or notice what makeup campaigns do ( I’m 72) and I only buy luxury brands but I did get a new lipstick you featured on your channel ( Sunday pink) by Merit and I love it.

@alya27092 Ай бұрын

Hi Sofia, I am more interested with what will happen with Gucci beauty because Valentino beauty is not available in Australia. I don’t like oud scent and generally speaking I never follow the trends with some minor exceptions. I hope you will review more fragrances. You asked which ones to review but it’s hard to say. Probably something like best floral, best long lasting etc and eventually showing us your fragrance collection. I am one of the people who likes to buy less but very good (fragrance, makeup, shoes etc). That means I am on trend now. 😁 The rest of the trends I think are ok. We don’t have Glossier in Australia but it’s a very good thing when a brand listens to the customers and maybe others will do the same. I hope this stupid “clean” trend will disappear. I don’t think Dior is doing well with the reformulated makeup products. Hermes will come out with a limited edition eyeshadow and 3 lipsticks.😍I hope you will review them. 😁 Thanks for sharing!💕

@sk.ittles Ай бұрын

I really like that you are diversifying your content. Have you considered doing something like "Roasting/reviewing my subscriber's make up routine"? I think that would be fun

@rahafojosama43 Ай бұрын

Hi Sofia, what is the most dewey concealer that you would recommend with good coverage?

@tonyamendivel2826 Ай бұрын

Hello 👋 Sofia yes I'm new here just subscribed to your channel yes I'm A Gen X lol 😆 I. 48yrs old but I'm originally from upstate NY but now I live in Las vegas area for 21yrs with my husband Richard who I met here ... anyways I was watching a few videos 📹 before so I liked yours and you seem very sweet so here I am 😊❤😂 have a great rest of your Monday night 🌙

@Georgia-ne4dq Ай бұрын

Great video Sofia, so informative and educational. I would love to try Merit Beauty but they still don't ship to the EU, which is so crazy to me!! I'm thinking of trying to get things shipped to a friend in the UK just so I can try a few items. I'm 30 and as I get older, I definitely favour a quicker, easier look and multi-purpose products etc so I think they're right up my street. I also find their marketing to be extremely savvy!

@taigahilliard619 Ай бұрын

Still better about the Bite Beauty Agave lip mask I miss it.

@catporter8417 Ай бұрын

LOVE this series and your insights! Valentino will certainly be undergoing a metamorphosis...and I just bought my first Valentino blush in this awful packaging. Sigh! (I grabbed it on sale, I had to!) I really look forward to seeing how this will go....Also, Givenchy just reformulated their wonderful Prisme Libre powders! I live in Europe and here the originals disappeared a few weeks ago and this past week the new talc-free versions along with a new color - 00 - have shown up on my online retailer. Along with a very pale version that still has the OG formula called "Blanc Divin" .... i guess the blushes will be next....sigh

@ldel6069 Ай бұрын

No!!!! Really. I must run into store and see if I can get a back up or two.

@catporter8417 Ай бұрын

@@ldel6069 yes RUN

@parivashhajiani Ай бұрын

I like Merit beauty, specifically the color range of Matt lipstick, their stick complexion is also good and it’s better to have products for wider range of demographics.

@tonyamendivel2826 Ай бұрын

Finally cause back when I was a young teen or adult back then lol 😆 all makeup 💄 like chanel , Gucci a few years back before they got sold and Estee lauder , clinique , guerlain , Bobbi Brown , Dior , Hermes and so on ETC was mostly baby boomers older when I was younger in the 80's and early 90's lol 😆 so I. Happy to hear

@elibro6124 Ай бұрын

Gen x woman here. Living in Italy. Would love to try Merit but not available for delivery to Italy. I think it looks, as you rightly say, Less expensive than WA but vlassic. They seem very easy to use and they are very much promoted on social media.

@vickiejerane1250 Ай бұрын

Always love these brand update videos! I’m in the more mature category..always using Chanel, Dior, YSL ..etc… Yes do not appreciate these lines changing their focus…! Aware of Merit but never tried any of their products..perhaps maybe a product review video? Like the marketing campaign a lot…recognizing those that are really the purchasing majority… Would love a product review if it’s a popular request for you! Love all that you do!!! 28:30

@marybonome9279 Ай бұрын

Ps. Merit Beauty Beauty-yes! Love the Great Skin Serum, and other products cited! I love their marketing!

@abigailhugh-jones8188 Ай бұрын

Merit have definitely been sending more emails lately. I had no idea they were aiming for Gen X customers - but I am one, and I love their products, so I guess their marketing is spot on with their target audience!

@sallyjones9702 Ай бұрын

I really hope Merit come to Europe this year.

@catporter8417 Ай бұрын

YES!

@user-tz1zx8br2c Ай бұрын

My friend's waist bag is from H Q D U P S. I also like designer bags. But they are too expensive. I will definitely buy a few more because they are very practical!

@unmellowyellow Ай бұрын

I have never tried Merit, but have heard mostly positive things. Did not know it was marketed towards me, so very appreciative of that. I thought it was a little bit on the pricey side though? I also don’t do clean beauty because it is a bunch of BS 😊

@MsLoma1212 Ай бұрын

I want Merit to come to the UK❤

@Lighthouse1852 Ай бұрын

The Gucci takeover of Valentino...it might be that Valentino wasn't capitalizing enough on its relatively promising debut as a beauty brand or, it could be just the endless trend of brands buying brands, too often to see them wither under new corporate ownership. It's not as if Gucci has beauty all figured out, either. Gucci has its star products, but it's been an uneven brand. A few select shades of bronzer and blush have done extremely well. So have some lip products. Overall it's a mixed story. I've been intrigued by Valentino cosmetics but not bought any. Valentino has enthusiastic fans for the blushes and lip products. The shades and formulas have gotten good reviews. But as the rare person who disliked the packaging, at Valentino's price points I didn't want to splurge on components that I wouldn't enjoy handling. We'll see what's next.

@amy1670 Ай бұрын

Not to be dramatic but I would trust Alessandro with my life

@thedylangirl Ай бұрын

I mean with Alessandro it’s more like BE DRAMATIC 🥰🥰🥰 I could not be more thrilled for Valentino. I hope he takes Måneskin with him. 🙌🏼

@karenliseberg8122 Ай бұрын

I like products with Lanolin

@denisew.4371 Ай бұрын

A trend I have noticed is mid-range and some high end brands selling on QVC, The Gen X/Boomer Plus shopping site. The whole high end side of Ulta is there. EL brands, Lancome, Tarte, Givency, etc. They have deals, add a brush or something, and have interest free "Easy Pay". It's interesting to look at the marketing strategy side of this. The hosts and models look like us. Makeup is fun, like on KZfaq. They must sell an aweful lot, because brands keep joining this band wagon.

@Aimee-Gates Ай бұрын

Dior’s reformulation made my favorite foundation not work for me at all. I wore the Backstage foundation for 7 ish years, one reformulation and it all of a sudden it is no longer long lasting and doesn’t work on my skin.

@lauraoliver7946 Ай бұрын

❤

@lauraannruocco1876 Ай бұрын

I wanted to love Merit soooo bad. The complexion stick just didn’t work for me 😢

@melindagenitempo2359 Ай бұрын

As a now baby boomer who grew up using what mom and grandmas used which was high end and luxury , I will avert from crappy formulas ,packaging of their own FOMO get something out to market quick so they aren't missing out. I want innovation, quality and longevity. I've stopped alot of makeup buying and switched to fragrance collection and obviously innovative skincare. . also don't forget the south American Latina purchasing power. Houston Texas is full of wealthy Latina money.

@emk6117 Ай бұрын

I have not purchased anything from Merit yet, I think the free brown bag is deterring me since it’s ugly and I’d rather get samples than a brown bag with purchase. I like my ten year old Prada black makeup bag 😂

@kellyd8892 Ай бұрын

I find it disappointing that AM seems to be sticking to what he wants, and not keeping the heart of Valentino present with his direction... He seems like a one trick pony and should just start his own house. And how disappointing for the Valentino brand to now appear to be a Gucci version 2.0 ...

@kateaye3506 Ай бұрын

Merit, if you are reading this ... PLEASE can you find a stockist in Australia? Just not Mecca, thanks. Or find a way to ship here. I might retire before I ever get to try one of your mattes. 😩

@Desertmermaid52 Ай бұрын

Dior blushes went DOWNHILL after they were reformulated. Will not purchase again.

@kathleencoomans8210 Ай бұрын

I am so over the ‘clean’ beauty. Give me preservatives in my beauty products so I know they are not going to grow mould or start to smell disgusting….i am taking a personal stand and now won’t buy ‘clean’ beauty products…

@michaelamakeup9221 Ай бұрын

I feel like Valentino needs a younger sister brand at a lower price point under the Valentino umbrella!!

@lovefilles Ай бұрын

I am Gen X and I am not at all into Merit products. I am totally into luxury products like Lisa Eldridge, Chanel, etc.but honneslty if a brand would be 100% honest and thing about women health rand hormonal repercussions, I would 100% go for them.

@twilightbabe123 Ай бұрын

The glossier OG formula is a petroleum based product which imo is not a bad thing. The ingredient deck for the new formulation seems more chemical than natural and vice versa with the OG formula.

@literallyheather Ай бұрын

Not feeling a Vucci vibe!😅

@simokthxbai Ай бұрын

VUCCI!! 😂👍

@melindagenitempo2359 Ай бұрын

Personally don't use Merit When. Company hits it's NUMBER regardless of the industry they start their Exit strategy which may be a all out sale or a infusion of capital to expand then get a second bite at the apple.

@forgottencoffee8589 Ай бұрын

I am on the cusp of gen z and millennial and I like merit lip sticks but they don’t really have a shade that’s works for me in the complexion and the eyeshadows are impossible to open if you have any kind of dexterity issues so I got rid of them. The blush was just nothing special to me. Their packaging is pretty but I feel like their actual line could be expanded a bit color wise to be more inclusive and the packaging could be made so it is pretty and accessible.

@SofiaSeesBeauty Ай бұрын

I haven't tried the eyeshadows but that is good to know!

@Allimakeup Ай бұрын

Omg! What a nightmare! RIP VALENTINO BEAUTY. I don’t understand the Gucci makeup love. A side from their lipstick and bronzer the brand offers nothing to match the quality and prestige of the name. A couple weeks ago, even you reported that the head of LVMH is not happy with the direction of Gucci beauty and they were thinking of buying back their brand. Valentino has a great liner,foundation, blush bronzer. If they have a former Gucci beauty at the helm it will be a potential disaster

@juliachampion2734 Ай бұрын

I'm still sad that Bite Beauty reformulated that lip balm, which was my go to overnight healing balm, and then bit the dust. Sigh. Stopped buying Dior after all the reformulations. Clean beauty is just a meaningless marketing trend. Personally I want my products to have preservatives so they last and I can be confident they're not going to spoil and give me an unwanted skin problem. Yes, grumpy old lady bitter about all my favorite discontinued products.

@tonyamendivel2826 Ай бұрын

Oh also I'm a stay home 🏡 wife due to I have heart ❤️ failure and pulmonary 🫁 arterial hypertension disease so I get bored I love ❤️ to watch KZfaq channels about makeup 💄 and slots🎰 since I live in Vegas lol 😆 have a older senior cat 🐈 we took in 2yrs ago has kidney failure and we are trying our best we do own our home 🏡 as well we actually live in Henderson south west of the Vegas strip lol 😆

@Zizo629 Ай бұрын

No thank you to “clean / paraben free” beauty. It’s a hype word and you know what. I don’t want my makeup expiring before I finish it.

@PanteraBagiraLady Ай бұрын

I am not interested in Glossier, this is what my friends’ daughters are wearing. Not that I am opposed to it, I might use one of their products if it’s something special. Same for Kosas. Candidly I am avoiding them as I don’t use my products that quickly, and I am worried they’d spoil. I do like some of Bobby Brown and Laura Mercier products like say eyeshadow sticks and skin tint but they’ve been around for so long I don’t find them exciting. I buy things here and there from established brands, e.g. YSL Rouge Volupte Shine on major sale just before they got discontinued and Givenchy iconic powder but for most part I find them way overpriced and not impactful enough. I spend most of my makeup dollars on makeup artist brands - ND, PMG, DM, CT, which are also established brands by now but are different in my book than fashion house brands. I also spend a bit on celebrities brand makeup like GIVE, KVD, Huda but not a whole lot. I also like what little I’ve tried from VBB.