My high school in San Francisco was next to the Ghirardelli chocolate factory, and I can still remember the smell that permeated the building once in a while. At 17 it put me in a good mood. So Ghirardelli is my favorite

Ghirardelli's , Cadbury, Lindt, Dove, are the milk chocolate brands I wanted to see tested.

Never bad milk chocolate? You obviously have never had Palmer milk chocolate. It's cheap and tastes even cheaper.

Does anybody remember chunky with everything loaded up in it? Cadbury fruit and nut was good too

The milk chocolates I bought when I had pocket money were called Ice Cubes, the good imported stuff my parents bought at the German deli.

Hershey's should not even be allowed to be called chocolate. They are an embarrassment to our country

"no such thing as bad chocolate" Has he tasted hershey's?

Aldi's has by far the best chocolate I have ever had. There European chocolate, and their so smooth and creamy and I really like Moser Roth, which is made in Germany.

Lindt is the best milk chocolate in my opinion. Very smooth, creamy, and no weird aftertaste

For long international air flights - always bring Lindt to treat myself

Lindt is by far my favorite.

My favorite chocolate is Choceur at Aldi -- both milk and dark chocolate. Nice variety of flavors too!

Palmer chocolate is bad chocolate.

I truly enjoy quality chocolate. Who doesn’t? I believe chocolate could unite the world. Having said that, once in a while a Hershey bar with almonds transports me back to childhood.

Wish she could've tasted more than three!

She says, "I know what I like. I like chocolate". Me: Me too.

Let's be honest. If I want semi sweet chocolate, I'll buy semi sweet chocolate. I don't want a milk chocolate trying it's darndest to be semi sweet. I do like the Aldi milk chocolate. Melts well in my mouth, creamy, great taste, and not expensive.

This is by far the most important review!! ;)

Chocolove and Ritter . Chocolove dark chocolates they have fantastic flavors. Candied Ginger, Chili pepper and cherries and more traditional like Orange peel not to mention a Almond toffee that'll knock your socks off. Ritter does my favorite milk chocolates the Ritter bar with cornflakes is a must buy when I can find it.

Maybe it's just me, but it bothers me that she doesn't cleanse her palette in between tastings - especially with something fatty like chocolate which coats the tongue.

That audience was really enthusiastic about clapping for the end of that segment....

In a test done some years ago that I saw, Americans prefer Hershey's while Europeans find them disgusting. It's all about what you grew up with.

I got the Endangered Species bar on recommendation from ATK's website and I love it! As I've gotten older, I've grown to love dark chocolate because I want more cacao than sugar. But this is now officially my favorite chocolate bar. It not only has more cacao but it's got a somewhat tart fruitiness to it that pairs well with the chocolate. Almost like raspberry but not quite. And it is SMOOOOOTH! Which is something I don't usually equate with milk chocolate, especially the ghastly Hershey's chocolate bar. I think it's $2.99 a bar but it's worth EVERY penny. A true chocolate bar for adults!

I'm surprised how annoyed I've been since watching this, since I know it's not actually that serious a thing. But if I'm looking for the best milk chocolate, why would I pick the one that even the judges said doesn't taste like milk chocolate, but like dark chocolate. If you would think that it was dark chocolate if someone didn't tell you it was labeled milk chocolate, then it's not the best milk chocolate. If I were wanting dark chocolate taste, wouldn't I buy dark chocolate? Shouldn't the winner of best milk chocolate actually be milk chocolate, rather than dark chocolate or bitter- or semi-sweet chocolate? It seems like there was some category fraud going on here, with some brands mis-categorizing their chocolate, but I'd have hoped the judging panel would have weeded that out (maybe including the non-milk chocolates as recommended with reservations). It seems like something is sub-optimal with the judging when a customer who wants the best (actual) milk chocolate would need to go to the fourth or fifth entry on the full list before reaching an actual milk chocolate. And, the actual best milk chocolates (that are recognizably milk chocolates) aren't the ones featured on the show. I've finished venting now, thanks.

Cadbury fruit and nut bars are heaven.

With the studio audiences these tests remind me of infomercials.

Why only test three? There are so many more on the shelves in super markets especially places like Trader Joe's and Sprouts's etc.

Does anyone remember a candy bar called U-No? I loved those !! Milk chocolate on the outside and some kind of very light chocolate nougat on the inside and it kind of “broke” rather than melted. It had a very unique texture on the inside. I used to buy them from the candy machine in junior high, for a dime. 😊

Scharffen Berger is great when you can get it..... real popular on west coast but rare here in MidWest

It's amazing. Great!!! Sometimes decision should be rated up in terms of importance.One things that you said so true. I love these videos so much, thank you.

I do understand what Julia means about waxy on Endanger's, that's what I remember most on the bar I tried coup[le years ago. That is not bad but when somebody talks about it, it becomes a real disadvantage. Julia is a true food profesisoanal.

Trader Joes sells great chocolate as their pound plus bars. Made in Belgium

See's Candies chocolate is my favorite, but you have to get it fresh from the store. Weird that they picked two brands nobody has heard of. Would have expected Hershey's, Lindt, Cadbury, Ritter, Ghirardelli, etc.

On a trip in the States I went on a tour of Hershey's factory. At the end they offered me some chocolate to taste and I said no thank you. The guide was stunned. But I come from Ireland we grew up on Cadbury's.

My Fav are Lindor Chocolate and Ferraro Rocha

I am going out and getting it today!

I love Cadbury and Milka brands

Mi programa de cocina favorito del mundo 🌍. Muy entretenido muy divertido y muy confiable. Las recetas y los test funcionan

I’m very picky about my chocolate and I rarely eat milk chocolate and almost never eat white chocolate. So obliviously I strongly prefer dark. But you peaked my curiosity. Thank you for the education.

Just sent my sister a box of Godiva chocolate after surgery. It’s helping recovery more than PT😊

Symphony bars with toffee pieces!

I can’t believe they actually put Hershey’s in this test. It has such a distinct and knowable taste to Americans. And it is not good at all. If you want decent milk chocolate for a reasonable price, go to Aldi and get the German chocolate. You will not regret it!

I love Scharffen Berger. Great stuff.

Cadbury is by far the best.

Los presentadores son encantadores

I hate dark chocolate with a passion. I don’t eat sweets because I want something bitter. That sounds absurd. Looking forward to recreating this!

Depends on what you are used to. Lindt, Milka and Ritter Sport, hands down. American chocolate is too high in wax, too low on cocoa and fat content.

Go to a British/Indian store and pick up Cadbury. It actually taste better than the ones sold in us store because it actually two different companies. Cadbury in the USA is actually just Hershey which bought the name/right to make/distribute in the US. Hershey felt so threatened by the British version that they actually made it illegal to import the British version. For me it’s a night and day difference in that one taste just like I am literally eating a bar of sugar versus actually tasting chocolate. But then again I grew up in the land down under so I am probably more use to the British version of the chocolate treat.

I wanna be paid to eat chocolate.

Lindt and Suchards are my favorite . I grew up with both so I might be biased.

The studio audience in this page looks like those paid infomercial lifeless audiences

Soooooo theres tons of euros commenting about americans. You realize this is from a show called AMERICAS test kitchen right? Soooo itll be geared more toward our palate. Whats interesting is both sides list crummy chocolate as their favorite lol!

Endangered Species also makes a Mint+Dark Chocolate bar that is amazing and delicious. Seriously my favorite chocolate bars.

Love, love, love Cadbury Dairy Milk, especially British Dairy Milk. If I'm going for a favorite, I'd have to say it would be the British Galaxy bar. Soooo good.

I adore ,Sam's Choice 90% Cocoa Swiss Dark Chocolate, 3.5 oz :)

Cadbury or Lindt!

Milka imported chocolates are light in texture and creamy and delicious.

I am surprised at the lack of galaxy, Milka, Areo and Ritter Sport. It may be as they are more available in Europe as apposed to the Americas.

Hersheys used to be my favorite, grew up with it since childhood, though I realize it disgusts most non-USA citizens. But they have now reneged on removing the horrible, cost and cocoa butter-saving, yet terrible tasting additive PGPR. They have lost a 55 year customer, their product now tastes like shite to even me.

Aldi’s choceur chocolate with almonds ! Better than all the test samples.

I've found that most choc is just like brown wax most of the year but when there is a holiday season on the calendar horizon, the choc manufacturers up their game, and choc has its ol melty chocolatey taste thru the special times, Easter, Mother's day, Christmas. Maybe that's just here in Australia.

Both of the top 2 are good.

Interesting that they didn't address the major differences between American and European chocolate; Butyric acid which makes American chocolate, especially Hersheys, have that tart taste that people say is reminiscent of vomit. Lots of other American chocolate and candy companies have added it to mimic Hershey's so it's difficult to find a large non artisanal brand in America that doesn't taste like that. European chocolate is far less pungent and more milky and smooth tasting. In my opinion I can't even stomach American chocolate, and it's what I grew up with. With my whole life I just hated chocolate and people always thought I was crazy, but chocolate cake, ice cream, chocolate chip cookies... nope. I hate it. I actually enjoy certain European chocolates and candies like Cadbury bubbles. I realized I didn't hate chocolate, I just really don't like American chocolate with butyric acid and it soured me on the stuff permanently and I've been learning to enjoy it now that I'm older and have access to different kinds. Sp hopefully this helps someone who is from America and hates Hershey's and thinks chocolate is gross... you're not wrong or crazy, it's not you... it actually does taste like vomit. Butyric acid is in vomit, parmesan cheese and a bunch of other non-chocolate stuff.

I love Guittard too

Hersey's with Almonds for me.

Cadbury's made in England is my favorite.

I would like to ask what is the best grounded cinnamon to buy at the supermarkets?

Dove is my favorite!

i've tried many milk chocolate brands over the years and even did my own taste test recently and i still think hershey's is the best even over more expensive ones. i used to think nestles was the best but i haven't seen it in years, my mom used to buy the really thick giant bars when i was a kid.

One can never know too much about chocolate. :)

Life without chocolate is like life without LOVE!!!🥰😊

Dilettante Chocolates are the best i have had. It's a seattle chocolate company. You can buy it on Amazon.

Callebaut milk chocolate is that most magnificent chocolate I have ever tasted.

Best is Lindt & Ghirardelli

Thanks for introducing me to Scharfen-whatsit. Good stuff. I wasn’t impressed by the Endangered Species to be honest. It doesn’t even taste like milk chocolate, although it tastes like it might be pretty good baked in a cookie.

should be noted that when it comes to chocolate like many things the age of a person will effect what they preference more. Like hersheys with it's signature taste has more appeal to kids over adults.

I have never even seen the other two brands before

Even as a kid who loved candy, I hated Hershey's Milk Chocolate. For me, it has a sour milk, vomit-like taste, though I could tolerate Hershey's Semi-Sweet. I also can't stand cilantro, so there may be there's a correlation there?

I certainly do a lot more dark chocolate now than milk chocolate. The only Hershey's milk chocolate I somewhat regularly have is Hershey's Kisses, but I think I prefer the milk chocolate in Nestlé Crunch bars, M&Ms and Snickers (as far as 'non-fancy' options go). I liked plain milk chocolate Nestlé Chunky bars when those were around too. And M&Ms are better than non-US Smarties! ;-)

Lindt might make the best milk chocolate truffles, the red ones, but their milk chocolate bar is no match for Cadbury's. And I expected Lindt to be the superior bar, but no. Ghirardelli's always had an odd chocolate flavor, I rate it at the bottom of all. Dove is decent, but it's main feature is how fast it melts in your mouth. Ritter is meh. I would like to see exactly how they did the test with the audiance so the Endangered Species came out on top. I trust Julia's palate. If she says it's waxy, it's waxy. Why would anyone vote to eat a candle, even a chocolate one.

please test more than 3 brands when it is a large category

My favorite milk chocolate is the Walmart brand. It doesn't have any artificial flavors and of course it is a skim milk product which makes it delicious and its $3 which is pretty good

My favorite is Green & Black's organic milk chocolate, which I buy from Kroger.

Which AFFORDABLE milk chocolate is the best???

Yeah... Chocolate is my favorite. Thanks for sharing 😘

Lindt is 100% the best. Especially their truffles! To. Die. For! Mmmmmmmmmm chocolate 🍫

I like Cadbury and Dove.

Julia has a refined palate without being a food snob.

The Hershey Milk Chocolate bar at Cracker Barrel is my favorite. It has an old time wrapper but it is also a different formulation with more cocoa. It is smooth, creamy, more chocolatey, not waxy, and still reminds me of childhood.

I love me my Hersheys!

"supermarket" meaning that one exotic grocer is the north end of boston that has the winner. No other market has endangered species

ES dark chocolate is my fave.

why was this uploaded today (Aug 29)? I saw this 2-3 weeks ago. I remember the whole conversation.

My husband and I tried organic Hershey chocolate candy bar. Oh my delicious perfectly balance not very sweet like regular. You taste creamy chocolate. Very creamy. Honestly it taste better and taste like want we had as child. Lindt 70% chocolate is delicious

Cadbury no.1 Hands down! Symphony(incognito Cadbury) no.2 Dove no.3

I want to know how do I get to be an audience at the show

1. Dove 2 Ghirardelli 3.Lindt 4. Hershey’s Kisses. Not the candy bar. Just the kisses.

I wonder if Aldi " Choceur" chocolate was in the running. It's very good.

Lindor Lindt is my pick.

I love Scharfenberger chocolate! I swoon for nibby bars.