What's the strategy behind Saudi Arabia's sports splurge?

What's the strategy behind Saudi Arabia's sports splurge? | Business Beyond

Рет қаралды 55,580

Күн бұрын

Saudi Arabia has embarked on an investment spree. Fuelled by mammoth pandemic-era oil profits, the country's sovereign wealth fund is spending billions in a range of sectors and industries.
One which has caught everyone's eye is sport. Having dramatically disrupted professional golf in 2022, this year it is football which has been upended by an infusion of Saudi billions. The country's league is now the second-highest spending in the world, having been 20th last season.
But why is Saudi Arabia doing all this? Its leadership says it wants to diversify its economy as it moves away from oil, and sport is just one part of a broad move to create a services-based economy. But critics say the state - and particularly its leader, Mohammad bin Salman - is engaged in blatant 'sportswashing'. That means trying to improve its image through association with elite sport. Saudi Arabia has long been highlighted by human rights groups as a haven of inequality and oppression.
In this episode of Business Beyond, we will look in depth at Saudi Arabia's mega sports bet. Is it trying to diversify its economy, or simply, its reputation?
00:00 Introduction
01:48 Spending Spree
03:50 A changing country?
06:20 From oil to sport
11:27 The Dark Kingdom
15:28 Sportswashing
18:46 Conclusion
#saudiarabia #sports #humanrights
Subscribe: kzfaq.info...
For more news go to: www.dw.com/en/
Follow DW on social media:
►Facebook: / deutschewellenews
►Twitter: / dwnews
►Instagram: / dwnews
►Twitch: / dwnews_hangout
Für Videos in deutscher Sprache besuchen Sie: / dwdeutsch
#saudiarabia #sports #sportswashing

Пікірлер: 180

@tariqal-ghazal5008 8 ай бұрын

No Saudi's were interviewed in this video, and nearly all speakers were featured via online calls. Well done DW for sticking to your low budget 😂

@bellhula1535 8 ай бұрын

As long they try to not be racists and biased Although D.W should focus more on climate change ecology and environment sustainable development like before Now D.W is also focusing on unnecessary things Focus on important things like environment sustainable development projects etc

@mishalalkhaldi5315 8 ай бұрын

Very true

@tko8218 8 ай бұрын

It's a more economical and efficient way of creating KZfaq content. A quick Zoom Call is good enough for a few sound bytes.

@heyoa7714 5 ай бұрын

@@bellhula1535climate change is not real 😂

@ravd8082 Ай бұрын

saudi strategy throw as much money as possible to get the best players its a mickey league 😂

@111ImNumber1 8 ай бұрын

Saudi Arabia is exponentially growing its economy. It is getting modernized day by day. This is a fact whether you like it or not. Numbers speak for themselves

@leviscoop8868 8 ай бұрын

I believe Saudi should also launch their global news channel like bbc world and aljazzera

@ravd8082 Ай бұрын

saudi strategy throw as much money as possible to get the best players its a mickey league

@emmanuelmwawula5906 9 ай бұрын

The earlier the Western world realizes that power has shifted away, the sooner they will come to terms with the fact that Saudi Arabia is outperforming them at their own game. Why has no one criticized the wasteful exploitation of resources in Africa, including the practice of taking African soccer stars to Europe? But suddenly, it becomes a problem when Saudi Arabia does the same!

@MrGengad 8 ай бұрын

I am aware of Jamal was killed in Turkey, but what about the actions of the US, UK, France, and NATO, which have resulted in the deaths of millions worldwide, such as in Iraq, Libya, and Afghanistan? Whose moral high ground are they preaching from? Look what they doing in Congo the EUs?

@crishhari5903 9 ай бұрын

Premier League has done the most damage to football. That league showed the world that football can be bought will money and now Saudi are just following their lead.

@Q_QQ_Q 9 ай бұрын

And British are one steering all Aran oil money ships .

@danwelterweight4137 8 ай бұрын

You are so naive. When Italian football used to dominate in the 1990s and 1980s. What do you think was making it more successful than all other leagues. Hopes and dreams? Money was always at the center of football. In every single European country the clubs with the most money or funding often win. The leagues with the most money often win the most European tournaments. It has always been that way

@ravd8082 Ай бұрын

saudi a mickey mouse league

@Worldaffairslover 9 ай бұрын

I don’t see a problem with what Saudi Arabia is doing

@the-hecky-bird 9 ай бұрын

It is the West always putting problems where it shouldn't be. The content should have been about football but they've turned it to human rights lecture.

@tariqalmhdawe426 8 ай бұрын

but all i see are Europeans crying and worrying about their positions

@mrlilgucci9399 8 ай бұрын

They are going to be a the big competitor of European football league. that's why they are so jealous .otherwise there is no evil in what they are doing

@theviewfromhere9558 7 ай бұрын

Spoken like someone who isn't a journalist critical of lack of free speech in Saudi.

@ravd8082 Ай бұрын

@@mrlilgucci9399 😂jealous ? its a mickey mouse league , average attendance of women's football in the premier league is higher than the saudi league, when ronaldo leaves its finished

@House.H 9 ай бұрын

Why cant you be happy about the transformation of Saudi Arabia? Why don’t you want them to change and improve themselves??

@ettoetto3067 9 ай бұрын

This will prevent the Western media from using football to wash the minds of followers from implementing the agendas of homosexuals, transgender people, politics, human rights, etc. Saudi Arabia wants football to be just for the fun of football, without agendas.

@hypatiatv421 8 ай бұрын

During time of prince Salman on power, Saudi Arabia doubled size of it economy. Greatings to prince Salman from Serbia.

@peterk3474 9 ай бұрын

Saudis are relatvely clean when you start to look under the rug of US sports. It really doesn't take a long look. We all know the problems.

@thecafcl8409 9 ай бұрын

Whataboutism

@user-qx9zn2cj4e 9 ай бұрын

⁠@@thecafcl8409pointing out “double standardism” is not “whataboutism”

@thecafcl8409 9 ай бұрын

@@user-qx9zn2cj4e the video is about Saudi Arabia. Not a comparison with another country.

@corruptsociety9146 9 ай бұрын

@@user-qx9zn2cj4eit is because he is changing the subject and saying something is worse

@corruptsociety9146 9 ай бұрын

What are those problems?

@muktar.webdev 9 ай бұрын

Saudi Arabia is spending their money..So what is your problem? Everyone should do same thing to increase their GDP , if these thing work.

@ravd8082 Ай бұрын

throwing money at every sport to be hosted in saudi , cant produce thier own tournaments or talent

@abdullahiumaribrahim4837 8 ай бұрын

Europeans and Americans have no write to acuse Saudi Arabia on their doings. They should first criticize themselves for what they did to Iraq and Afghanistan and what they are doing to Africans first before raising hand on others. This is pure hypocrisy.

@bellhula1535 8 ай бұрын

Though Saudi Arabia humanitarian situation is terrible Harming Ethiopian nationality and other African Playing with lives in the boarder gun firing

@YousefYagoub 8 ай бұрын

@@bellhula1535 wrong

@KhakhaKhakha-ds4ff 3 ай бұрын

Nothing but lies. It is understood from an American/European guy.@bellhula1535

@ibrahimal-jaefi5235 9 ай бұрын

13:53 DW should know better than using footage from Yemen and showing it as Saudi

@terintiaflavius3349 6 ай бұрын

It is to open Saudi to the world, what we have always wanted! I am so proud to see all the visions in Saudi these days. I can't wait to visit!

@ahsanmohammed1 7 ай бұрын

He’s a young guy! Likes sports more than previous 80 year old kings. He’s bringing in entertainment. Sports is a big part of it. He’s commercializing. Sports is a part of it. Sport washing is a part of all of that. Not the only motivation.

@Sultan-S241 8 ай бұрын

We, as the people of Saudi Arabia, support all our leadership steps to be at the forefront 🇸🇦

@fhirvhdyg5gjyefhitzaphgbiu748 8 ай бұрын

Wish you all the best . Greetings from your brothers in Morocco

@albashir7140 9 ай бұрын

That was brilliant ❤

@muatafadaud7190 9 ай бұрын

They are doing what the Europeans have done to other leagues.

@Joey-ct8bm 9 ай бұрын

Those teams are foreign owned that are doing that. The only exception is the Spanish League from the top leagues.

@phoenix5054 8 ай бұрын

I don’t mind seeing Qatar, UAE, and Saudi duking it out when it comes to sports. I care more about sports business than the sport itself.

@vectorfox4782 9 ай бұрын

sports are an escape for those who are tired of life.

@delatroy 7 ай бұрын

Not anymore for those who support Saudi funded teams, players, leagues or orgs

@reginaerekson9139 9 ай бұрын

1:52 I’m hearing that MBS needs team sports in his life! Participation not ownership

@noelmaher4633 9 ай бұрын

Why create an Culture when you can just buy one. The rush of stars willing to sell their souls.

@wtfa2910 2 ай бұрын

I will believe that most countries want us to forget about most things that happened in the country Saudi Arabia is not alone in that

@sshray1115 8 ай бұрын

Qatar did it with FIFA, Saudi also doing the same.

@kelvinkelvo83 8 ай бұрын

Maybe you should interview someone from Saudi Arabia

@kaposipal 9 ай бұрын

don`t say that willis is a liverpool fan...

@urimtefiki226 9 ай бұрын

Saudi Arabia is doing the right thing with the sport, others should follow suit. Sport is very important for the body.

@ia1530 9 ай бұрын

Are you stoned?

@takh6806 9 ай бұрын

Saudi prince love his country and his people

@anmarsam-lj1jq 8 ай бұрын

الله يكفانا شركم ويحفظ السعودية العظمي

@johnnydoe3603 9 ай бұрын

They even Own Donald Hoover Trump The Most Athletic Lard Bucket ever Born on Earth. 😂

@noreenvarda8746 8 ай бұрын

😂🤣😅

@lemagnifique1573 8 ай бұрын

I never thought of Saudi doing a sportwashing, they just do anything they want to diversify their economy, yet at the same time they have money. Western medias are just envy with anything Saudis have

@MrGengad 8 ай бұрын

@micah_rosenberg 9 ай бұрын

0:37 the guys seems scared or strange =D

@tko8218 8 ай бұрын

I think it's a good thing. Would you rather have them isolated and straying into darkeness more and more? This keeps Saudi Arabia interacting with the modern world.

@urimtefiki226 9 ай бұрын

I think the soccer players should be paid more for the amusement they bring to the pople :)

@shahkhan6713 8 ай бұрын

Get with the new programme otherwise its gonna be a lonely world

@naheem 9 ай бұрын

🐫 💰 got them players running over

@reginaerekson9139 9 ай бұрын

12:39 what can MBS do to own his mistake and chill with us Super Cool Westerners? How can we get MBS in the circle of trust?

@mabra-tico 9 ай бұрын

sekitar delapan bulan terakhir ini, Pengetahuan selalu memberikan hal kepada setiap kemanusiaan itu, dalam bentuk "setalah" kebiadapan itu bertindak!!...karena Pengetahuan disaat awal memberikannya kepada setiap kemanusiaan itu, dalam bentuk "sebelum" kebiadapan itu bertindak!! Agar mengerti!

@user-hs3lu9le4l 9 ай бұрын

Envying

@Organic.Mechanic 9 ай бұрын

the trouble is the gulf states have the money while the european states are running on debt now so they will do business with them even if they have to pinch their nose to do so. morality and ethics are good and admirable things but what is even better is cold hard cash.

@user-vk5xe3zo5v 8 ай бұрын

Europeans have no morality, morality exist only in Arabia ur only hypocrites

@Tripps2564 8 ай бұрын

People may balk at that point theoretically, but in essence money talks and most distancing or isolation of "trouble-makers" means not associating with those that cost a business money and associating with those that bring money in. It's hard to boycott when BILLIONS of profits are at stake (no matter if its Saudi, Israel or China).

@adityaprasad9759 7 ай бұрын

The players which Saudi has bought are kind off in their twilight period. The question is can they infuse fresh talent from across the world and make the world pay and watch them play which the Europeans have done brilliantly (eg : Messi). The middle East is not know to have a sporting culture which could create new challenges for the region trying to improve its perception around the world.

@matzpeters6753 9 ай бұрын

Could this be Russian Oligards cash redirected to offset reduced OPEC+1 and last desperate recognition for BRICKS.

@speedtrls 9 ай бұрын

There will inherently come a clash between the conservatism and theocratic/autocracy and attractiveness to invest. Autocracies lack the institutions to protect investors and that will always cap the interest in these other sectors. Dubai has managed to do this but UAE is comparably less oppressive.

@user-qx9zn2cj4e 9 ай бұрын

Calling Saudi a “theocracy” is exactly where I stopped reading your comment. You’re clueless.

@speedtrls 9 ай бұрын

@@user-qx9zn2cj4e Ok?

@rawiii5578 8 ай бұрын

The clash has happened and ended long ago, Saudi is successful.

@abasssanusi3348 8 ай бұрын

Stop lamenting, Saudi is doing the right thing.

@horumarinoloshaada1848 8 ай бұрын

Shame on the HUMAN RIGHTS WATCH employee and the other guy...... They have zero Clue about what is going on 😢😢😢😢. Shame on you

@is17a985 6 ай бұрын

Saudi Arabia suck.

@rltv8614 8 ай бұрын

I honestly have no idea why people are interested in football.... it's terrible. There is no difference between most european top flight clubs nowadays other than the locations of their stadium. Thr English Premier League being the worst culprit. The overwhelming majority of each team is full of players not even from the same country... let alone being a local of the area in which that club is based....

@samanthaw4955 9 ай бұрын

😂…human rights?….😂….$$$

@MahdiWhite-lv7ri 8 ай бұрын

Deze man heeft tovernaarij gebruikt waaronder ondergoed kledingstukken water in Almere samen onder invloed vlakbij de Pakistaanse moskee in Almere poort

@aposteriori421 8 ай бұрын

Politics has no place in sports

@KhakhaKhakha-ds4ff 3 ай бұрын

You started this when you unfairly kicked Russia out football competitions. 👌

@hussammoh3791 9 ай бұрын

You need to learn Arabic to understand the culture and how people think. Everything you said according to western point of view. Most of the speakers never been to Saudi and the worst part have no Saudi friends

@Q_QQ_Q 9 ай бұрын

LoL

@the-hecky-bird 9 ай бұрын

That shows the power of the media and how they influence people's way of thinking. They base their speeches on those expert as if their opinions were absolute truth.

@Joey-ct8bm 9 ай бұрын

@@the-hecky-bird You don't need to be a expert. it's Sharia law. Just read the Sharia laws and the insane punishments for breaking those laws. They have the death penalty for witchcraft and sorcery. Harry Potter is banned in Saudi Arabia. In 2015 a woman who committed adultery was sentenced to get stoned to death. The man who also committed adultery got a 100 lashes.

@asmebro3949 8 ай бұрын

It’s a part of reformation ,well come saudis.

@SirajWahaj92 8 ай бұрын

You keep on saying MBS denied basic human rights to his people , all big countries denied it's people a couple of rights in one way or another , it's his people and it's basic so let him live in peace ...

@Aboaziz-ksa 9 ай бұрын

7:18 😂 what Dubai got to do with your report?

@cashflowcrafter_ 7 ай бұрын

Saudi are trying to diversify from oil, they rely too much on oil as their main export. I made a similar video to this on my channel

@doctorbigsmiles 9 ай бұрын

I know they dismember journalists and have an atrocious human rights record - oh but that money tho!

@Memovox 9 ай бұрын

How to avoid US instigated color revolutions 101.

@JigilJigil 9 ай бұрын

China is the world's most supressive regime after Nkorea with far more atrocious human rights record than Saudia Arabia and the world is fine with it.

@dr.alahdal 9 ай бұрын

Atrocious ! For burning millions humans and bombing cities to the ground killing civilians by your democraticly elected leaders. Oh right for democracy and enforcing your version of human rights. OK Just continue civilizing the rest of Barbarian humans. IT'S A Fact the in the last 50 years the democratic governments have invaded and killed more innocent civilians in non-democratic countries Just because they don't agree with the democratic values .

@drmasalabonds8750 9 ай бұрын

This guy hahah

@khaloood199 9 ай бұрын

The sport it’s going to be clean again ✅👑☝🏻

@maccybear8093 7 ай бұрын

I can't even watch Premier League highlights, it's not football. The quality is so low. 90% of goals are from childish mistakes.

@mimikolomamu 8 ай бұрын

Strategy?? What strategy?? Just throw $$$$$$$$$$$$$$$$$$$$$

@mabra-tico 9 ай бұрын

Bukan berarti prisip tanpa pengecualian tidak berlaku untuk hal itu!!... Tetapi sesuai proses tahapan!!

@Ahicksaf 8 ай бұрын

hey Joey Shea human right watch, u are right. also can you take a look at the Israelli war crimes, its right next to saudia arabia. thanks! 😅

@vincentcollins1017 9 ай бұрын

why do this western journalist talk like they have democracy in their country

@user-tp1zv6ee9f 8 ай бұрын

I’m Saudi & say to you keep crying

@lookgood-jh1we 8 ай бұрын

🇸🇦✍️

@murrayeldred3563 9 ай бұрын

When I first went to work in the Middle East in 1984 the buzzword was '' diversification away from oil ''. Yawn. Heard that, heard that, heard that....this is not a Germanic state....it is a drifting state....this Sports Breakout is PR....like the sand it will blow away....

@abusultanalmuttairi9397 8 ай бұрын

Saudi is growing dramtically fast. soon will become 8th on the world. Be disappointed ,2030 it is the way forward .

@86MarcusP 9 ай бұрын

🔥🙏🏾👑🙏🏾🔥

@mabra-tico 9 ай бұрын

Jika ingin lari, maka tersedia banyak waktu untuk lari!..karena Pengetahuan memberikanya secara bertahap!...

@Hacking-NASSA-with-HTML 9 ай бұрын

The most interesting part is what lies behind this report 🙂🤔, right?

@Fj8282haha 9 ай бұрын

This smells like McKenzie, Americana consulting/conspiracy company

@noreenvarda8746 8 ай бұрын

😁😂🤣😅

@henrysantos7160 3 ай бұрын

*Matatan™®™Ribirin H-S*

@Winteramen 9 ай бұрын

MBS here getting his cocaine sniffles. let's be friends MBS. We can have some fun lol 4:30

@PetrosTriantafyllidis 9 ай бұрын

..china league...vipes

@ayushkawale2017 8 ай бұрын

west is jeaolous

@weldemariamghebrekidus2625 8 ай бұрын

You seem jealous, of new transformation, do your own,

@mabra-tico 9 ай бұрын

Bagi kebiadapan secara utuh, hal itu adalah permatanya!!... Dan mengapa hal ini ditampilkan??...jawabannya, karena kaum para babì biadap itu telah ditolak!!..sehingga dengan menampilkan permatanya, berharap dapat menyeret permatanya kedalam lumpur keterhinaan!! Dengan memanfaatkan, Pengetahuan yang akan menentukannya!!...begitulah jebakan biadap itu bekerja!! Demi untuk menjalankan jebakan mengikat kembali, mitra tradisi (korban kebohongan biadap) yang telah menjauh itu!! melalui faktor kebutuhan!!

@user-ty3di4xe8z 8 ай бұрын

you guys a liar we have to respect each other and respect they Are religion they have fear god

@radhika00240 9 ай бұрын

Didn't USA do same? Also west.

@beyourself8912 9 ай бұрын

If we practice prostration,bowing for one God, we get peace in our life and dream-like infinite virtual life beyond death.

@MrGengad 8 ай бұрын

@mutondukalota6098 8 ай бұрын

Says a German broadcaster...should be ashamed of yourselves

@kaposipal 9 ай бұрын

vili herceg katonaja... legszebb katonaja...

@g1y3 9 ай бұрын

When you have too many money💵 and too little brain 🧠

@uchennaabosi7651 9 ай бұрын

Is it even possible to have too much money with little intelligence?

@andromeda2766 9 ай бұрын

@@uchennaabosi7651 oil ,gas

@erenyaeger9407 9 ай бұрын

@@uchennaabosi7651yes

@jpablo700 9 ай бұрын

@@uchennaabosi7651yes. When you're royalty and your kingdom sits upon a huge oil reserve that powers or impacts every economy on earth.

@noreenvarda8746 8 ай бұрын

"Much"!!

@Lhcohcihc-gq5xx 9 ай бұрын

Indians allies making USA beg lol😅

@INFINITY-im4fi 8 ай бұрын

Shame on the players who accept the deals

@reneamin5653 9 ай бұрын

Sorry the World greatest footballer is Cristiano Ronaldo not Messi Mr Journalist

@zakariadarboe5867 9 ай бұрын

👎🏽

@zakariadarboe5867 9 ай бұрын

You guys are hypocrites

@corruptsociety9146 9 ай бұрын

How?

@zakariadarboe5867 9 ай бұрын

I will tell you how the last time I check FIFA and UEFA Made an announcement two players and their federations to keep politics out of the game but now it seems to me like both FIFA and UEFA and main stream media are doing the opposite that is why I use the word hypocrites but not to disrespect anyone thank you

@girishdubey724 8 ай бұрын

Obama after bombing syria got Nobel peace prize.......what can be thst termed as ..... Nobel washing 😂😂😂😂

@user-gd1vi2qj1x 9 ай бұрын

スポーツ訓練とは。機敏向上運動では、有りません。スポーツ精神とは。神様崇拝運動なのです。

@abdul-qf2fe 9 ай бұрын

Saudia Arabia has done nothing wrong upgrading or globalizing its sports experience, particularly at this point of time. The gap between doing business and politics is remarkably and quickly widening now more than ever.the kingdom futuristic insight should be a role model for all gulf countries,it can fly and fly high and fast.Nonetheless ,brushing the dust off the country's image remains a top priority/ is imperative in order to be a promising business partner ⚽️🥊🏒😎👍

@zakariadarboe5867 9 ай бұрын

👎🏽