What the Google Leak Means for SEO

Рет қаралды 4,925

Күн бұрын

How to Rank in Google’s AI Overviews 👉 • How to Rank in Google’...
Request a FREE Review of your Website: exposureninja.com/ryt/review/
Listen to digital marketing podcast: exposureninja.com/podcast/
Try Semrush for FREE: thankyouninjas.com
Get our FREE eBook: exposureninja.com/youtube/
====================
2500+ internal Google documents, giving some details about how search works were accidentally leaked online.
This is the biggest Google leak I’ve ever seen.
These documents give us marketers an incredible insight into Google’s ranking factors.
Not only that but there’s evidence that Google has been lying to the SEO community for years.
In today’s video, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information.
Timestamps
00:00 - Intro
00:58 - What’s in the Leaks?
02:08 - What’s New?
10:20 - Confirmed Myths
15:15 - SEO Advice
Read our blog posts: exposureninja.com/blog/
====================
Rand Fishkin: sparktoro.com/blog/an-anonymo...
Mike King: ipullrank.com/google-algo-leak
====================
Follow Exposure Ninja
/ exposureninja
/ exposureninja
/ exposureninja
/ exposureninja
/ exposureninja
telegram.me/exposureninja
Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
Exposure Ninja is a proud Certified B Corporation.
====================
Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
====================
#ExposureNinja #SEO

Пікірлер: 23

@marcusjpotter 13 күн бұрын

Appreciate the summary. As always, Thank for summarising Tim

@nirmitha 12 күн бұрын

You said “include keywords at the start” - which is not always true. There are some niches; if you try include a high volume keywords on the Title / SEO Title, Google considers this as spam and you might end-up with SERP demotions. Always better to check the SERP and make sure whether the keyword is being used by at least one of your competitor.

@ExposureNinja 3 күн бұрын

Do you have any concrete evidence of KW at the start of the Page Title being the trigger for a demotion?

@matthewjamestaylorcom 13 күн бұрын

That's not Mike King??

@ExposureNinja 13 күн бұрын

You're spot on. Error on my part. I've added a card link to the correct Mike King of iPullRank. Thanks for pointing that out!

@henrythomas7112 11 күн бұрын

Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!

@ExposureNinja 3 күн бұрын

Glad it was helpful!

@challismarketing 11 күн бұрын

Great video, thank you

@ExposureNinja 2 күн бұрын

You're welcome!

@Thebusridesme 12 күн бұрын

Nice summary. Was there any indication that they use GA data? For example on “long clicks”.

@ExposureNinja 3 күн бұрын

Not that I've seen. Although it might not be necessary, given the Chrome data?

@michaelz2124 13 күн бұрын

Brilliant

@ExposureNinja 2 күн бұрын

Cheers!

@AllergicToMakeBelieve 11 күн бұрын

Extremely helpful information, well summarized, by a pleasant human who is easy to understand. A perfect video only marred by jarring transitions... Like being in an earthquake 😊 Try a smoother wipe

@ExposureNinja 3 күн бұрын

Permission to use "A pleasant human" on my gravestone?

@AllergicToMakeBelieve 3 күн бұрын

@@ExposureNinja lol ... Why certainly. Hopefully you won't need it anytime soon. And it was not meant as a backhanded compliment. 😁 So few people strive to be pleasant to others, it was much appreciated.