Eggnog is a beverage made of whipped eggs, milk or cream, sugar, and spices that can be mixed with alcohol such as rum for a festive cocktail. Its consumption is deeply intertwined with the holiday season from Thanksgiving through New Year's. But in the 1960s, a dairy company called Krim Ko sought to change that. Krim Ko tried to convince consumers that its Instant PQD Egg Nog drink mix could transform egg nog from a seasonal beverage to an everyday, year-round drink.
0:00: Introduction
0:57: Eggnog History
2:57: Krim-Ko
3:13: PDQ Instant Chocolate Flavor Beads
3:47: PDQ Egg Nog
5:17: Ovaltine
5:52: Discontinuance of PDQ
6:13: Final thoughts and outro
Sources:
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The Century Dictionary, 1800
Nuttalls Standard Dictionary of English Language, 1800
Anti-Egg-Nog Movement in Baltimore, The Baltimore Sun, Dec 18, 1872
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“Krim-Ko Buys Bireley From General Foods,” Chicago Tribune, Jul 15, 1959
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“’Round the Food Stores,” Lois Baker, Chicago Tribune, Jul 26, 1963
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Canner/Packer, 1968
“’Sufferin’ Sunfish’ Ovaltine is Back!” Rita Reif, N.Y. Times News Service via The Cincinnati Enquirer, Jun 19, 1977
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U.S. Patent and Trademark Records