When You Should Use The Google Tag

Рет қаралды 6,801

Күн бұрын

Should you use the Google Tag, the Global Site Tag, gtag.js, or Google Tag Manager? In this video, you will learn about the different tags you can use to send data to Google Analytics and Google Ads, and when you should (and shouldn't) use them. You will also walk-through where to find the Google Tag and where you can adjust the configuration options.
YOUR EXTRA RESOURCES:
Google Tag Manager tutorial - • Google Tag Manager Sim...
GA4 tutorial - • Google Analytics 4 Tut...
Google Ads tutorial - • Google Ads Tutorial fo...
JUMP TO A TOPIC:
00:00 Introduction
00:47 What do I need to do if I'm using the Global Site Tag?
01:23 How can I tell if I'm using the Google Tag?
02:56 What do I need to do if I'm using Google Tag Manager?
03:51 Who should use the Google Tag?
04:39 Where can I find the Google Tag?
06:20 What can I configure for the Google Tag?
08:27 What if I've modified the Global Site Tag?
09:26 Conclusion
This video has been dubbed using an artificial voice via aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
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Пікірлер: 18

@enochb1744 Жыл бұрын

This was gold! Thank you so much for this clear explanation!

@chavonnesnyman4020 Жыл бұрын

Oh my word… think I will have to watch more of your previous tutorials 😱

@ganesha123100 Жыл бұрын

Superb video as always!

@ChrisGarciaJSB Жыл бұрын

thank you!

@byharry Жыл бұрын

Hi Benjamin, appreciate your informative videos, I do use Google Tags and am currently able to track Purchases, Item revenue and Item quantity in the Ecomm dashboard, what do I do if I am not able to track other events namely, Item views, Add to carts etc, and also how to trigger any other useful events? Thanks

@NikkiRae-fx6tu Жыл бұрын

This is great. What would be a use case for analytics to pull in data from different pages?

@FinalLightNL Жыл бұрын

Can you please make a video for using this along with tracking WooCommerce conversion data and events? the previous one doesn't seem to work properly for me. I get conversions but it doesn't show that in Google Ads + the value so i have no metrics for bidding.

@xMisxTx Жыл бұрын

Hi benjamin, how to track button of home button of redirection url

@evanmaclean943 9 ай бұрын

Hi Benjamin, just watched this, and i had some ideas about GTM before watching, im hoping you can help with some sections that are not covered in your video. Is it common practice to have 3rd parties want their Google Tag Manager put on your website? What does it do from a tracking perspective? will they be able to see who signs in and does what in the website? or just traffice (no user details etc) Is it common that when companies want to send traffice to our website and get some commission from those redirects to use Google Tag Manager? Any Risks associated? - if we enable it do we not have access to our own? (i read some people have multiple tags on their website) Thanks, Evan

@ShreyasKolhe Жыл бұрын

What does the code mean which starts with GT-XXXXXXX?

@gbeinl Ай бұрын

Hi Benjamin, I am a little confused. Up till now, I needed one tag for Google Ads conversion tracking and a second one for Google Ads Remarketing. Is this still the case with the Google Tag?

@mikesilas23 4 ай бұрын

I'm utterly lost. I am new to this, don't know anything about coding , and have no idea if I have a google tag?! Help?

@garyedwards778 Жыл бұрын

Thank you for the information. Question, I have set up a Google Ad (May 2023), however, it keeps saying 'my ad can show, however, there is a problem, fix it'. The problem they refer to is, a) I need to add 'Google Tag' & b) 'set up conversion measurement'. My question is, if I do not set up 'Google tag & Conversation Measurement', does it impact my AD being seen by people? I have a Canva website with a link to a Google Form for people to fill out, so not sure how I can set up Tags and conversions. Look forward to your insights. Gary

@parthm.4692 7 ай бұрын

It won't affect your ad being seen by people but Google won't be able to collect data points to optimize your campaigns for conversions and hence it could lead to a lot of cash burn. Always better to set up conversion tracking properly

@katiadepalma9735 11 ай бұрын

thanks Benjamin! useful as always! Q: if we have gtag it requires the tag across the website and the conversion tag. But if i'm using GTM instead - i only need the conversion tags? am i right? thanks!

@LovesData 11 ай бұрын

It depends on where you want to send data. If you want to send data to GA4 and to Google Ads for conversions, then you'll need to add a GA4 tag and the Google Ads conversion tag.

@noeliagrotteschi4361 Жыл бұрын

Hi, we already did the migration to GA4 but in my tag appear: UA, why?

@LovesData Жыл бұрын

Your existing Universal Analytics (UA) tag is probably being used to collect data into GA4. Here’s my video covering my recommended migration steps: kzfaq.info/get/bejne/eM-fqpCC0NnYZmw.html