Okay so I'm a model for a living, and a lot of my friends are 20-30yo models, and they all love Vespas. I know a handful of people who ride them. I also like Vespas, even though I ride motorcycles. It's okay that you aren't the person that those specific ads are meant for. Every ad isn't meant to work on every person. Older people already buy Vespas, they are actively trying to attract a younger audience, obviously.

Geez you made me laugh! I just picked-up my GTS 300 SS last Wednesday ... !!!!!! (Arancio Impulsivo) Wow! I now understand what they all told me: "you will love it more than you thought you would". ;-)

Spot on Mr Bug. 👍🏻

Vespa has always sought to ensconce itself in a chic urban niche more in line with Prada than with old farts like us Bug. I am happy to break that mold….

Love the video and your sense of humour. I want to make a comment and don’t take it personally but riding on 2 wheels on damp roads is challenging for the best riders. I enjoy all your videos and have become a Vespa fan. Stay upright and l hope l haven’t said anything wrong. ☮️🖖✌️

Exactly. No you, not me. They are not marketing to overweight boomers or stressed out 40 something GenX. They are marketing to young people and it is in line with the history of Vespa marketing. Young trendy people, models, actors. I think its excellent. HD on the other hand is an example of what not to do. HD marketed their bikes to one generation, tried to stifle innovation and encouraged an association with organised crime groups. HD will eventually fail, Piaggio will survive.

Best Scooter Channel on KZfaq. Look forward to every instalment. look forward to riding in the PNW.

Love these vids they make me laugh (in a good way) love the sense of humour. The only 20 year olds I see on scooters these days are the ones being chased by the fuzz….🇬🇧

Oh my word ! The dreaded train tracks ! Just like riding your Vespa in downtown ( well, anywhere ) in Toronto !

Crazy People... Porsche, It's a little to small to get laid in, BUT you get laid the minute you get out!...Hahaha great movie. Those Vespa ads look like Matrix meets Vespa.

Bug, your rant, sounds like Lewis Black! LOL! I agree with you on most of your points. Especially, about the Justin Bieber Vespa Scooter! I put 3200 miles on my 2023 Vespa GTS Super last year. I just started putting some miles on it. I just bought a new to me, 2010 Triumph Speed Triple, that I'm registering tomorrow. I had a 2009 previously and loved it. I hope to get a lot of riding in, on both of them this year. Enjoy your ride and be safe.

We now live in a World where major corporation's like certain beer manufacturers, have taken the previously "forbidden" route & found it to be less than a clever move. Lets hope the brands we love don't fall for the same trap. 😢

Love the full on production opening for your video! Took a hacksaw to your stock mirror for phone mount? You are much mellower on your other channel, Bugmoto! Vespa could market you as the old, angry, fat, and funny Vespa rider! Cholula on Cinco de Mayo! Go for it!

Alright Mr. Bug, this was a worthy video, you hit the nail. In my place, most people buying new vespas have either rich dads, or they are like me: late 40s, established job, home, wife, kids and most importantly - a car. If a young guy outside of this demographic wants a scooter, , they'll buy something cheap, not a Vespa. Vespa is looooong past the days it catered to your everyday nurse, priest, blue collar dude. My thoughts. So, Carpuride is BS, eh?

Funny, I‘ve seen these adds as well and they also felt wrong to me. 😂 no one is happy

I know of at least 4 shops that would get sent the Bieber scoots and ended up removing the decals to just make them sellable.

Marketing to people like me.. I am 90 lbs, 20s, and love motorcycles/scooters. I also think those ads seem weird though... its like they just went to some 20s model agency and told them they had to model with Vespas in the picture.

Vespsa's target market be described as; and I'm stealing this from FortNine: Young, early 20s, debtt free and has six figures of expendable income. ಠ⁠_⁠ಠ She is a green environmentalist, but always wished to enter competitive power sports... Lives in a city, but has a garage... Basically they are marketing to a group of people that does not exist...

The Vespa once was build for everybody. And I agree with Vespa. It's a trendy Icon. And yes Bug... also for people like you😊 Vespa is for everybody who understands the concept ❤

Okay how much did that intro cost? Because i kinda wanna troll my unit with my own theme music on my last day later this year....

Their new slogan for your (our) demographic should be, "Who is that Bug Man? He could be you!" sung to the Ballantine Ale jingle.

We live in the old world, you'll find it in county Durham uk regards

If I had to rely on their afs, I'd never have bought one. But it's Italian & marketing and reality does not apply. But for vision: suggest an ber visir for grey days!! And little squeegee things you can slip over gloved finger for a wiper... Or RainX for visors....

Then there is the Disney theme Vespa. Just when the Disney boycott is in full swing.

"Volvos, they are ugly but they are good" 😂

FATNASTIC opener/theme toonage! I always knew you had it in ya'! BTW, we've all served time in public broadcasting...and the pay was truly swell, wasn't it? And if you haven't, PLEASE watch the film HOW TO GET AHEAD IN ADVERTISING. You...that's right, sir, YOU...will totally dig it. BTW #2 -- when will your DVD collection be released?

GenZ (27 and under and don't know who Justin Bieber is and more importantly don't care) cannot afford cars and they are not happy and Vespa is not the cheapest scooters in the world. Kymco and Harley just formed a conglomerate to sell electrics and it is currently #4 in the U.S. which means it has a lot of room to move up when many people can't afford $45k for a car. I think scooters in all their various flavors are going to become popular with a lot of people, but GenZ first. They are not selling to young rich, pretty people, they are saying that if you ride a Vespa you will be young, rich, and pretty looking. I am not a Vespa person. They are cool. I learned to ride on a Kymco Like 200i which is 'like" a Vespa, but they remind me of Apple, and I am also not an Apple person. There is a sort of cult like following for both that has an ick factor, but Vespa is going to be very popular with the same people as Apple and for that reason. They are overpriced enough (but still far cheaper than the cheapest car) to have people who buy for status, buy them. I will still be happily riding my Kymco X-Town 300 though because I am a value shopper, not a status shopper. ps. Why would they market Vespas to people who already own them? I have seen people riding scooters like the people in those ads alot and all other kinds of people, in China where there are 350 million daily scooter riders (versus the 10 million total two-wheeled vehicle riders currently in the U.S.). We need vastly more people riding bikes in the U.S. and many of the people who do ride bikes (Vespa owners excluded) are extremely bad for marketing. They are going with the opposite. Now, we need to speak over on camera #2. I am older than you for sure and I need to tell you, its not Vespa making you feel old. You are actually old. lol😉

Another of your videos that makes me chuckle. Bug, you are starting to make me question my sense of humor. 😐

Vespas and motorcycles seem less expensive now that the average new car transaction is nearly 50k. Maybe people will realize how convenient and cheap (compared to a car) it is to ride a small motorbike for city transportation

They put it in the animated movies so kids got the idea of a cool bike. They will grow up with it and buy vespa when they have money

Yeah well truth in advertising went out the window a few decades ago and has been going downhill ever since.😠

but they already sold you and me Vespas, Bug.. On to the next dollar, lire, euro, shekel, pound...

I hear you. Vespa must have noted your concerns and now they've removed the scooters and swapped them out for horses...actual horses.. and women... wearing underwear. 4-AUG-2024 My summer attire will be more ...substantial. I own a 2017 Sei Giorni GTV300 and love it.

Are you in cartoon comedic work?

"You are too old, fat and poor so we are going to go after those young, slim and poor instead."

And what did they do with the good looking models, they all look hungry and depressed.

they probably hired some young marketer who told them that they should focus on having a youthful sex appeal to market to city slicking millennial. Truth is us scooter riders don't fit neatly into any marketing category which makes it hard to find a solid target. I think it's better they focus on the vespa as an artisan/ heritage product instead of trying to go to the 'hip/youthful' brand image. Also what are your thoughts on the burgman 650? It's my current ride.

Piaggio really know about marketing. Here in the UK their 300cc non-Vespa scooter is called the Beverly. Italians are all about style. Sometimes they forget about substance.

I am also a fat old guy who just bought my first scooter. I think it was all the fashion poses and pouty faces. I suppose if they were all old fat men in the photos I'd feel better represented - and repulsed.

Vespa is going for rhe chique demographics. Which we don't have any chique demographic group here in America.

Bug you know its not about you right? Like most brands, Vespa is trying to appeal to a younger audience . If you ever walk through a mall, its all targeted towards the youth demographic. Its always been that way. What they really need is another film like Roman Holiday (1953), where they can show case their rides and sell a couple billion units.

For some really bizarre reason you Americans seem to think that the marketing of a international European brand should be in any way focused on the typical buying public in the US. A rather niche marker compared to the brands sales in Europe or Asia for example. And this kind of marketing is effective imho, especially in Asia where the real money is made in the scooter market. Btw, this is not criticism, this is just an observation.

young 20 year old's can't afford anything these days.

Most major advertising is influenced by the think tanks that think protesting is ok lol. Look at the models being used, they all look the same, and none look like us hahahahaha.

Who actually buys Vespa at Amerivespa age was 50 to 80 majority. Bieber and Mickey Mouse what a joke.