"2024, in the history books, will be known as an 📈 inflection point. 43 years into our broader partner channel… major things are happening" - stressed the magnitude of the shift Jay McBain in our recent How to Unlock Next-Gen Cloud GTM event.
Jay McBain is Chief Analyst, Channels, Partnerships & Ecosystems at Canalys, whose insights on partnerships are unmatched. Jay has been a pioneer in recognizing the shift towards #cloud #marketplaces as they become essential GTM strategies.
In his keynote, he outlined the rapid evolution of GTM caused by the new digital-first buyer, rise of marketplaces as ultimate tech platforms, and how this transforms the role of partners.
3 Insights from Jay's keynote:
📊 Marketplaces Orchestrate the 7-Layer Stack
🏆 Hyperscalers Vie for #Platform Dominance
🤝 Partners are Indispensable in a $5 Trillion Market
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💡 Master marketplaces with Cloud GTM Leader course
Last chance to join us on April 9th for 5-weeks deep dive on accelerating
#growth in marketplaces of Amazon Web Services (AWS), Microsoft Azure and Google Cloud in a community of great alliance leaders.
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