Why 4 Tbsp. Of The World's Most Expensive Soy Sauce Costs $125 | So Expensive | Insider Business

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Kamebishi's 20-year-aged soy sauce is the most expensive soy sauce in the world, sometimes selling for $125 for less than 4 tablespoons. The soy sauce has been made using the same family recipe since 1753 and follows the traditional mushiro koji method, in which each step takes years to complete. For comparison, most popular soy sauces can cost less than a bottle of water, and other aged artisanal soy sauces generally cost around $40. In 2001, Kaori Okada, the 18th-generation owner of Kamebishi, left her career in the travel industry to save her family's struggling company using a combination of traditional methods and new innovations. Here's why Kamebishi's 20-year-aged soy sauce is so expensive.
Editor's Note: At 0:24, an image of Kamebishi's 5-year-old soy sauce is shown while the voiceover speaks about its 20-year-old soy sauce, and at 2:13, an image of wheat is shown while the voiceover refers to soybeans. In both cases, the voiceover remains factually correct. At 4:10, the video misstates how the steamed soybeans are tossed with the koji and barley. They are tossed together by machine, not by hand.
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0:00 Intro
1:14 Bean steaming
3:29 Koji preparation
4:33 Mushiro koji method
6:25 Moromi aging
9:15 Pressing
10:40 Future of Kamebishi
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#soysauce #soexpensive #insiderbusiness
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Why 4 Tbsp. Of The World's Most Expensive Soy Sauce Costs $125 | So Expensive | Insider Business

Пікірлер: 1 100
@missourimongoose8858
@missourimongoose8858 9 ай бұрын
My dad was given a bottle of this stuff for a business deal he did with some Japanese folks but he doesn't really eat rice or knew how special it was until my brothers friend who's half Japanese came over and got all googley eyed lol so my dad gave it to him and he had us over for a big Japanese feast, it was amazing
@chaytonhurlow840
@chaytonhurlow840 9 ай бұрын
What exactly Is its flavor profile like?
@missourimongoose8858
@missourimongoose8858 9 ай бұрын
@@chaytonhurlow840 it's basically a way more concentrated version than the stuff ur used to so u don't need alot
@chaytonhurlow840
@chaytonhurlow840 9 ай бұрын
I thought the same. But I must ask, do the favors go acidic, pungent soy, fermented (wine) soy, mild salt? If it is what I imagined, I definitely will buy at some point.
@chaytonhurlow840
@chaytonhurlow840 9 ай бұрын
*flavors
@shad0wCh8ser
@shad0wCh8ser 9 ай бұрын
@@chaytonhurlow840 I think it would be all of the above plus umami that's why it's special.
@schizo8923
@schizo8923 10 ай бұрын
Funny how if you worked there and prepared everything for aging, they wouldn't know if you did a good job till 20 years later.
@Mrtheunnameable
@Mrtheunnameable 10 ай бұрын
What about the 41 year old soy sauce that is older than the person working on it?
@ChillingOut247
@ChillingOut247 10 ай бұрын
That would *suck*. I'm pretty sure they must taste-test weekly though. I figure if it somehow "went bad", they'd just toss it out or use it for another purpose somehow before wasting more time.
@schizo8923
@schizo8923 10 ай бұрын
@@Mrtheunnameable yeah, they open it up and be like "Damn, the bastard put a handful of Froot Loops in here right before it was sealed!" Greatest 40 year prank ever.
@dassaseda8905
@dassaseda8905 10 ай бұрын
​@@schizo8923LMAO
@giovanimontoya4517
@giovanimontoya4517 9 ай бұрын
American mentality
@Sutangy
@Sutangy 10 ай бұрын
I was really impressed by their method of extraction for anything aged over 10 years, that was genius.
@guyfawkes8873
@guyfawkes8873 10 ай бұрын
It’s not technically ‘their’ method, it’s the default method since way back in soy sauce production. Similar but not identical methods are used for fish sauce and other liquids that need separation from solid content.
@mohamaditani6160
@mohamaditani6160 9 ай бұрын
my though is why wouldnt they re add water, since its extremely dry. imo, it would ferment better and yield more.
@greatmacaron5779
@greatmacaron5779 9 ай бұрын
@@mohamaditani6160 maybe for the taste ? They'd know if they decided to not that, no ?
@haryanwar1263
@haryanwar1263 9 ай бұрын
@@greatmacaron5779 1. If the final product doesn't have a high temperature problem they can use water or ethanol then distillate it. 2. If the final product have temperature sensitivity, a vacuum extraction can be the alternative. 3. They can also make a grade for it. with a low grade using re-dehydrate method for a waste of non re-dehydrate method, so there is no waste and more profit
@sonomacalendar9949
@sonomacalendar9949 9 ай бұрын
I am really impressed how good they are in taking suckers for a ride!!! Sheer brilliance ! ! ! 20-year ageing - you Bet! why not 100 year and a nice story to corroborate it !
@alexl.8748
@alexl.8748 9 ай бұрын
i had bought a bottle before this, the most expensive one at 220 pounds (38 years of aging process), and i must say, the flavor is out of this world. Very smooth sweet taste but the after taste leaves your mouth with a very tangy salty flavor followed by slight notes of earthy wine, its a powerful aromatic i can only describe as rich and dark. Amazing soy sauce.
@escapetarkov3838
@escapetarkov3838 5 ай бұрын
Kinko's is better.
@Shiftarus
@Shiftarus 4 ай бұрын
@@escapetarkov3838 next time you are thinking of escaping tarkov, just stay
@bennybeeeee
@bennybeeeee 2 ай бұрын
I like La Choy
@jordanpearce3237
@jordanpearce3237 Ай бұрын
if i pay 220 for soy sauce commit me to the asylum@@bennybeeeee
@yaneznayoui1597
@yaneznayoui1597 Ай бұрын
I like the cheap soy sauce made in a lab
@VictorRochaGaming
@VictorRochaGaming 10 ай бұрын
The attention to detail, the wooden room, the fiber rings on the barrels, everything about the process is respect for tradition. Beautiful.
@Dr.Kay_R
@Dr.Kay_R 10 ай бұрын
Nah. Japan is overrated. They use this publicity to sell their product. They are expensive only because labour wages are expensive in Japan.
@NoNORADon911
@NoNORADon911 10 ай бұрын
I am fascinated and perhaps a little grossed out, not sure lol. Good thing they pasteurize it before selling.
@NoNORADon911
@NoNORADon911 10 ай бұрын
I wonder how many pounds of human skin flakes in that special sauce?
@tllgestalt1942
@tllgestalt1942 10 ай бұрын
Omg, unnecessarily tedious thing, japan
@tm-dp9pq
@tm-dp9pq 9 ай бұрын
8:47
@cathoderay305
@cathoderay305 9 ай бұрын
I have great respect for the Okada family and their tradition. I hope that more people will see this video and help this company to be more profitable and long-lasting.
@Phlegethon
@Phlegethon 9 ай бұрын
Hope more people will see the dead mice at 8:48
@cathoderay305
@cathoderay305 9 ай бұрын
@@Phlegethon I wonder... If that's what is was... makes sense though, any rodents falling in wouldn't be able to climb the sheer sides of the tank and the contents would rapidly cause them to dehydrate, die, and desiccate...
@Vivinski7
@Vivinski7 7 ай бұрын
@@Phlegethon bacterias from dead mices wont do much to the pulp due to its salt and acidity content. Whats more baffling is their 40+year old "soy sauce", it cannot be a thing or be profitable whatsoever, person in the video compares this to vinnegar but it cannot be compared since its open fermentation compaerd to vinnegar jugs, this soy sauce will just completely evaporate and the idea itself is wrong and cannot be sustainable.
@GuitarAndFuckAllElse
@GuitarAndFuckAllElse 7 ай бұрын
Looks like they're selling a 38 year option for £275/ 55g already@@Vivinski7
@Napalm_Candy
@Napalm_Candy 4 ай бұрын
@@Phlegethon Whoa...you'd think they'd at least pick them out, WTF.
@silverwolf2332
@silverwolf2332 9 ай бұрын
I love the 2 dead mice in the moromi at 8:48 . thank god this stuff is pasteurized and filtered
@kleber_sodre
@kleber_sodre Ай бұрын
Extra tangy and salty flavour
@AtilioEscobar
@AtilioEscobar Ай бұрын
Secret ingredient leaked.
@thomasp2963
@thomasp2963 Ай бұрын
flavor enhancers lol
@jascaf1503
@jascaf1503 Ай бұрын
umamicey
@Yoroiful
@Yoroiful Ай бұрын
I honestly think that's just oddly shaped mold.
@IanHannaBlacksmith
@IanHannaBlacksmith 10 ай бұрын
8:48 no one going to mention that?
@Llimark
@Llimark 10 ай бұрын
Glad I'm not the only one to see those 2 dead mice.
@almendratlilkouatl
@almendratlilkouatl 10 ай бұрын
Itsa tru o m g
@halbschwabe
@halbschwabe 10 ай бұрын
probably died from the mold next to it...
@almendratlilkouatl
@almendratlilkouatl 10 ай бұрын
@@halbschwabe maybe they were jus cuddling and they decided to take a quick nap there
@caseyimiller
@caseyimiller 10 ай бұрын
Crazy how this is ‘so expensive.’ Imagine what everything else’s standards are. This is why I have trust issues because I know other people out there be slacking since it’s just easier
@kunogi09midori
@kunogi09midori 9 ай бұрын
I live in Higashikagawa and seen the surroundings of this soy sauce factory and the museum. I haven’t tasted the actual product but the smell of the soy sauce from the factory was so good! The town of Hiketa in Higashikagawa is very rural but people visit this town for some fun events like Hinamatsuri doll display (spring), Fireworks display (summer), and gloves fair (autumn). Long ago Higashikagawa produced salt from Seto inland sea until glove production began. Gloves production is also another highlight in Higashikagawa so I highly recommend giving my town a visit!
@inquisitorwalmarius6650
@inquisitorwalmarius6650 2 ай бұрын
soo, you are saying you could, set up a salt shop around seto and make money? like the danish shore salt shops do?
@kunogi09midori
@kunogi09midori 2 ай бұрын
@@inquisitorwalmarius6650 That was long ago. At least in Hiketa it’s not famous for salt making anymore. However Salt-Lemon flavored delicacies are famous around the Seto sea region.
@inquisitorwalmarius6650
@inquisitorwalmarius6650 2 ай бұрын
@@kunogi09midori that is interesting. Really.
@jiahaotan696
@jiahaotan696 2 ай бұрын
How could you live so near and not ever bought soy sauce from them? I'd have gone back time and time again...
@kunogi09midori
@kunogi09midori 2 ай бұрын
@@jiahaotan696 Because it’s very expensive T_T Instead I buy Shodoshima island’s soy sauce which is just across the inland sea.
@phranerphamily
@phranerphamily 10 ай бұрын
They highlighted another aged soy sauce last year and I bought a bottle. It's amazing. I bet this one is worth every penny.
@experimenter19
@experimenter19 10 ай бұрын
i was just about to say that
@greenteagod
@greenteagod 10 ай бұрын
@@experimenter19 same!
@MethaneHorizon
@MethaneHorizon 9 ай бұрын
My boyfriend bought me one and I am now an addict. Wood barrel aging or bust!
@C-c-c34
@C-c-c34 9 ай бұрын
It’s been in my wish list lol
@MethaneHorizon
@MethaneHorizon 9 ай бұрын
@@gc2236 Yamaroku traditional wood-barrel aged soy sauce. About 45$ a bottle tho.
@reubenconducts5792
@reubenconducts5792 10 ай бұрын
The narrator of these So Expensive videos always sounds like every detail is the most impressive and unbelievable thing they've ever heard
@Atylonisus
@Atylonisus 10 ай бұрын
Narrator: "before the soy sauce can even begin to be created, workers must first enter the building. This first step is crucial to the decades-old tradition: step too far to the left, and they'll miss the door completely. If they don't turn the doorknob far enough, the door won't open, and the soybeans will never be cooked. It has taken Miyataro-shinsaki 300 years to master this art. Let's hear his advice for the younger generation." M: "my father wouldn't even let me step on the foundation without first practicing my stepping-technique. He had me place my right foot on a single grain of rice for 60 years, every day, until my heels were bloodied, before I could think of attempting both feet. Only by attuning the soles of your feet with the ground that the soybeans rest on, can you attune your soul to the soy sauce-making process." Narrator: "this explains the extraordinary pricetag to the soy sauce -- $0.75 for 6 gallons. But will tradition alone be enough to preserve this cherished industry? Only time will tell."
@pius_xiv
@pius_xiv 10 ай бұрын
@@Atylonisus😂😂😂
@sebastianbothe1228
@sebastianbothe1228 10 ай бұрын
​@@Atylonisusthis is genius. I read this in the narrators voice
@kingburger6
@kingburger6 10 ай бұрын
@@Atylonisus This is so true 😂😂😂😂
@chiangweytan5937
@chiangweytan5937 10 ай бұрын
@@Atylonisus 🤣🤣🤣🤣🤣🤣🤣🤣
@thebluetsss
@thebluetsss 9 ай бұрын
The sauce is very thick and condensed which genuinely tells its quality and texture as well as the efforts people put into the process
@secondarycontainment4727
@secondarycontainment4727 9 ай бұрын
I can condense and make a grocery store bought soy sauce by simply heating it to evaporate the water content. EFFORT PROCESS!
@crusher9z9
@crusher9z9 6 ай бұрын
Except the dead rats at 8:48
@NumberLegend
@NumberLegend 10 ай бұрын
I love the videos it shows so many details of the making process and why it is so expensive. The so expensive series is my personal favorite.
@MoonLitChild
@MoonLitChild 8 ай бұрын
The "3D" category was great and I'm going to start using that going forward. Also the producer asking "what would happen if I jumped in?" was fantastic. Really out there representing people like me...
@JohnJones-oy3md
@JohnJones-oy3md 10 ай бұрын
8:45 - Those dead mice laying on top of the 50 year old soy sauce add just that extra little bit of kick to the flavor profile.
@JohnDoeTheTroll
@JohnDoeTheTroll 10 ай бұрын
Yea, I think that guy with the pole was smashing them 🤣🤣
@The1stDukeDroklar
@The1stDukeDroklar 4 ай бұрын
WTF?
@mattw5840
@mattw5840 4 ай бұрын
How many mice must be in the tanks that are full of liquid soy sauce, i bet there's a lot of bones at the bottom
@The1stDukeDroklar
@The1stDukeDroklar 4 ай бұрын
@@mattw5840 Yikes. However, it is kind of amusing that people with more dollars than sense (cents get it lol) are swilling it down with their pinky stuck out thinking "I'm so special". 🤣
@americanmuscleup2497
@americanmuscleup2497 4 ай бұрын
Damn that’s wild
@liqidvenom
@liqidvenom 10 ай бұрын
Crazy how foods get invented, "let's take some beans and wait till they go bad and look like toddler diarrhea. Then it's going to be tasty"
@ElysetheEevee
@ElysetheEevee 10 ай бұрын
Haha, mmm, toddler diarrhea. My favorite. The bits of animal cracker and celery with oeanut butter give the product this uniquely umami flavor.
@unwired
@unwired 10 ай бұрын
Somebody forgot a wine barrel and turned out to be good vinegar after 75+ years.
@eddapultstab2078
@eddapultstab2078 10 ай бұрын
You could say the same for beer
@acanthafiore
@acanthafiore 9 ай бұрын
Once people got the gist of the science behind fermentation and other methods of food preservation, aged beans is an inevitable byproduct of humans evolved understanding of food science. I doubt people actually immediately thought that aging all these products was a good idea, it was trial and error.
@dustfeatherandco
@dustfeatherandco 9 ай бұрын
Recently bought myself a bottle of Yamaroku Soy Sauce (aged 4 years) because of one of Insider's videos. I was just curious about comparing it to Kikkoman and it blows cheap soy sauce out of the water. Such complexity of flavor and richness. Can't imagine how much better soy sauce aged for 20 years would taste.
@LaDonnaBella27
@LaDonnaBella27 9 ай бұрын
You’re selling pitch is perfect for me to make this adult purchase. 😊
@Phlegethon
@Phlegethon 9 ай бұрын
It probably tastes like more mice like 8:48
@Zeno362
@Zeno362 9 ай бұрын
@@Phlegethon 🐭
@Joker-yd7me
@Joker-yd7me 9 ай бұрын
​@@Phlegethondamnnn. i need to pause and look carefully to see the mouse. haha
@robwithanr5685
@robwithanr5685 9 ай бұрын
😂
@snakepl1skin
@snakepl1skin 8 ай бұрын
man I really hope they can keep this up, a tradition stemming from so many centuries needs to keep going!
@vincer7824
@vincer7824 9 ай бұрын
May the Kamebishi soy sauce company remain in the hands of the Okada family for another 18 generations without sacrificing the quality. Admittedly this is quite unlikely for many reasons, however one can hope.
@KarleneE
@KarleneE 4 ай бұрын
I second this blessing!
@imashaaark
@imashaaark 7 ай бұрын
At 2:14 That's wheat, not soybeans. Its purpose is to add another layer of aroma and increase the sugar content of the mixture to help the fermentation process and to give the final product a thicker feel.
@Hothwaa
@Hothwaa 8 ай бұрын
No one mentioning the 2 dead mice at 8:47 lol looks good though
@jjjoooeee124
@jjjoooeee124 8 ай бұрын
yeah wth is that?!??!
@Phlegethon
@Phlegethon 9 ай бұрын
9:10 guy wears a face mask 8:48 just dead mice casually laying there in your traditional Japanese sauce
@mcsuchnsuch
@mcsuchnsuch 9 ай бұрын
Such a great piece, very informative and interesting to watch. I’m glad I clicked on it.
@adityapatil325
@adityapatil325 10 ай бұрын
Ingredients: Soy, Wheat, Barley and Mice. 8:48
@bruellwitz
@bruellwitz 9 ай бұрын
Extra protein for more umami flavour!
@jmoss10403
@jmoss10403 4 ай бұрын
HA! I didn't see those two mice the first time. For all the people saying attention to detail you would think that the mice would've been removed before the cameras came in.
@inkajoo
@inkajoo Ай бұрын
Japanese mice. They know a good soy sauce.
@jesseamaya4594
@jesseamaya4594 4 ай бұрын
We need to hold on to our traditions worldwide, I believe that is one of the things that makes us human. Much respect to the Okada family for keeping such a labor intensive production method alive.
@engineeringresponse4406
@engineeringresponse4406 10 ай бұрын
02:15 , it's not soybean. It's wheat grain.
@Mushroomonalog
@Mushroomonalog 7 ай бұрын
I caught that too and was looking for this comment. 😂
@MishuuuTheWah
@MishuuuTheWah 10 ай бұрын
This whole video hits different after noticing the two dead mice in one vat. @8:47
@missdenisebee
@missdenisebee 10 ай бұрын
Everytime a new video about some expensive, rare food item comes out, I’m furiously tryna find out if I can buy it online, absolutely ready to spend $100+ for some soy sauce lol
@alfiebarrett2485
@alfiebarrett2485 10 ай бұрын
Good luck there's dead mice in there soy sauce, how did you miss it? 8.30 watch.
@cvspvr
@cvspvr 10 ай бұрын
​@@alfiebarrett2485yeah, it's extra flavour
@cvspvr
@cvspvr 10 ай бұрын
go for it! they had another aged soy sauce video. i bought a bottle, and it was really good!
@alfiebarrett2485
@alfiebarrett2485 10 ай бұрын
Do you wanna buy some dead mice?
@shhamat-sw4po
@shhamat-sw4po 9 ай бұрын
@@alfiebarrett2485 why you too negative .. let them do whatever they want with their money
@shad0wCh8ser
@shad0wCh8ser 9 ай бұрын
Make it into a "luxury good" and it will have the hype and will be sold out. That way the business can keep going on. I think the biggest issues is that ppl would not know how to use it so it can't be fully appreciated thus less ppl would be less inclinded to buy or try. You would need to get a master chef to pair it with the most amazing dish and ppl would go for it.
@solconnection2
@solconnection2 9 ай бұрын
much better marketing idea than soy sauce pizzas
@shad0wCh8ser
@shad0wCh8ser 8 ай бұрын
@@solconnection2 They need to partner up with high-end restaurants to make a signature dish with the item or with one of those "craft" type boutique eateries that will sell smaller bottle of it at a lower price, preferable a tourist trap area. I do this professionally btw, -marketing essentially, but more on the creative side. Lol. And by experience, you don't need a good product to sell it. Look at Temu, everyone know what that is. Most business go out bc they don't want to spend on marketing but it works. I learned that in my business/econ. class which mostly entailed studying failed businesses and identifying what went wrong.
@kendobc
@kendobc 9 ай бұрын
I live in Japan just north of the area where they make it. I ordered some of their soy sauce, I stopped at the 5 year bottle. It was 200ml for 13USD, which is expensive considering you can get a normal 1 litre bottle for like 1.40USD. Different from the normal supermarket soy sauce for sure. Not sure if I will ever get the 20 year old stuff. Maybe as christmas present one year. (= These are definitely a finishing product. I wouldn't use it to make fried rice or something like that.
@StimParavane
@StimParavane 4 ай бұрын
Fascinating. Beautifully narrated too.
@hanh.7521
@hanh.7521 10 ай бұрын
08:00 Daam Producer was asking the question as I was thinking it at the same time. Good video flow
@jaromir_kovar
@jaromir_kovar 7 ай бұрын
I don't know whether the surface material in those aging vats will get into the final product and probably it won't, but I have to say that if those are dead mice at 8:47 it is more than just a bit off-putting. But I love the process, the obvious rarity of the sauce and the magic of waiting this long and then be blown away.
@finnisnotafish
@finnisnotafish 2 ай бұрын
They probably dried out by now and are not a health risk from the sheer amount of salt at least
@azalor3223
@azalor3223 9 ай бұрын
I would absolutely love to use this, looks wonderful. I will try getting it in the future 😊
@timmorton8918
@timmorton8918 4 ай бұрын
Before you do, notice the, at least 2, dead rats at 8:48! IN THE SAUCE VATS
@willcookmakeup
@willcookmakeup 10 ай бұрын
One of my favorite episodes to date. Deff want to make sure I try this when I go to Japan
@alfiebarrett2485
@alfiebarrett2485 10 ай бұрын
When ya do tell me how them mice taste skip to 8.47.
@HoRS
@HoRS 9 ай бұрын
all the respect and cheers for best, amazing work you do :)
@DecrepitBiden
@DecrepitBiden 10 ай бұрын
And here I thought Maggi soy sauce was expensive.😆
@blu0065
@blu0065 10 ай бұрын
It's technically not soy based either. The Swiss sauce is supposed to be some kind of meat extract with herb flavoring. It's still very good and can be used in similar applications.
@Seedkevin
@Seedkevin 10 ай бұрын
THE DEDICATION THEY PUT ON WHAT THEY DO IS JUST MINDBLOWING. I WISH ONE DAY I WILL FIND MY CALLING AND BE AS DEDICATED AS THIS PEOPLE.
@chiangweytan5937
@chiangweytan5937 10 ай бұрын
YOU WILL AS LONG AS YOU STOP COMMENTING AT THE TOP OF YOUR VOICE!
@DoraEmon-xf8br
@DoraEmon-xf8br 9 ай бұрын
SO FOUR DAYS LATER, DID YOU FIND YOUR CALLING?
@chiangweytan5937
@chiangweytan5937 9 ай бұрын
@@DoraEmon-xf8br I HAVEN'T SEEN A LOWER-CAPS RESPONSE TO MY REPLY SO I ASSUME HE IS STILL SEARCHING. I'M SURE HE WILL FIND IT SOON.
@stopitstopitstopit12
@stopitstopitstopit12 7 ай бұрын
IF ONLY THEY WERE A TINY BIT MORE DEDICATED THEY COULD HAVE PICKED ALL THE DEAD RODENTS OUT BEFORE THE FILM CREW SHOWED UP
@blackmamba3427
@blackmamba3427 10 ай бұрын
Awesome video ❤
@idee7896
@idee7896 10 ай бұрын
It’s amazing the extent of patience for sake of excellence.
@Hugobside
@Hugobside 4 ай бұрын
8:47 Those dead mice
@tellurmumgotohell
@tellurmumgotohell 2 ай бұрын
holy shit
@jerkfudgewater147
@jerkfudgewater147 8 ай бұрын
11:50 when someone says that it’s hard to get “the younger generation” to do this work, what they mean is: “we are no longer paying a decent wage to our loyal staff.”
@user-xp8rh5yt5k
@user-xp8rh5yt5k 4 ай бұрын
legit LMAO
@CRneu
@CRneu 4 ай бұрын
Eh, yes and no. Basically any job could pay more and attract more applicants. That's not what they're talking about. What a lot of places I've worked at have trouble with is finding employees with an attention to detail and a passion for what they're doing. Soy sauce isn't a hot item, people aren't interested in it as a process, so that really limits the applicant pool. You can still find people that are interested but it's tough to get them to come to a rural town for a process that hasn't changed in centuries. No amount of pay will attract people to that type of work.
@jerkfudgewater147
@jerkfudgewater147 4 ай бұрын
@@CRneu people get paid $90k to be a gastric nurse and dig through stranger’s poop… somehow they manage to staff that position… you could be right that people just wanted to deal with diseased stranger poo but my money is on the solid pay check.
@timmorton8918
@timmorton8918 4 ай бұрын
My favorite part is at 8:48 where they literally left 2 dead rats in the sauce. Shes not even inspecting her product
@juancastro5742
@juancastro5742 4 ай бұрын
holy shit wtffff
@justinelvisjr
@justinelvisjr 9 ай бұрын
I was really impressed with the extraction method 👍👍👍
@Alster763
@Alster763 4 ай бұрын
How incredible this is, I hope they can keep the company going longer.
@redline1916
@redline1916 9 ай бұрын
8:47 we just gonna gloss over the fact there's just dead mice marinating releasing all that juicy flavor in there okay
@HermeticDawn17
@HermeticDawn17 9 ай бұрын
Must be the mouses at 8:48 that gives it the unique flavoring 😂😅
@chlorineismyperfume
@chlorineismyperfume 7 ай бұрын
That process is really amazing 👏 👏👏
@alpineflauge909
@alpineflauge909 10 ай бұрын
world class content
@EmmaBGames
@EmmaBGames 10 ай бұрын
Wow, all this amazing hard work for a product that you have to believe the methodology of based on the people who did it before you and wrote it down! Imagine you spend 50 years of your life making soy sauce that you just have to hope will be the best. I have the utmost respect for crafts like this, such belief in tradition and honest hard work.
@barry1122
@barry1122 3 ай бұрын
😂andd mice?? 8:48
@voided5788
@voided5788 10 ай бұрын
8:48 the 50 year soy sauce must really be something else with all the dead mice in it...
@alkaliaurange
@alkaliaurange 10 ай бұрын
No shot... is that really mice hahaa
@chiangweytan5937
@chiangweytan5937 10 ай бұрын
If you look hard enough, you'll see Christ in there as well... Holy Sauce...
@Nicc93
@Nicc93 10 ай бұрын
just down the road you can buy dog for dinner aswell :)
@JoJo-ke5yz
@JoJo-ke5yz 10 ай бұрын
Had to pause and go back to look. Those are for sure dead mice in there.
@jayveeangeles1965
@jayveeangeles1965 10 ай бұрын
Very complicated process but the outcome is very impressive and excellent
@ChairmanMeow1
@ChairmanMeow1 Ай бұрын
I love any artisnal product. Its so cool to watch the process, and people totally master a craft.
@YOURACHODEFACE
@YOURACHODEFACE 4 ай бұрын
Did anyone notice the dead mice in the soy tank at 8:47 ?
@lenger1234
@lenger1234 3 ай бұрын
Flavor enhancers
@The_CIA
@The_CIA 9 ай бұрын
*8:46** - There are dead mice on top.*
@TNLable
@TNLable 9 ай бұрын
that makes the Jap sauce very expensive.
@user-nr6dj3ud8x
@user-nr6dj3ud8x Ай бұрын
I came here by searching "dead rat soy sauce documentary" youtube's SEO is SO Optimized.
@knylande
@knylande 10 ай бұрын
8:47 they even have plans to do a 50 year batch, and then pan to the batch that has at least 2 floating dead rats in it. Why leave them in there?!?!
@NativeAsElizabethWarren
@NativeAsElizabethWarren 10 ай бұрын
Flavor 🤤
@goncalotavanez
@goncalotavanez 10 ай бұрын
Because that's part of the natural process. The fermentation will catch up to the carcasses. Plus, that batch isn't going to be pressed, so it should be fine
@rosemiller417
@rosemiller417 10 ай бұрын
Honesty Level 💯! But still, you know they gonna Film so just pick them out like others do! On such Occasions... Still Safe because Saltcontent and Heat after Bottling but still.😂
@oamph
@oamph 10 ай бұрын
Narrator's voice is so soothing..
@mattfillmore9849
@mattfillmore9849 10 ай бұрын
Shes getting annoying
@bogusbits6810
@bogusbits6810 10 ай бұрын
It would seem there is a basic economic reason for low sales. Does 20 year fermentation taste that much better than 10 year fermentation to the average consumer? Maybe there is a marketing strategy that needs review?
@anupdev5845
@anupdev5845 10 ай бұрын
​@@bogusbits6810Most people are price conscious considering the ridiculous cost of living these days. Anything aged that long will be crazy expensive because the maker has to charge money for all those years of waiting. So naturally there will be very less demand for it unless it's so incredible that it can literally turn turd into honey.
@jimmytam4600
@jimmytam4600 2 ай бұрын
This is just amazing. And my mind is blown. How do they come up with these processes in the first place? Just wow 😯
@thomasnguyen3925
@thomasnguyen3925 4 ай бұрын
I'm a respiratory therapist. When they mentioned "mold" and they were wearing no masks or regular surgical masks, it terrified me. Fungal infections are the WORST infections you can get.
@user-hl7ln9iq4t
@user-hl7ln9iq4t 10 ай бұрын
Narrator: Soy sauce starts with its most basic ingredient: soy beans Video: shows barley...
@spastikman
@spastikman 10 ай бұрын
Thank you, I felt like I was going crazy and couldn't see anyone else in the comments that noticed this
@ReimaruArt
@ReimaruArt 10 ай бұрын
At that part of the video I was like "Why do the soybeans look like little coffee beans?"
@LEECUDDIHY
@LEECUDDIHY 9 ай бұрын
8:47 those are two dead mice on top of the fermented product, it in the same room as the guy stirring the soy, how did nobody catch this.
@f1ferrarifan1
@f1ferrarifan1 3 ай бұрын
this is the most beautiful culinary art form possible. There are many is this is one of them.
@SupraSav
@SupraSav 6 ай бұрын
A little piece of Japanese history. I'm glad she decided to try and keep the family business going.
@midnightfun1277
@midnightfun1277 10 ай бұрын
This would be insane with sashimi. Considering how many dishes japanese cuisine has that are raw and utilizes soy sauce for flavor.
@techtutorial9050
@techtutorial9050 10 ай бұрын
That’s probably what this soy sauce is primarily for
@tungrid
@tungrid 9 ай бұрын
i'm might be wrong, but are those mices on top of the aged soy sauces at 8:47 ?
@yankeesharf
@yankeesharf 9 ай бұрын
8:47 couple mice sacrificed themselves for that extra umami
@GameFuMaster
@GameFuMaster 10 ай бұрын
wouldn't mind having a try
@Phlegethon
@Phlegethon 8 ай бұрын
Just because you spent a long time on it doesn't make it good. Also the 8:48 dead mouse in the sauce I can do without.
@nerd26373
@nerd26373 10 ай бұрын
Kamebishi is quite rare, which explains its hefty price tag. The whole process behind that may have costed a lot more that usual with making soy sauce.
@HowTheGodzChill
@HowTheGodzChill 10 ай бұрын
Thanks, captain obvious
@yeuxdal
@yeuxdal 10 ай бұрын
I’m sure that seemed smart in your head, before you watched the video and realized that’s what it explains. Obviously.
@bad3032
@bad3032 10 ай бұрын
Einstein...
@ElysetheEevee
@ElysetheEevee 10 ай бұрын
The video didn't explicitly state that the process costs more than the final product, people (to the dummies replying to this comment, specifically). The rarity is assumed given these videos' usual fare. Jesus, I swear there are so many "geniuses" here. 😒
@NoNORADon911
@NoNORADon911 10 ай бұрын
Human skin flake sauce is not cheap.
@nirajanrajbanshi823
@nirajanrajbanshi823 10 ай бұрын
Finally her voiceover is back again 🤌
@GenerationDoomsDay
@GenerationDoomsDay Ай бұрын
Awesome, I wish the owner many more generations to come.
@ArthropodJay
@ArthropodJay 10 ай бұрын
0:02 me after eating gluten
@gaveintothedarkness
@gaveintothedarkness 10 ай бұрын
ANYTHING BUSINESS INSIDER JAPAN: "It takes years to master putting the label on the bottle"
@szurketaltos2693
@szurketaltos2693 10 ай бұрын
Nailed it.
@genericasianperson6405
@genericasianperson6405 10 ай бұрын
Intrusive thoughts almost won with that question of jumping into the soysauce
@slowbro1337
@slowbro1337 3 ай бұрын
I wouldn't mind working a shift at KAMEBISHI its the kind of labor I enjoy for a product I love.
@cou804ntry6
@cou804ntry6 10 ай бұрын
We gonna talk about how at 2:16 seconds you guys showed wheat barley I trusted business insider’s, but now I trust them less
@cheralynschmidt7824
@cheralynschmidt7824 10 ай бұрын
Noticed that too! Thought it might be wheat since most soy sauce has it but looked pearled like barley. Good eye
@wombatillo
@wombatillo 9 ай бұрын
Wheat and barley are different grains. Those were wheat berries, not barley and definitely not soy beans. I have no idea where the narrator got the idea that barley was anywhere in the factory? Do they actually say barley anywhere in the video in Japanese? The subtitles keep talking about wheat.
@VcentChips
@VcentChips 10 ай бұрын
"What if i jump in here" Man let his intrusive thoughts win
@Vziera
@Vziera 8 ай бұрын
8:48 RIP mices, the secret ingredient
@sharkylal
@sharkylal 10 ай бұрын
Good luck. I hope the business stays alive.
@xanselmox
@xanselmox 10 ай бұрын
Over the span of those 20 years how many cockroaches and rats drown and die in that mix?
@OG_BiggusDickus
@OG_BiggusDickus 10 ай бұрын
Probably none, cleanliness in facilities like that is taken much more seriously in japan than in other countries, you would need to have a cockroach or rat infestation for any of them to end up in it at all. They're not making it in a nasty trash filled apartment, you probably consume more insects and rat bits.
@rozzi574
@rozzi574 10 ай бұрын
8:48
@jascrandom9855
@jascrandom9855 10 ай бұрын
This is Japan, so of course they keep it clean as F.
@MrTxalus
@MrTxalus 10 ай бұрын
Shhh.. those are the secret ingredients!
@xanselmox
@xanselmox 10 ай бұрын
@@rozzi574 Bro LOL I didn't even make it that far into the video to see that thank you for time stamping it! All these comments about cleanliness, clearly they didn't finish the video either! SEVERAL DEAD RATS LOL
@SW-lw6mt
@SW-lw6mt 10 ай бұрын
It's sad that our palates have become so homogenised by industrial food processes, most will never have the opportunity or inclination to taste the time it takes to make these wonderful foods.
@TheInfectous
@TheInfectous 8 ай бұрын
More people will taste it now as compared to any other time in history. prior this type of stuff would've been reserved to royalty or the insanely rich. Now niche things have dedicated audiences of many thousands and realistically anyone living in a first world country has the ability to purchase it if they really want to.
@1000OtherFoxes
@1000OtherFoxes 7 ай бұрын
"Tasting the time" I like that.
@tuddle7174
@tuddle7174 Ай бұрын
18 generations is crazy. That’s some true craftsman ship
@johnyoung2702
@johnyoung2702 10 ай бұрын
Nothing could taste good enough for that amount of work and money
@GarretGarlinger
@GarretGarlinger 9 ай бұрын
Love it! Keep making the Soy sauce! I think it's amazing you have done it for 18 Generations! I have Great Respect for your family in that! From USA !
@barry1122
@barry1122 3 ай бұрын
😂 the mice too?? 8:48
@AwesomeTehPwnder
@AwesomeTehPwnder 10 ай бұрын
I kind of feel sorry for the current owner - in the way that she truly wanted to do something else with her life. I understand that Japanese culture has an emphasis on heritage and the preservation of family businesses, but hopefully she can find someone else to pass this business along to so she could move on to whatever lies next. The look in her eyes and the way her body language speaks is what's giving me this observation. Maybe I'm just talking out of my ass, though.
@only1_babybashfanpage
@only1_babybashfanpage 10 ай бұрын
I hope you prefer investing over saving because investing saves lives
@kifacorea
@kifacorea 10 ай бұрын
To be fair she said her father gave a her a clear choice. And she herself made it. Americans and other westerners are plenty "traditional" too.
@RandomAsianGuy95
@RandomAsianGuy95 10 ай бұрын
​@@only1_babybashfanpagewhat does this have to do with what he said?
@Aeybiseediy
@Aeybiseediy 10 ай бұрын
She made the smart choice of continuing this ancient family business. Sometimes you have to go against your desire for something more niche and favorable and convenient. She might not even become successful if she pursue other careers due to insane competitive markets nowadays.
@stickyoxtail
@stickyoxtail 10 ай бұрын
You extrapolated all that from her body language? Lol. I love KZfaq. Full of expert psychologists.
@meghalim5848
@meghalim5848 9 ай бұрын
8:01 Producer’s intrusive thoughts begin emerging.
@A.Edlacir
@A.Edlacir 10 ай бұрын
2:18 I wonder if that steam has anti-aging properties akin to rice as a part of geishas’ beauty regimen [Beauty brand: Tatcha] If it does then I’d want to have a steamed soybean sauna
@iii1429
@iii1429 9 ай бұрын
yes 8:47
@laurenlance8960
@laurenlance8960 9 ай бұрын
I love how my soy sauce in the cupboard has a best by date that is about 1 year from the purchase date. In the meantime, they are purposely aging it for 20 years in open vats. I guess mine is just gaining value the longer it sits!
@iedaabdullah5743
@iedaabdullah5743 9 ай бұрын
I don't think that would be the case as the fermentation already stopped
@MA-mh1vs
@MA-mh1vs 9 ай бұрын
That soy sauce will last a lot longer than a year. I have some on the shelf that is about 7 yrs old. It is my emergency stash Lol and it is stout after so long. There is definitely some type of aging going on. It is very dark, you can't see through even a small amount in a bowl. It is thicker than the newer stuff (not as thick as the stuff in the video) and the flavor profile is completely different. It has a really rich umami flavor, far less salty with fruity notes and just a little hint of bitter. It is not like any soy sauce I have ever purchased. I seriously recommend sitting on a bottle for a few years. There should be no need to refrigerate it or anything, at least I have not done anything with mine but sit it on a shelf. So long as it does not grow mold you're good. I wish I could tell you exactly the point the flavor changed but I think about 2-3yrs and it just kept intensifying over time.
@mattia_carciola
@mattia_carciola 9 ай бұрын
@@MA-mh1vs Ok, this bugged me for a few days, it's enough, I need answers: -Was it light soy sauce? Dark soy sauce? Another different kind? -Was it still sealed with the thinghy that you throw away when the bottle is opened or already opened and then just closed? -What brand was it? -Did it reduce over time? I'm seriously evaluating buying like 2-3 500ml bottles just for that purpose, maybe trying to see if something will change, what, how... 2-3? Maybe even more, damn, I could totally picture myself going insane over it and like trying different products, buying 1 bottle each every year for a while. After all 500ml is like 1.5-4€, so that would be like a no more than 20€/year dangerously interesting experiment. I can already picture myself in like 5 years, at the end of my PhD, with 25 different bottles.
@MA-mh1vs
@MA-mh1vs 9 ай бұрын
@@mattia_carciola It is just the normal Kikkoman soy sauce. I got it from where I worked at the time, they got it in bulk so I transferred it into clean plastic bottles. Those bottles are like the ones the 16oz milks are in but I transferred a few into this bigger container that is a thicker opaque plastic that once had oil in it. I will note that the gallon of dark soy I bought came in an opaque plastic jug rather than a clear one. Since sunlight can degrade soy sauce I expect that is why the larger quantity was not in clear plastic. So using opaque plastic might be advisable as it may not give the same effect in clear plastic unless you keep it out of the light. Maybe try some in both. Based on what I have read with the soy sauce being unsealed and in plastic does allow for oxidation to occur and some degree of evaporation can occur through the plastic. In addition an online search says pasteurization of Kikkoman soy sauce kills 'most' of the vegetative cells. Those are the bacterium used in fermenting and most is not all. So I believe I am correct that some fermentation is also occurring in my soy sauce.
@Waghabond
@Waghabond 4 ай бұрын
I've heard that the the expiry date is not the expiry date of the sauce, but rather the point at which the plastic bottle start to breakdown and leech carcinogens into the liquid.
@m.marcello
@m.marcello 10 ай бұрын
Her skin is perfect.
@clemevidals9580
@clemevidals9580 4 ай бұрын
I’m willing to wait 😊 is there a faster way though?
@clemevidals9580
@clemevidals9580 4 ай бұрын
Faster meaning safer taste samples to see how long to do this form of preserving don’t want to cause stomach discomfort
@codyvanvoorhis6486
@codyvanvoorhis6486 10 ай бұрын
I like that steaming the soy in a cold room will ruin the flavor but the dead mice floating in the vats won’t
@MrMackievelli
@MrMackievelli 10 ай бұрын
I saw a bug leg at about 8:06 of course if you are fermenting something in open air you will accumulate quite the collection of insects in your concoction. It probably adds to the complex flavors you get.
@halbschwabe
@halbschwabe 10 ай бұрын
Wait another 41 seconds for even more "aroma" ;)
@newp0rt
@newp0rt 10 ай бұрын
yeah i thought about that too. 20 years is a lot of random stuff that gets on top. strings, dirt, bugs, etc. but osmosis, heating, and filtering will obviously rid it of those.
@johntilghman
@johntilghman 10 ай бұрын
Nope, that was just straw from the mats. But good on you for making me look for them.
@MrMackievelli
@MrMackievelli 10 ай бұрын
@@johntilghman No, it's clearly a insect leg. Come on.
@rosemiller417
@rosemiller417 10 ай бұрын
And several Mice!😂 Nothing unusual in open Food production, but usually picked before Filming! High Saltcontent and Heat after Bottling making it safe. Just a, normally hidden, True.
@justanawkwarddude9035
@justanawkwarddude9035 9 ай бұрын
I like how this guy asks the question on everyone’s mind “what would happen if I jumped in?”
@nateone6632
@nateone6632 10 ай бұрын
Dude pouring koji mold without a mask just must not know of the danger of breathing it. Or he doesn't care
@mistermister1813
@mistermister1813 10 ай бұрын
I have tried a lot of luxury, expensive foods in my time. Most times the quality and taste do not justify the price.
@1spicatto
@1spicatto 9 ай бұрын
honestly going from a $4 bottle of soy sauce to a $20 Bin Shoda is way more than enough for most people. Even then its only really meant for sashimi so you're screwed if you want more versatility.
@larrymansfield9393
@larrymansfield9393 2 ай бұрын
I must try this
@crb2222
@crb2222 Ай бұрын
Some of the music in the transitions reminds me of the great british bakeoff
@Snarkbar
@Snarkbar 10 ай бұрын
Quick guess: because it's aged for 20 years?
@anupdev5845
@anupdev5845 10 ай бұрын
Somebody has to pay because she waited 20 years to sell you this bottle.
@RapTapTap69
@RapTapTap69 10 ай бұрын
​@@anupdev5845fermented things are better with age🤷
@tonyrobinsonjr4741
@tonyrobinsonjr4741 9 ай бұрын
I would buy a bottle of this to share with my daughter. We both love Japanese food, and I have always loved Japan. I started learning katakana and hiragana when I was 12, although Japanese is a hard language to learn for someone like me.
@jazzfeline5970
@jazzfeline5970 9 ай бұрын
Hopefully you like a hint of dead rat flavor in your soy sauce, go to 8:47
@emj602
@emj602 7 ай бұрын
This reminds me of a Balsamic factory/museum I went to in Modena. Super amazing history and the balsamic we got there is the best balsamic I've ever had.
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